Tag Archives: Content Writing Advice

How to Get Better Engagement on Your Blog Posts

If a blog gets posted to your company website, but nobody reads it, does that blog really exist? The answer, for all practical purposes, is no. For your business blogging to be meaningful, you need to get engagement—and that means people not only reading your post, but commenting on it, sharing it, liking it on Facebook, retweeting it, and more.

You can’t buy this kind of engagement, and neither can you force it—but there are ways you can make your blog posts more engaging. There are steps you can take to entice people to not only read your posts, but interact with them on various levels.

Here are some of the basic principles our team recommends for writing truly engaging blog posts.

Steps for Better Blog Engagement

Know Your Audience

If you want to engage people, you first need to know who you are engaging—and that means writing a blog post that speaks directly to their needs and their values. Ensure that you are using a buyer persona or a similar tool to help you write to a specific audience, taking into account their pain points, their interests, the problems they are trying to solve, etc.

Create a Seamless User Experience

Also ensure that your posts are easy to read. Don’t make your reader scroll incessantly, or read long blocks of unbroken test. Write in short sentences and brief paragraphs. Include section subheadings and bulleted lists where appropriate. Provide graphics when you can. And always ensure that the content is relevant to the needs of your audience (see our first point).

Ensure a Compelling Headline

We’ve blogged many times before about the importance of headlines, which draw readers into your content. Your headline should make a clear promise of value: What will the reader learn from your post? How will he or she be better off having read it.

Start Strong

Your opening paragraph is also quite important, as most readers never make it past the introduction of an online article. Begin with a statement of value, with a question, with a fascinating statistic… something to draw the reader to keep going.

Make it Actionable

Ensure that your blog post provides some real takeaways for your readers—some things they can actually do with the information you’ve given them; some steps for putting the blog post to use. Before you even begin writing, consider what your actionable takeaways will be.

Ask for Feedback

Finally, don’t be afraid to actually ask for feedback. Invite readers to leave comments. Encourage them to share photos or personal stories that might relate to your blog. Open the floor to suggestions for your next blog topic. Be approachable. Be open to interaction with your readers.

Write Posts That Get Engagement

If you’re not getting engagement on your company blog posts, it’s time for you to make a change. Consider outsourcing your blog writing to the Grammar Chic team. We have ample experience writing blog posts that get read—and that generate engagement. Contact us to learn more at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Content Marketing, Social Media

6 Things to Ask When Brainstorming for Content Ideas

One of the challenges facing any business owner who invests in content marketing is coming up with new ideas. For a content marketing campaign to last, you have to sustain it with fresh content ideas—and generating new ideas on a regular basis might require some intense brainstorming.

As you pause to reflect on potential new content ideas, we recommend a few simple questions to guide the process.

Questions to Guide Your Content Brainstorming

Are you repeating yourself? There’s nothing wrong with recycling old ideas and putting new twists on them. In fact, it’s something we recommend. You don’t want to just keep saying the same thing over and over again, though, so always stop to consider whether you’ve crossed the line into redundancy.

Do you have enough information for this topic? Do a quick Google search to ensure that you’ll actually be able to find some good resources to help you write. There’s no use in committing to an idea that you simply can’t support.

Can you bring unique perspective to this topic? You don’t just want to rehash the same points that your competitors are making in their content. Make sure you have a way to add real, original value to your content idea. Make sure you can provide your take on things.

Does your idea address the needs and interests of your target audience? Make sure your topic isn’t too “inside baseball.” It may be interesting to you, but what really matters is that it is valuable to your audience.

How does the content reflect on your brand, products, and/or services? Your content doesn’t need to be straightforwardly promotional, and in fact we recommend keeping the selling to a minimum. You should make sure it relates to your brand in some way, though. What you want is compelling content that leads naturally into a strong call to action.

What’s the headline going to be? How will you frame your content? How will you structure it—as a top 10 list, bullet points, or just a straightforward essay? And how will you generate interest from readers? What will your hook be? These are important considerations as you brainstorm.

