Tag Archives: content marketing

6 Ways You Can Clean Up Your Content Marketing

Is it too late for spring cleaning?

Not where your content marketing is concerned.

In fact, there’s no time like the present to sort through your social media profiles, your website, and your blog, refreshing your content and removing clutter.

The goal? A content marketing enterprise that’s streamlined and effective, providing a more satisfying experience for your audience.

We recommend doing a quick content clean up at least once a year, and in this post, we’ll provide a few steps you can follow to make that clean up effective.

6 Ways to Clean Up Your Content Marketing

  1. Rewrite your social media profiles. When’s the last time your Facebook “About” section was revised or your Twitter bio got an overhaul? Do they still reflect the core value proposition of your business and the kind of language you like to use to describe your products and services? It’s a good habit to review and revise this content annually.
  2. Prune your email list. The goal for any email marketing effort is to have an active and engaged subscriber list. Do you have people who haven’t opened or engaged with your messages in two or three years? If so, you’re probably safe removing them from the database. You might also check for any email addresses that bounce messages back to you; sometimes it’s a simple typo that’s causing your messages to go unread, so verify that you’ve entered the email address correctly.
  3. Audit your links. Nothing frustrates your website users like links that lead to nowhere. It’s worth taking a few minutes to scour your Web content for any links that may be broken, either repairing or removing them as necessary.
  4. Organize your blogging efforts. Has your company blog fallen into an irregular, inconsistent schedule? Develop a new editorial calendar, clarifying when new posts will be written and published. Also note who’s responsible for what—i.e. which team members will do the writing, the image sourcing, the posting, and the social media promotion.
  5. Check your online reputation. Do you have customer reviews you’ve never responded to or online listings that are less than flattering? If you haven’t Googled your company name in a while, do so now, and get a better sense of what’s out there. You might also set up a Google Alert to stay in the know.
  6. Clean up your Google My Business page. Does your GMB account have up-to-date hours and contact information, as well as fresh images? Is it time to rewrite the content to better reflect your current business and SEO objectives? Review your GMB page and make whatever adjustments are necessary.

Content marketing clean up isn’t the flashiest topic, but it can be an important way to keep your efforts aligned with your goals. Reach out to us if you’d like to discuss further ways to enhance your content marketing efforts. Connect with Grammar Chic, Inc. at www.grammarchic.net or 803-831-7444.

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4 Ways the Right Content Can Fuel Business Growth

To achieve consistent growth at your company, everything needs to be firing on all cylinders—your sales team, your marketing department, your business development crew, you name it. Everyone needs to be doing their part, leveraging resources and expertise to move the ball forward.

Content marketing is very much a part of that equation. When wielded strategically, content can actually be fuel for your business growth—helping turn leads into conversions and one-time customers into repeat clients.

A few types of content can be especially helpful in this regard. Here are our recommendations.

4 Types of Content That Can Help Your Business Grow

  1. Product and service descriptions.

Whether you have an e-commerce clothing boutique or an all-purpose plumbing company, it’s important to devote some website real estate to describing what it is you do—and how your customers stand to benefit. Remember, online shoppers can’t pick up, examine, or try on your products and services, so you need Web copy that makes them feel like they have. Be descriptive enough to help customers feel confident that they know what they’re getting into, and focus on the benefit to the end user—what’s in it for them when they buy.

  1. Landing pages.

Imagine this scenario. A potential customer sees a PPC ad for your law firm’s estate planning services. They click it, and it takes them to your firm’s home page—where there’s no explicit mention of estate planning. That may be frustrating, and your lead may decide it’s not worth their trouble to poke around your site to find what they’re looking for. The long and short of it is, it’s valuable to have dedicated landing pages for each service/product you have, ensuring that you can always send leads to somewhere that specifically addresses what they’re looking for.

  1. Emails.

Don’t ignore the power of email marketingstill the most effective way to directly connect with your customers past and present. Whether you put together a monthly newsletter or a weekly e-blast, take the time to think through your content (including subject lines) to make sure you’re offering value. When leveraged correctly, email marketing can build brand awareness and loyalty, and turn some of those one-time customers into follow-up buyers.

  1. Google My Business listing.

Has your company signed up for a free Google My Business listing? It’s worth doing, as it can help you achieve greater visibility among local search engine users. And that positive SEO impact is compounded when you take the time to write compelling, keyword-optimized descriptions of your business. All of this is just to say that GMB is an invaluable but oft-overlooked content deployment opportunity, and it can play a big role in helping you connect with local customers.

