Tag Archives: content marketing

5 Things That Compromise Your Mobile SEO

When someone pulls out their smartphone to search for a local business—whether they’re sitting at home on the couch or walking down the street, plotting the next phase of their errand-running—you want them to find your business. That’s why you have invested in a good mobile website. It’s why you keep up with the rigors of mobile SEO.

But be careful: There are a number of things that can cause those mobile SEO efforts to fall flat. Here are just a few of them—things to be careful of as you try to reach as many mobile consumers as you can.

Where Mobile SEO Goes Wrong

Slow Site Speed

Did you know that a majority of Google search users say they give up on a site if it takes more than three seconds to load? Three seconds! That’s not a lot of time to get your page up and running. Do some tests, on multiple devices, to make sure it loads quickly—and if it doesn’t, talk with your developer about how to speed things up. (Some possible solutions: Remove large images and video files from your home page, or create shorter content for your mobile pages.)

Pop-Up Ads

Not only are pop-ups potentially draining to your site speed, but they can also take up the entirety of a mobile browser screen—and if they are hard to get rid of, users will likely just navigate away. Even if your pop-up has a really killer CTA, you should think seriously about jettisoning it.

Unplayable Content

Does your video/multimedia content play properly on all types of devices? Are you sure? Not only does this content cause slow speeds (again), but it can be really frustrating when it doesn’t work—and it frequently doesn’t.

Generally Bad Mobile Design

Your site should be easy to read and to navigate on all types of mobile device—period. Tiny fonts, cluttered screens, hyperlink text that can’t be read—these are all deal-breakers.

Bland or Mushy Content

Mobile users need you to get right to the point, which means your content should immediately convey value—and come with plenty of strong calls to action. If it doesn’t, you shouldn’t be surprised when the site fails to make much of an impact.

Step Up Your Mobile SEO

There are a number of potential problems that can drag down your mobile SEO efforts—but none of them are problems without solutions.

If your issue is content-related—if you don’t know the best way to make your value proposition punchy, or if you need help crafting the perfect CTA—we’d love to talk with you.

Contact the Grammar Chic content writing team for a consultation today. Reach us at 803-831-7444, or www.grammarchic.net.

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Filed under Content Marketing, Content Writing, Social Media, Web Content

Why Small Businesses Don’t Pursue Content Marketing

The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle.

Those benefits—increased brand visibility and authority, more consumer trust, qualified leads, thought leadership—would seem like no-brainers for small business owners, but actually, some small companies remain resistant to content marketing. There are a few reasons why.

Reasons Against Content Marketing

A Lack of Strategy

One reason why small business owners shy away from making a content investment is that they just aren’t sure what they want to do with it—draw traffic to their website? Increase their brand prestige? Educate leads? Remarket to previous customers? To make content marketing work, you need to know what you’re trying to accomplish, something you can determine through talking over the possibilities with a firm like Grammar Chic.

A Lack of Time

Some small business owners, knowing full well that content marketing is an ongoing process, are worried about time commitments. That’s not really an argument against content marketing, though; rather, it’s an argument for bringing in a content development team. This will require a bit of a time commitment on the front end, as you work to get the content developers up to speed on your brand, but over time it can really be an efficient way to work.

Brand Concerns

If your company is a funeral home, an accounting office, or an automotive F&I provider, you might think that what you do just isn’t sexy enough for content marketing—but actually, all brands can benefit from cultivating trust and displaying thought leadership, and all companies can find a content angle that works for them.

Industry Red Tape

Highly regulated industries, such as financial planning firms and law practices, will impose some rules about what you can and cannot say in content marketing. This can be frustrating, but it doesn’t mean there isn’t a way to write content that is valuable to your consumers.

Lack of Talent

You may not be a writer, plain and simple—and that’s okay! There are other ways for you to create content. Plus, you can always outsource the writing to a firm like Grammar Chic, where writing is what we do all day, every day.