Get the Best Content Ideas

Another consideration: Our content marketing specialists can help you not only develop ideas, but implement them effectively. Learn more about our content marketing services by reaching out to Grammar Chic at 803-831-7444, or www.grammarchic.net.

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Filed under Brand Management, Content Marketing, Social Media

4 Ways to Do Content Marketing Throughout Your Work Day

We tend to think of content marketing in terms of content creation—that is, actually sitting down to make a blog post, a YouTube video, or a series of tweets. Content creation is definitely important, though it can also be time-consuming, which is precisely why many small business owners are daunted by it.

In addition to creation, though, there is also a role for documentation. Throughout your day, you can simply document what you are doing on different social media platforms, providing a behind-the-scenes glimpse into how your company works.

There are two advantages to this. One is that it humanizes your company. It makes it more approachable and relatable. Additionally, it’s something you can easily fold into your day, without it ever becoming too terribly time-consuming.

We’d encourage small business owners to look for little ways to document when they can, as part of their content marketing approach. We’ll offer four suggestions to help you get started.

Quick and Easy Content Ideas

Just take some behind-the-scenes photos. Whether it’s a photo of your employees, of a new product, or of some process that clients seldom get to see, a little casual and candid photography can help your social media followers relate to your business better. Post your photos to Instagram and Facebook.

Use Instagram and Snapchat Stories. We’d also recommend taking advantage of the Story functions on these two social platforms to provide spur-of-the-moment insights into what your company does. Again, the idea is just to be human and relatable. If you’re having a special employee lunch or starting a big new project, make that the focus for your story. Tell a narrative about your brand, even if it’s just the narrative of what’s going on at the office on a particular day.

Let people get to know your employees. Pick a different team member to spotlight each day, and let them take pictures on Instagram, Facebook, or Snapchat. Make it into a day-in-the-life series, showing the different ways in which each team member contributes.

Do an impromptu live stream. Take just a minute to address your Facebook followers directly, using Live Stream to simply stop, say hi, or announce something special going on at the company that day. (You can and should be casual and informal here, but do pause long enough to plan what you’re going to say before you get started.)

Take it Further

We recommend some quick social media documentation as you’re able to do it, but only in conjunction with—not as a replacement for—a robust content marketing strategy.

We can help you assemble and implement one. Contact the Grammar Chic team today to schedule a consultation: www.grammarchic.net, or 803-831-7444.

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Filed under Content Marketing, Content Writing, Social Media

Getting Started with Integrated Marketing

There is no shortage of digital marketing tools you can use to build your brand—but which ones are most effective? And how do you use them well? These are the questions that integrated digital marketing concerns itself with. Essentially, integrated marketing is about not putting all your eggs in one basket; rather than spend all your marketing dollars on SEO, an integrated marketing approach might pull together SEO, content marketing, PPC, and more.

The key to integrated marketing is harmony. You want each arm of your marketing endeavor to be working toward the same goal. In other words, your content marketing should complement your SEO, and your SEO should in turn work in tandem with your PPC. Everything should be oriented toward the same goal.

Pulling these disparate digital marketing threads together may seem daunting. For business owners looking to get started with an integrated approach, these general tips and strategies may be useful.

Getting Started with Integrated Digital Marketing

Start by Identifying Your Target Audience

Your integrated marketing approach needs to speak to a particular user demographic—to the people you’re trying to reach, to convert into customers. Before you do anything else, identify that audience. Consider crafting buyer personas to spell out their interests, values, and pain points. Make sure that, throughout your marketing endeavors, you know exactly who you are talking to.

Choose the Right Marketing Channels

An integrated approach does not require you to use every single marketing channel that’s out there; your budget may leave room for just two social networks, for example, so be prudent about picking which two you’ll use. This is where a data-driven approach becomes invaluable; if you have metrics from past marketing campaigns, you can use them to determine which channels get the best results with your target audience.

Know Your Message

What are you trying to accomplish through your integrated marketing strategy? How will you define success? And what message are you going to tell in order to achieve that goal? These are the questions you need to address as you put together marketing content. Ensure that your messaging is consistent across each channel.