Do You Have the Content You Need?

Chances abound for you to use content in a way that leads to business growth—and the Grammar Chic, Inc. team is standing ready to help you make the most of them. Reach out today and let’s talk together about a sound content strategy for your company! Connect with us at www.grammarchic.net or 803-831-7444.

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How to Spot Online Propaganda

You can’t believe everything you read—especially online.

As content marketing professionals, this is something we’re uniquely sensitive to. We believe strongly that there’s value in companies providing good, substantive, valuable information as a way to build their brand and establish thought leadership.

And yes, the content marketing model does blur the line between information and advertisement—but it’s only effective if it’s ultimately truthful.

By contrast, a lot of the content out there is outright propaganda—designed to misinform, to mislead, and to obscure the truth.

To be a responsible online citizen, it’s important to know the difference. That’s what we’re going to look at today.

Where You’ll Spot Propaganda

The first thing to be aware of is that propaganda can come from almost any source. Some common examples:

  • Brand/company pages on Facebook. Note that Facebook doesn’t regulate these pages and doesn’t have any standard of transparency or veracity in place. Maybe one day that will change—but for now, public pages are all potential breeding grounds for propaganda.
  • Twitter accounts. We’re mostly thinking of bots here—fake accounts that usually have a highly political slant. Be careful; not every social media user is a real person!
  • A lot of the memes that come across as good-natured and funny are actually made by marketing companies and have an insidious agenda—which isn’t necessarily a bad thing, but it is something to be aware of!
  • News items. A lot of the links that look like real news could in fact be—we hate to say it—fake news. You can usually tell by looking at the URL; anything lacking a good, clean URL (like nytimes.com, washingtonpost.com, bbc.com, reuters.com, economist.com etc.) could potentially be a propaganda site.
  • Photo editing tools have become truly advanced and sophisticated—and sadly, you just can’t take every online photo you see seriously.

Steer Clear of Propaganda

That’s just a cross-section of some of the places you’ll find propaganda—and our point really is that you can find it anywhere. So the question is, how can you protect yourself?

Some tips:

  • Be a skeptic. Simply having a discerning mindset, and realizing that what you’re reading could be propaganda, is a good first step.
  • Google around. If you find a news story that seems hard to believe, use Google to look for other sources. If you can’t find them, it may very well be phony. One of the first things taught in journalism school is that all facts in any story should be confirmed by two reliable sources. In today’s day and age, finding two or more sources that share a story’s detail is not overly taxing. Real news stories are picked up by multiple outlets—even if a single platform breaks the story.
  • Avoid interacting with unvetted sources. Liking and commenting on a public page can suck you into the web of propaganda—unless you know the brand in question and trust them.
  • Take reviews with a grain of salt. Online reviews are sometimes fake—and you can usually tell which ones lack credibility. Fake ones won’t be very long or specific.
  • Read widely. Don’t rely on a single platform or website for your news. Try to be a curious and voracious reader.
  • Learn what fake ads look like. It’s helpful to know how you can identify paid content—and there are usually some giveaways. On social networks, as well as on Google, these ads will be labeled as “sponsored.” On Instagram specifically, sponsored posts must carry the hashtag #ad.

The bottom line: it takes some effort and some deliberation to tell which online content you can trust—but it’s worth it to not get snookered by the propaganda machine.

We’d love to tell you more about honest and authentic content creation. Reach out to Grammar Chic, Inc. to learn more! Call 803-831-7444 or visit www.grammarchic.net.

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6 Reasons Your Small Business Should Invest in Content Marketing

A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing it to a content marketing company?

We obviously think that it does, and we encourage our clients to think not in terms of cost but investment. Yes, content marketing has a threshold for entry, and trying to cut corners ultimately just means you end up with bad content and wasted resources. But when you actually invest in doing content marketing well, the dividends can be manifold.

Here are just a few examples.

Why Invest in Content Marketing?

  1. It proves your thought leadership.

Say you’re a financial planner. Why should a potential client choose you over any of the other financial planners in your area? Why should they assume that you know what you’re talking about and have the expertise to provide wise investment advice? One answer is that you show them you know what you’re talking about by producing content—content that shows a real fluency with your chosen niche or subject matter. The result? Prestige for your brand; trust from your potential customers and clients.

  1. It feeds the content monster.

The content monster is our little nickname for Google’s search algorithms, which always want more, more, more fresh content to gobble up. All else being equal, the site that has new blog updates twice monthly is going to have better search engine visibility than the site that lays dormant for years at a time. In other words, an investment in content marketing is an investment in SEO.

