Tag Archives: Content Marketing Team

10 Questions to Ask Your Content Marketing Firm

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Hopefully, the relationship you form with your content marketing agency will be a long and fruitful one. Like any relationship, though, this one is going to take some work if you really want it to succeed over the long haul. In particular, it’s going to require some communication—and we recommend that you begin that communication on day one.

In fact, we recommend that you start it even before you put pen to paper and sign a contract. During your initial consultation with the content marketing firm, be engaged enough to ask questions; use the answers you’re given to evaluate how well the firm might meet your needs, and how comfortable you will ultimately feel working with these people.

What questions should you be asking? We’ve got 10 questions that we love hearing from our own potential clients—ones that we feel establish a good foundation of mutual understanding.

  1. How long have you been doing this? Content marketing hasn’t exactly been around forever, and you’re not going to find a 100-year-old agency, but you still want to get a feel for the experience level you’re working with.
  2. What does your clientele look like? What kinds of businesses or verticals does the firm typically work with? Is it a firm that specializes in healthcare marketing, or in marketing for real estate professionals?
  3. How do you continue learning? The best content marketing companies will be dedicated to ongoing self-improvement. Ask about their standards of training and professional enrichment.
  4. What about reporting? How often will you receive updates on your campaign’s progress—and in what format?
  5. Who is my contact person? Learn the names of all the people you’ll be working with directly; get a feel for who you should address questions to; learn something of the chain of command.
  6. What will a successful campaign look like? What are the company’s standards for a job well done—and do they match up with your own?
  7. What about technology? What platforms and tools does the company use? Some of this may be proprietary, but hopefully the firm can fill you in on some basics.
  8. What will my involvement be? Will the firm expect you to approve blog topics and content? Find out about the level of commitment and oversight you’ll have.
  9. How often will we talk? Will members of your content marketing team be available when you need them?
  10. When will we review the campaign? At what point will you have a chance to evaluate progress and make course-corrections, if needed?

Ask the right questions of your potential content marketing firm—and ensure a foundation of clear communication. To ask us these or any other questions, visit the Grammar Chic website at www.grammarchic.net, or call 803-831-7444.

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Assembling Your Content Marketing Dream Team

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Looking to assemble your own content marketing dream team? The social media equivalent of The Avengers? You’re going to need talented folks who wear a number of hats—including each of the following key players:

  • A good listener. Content marketing is, by its very nature, a social endeavor. It’s not something you do in isolation, and it’s not just about broadcasting your own platform or message. Content marketing begins with actually hearing your followers and fans; learning what matters to them, and how that plays into your brand; tracking feedback and measuring online reputation; and joining followers and fans in conversation.
  • A good conversationalist. Speaking of which: As you use social media platforms to dialogue with your followers and fans, you’re going to need someone who can hold up your brand’s side of the conversation. You’re going to need someone adept at responding to comments and questions, and facilitating a meaningful relationship while always putting your company’s best foot forward.
  • A killer copywriter. Even in the era of online video and images—increasingly important to content marketing and social sharing—written content is still paramount. You need someone who can develop copious amounts of engaging, entertaining, value-adding content—all of it consistent with your brand’s message, all of it creative and compelling.
  • A multimedia specialist. With the above said, you’re going to need—at a bare minimum—some original, brand-enhancing images and infographics. Some original video will certainly help, too.
  • An analyst. You can have all of the other players on your team but still effectively be flying blind, with no real idea of which content is working and which isn’t. That’s why your content marketing Avengers need someone who can run analytics, measure social impact, and translate the facts and figures into a powerful, actionable strategy.
  • A crisis management expert. What happens when you have a product that backfires, a public statement that blows up in your face, or simply a litany of loud consumer complaints? You’ll need someone who can take to social media to mitigate the damage and prevent you from having a true PR crisis on your hands.
  • A social media expert. This one might sound obvious, but: In addition to content and analytics, you’re also going to need a team member who knows Facebook inside and out; who keeps up with all the changes that come to Twitter and LinkedIn; and who knows how to tap into an audience on Instagram or Pinterest.
  • A marketing and messaging guru. Finally, you need the team leader who can bring all of these other skillsets together: Someone who understands your brand’s message, values, and goals, and ensures that everything else is in service of the big picture.

That’s a lot of cooks in the kitchen, and a lot of hands on deck—yet all are necessary to make your content marketing campaign work. The good news is, you don’t have to hire for all of those positions. That’s the beauty of outsourcing your content marketing needs to a company like Grammar Chic, Inc. We have all of these players represented in house—and eager to put their unique skills to use in your brand’s service.

Contact us to learn more: www.grammarchic.net, or 803-831-7444.

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