Insufficient Data

Establishing a content marketing strategy will give you a data-backed baseline which you can then use to prove ROI. For your first month or two, you won’t have that kind of data, but really the only way to get it is to start putting up some content.

Overcoming Obstacles to Content Marketing

The bottom line: With the right counsel, you can work your way around any content marketing objective—and start reaping those benefits! Start the process today by reaching out to our team at Grammar Chic, Inc. You can visit us online at www.grammarchic.net or we invite you to call 803-831-7444.

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Filed under Business Writing, Content Marketing, Content Writing, Social Media

3 Reasons Your Email Marketing Doesn’t Work

Email is an incredible and still-undervalued marketing tool—one that allows you to reach out to both past and potential clients directly with a personalized message and a tailored value proposition. It’s something we use for our own marketing here at Grammar Chic, Inc., and it’s something we recommend for our clients.

Sometimes, though, the best intentions for an email marketing campaign fall short, and emails are sent out without any kind of response coming back. Sometimes, email marketing just plain doesn’t work—and when that happens, it’s important to ask yourself why.

There are a number of possible reasons, but really three main ones—and today we want to look closer at each of them.

You Haven’t Segmented Your List

Email is best used in a highly targeted way, with messages being tailored to segments of your subscription list. For example, here at Grammar Chic, we have some clients for our resume writing division and other clients within our marketing wing. If we’re sending out a promotion for content marketing services, it doesn’t make as much sense to send it to the resume crew. Instead, we’d tailor it to the part of our email list that comes to us for marketing expertise.

Make sure you work with your email list to divide it and segment it into different audiences—and that your message always mirrors the people you’re sending it to.

Your Headline Doesn’t Grab Attention

This is always the struggle with email marketing: How do you grab attention and make your email stand out within busy inboxes? The headline is everything—your best and only chance at a strong first impression.

Some basic tips for writing good email headlines:

  • Keep it brief—seven words or less!
  • Avoid words that will run you afoul of spam filters—Sale, Free, 50% Off, etc.
  • Be clear about your value proposition; how will the reader benefit from reading your email?

You’re Not Clear in Your Value Proposition

And that brings us to the final point: Some emails don’t work because they just don’t have much to say. Everything from your headline to your body text to your call to action should spell out the value you’re offering to readers—the “what’s in it for me” of reading your message and responding to your CTA at the bottom. If your value offer is unclear, readers just won’t know what to do with your message.

These are all potentially fatal blows to your email marketing campaign, but the good news is that all of them can be corrected. The first step is to meet with the email marketing strategists at Grammar Chic, Inc. Contact us about a consultation today, either at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Email Writing, Social Media

How to Write Great Content for Short Attention Spans

There is always more and more online content vying for readers’ attention—yet it seems like the average online attention span is getting shorter all the time.

This is something that any content marketer has to take into consideration. You need your content to be read and interacted with, yet your audience may have very little patience to sit through anything that isn’t totally optimized to keep them engaged.

So how do you optimize your written content? Here are a few tips to consider.

Start with Buyer Personas

People are going to be a lot more willing to read your content if it feels like it was written directly for them. That’s why you need to start with your audience, and ideally with a well-composed buyer persona. What are the pain points you need to address? What are the values? What kind of language should you be using—highly technical or extremely casual? And what do your readers ultimately want to gain from your content? To answer these questions, you have to have a pretty good sense of who you’re writing to.

Structure it Well

It’s also important to make sure you organize your content in a way that makes it easier to read—and, for that matter, to skim. Some ways to do so include:

  • Write in short paragraphs
  • Avoid long sentences
  • Use subject headings to break up the content
  • Use bulleted lists whenever you can
  • Make sure you end with a good summary of your main takeaways/action steps

Don’t Let Your Words Stand Alone

A plain black-and-white page of text is inevitably going to be a little boring, and strain the average reader’s attention span. Images, infographics, and embedded videos can spice things up significantly, while also helping to break up the content and make it more digestible.