  1. It allows you to connect with customers and clients.

Content marketing isn’t just about blog posts. It’s also about social media, and a well-maintained social media presence can bring lots of little interactions and touch points with your clients. Google refers to these as “micro moments,” and they’re important for building brand loyalty and boosting your transactions/conversions.

  1. It educates your customers.

These days, the consumer experience never actually starts in a physical retail location. It starts online with the customer doing ample research to ensure a wise purchasing decision. You need to guide that research toward you and your brand, and content marketing is how you accomplish that. Content marketing provides the means for elucidating all the reasons why a customer might pick you over the competition.

  1. It can be a form of customer service.

One way to use content marketing is to provide product tutorials, troubleshooting guides, and FAQs—showing potential customers that, if they ever have questions about how to use your product, all they have to do is head to Facebook or YouTube and they can have their questions answered.

  1. It proves that you’re listening.

Good content is always tailored to address the specific needs, interests, and pain points of the end user—which in turn shows that end user that you’ve taken the time to get to know and understand them, and that you listen to what they say. Again, the upshot here is trust and rapport-building.

We could go on—but rather than do so on our blog, we’d love to do it on the phone with you. Reach out to Grammar Chic, Inc. and we’ll tell you how we think content marketing could make a world of difference for your small business. Contact us at www.grammarchic.net or 803-831-7444.

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How to Write an Effective Facebook Bio for Your Business

First impressions are everything—and while many consumers will first encounter your business through its official website, there are some who will be introduced to your business via its Facebook page. As such, it’s important to treat your company’s Facebook profile almost like a second home page—a succinct but effective summary of the things you do and the value you offer.

But how can you make your Facebook bio resonate? Here are a few tips to keep in mind.

Tips for Optimizing Your Business Facebook Bio

Start with your value proposition. You can’t include everything about your business, and it’s best not to try. Instead, focus on the things that make your company distinctive. What’s your elevator pitch? Or, why would a consumer pick your brand over the competitor’s? Those should be the focus points for your bio.

Be mindful of SEO. While it’s important not to stuff your Facebook bio with keywords, to the point where it reads as stiff and robotic, you do want to include some keywords whenever you can do so naturally. Geographically-specific keywords are especially important.

Don’t forget links. Invite your Facebook visitors to learn more about your company—and make sure to include a link to your home page! Alternatively, create a landing page for your Facebook visitors, a page that thanks them for their visit and invites them to take the next steps in learning about your brand.

Include CTAs, too. All good online content comes with a call to action. Use some compelling verbs to encourage your readers to call, email, or visit your website. Alternatively, simply invite them to like and follow your Facebook page!

Don’t waste space with redundant words. We see a lot of bloated Facebook bios that waste their precious online real estate. For example, telling your visitors that they have reached “the official Facebook home of [Company Name]” is needless. Trim the fat and focus on words that pack a punch.

Drive your benefits. Specifically, focus on language that conveys the value your brand delivers to consumers. Ultimately, your Facebook bio shouldn’t be about you; it should be about your consumers. It should be centered on what’s in it for them to dive into your brand.

Get a Facebook Facelift

Your Facebook bio is an important marketing asset. Make yours count. For help, reach out to Grammar Chic. Our writers are experts in crafting compelling Facebook bios, and we even offer full social media management services.

Set up a social media consultation with Grammar Chic, Inc. Contact us at 803-831-7444 or www.grammarchic.net.

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Write Content That Improves Dwell Time. Here’s How.

Is your website successful?

There are a number of different metrics you could use to answer this question—and in truth, there’s no one factor that determines website success. As you consider different ways to evaluate your online presence, though, one you should consider is dwell time.

What is Dwell Time? And Why Does It Matter?

What is dwell time, exactly? Simply put, it’s the amount of time readers spend on your website. In a sense, it’s almost the opposite of bounce rate—that is, the rate at which website visitors navigate away from your site. If you have high dwell time, it means your readers have found some reason to stay on your site for longer chunks of time—probably because you’ve produced some sort of content that’s engaged them.

Dwell time is by no means a vanity metric; it has real impact on your marketing efforts. For one thing, it’s an SEO ranking signal. If your dwell time is high, that tells the Google algorithms that your website is providing readers with something valuable—and that’s something Google loves.

It can also be good news for conversion rates. If someone’s staying on your site for long periods of time, that person is obviously interested in something you’re doing.

The question is, how can you improve the dwell time on your website?

