Tag Archives: Content SEO Marketing

Why Content is Still King—And Always Will Be

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Content is king. That was a popular phrase in the early days of search engine optimization, more popular still once content marketing started to take off. The meaning of that phrase is pretty simple: For whatever other gimmicks, tactic, or strategies you employ, high-quality and compelling content is the single most essential, make-or-break component of your marketing strategy.

It’s a useful phrase for a couple of reasons. One, it provides focus. SEO strategies tend to ebb and flow, as Google’s search algorithms themselves are subject to change—but the importance of content is something you can rely on. So long as you don’t get distracted from that simple premise, you can’t veer too far off course.

In addition, it provides some practical direction for your blog and Web content development. Your starting point is always going to be more or less the same: Devise topics and themes that not only align with your company’s vision, but that also offer practical, actionable value to your targeted readers. That first step sets your entire content development process in motion.

But content is king, as a marketing truism, has long drifted into cliché—and in some ways, fallen out of fashion. It’s enough to raise the question: Is content still paramount to effective online marketing?

Google’s Value Proposition

To answer this question, we need to step back and make a few observations about how search engines work; for the sake of simplicity, we’ll just use Google as shorthand here. What is Google’s ultimate aim with its search engine results page? Like any company, Google is trying to provide its customers with a product that is useful and satisfactory. In this case, the customers are search engine users; the product is the list of search engine results themselves. What Google needs to do to keep its customers happy is simple: Continue to provide useful, to-the-point search results that answer the questions search engine users are asking.

That’s the one constant thread in search engine optimization and content marketing. Algorithms may change and trends come and go, but Google is always going to have an interest in providing a valuable product to its customers—which means that algorithms are always going to be looking for content that gives users what they came for.

Not only does this mean content will always be king, but it suggests some helpful ways of thinking about what good, effective content really is. Consider this checklist of what high quality content should be:

  • Easy to navigate
  • Descriptive and accurate in its headlines and meta descriptions
  • Formatted to ensure easy skimming and reading
  • Engaging and well-written
  • Enriched with graphics, videos, and supplemental links
  • Actionable in its practical takeaways
  • Relevant to the targeted search engine queries

Keep this in mind as you develop content with search engine optimization in mind: You’re ultimately helping provide Google with its product—and so long as you develop something that Google’s customers want, you’re on the right track.

For help with this, don’t hesitate to contact the Grammar Chic writing and marketing team right away. Reach us at www.grammarchic.net or 803-831-7444.

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5 Ways to Sync Content Marketing with SEO

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Content marketing and search engine optimization are not mutually exclusive, and in fact the overlap can be significant. Many of our clients hire Grammar Chic to handle content writing, and separate SEO firms to handle the optimization; we work closely with these SEO pros to make sure the content we write is not only high-quality, but also ready for integration into a wider search engine marketing campaign.

Maybe your company has some irons in the fire both with regard to content marketing and SEO—and maybe you’re not sure how to make sure these two disciplines work together in tandem. The good news is that high-quality content tends to be a boon to SEO, and good SEO is usually transparent enough that it doesn’t tarnish the quality of written content.

How to Make Content and SEO Work Together

Still, it’s important to be strategic in how you integrate these two disciplines. Here are some tips to help you:

  1. Start with your goals. We’re always telling our content marketing clients that they need to know their destination before we can provide them with the road map—and that’s equally true of SEO. You need to know what you’re trying to accomplish, and what benchmarks you want to hit—whether it’s increasing traffic, getting links, or improving your online reputation. Set goals and make sure you have the same goals, or at least complimentary ones, for both content and SEO.
  1. Create buyer personas. There’s an old saying in SEO circles, that Google won’t love you until everyone else does. What this means is that the way to search engine success is to develop content that human readers find valuable. So, by developing buyer personas that help you tailor content to consumer preferences, you’re not just ensuring better content. You’re also ensuring more effective SEO.
  1. Do some keyword research. Use Google AdWords’ keyword research tools—or something comparable—to discover some useful search terms that relate to your business. Don’t overstuff your content with keywords, and in fact try to avoid a keyword density of much more than 1 or 2 percent—but do use those keywords to give some structure to your writing.
  1. Marry content writing with link building. Link building is very much an SEO activity, but it can also make your content more effective. Through link building, you may do some guest posting on authoritative industry blogs, which will only amplify your written content and expand your reach—a win-win.
  1. Conduct a content audit of your company website. You want to make sure your website is well-written and user friendly, but you can also look through it to appraise the SEO impact of your titles, headlines, and meta descriptions—all of which can make the site more palpable to search bots and Google algorithms.

And remember: Having high-quality content written is always an SEO boon. To enlist our writing services, we invite you to contact us at www.grammarchic.net or 803-831-7444 today.

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