Be Clear in Your Value Proposition

Put yourself in the shoes of your reader, and ask: What’s in it for me? The reader should be able to walk away from your content with some value, some specific benefit. You need to emphasize that value up front, both in your headline and in your introduction, ideally in the first paragraph. Let readers know that they will see a benefit from reading your content.

Don’t Be Afraid to Go Long

A final note: Short attention spans do not necessarily call for short content. There is still plenty of room for articles that go in-depth and provide more specific value. In fact, a reader with a short attention span may prefer these articles; a flimsy blog post may seem like a waste of time, while something more substantive may seem like it’s a lot more worthwhile.

You can create content that engages even the ficklest reader—but if you need an extra hand in enhancing your content, don’t hesitate to give us a call. Grammar Chic can help you write content that gets read and engaged with. Learn more at www.grammarchic.net, or 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Social Media, Web Content

5 Ways to Make Your Written Content More SEO-Friendly

Whether you’re writing content for your company website or dashing off the latest company blog post, you want it to be something good—something that offers value to your reader, and reflects well on your brand. At the same time, you want it to be something that’s search engine optimized. After all, great content isn’t very useful if nobody can find it.

This is a little bit of a false dichotomy, perhaps. Generally speaking, writing good, valuable content is the single best way to optimize it, and all the SEO tricks and gimmicks in the world can’t compete with the raw power of quality writing.

With that said, there is certainly a need to ensure that your content is as palatable for search algorithms as it is for human readers, and simply writing a good article is only the first step. As you seek to maximize your content’s SEO potential, here are five simple principles to keep in mind.

Improve Your On-Site SEO

Originality is Imperative

First and foremost, make sure that what you are writing stands on its own. Google doesn’t see any value in duplicate content, and as such it tends to penalize it. Regurgitating the exact same copy for each product page on your website, for instance, or simply copying text from the website to the company blog, will lead to diminished rankings. Take the time to ensure that every piece of content you write is phrased uniquely. Tools like Copyscape can help you ensure that you’re not plagiarizing yourself or others.

Readability Matters, Too

Google’s bots are more likely to favor articles that are readable to wide audiences—and that means using short sentences and paragraphs, limiting your ten-dollar words, and abstaining from the passive voice. Good, concise, punchy content—written in a way that makes it easy to read—will only help you as far as SEO rankings go.

Your Title Should Be Optimized

Writing a catchy headline is key. So is keeping the title to a Google-friendly length of 55-60 characters max. Finally make sure your URL matches the title and contents of the page; a URL that’s just random numbers hampers your SEO efforts.

Be Structured

Your content should have a structure that makes it easy for readers—and search bots—to follow along and get the basic gist of what you’re saying, even just by skimming. The best way to do this is to structure your article with H1, H2, and H3 tags to break up different sections of content. Bullet points and numbered lists can also be helpful, when applicable.

Use Keywords—Judiciously

Though you want to avoid keyword stuffing, and shouldn’t sacrifice quality for keyword count, keywords can certainly be useful in demonstrating what your content is ultimately about. We’ve blogged about the importance of judicious keyword strategy before.

Write Content That Gets Discovered

With the right approach, you can write content that pleases people and search bots alike—no easy feat, but worth it in the long run. Or, you can hire our team to write it for you. Contact Grammar Chic today to ask us about our SEO-friendly content writing services. Reach out at 803-831-7444, or www.grammarchic.net.

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Filed under Business Writing, Web Content, Writing

How to Get Better Engagement on Your Blog Posts

If a blog gets posted to your company website, but nobody reads it, does that blog really exist? The answer, for all practical purposes, is no. For your business blogging to be meaningful, you need to get engagement—and that means people not only reading your post, but commenting on it, sharing it, liking it on Facebook, retweeting it, and more.