How Can Your Content Improve Dwell Time?

Here are just a few tips to keep in mind:

Write a compelling headline, with content that matches. The first step to keeping people on the page is attracting them to the page—and that means writing a headline that promises real value. Don’t do clickbait, and don’t do bait-and-switch; make sure your headline offers something substantive, and your content delivers on that promise.

Go deep. While there’s no magic word count you need to hit, it is important to always do your subject justice; a quick and surface-deep post isn’t going to hold anyone’s attention for long. Take the time to go into real depth, offer some concrete illustrations, etc.

Make your content digestible. It’s also important for your website to be easy to read—and that means plenty of white space, section sub-headings, bulleted lists where applicable, and some images to break up the text.

Do some internal linking. One good way to keep users on your site is to provide a trail of crumbs that leads them from one topic to another—specifically through internal linking, providing a clear path between relevant topics.

Update your content as needed. A blog post about Google algorithms circa 2014 (for example) is hardly relevant in 2018—and thus, there’s little reason for readers to spend any kind of time with it. Make sure you freshen up your content as needed to ensure it maintains some value and resonance.

Get the Content You Need to Keep Readers on the Page

As you seek to keep your readers engaged, consider hiring a content partner with ample experience in SEO-driven copywriting. Grammar Chic, Inc. can provide you with the words you need to improve dwell time, Google search rankings, and customer engagement.

Contact us today to schedule a consultation: Visit www.grammarchic.net or call 803-831-7444.

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10 Calls to Action That Will Get People Clicking

Every page of your website should have a call to action on it—whether it’s the home page, a blog post, or a product landing page.

There are a few different reasons for this. One, it helps with the user experience; you can effectively guide your site visitors through the sales funnel and help them reach their destination. Two, it helps boost conversions. You can’t simply assume people will know to call you and schedule an appointment or click a link to buy your product; you’ve got to ask them to do it. That’s what the call to action is all about.

The Elements of a Strong Call to Action

It’s important to note, however, that not all calls to action are created equal. In most cases, a good CTA will have each of these components in place:

  • Brevity; most calls to action are just a sentence or two.
  • Strong action words; generally speaking, you’ll want your CTA to begin with a forceful verb.
  • Value proposition; explain the reasons why your reader should take the desired action. What’s in it for them?
  • Contact information; assuming you’re asking someone to call you, make sure your CTA gives them the phone number!

With that said, what are some examples of good, compelling, persuasive calls to action that you can use as models? Here are some tried and true CTAs that are worthy of emulation.

Steal These Calls to Action

  1. Unlock the secrets of effective content marketing. Sign up for our weekly email newsletter today!
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  4. Discover five simple ways to make your resume more commanding. Download our free guide today!
  5. Save money on your summer utility bills; contact us today to schedule a comprehensive HVAC cleaning.
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Master the Art of the CTA

A strong call to action is the perfect capstone to your online content—and when done right, it can help you move the needle and generate more and more conversions. And if you’re still not sure how a CTA fits into your content equation, don’t fret. Get the help you need writing CTAs that convert; contact Grammar Chic, Inc. at www.grammarchic.net.

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Manage Your Online Reputation with These Four Essential Assets

When’s the last time you made a major purchase without first doing a little online research? If you’re like most of us, you spend a little time online doing some due diligence before you ever commit to a high-priced product or service. And after all, why wouldn’t you? Googles makes it quick and easy to do meaningful consumer research, potentially saving yourself from a big, expensive blunder.

For consumers, online research is invaluable; for business owners, things are a little more dicey. After all, you can be certain that your consumers are using Google to vet your brand, your products, and your services before they give you any of their hard-earned money.

Your Online Reputation is One of Your Most Valuable Assets

As an exercise, you might take a minute to Google your brand, and see what comes up. If it’s all good, positive stuff, then congratulations—you have a solid online reputation, one that should encourage potential customers to buy from you in confidence.

But if your Google results are less than stellar—if they include negative reviews or unwanted news headlines, for instance—then you may actually be losing customers at a fairly high rate. We’re not exaggerating, either; online reputation can be truly make-or-break.

That’s why we recommend taking a proactive approach—something that’s not nearly as difficult as the high-dollar online reputation management firms will claim. Actually, a dedicated content marketing effort—focused on a few key assets—can help you preserve and even enhance your brand’s online image.

Online Reputation Management: A Four-Pronged Approach

Your Business Blog Provides Thought Leadership

For starters, if you want people to find positive listings when they Google your company name, it’s important that you actually create those listings. Positive content won’t write itself!

