Tag Archives: Content Marketing Myths

Don’t Let These Content Marketing Myths Hold You Back

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What you don’t know about content marketing can hurt you—or at the very least, hold you back.

At Grammar Chic, Inc., we are constantly talking with small business owners about their own content marketing endeavors—and are sometimes surprised at the sheer number of businesses that have yet to really jump on the content marketing bandwagon. What’s frustrating is that the reasons for holding off on content marketing are usually pretty flimsy—based on myth rather than fact.

Let us give you some examples of what we’re talking about here.

All your content has to be long, thorough, and highly polished.

We’ve all seen the companies whose blog entries top a thousand words, and come loaded with compelling, original images and videos. That’s an intimidating standard to reach for, and the good news is you don’t have to. Just think about your content marketing goals. Are you trying to educate your readers on a specific topic, and can you do it in 400 words? Then that’s really all you need. A nice image is a plus, and video never hurts, but if you think every blog post has to be a magnum opus then you’re simply going to be paralyzed when you really need to take action.

I don’t know enough about content marketing to make it work.

Believe it or not, content marketing doesn’t require a high level of technical expertise, especially not if you team with a company like Grammar Chic, Inc. Yes, it’s good if you know the basics of social media and analytic reporting programs, but what maters most is that you have a clear understanding of your business and of your customers. If you can identify their needs, and the solutions you can offer, then you’ve got the crux of a good content marketing plan.

Content marketing will eat into all of your time.

It’s true enough that content marketing takes a real time commitment—but it’s just as true that you can organize your campaign with an editorial calendar to ensure maximum efficiency; that you can outsource the work to seriously cut back on your needed involvement; and that you can actually do much to boost your content marketing efforts in just 90 minutes’ time!

You won’t be able to measure the ROI of your content marketing.

This is one of the oldest content marketing myths in the book. You likely won’t see an overnight result from your content marketing, but over time there will be many measurable, discernable benefits—increased website traffic, more social media engagement, and—most significantly, albeit most esoterically—clients and customers who are better educated and more trusting of your brand.

So now you tell us: What’s holding you back from content marketing? We’d love to talk with you about it, and to offer our services however we can. Reach out to us today at www.grammarchic.net, or 803-831-7444.

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The Content Marketing Myths That Need to Be Laid To Rest

iStock_000016454287SmallAs business owners focus more and more of their attention on content marketing, the rumors and myths associated with content marketing also continue to gain steam. Prior to investing in content marketing efforts for your business, it’s important to lay these false ideas to rest so you can market your brand successfully.

Myth: Content marketing is easy

In many ways, content marketing is far more challenging than simply buying airtime or purchasing a billboard. Content marketing is all about consumer trust and customer relationships. This requires plenty of attention and nurturing. Also, unlike with traditional forms of advertising, content marketing has no start and end date. It’s a constant effort that requires real time and attention.

Myth: Content marketing doesn’t take a lot of time to do

When done properly, content marketing takes a significant amount of time. In fact, it’s one of the real challenges that marketers face. The 2014 B2B Content Marketing Trends report cites lack of time and struggles with producing engaging content as two of the major issues that inhibit content marketing efforts. Those who knock out their content marketing efforts in just a few minutes probably aren’t giving it the thought that it deserves.

Myth: Content marketing runs itself

While you can certainly automate certain parts of the process (scheduling posts, for example), expecting to set your content marketing on cruise control and watch it go is a major mistake. A proper content marketing strategy requires plenty of thought, and real, valuable information. If you’re on autopilot all the time, you won’t be producing this. Never try to automate the ideas and posts you produce. Your audience won’t respond well, and they won’t gain the traction they need. Instead, take the time to really think about what you want to say, and why you want to say it.

Myth: Content marketing is cheap

While content marketing may cost less than more traditional forms of advertising, it’s not necessarily cheap. You’ll need your staff members to invest time and energy into these efforts, so you’re paying in a different kind of way. In fact, the B2B Content Marketing study found that B2B marketers allocate 30 percent of their budgets for content marketing. Roughly 58 percent of marketers plan to boost their content marketing spending over the course of the next year. Understand that content marketing is different from traditional forms of advertising, so it’s hard to compare pricing.

Myth: Anyone on staff can handle content marketing

Your online presence is one of the most important things you have as a business owner. This means that you shouldn’t entrust it to just anyone. While an intern probably has good intentions, they also don’t know the details of your company’s values and voice. They may accidentally make a mistake that can seriously damage your company’s reputation for the long-term. If you’re going to trust someone with content marketing efforts, make sure they are well aware of what the brand stands for.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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