You can’t buy this kind of engagement, and neither can you force it—but there are ways you can make your blog posts more engaging. There are steps you can take to entice people to not only read your posts, but interact with them on various levels.

Here are some of the basic principles our team recommends for writing truly engaging blog posts.

Steps for Better Blog Engagement

Know Your Audience

If you want to engage people, you first need to know who you are engaging—and that means writing a blog post that speaks directly to their needs and their values. Ensure that you are using a buyer persona or a similar tool to help you write to a specific audience, taking into account their pain points, their interests, the problems they are trying to solve, etc.

Create a Seamless User Experience

Also ensure that your posts are easy to read. Don’t make your reader scroll incessantly, or read long blocks of unbroken test. Write in short sentences and brief paragraphs. Include section subheadings and bulleted lists where appropriate. Provide graphics when you can. And always ensure that the content is relevant to the needs of your audience (see our first point).

Ensure a Compelling Headline

We’ve blogged many times before about the importance of headlines, which draw readers into your content. Your headline should make a clear promise of value: What will the reader learn from your post? How will he or she be better off having read it.

Start Strong

Your opening paragraph is also quite important, as most readers never make it past the introduction of an online article. Begin with a statement of value, with a question, with a fascinating statistic… something to draw the reader to keep going.

Make it Actionable

Ensure that your blog post provides some real takeaways for your readers—some things they can actually do with the information you’ve given them; some steps for putting the blog post to use. Before you even begin writing, consider what your actionable takeaways will be.

Ask for Feedback

Finally, don’t be afraid to actually ask for feedback. Invite readers to leave comments. Encourage them to share photos or personal stories that might relate to your blog. Open the floor to suggestions for your next blog topic. Be approachable. Be open to interaction with your readers.

Write Posts That Get Engagement

If you’re not getting engagement on your company blog posts, it’s time for you to make a change. Consider outsourcing your blog writing to the Grammar Chic team. We have ample experience writing blog posts that get read—and that generate engagement. Contact us to learn more at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Content Marketing, Social Media

6 Things to Ask When Brainstorming for Content Ideas

One of the challenges facing any business owner who invests in content marketing is coming up with new ideas. For a content marketing campaign to last, you have to sustain it with fresh content ideas—and generating new ideas on a regular basis might require some intense brainstorming.

As you pause to reflect on potential new content ideas, we recommend a few simple questions to guide the process.

Questions to Guide Your Content Brainstorming

Are you repeating yourself? There’s nothing wrong with recycling old ideas and putting new twists on them. In fact, it’s something we recommend. You don’t want to just keep saying the same thing over and over again, though, so always stop to consider whether you’ve crossed the line into redundancy.

Do you have enough information for this topic? Do a quick Google search to ensure that you’ll actually be able to find some good resources to help you write. There’s no use in committing to an idea that you simply can’t support.

Can you bring unique perspective to this topic? You don’t just want to rehash the same points that your competitors are making in their content. Make sure you have a way to add real, original value to your content idea. Make sure you can provide your take on things.

Does your idea address the needs and interests of your target audience? Make sure your topic isn’t too “inside baseball.” It may be interesting to you, but what really matters is that it is valuable to your audience.

How does the content reflect on your brand, products, and/or services? Your content doesn’t need to be straightforwardly promotional, and in fact we recommend keeping the selling to a minimum. You should make sure it relates to your brand in some way, though. What you want is compelling content that leads naturally into a strong call to action.

What’s the headline going to be? How will you frame your content? How will you structure it—as a top 10 list, bullet points, or just a straightforward essay? And how will you generate interest from readers? What will your hook be? These are important considerations as you brainstorm.

Get the Best Content Ideas

Another consideration: Our content marketing specialists can help you not only develop ideas, but implement them effectively. Learn more about our content marketing services by reaching out to Grammar Chic at 803-831-7444, or www.grammarchic.net.

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Filed under Brand Management, Content Marketing, Social Media