A regularly-updated business blog is helpful for a few reasons:

  1. It provides regular updates to the Google search algorithms—feeding the content monster and keeping your brand’s listings fresh.
  2. It allows you to display thought leadership—earning the trust and confidence of your customers.
  3. It provides opportunities for social media shares—another important way to generate some positive online mentions.

Press Releases Create Buzz

Getting some local news coverage is another important way to boost your positive Google listings—and that’s why we still recommend press releases for many of our content marketing clients. While this is seen as something of an old-fashioned approach, the reality is that it’s an easy and effective way to build buzz.

The important thing is to send out news releases about actually newsworthy events—such as:

  • New products or services
  • New locations
  • New hires
  • Involvement with a local charity or non-profit

Social Media is an Avenue for Customer Services

Something else you’ll want to do is maintain some active social media accounts—and not just for the obvious reasons. Yes, social media channels make it easy for you to distribute positive, brand-enhancing information—but they also provide a way for you to engage with your customers directly.

This can be either a blessing or a curse. To use social media effectively, it’s important to check in every day and respond to questions and complaints professionally—essentially viewing it as a chance to flex your customer service muscles. This can help minimize the occurrence of bad reviews or negative listings; if your customers see that you respond to their issues, they may not be as tempted to vent about you on Yelp or Foursquare.

Online Review Sites Add Luster to Your Brand

That brings us to the last of our vital assets—and that’s online review sites. To many business owners, these review sites are a scourge and a threat. Certainly, they pose a risk to your brand—but they also offer some opportunities. Here’s our advice for tangling with these site:

  • Above all, make sure you monitor your online reviews; always know what people are saying about your business.
  • If you spot some positive reviews, take a minute to say thanks.
  • If you come across negative ones, pause to offer some customer service. Coolly and calmly try to make things right.
  • Actively seek positive reviews; ask your best, most loyal clients to help you out by offering some positive feedback.

Take Your Reputation Seriously

Given the centrality of online research to the consumer experience, you can’t afford to think of online reputation as secondary, or as optional. Your brand will have a reputation, whether you like it or not; it falls to you to make sure it’s a good one.

And we can help! Reach out to Grammar Chic, Inc. to discuss any and all of your content crafting needs—including blogs, social media, press releases, and beyond. Contact us at 803-831-7444 or www.grammarchic.net.

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3 Ways Google’s SERP Changed Last Year—And What It Means for Your Business

Google is constantly tweaking its search engine algorithms—and often, those changes are plainly evident from the search engine results page (SERP) itself.

Why is the SERP such a work in progress? Simple: Google wants to provide its users with the best product possible—that is, quick, relevant, practical answers to their search queries. And it’s constantly devising new ways to make that product just a little bit more appealing.

The downside for business owners is that there’s a lot of fluctuation to keep up with. The SEO efforts that worked in years past may not work as well today. In fact, 2017 saw a few significant changes to the SERP—and those changes all have some implications for small business marketing efforts.

PPC ads take up more of the SERP than ever before.

There was a time when the SERP was occupied mostly by organic search listings—the kind of listings you could attain through the right mix of content marketing and SEO. But today, paid ads are placed more prominently than ever before. Users have to scroll further down the SERP before they even arrive at organic listings; meanwhile, PPC ads have infiltrated parts of the SERP they never appeared previously, such as the Google Map Pack.

Does this mean SEO and content marketing are dead? Far from it. It just means that a comprehensive approach is needed. If you want to blanket as much of the SERP as possible, you can’t rely solely on organic listings or on paid ads. You really need a strategy that encompasses both, and balances them appropriately.

If you’re not already augmenting your content marketing efforts with PPC, make 2018 the year you really get a handle on ad bidding, targeting, and copywriting.

Featured snippets occupy prime SERP real estate.

Another important change? Google wants to empower users to get the answers they seek from the SERP itself—without actually having to click through to a link. One way this is evident is in the rise of featured snippets.

You’ve probably seen these before, even if you didn’t realize what they were called. Have you ever done a Google search, and had the SERP give you a direct answer, in the form of a little “answer box” appearing just above the organic search listings?

These are featured snippets, and they occupy the “zero position” on the SERP—coveted online real estate. Getting your content to rank in the zero position can be a major boost to your brand visibility.

This is a tough thing to attain, but not impossible. The best bet is to format your content in the form of a bulleted list, a table, or a Q&A—especially when it comes to more fact-based and objective subject matter. Remember, Google wants to provide quick, clear, authoritative answers to its users, and it’s in your best interests to help it do so.

