Tag Archives: Content marketing Trends

Prepare Your Content Marketing for 2015

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As we cross the finish line and prepare to enter into a new year, it’s worth pausing to reflect on how far we’ve come, and where we’re all headed—particularly where content marketing is concerned.

For the small business owners out there, we hope that you’ve had a productive 2014, expanding your online marketing knowledge and efficacy; similarly, we hope you’re ready to step up your game and make even more of an impact in the months to come.

To ensure that you hit the ground running in 2015, it’s important to take some time now, in the waning days of December, to think strategically about what it is you’d like to accomplish—and how.

Setting the Right Goals

As the Grammar Chic team has noted before, content marketing works best when the goals are clearly defined.

Setting some specific goals for 2015 is helpful. It will provide your content marketing endeavors with some direction, and help you better measure your ROI. The question is, what sorts of goals should you be setting?

Some specific metrics will help. Perhaps you want to grow your e-mail subscription list by 2,500 names. Perhaps you want to increase website traffic by 30 percent. Perhaps you want to hit a certain number of Facebook likes. Such goals are helpful because they are actionable and measurable.

However, we would also recommend setting some goals more specific to the various facets of your company. Maybe you have a certain product or service you really want to push on Twitter, or members of your marketing team whose gifts you’d like to better utilize. These, too, are supremely helpful goals, even if they may be a bit harder to directly quantify.

Reflecting on the Past

Even as you look to the future, it might prove helpful to ponder the past. Have you been content marketing in 2014? If so, how has it gone? Which strategies should you hold on to, and which should you discard?

Did you have a particular post, blog entry, or promotion that did exceedingly well? Any content that just sort of flopped?

What would you say was your biggest content marketing success in 2014? What was your biggest challenge? What was the most important lesson you learned about your customers, fans, and followers?

And critically: What have your competitors been doing with their content marketing?

All of these are important considerations as you set the stage for a successful 2015.

Pulling it All Together

By reflecting on what you’ve accomplished and what you’d like to accomplish, you can clarify the tools and strategies you need to implement in 2015. You might also come to the conclusion that you need some help, either with strategy or with content creation—and if so, then the Grammar Chic, Inc. team can help.

Reach out to us today: www.grammarchic.net, or 803-831-7444.

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SEO and Content Marketing: The Perfect Match?

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Some online marketing pundits lend the impressions that content marketing has effectively replaced search engine optimization (SEO)—that you can do one but not both, and that content marketing has basically killed SEO, or at least exhausted its usefulness.

A Complex Relationship

There is a grain of truth in this, of course. Changes to search engine algorithms have made content quality the key metric for search engine success, whereas many of the older, exploitative SEO strategies have been heavily penalized. If you want to boost your search rankings, then, writing compelling content works way better than keyword-stuffing or other questionable SEO tricks.

But even this statement points to the complex relationship that content marketing and SEO have: They are not as easy to separate or to consider on their own merits as some would have us believe. Ultimately, content marketing and SEO can be used together, working toward the same end. So long as your focus is on content quality—on delivering value to the user—there is no reason why you cannot also incorporate some thoughtful, well-balanced elements of SEO strategy, including some judicious SEO keywords.

How Keywords Help with Content Marketing

Not only do keywords have SEO value, but, when used properly, they can actually make your content even better—of even higher quality, that is. Consider:

  • A keyword will help to focus each blog post or article on a single idea; it will provide you with your topic and your central thrust, and ensure that you’re not veering too far into tangents. Keywords help you stay organized.
  • A keyword can also make the blog or article more helpful and readable for the user, providing a clear sense of what it’s about.
  • Using keywords means researching keywords, which will help you develop a better understanding of your topic and your audience’s needs.
  • Keyword research can also be invaluable for prompting new thoughts and fresh ideas.

In addition to all of the above, of course, SEO keywords can increase the chances that your content actually gets found and read. That’ not to say that all keyword use is helpful, and there is certainly such a thing as being inelegant and clumsy with the way you shoehorn keywords into a piece. When done properly, though, keywords can enhance the quality of your content.

To learn more about content marketing, please don’t hesitate to contact the Grammar Chic, Inc. team today. Learn more by visiting www.grammarchic.net, or call 803-831-7444.

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5 Reasons to Outsource Your Content Marketing in 2015

Hand Drawing Content Flow Chart

What will your 2015 content marketing resolution be?

For some of you, it may be to get a content marketing strategy in place—at long last! For others, it may be to expand onto other social platforms; to be more prolific in your blogging and posting; or simply to do a better, more disciplined job of engaging with fans.

Allow us to suggest that, for some small businesses, the best step to take in 2015 is to outsource your content marketing efforts to the pros—specifically to a firm like Grammar Chic, Inc.

There are five good reasons why outsourcing is the way to go:

  1. You don’t have time for content marketing. If you’ve ever tried to do your own company’s content marketing, then you know how time-consuming it is to get everything done. You have to think up topics, write copious amounts of content, launch and maintain social platforms, respond to comments and questions, run reports—to really do it right, it takes a lot out of you. As a small business owner, you’ve got plenty of other things you could be doing—but we don’t. This is what we do. All day, everyday.
  2. Outsourcing can be cost– Because doing your own content marketing can take so much time, it ends up being less cost-effective than you might think. When you’re constantly focused on Facebook and Twitter, you’re not doing the other things that add value to your brand. While outsourcing your content marketing will certainly require a financial investment, you may well make up for it with what you gain in productivity.
  3. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope you’ve learned a lot about content marketing simply by reading the Grammar Chic blog. At the end of the day, though, your expertise probably lies somewhere other than Google algorithms, Facebook ad structures, and how to write a compelling headline. To get the best quality work, then, it’s always best to find a consummate professional.
  4. You could use a different perspective. Sometimes small business owners are just a little too close to their work, to their business baby, to consider it from a new angle, or to develop content with consumers in mind. Content marketing professionals can help.
  5. Content marketing is changing all the time. 2015 is sure to be another year filled with trends, fads, and game-changing strategies. Will you be able to keep up with everything—or could you use some assistance?

The bottom line is that every content marketing campaign reaches a point where it’s time to hand it over to the pros. For you, that point may be right around the corner. Keep us in mind when you get to it, and feel free to call today at 803-831-7444, or visit www.grammarchic.net.

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