More people are arriving at the SERP through voice search.

We’ve blogged before about voice search, which is quickly becoming the most popular way to search for content on Google. But as more and more search engine users arrive at the SERP via Siri or Alexa, it’s important for your content to accommodate them.

Again, a lot of it comes down to formatting—with bulleted lists and Q&A formats being especially useful. Also remember to write your content in a conversational style that reflects the way real voice searches are done. A traditional Google search might be phrased like this: Jimmy Kimmel age. But with voice search, you’re more likely to ask: How old is Jimmy Kimmel? For content to rank well for these voice-based queries, it’s important to emulate that casual style.

Making Sense of the New SERP

As you seek to get your content ranked on this new and ever-changing SERP, don’t hesitate to seek guidance. Grammar Chic, Inc. has diverse experience in content marketing, and we always have the latest SEO strategies in mind. We’d love to consult with you about your content marketing and Google search needs. Reach out at www.grammarchic.net, or 803-831-7444.

 

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How to Write Emails That Move the Sales Needle

It’s easy to send an email—and it can cost you basically nothing. Your company can send a limitless number of marketing emails, hoping for the best—but if that’s the approach you take, you’ll find that your emails fall on deaf ears. In fact, you’ll probably find that they never get opened at all.

Just because emails are perceived as cheap and mundane doesn’t mean you should be careless in how you send them. With the right approach, marketing emails can be more than just inbox filler. They can actually move your sales needle and improve your bottom line.

How? By accomplishing a few things:

  1. First, your emails actually have to be opened and read.
  2. Your emails need to go to the right people.
  3. Your emails need to offer something of value.
  4. Finally, your emails need to earn the trust of each recipient.

Maybe that sounds like a tall order, but with the right email marketing strategy, these goals are totally attainable. Here’s how.

Get Your Subject Line Right

Remember, your marketing emails won’t accomplish anything if they don’t get read. And that largely comes down to the subject line. Your subject line sets the tone and establishes the first impression for each email you send—and a good subject line will entice the recipient to explore your message. That’s how you get your emails to be opened and read.

So what does a good subject line look like? For one thing, it’s succinct. According to one study, the best length for an email subject line is four words. Does that mean every email you send needs to have a four-word subject line? No—but you should definitely shoot for brevity.

As for the substance of your subject lines, make sure you avoid clichés. Emoji and overtly salesy language tend not to grab anyone’s attention. Instead, convey the value of your message. What does it say, or what kind of offer does it include? How will the recipient be better off for opening your message?

That’s what you should convey in your subject line—in as brief and punchy a way as you can.

Send Your Emails to the Right People

Another key to getting your emails opened and read is to make sure they go to the right people. Before you hit send, know who you’re sending to.

Accomplish this by keeping a well-curated email list. There are different ways to do this. Maybe you have lists for low-quality and high-quality leads; for returning customers and new leads. At Grammar Chic, Inc., we have distinct aspects of our business—resume writing and content marketing, for example—where the subject matter overlap is pretty minimal. Thus, we maintain separate email lists, only sending resume-related stuff to jobseekers, not to our friends who work in marketing.

Well-curated email lists are key for ensuring that, when someone receives your message, it contains something that speaks to them.

Make Your Emails Valuable

Finally, your emails must earn the trust of each recipient. To put it another way, you need to show that you respect your recipient’s time. Remember that the people who receive your emails probably receive a ton of messages over the course of the day. They have little patience for something that simply hogs space in their inbox. Rather than sending them a bunch of cursory messages day in and day out, send messages judiciously—and make sure each one really counts.

And to make a message count, you need to make sure it offers something of value. Value, of course, can come in many different forms—among them:

  • An offer for a white paper, guide, or other downloadable offer
  • A discount code or coupon
  • A first look at a new product or service, before it’s been unveiled anywhere else
  • Carefully curated, value-adding clips from your company blog

The bottom line? Don’t waste anyone’s time. Give them something that speaks to their needs and shows that you’re looking out for them—not just trying to hock your wares.

Write Emails That Improve Your Bottom Line

Good emails don’t just get read; they convert, in one way or another. As such, they can actually move your sales needle. We’d love to show you more about how that’s done. Reach out to Grammar Chic’s email marketing experts for a consultation. Call us at 803-831-7444, or visit our website at www.grammarchic.net.

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Filed under Content Marketing, Content Writing, Email Writing, Writing