Be Cohesive

It’s not just your message that needs to be consistent across all platforms, but also your visual style, the kind of verbiage you use, and more. Think ahead about color schemes, font choices, logos, graphic design decision, and the kinds of buzzwords and phrases you use to promote your brand.

Make Content Creation a Priority

Content feeds all your other marketing endeavors. It provides you with SEO value, with social media fodder, and more. Creating original content—whether landing pages or blogs—should be a central activity in your integrated marketing strategy.

Track Everything

It’s often said that marketing without data is akin to flying blind. Don’t fly blind through your integrated marketing endeavors, but rather set up tracking and analytics for everything. You can really never have too much information.

Review and Revise as Needed

Using the data you collect, determine what’s working and what’s not. Test new ideas, and see how they work. Make tweaks and adjustments as needed, always relying on that information you’ve gathered along the way.

Take a Big Leap Forward with Integrated Marketing

You’re not going to be able to launch an integrated marketing campaign over night, but you can start making your plans and laying your foundation. These tips should help. Start thinking about your goals, your audience, and how you can move your brand forward, using all the digital marketing tools at your disposal.

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Filed under Brand Management, Business Writing, Content Marketing, Social Media

5 Personal Branding Tips for Freelancers

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There are certain agreed-upon resume standards that apply to almost all 9-to-5 jobseekers—but when you’re a freelancer, some of those rules go out the window, and you’re forced to make some critical decisions about how best to present your different skills to potential clients.

The basic principle is the same: You want to develop a strong personal brand, and to posit yourself as someone who can deliver tremendous value and ultimately achieve the desired results. The question is, how do you accomplish that when your career has consisted more of freelance positions than of regular, salaried employment?

The Grammar Chic resume team can provide guidance to any freelancer looking to craft a strong personal brand. We invite you to call us any time. In the meanwhile, here are a few tips to help you with your branding endeavors.

How Freelancers Can Develop Strong Personal Brands

Rethink Your Resume Structure

Generally speaking, we recommend a chronological format for resumes—but when you’re a freelancer, what you want to emphasize is your array of skills. Sometimes, a more thematically-arranged and functional resume, one designed to show what you can do rather than to mark your career progression, might make more sense.

Include a Strong Executive Summary

It’s critical to have a clear summary of your skills and the value you can bring to an employer—something of an elevator pitch for your personal brand. This should be at the top of your resume!

Make Sure You Have a Portfolio

If at all possible, provide potential employers with a way to see your work. An online portfolio can be a tremendous asset, and if you have one, we recommend linking to it on your resume as well as your LinkedIn profile.

Establish Thought Leadership

Prove that you really know your industry well. Start a blog, or at the very least publish content on social media sites, including LinkedIn. Show any potential employer that you are truly committed to your vertical or niche.

Use LinkedIn to Get Recommendations

The biggest obstacle you’ll face as a freelancer is that employers simply aren’t sure whether they can trust you—so give them every reason to feel confident in your abilities. Work hard to accumulate recommendations, especially on LinkedIn. Be persistent in asking all your colleagues and former clients/employers to leave you a glowing notice.

Get Help with Your Personal Branding

All jobseekers need to brand themselves, but it’s especially challenging when you work as a freelancer. Grammar Chic can help you hone your resume and optimize your LinkedIn profile. Contact us today to get started: www.grammarchic.net, or 803-831-7444.

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Filed under Blog Writing, Brand Management, Content Marketing, Writing

5 Ways to Be Found by Local Consumers

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For any business to succeed, it needs to be discovered by local customers; it needs to bring in clients and consumers who are actually seeking the products or services in question, and willing to spend their money to get them. In today’s marketing ecosystem, that means a strong presence in local search queries.

After all, when you want to find a good local business, where do you turn for answers? More likely than not, you go to Google—and the businesses you find there are the ones most likely to win your patronage. If you want your business to thrive, then, you’ve got to position it to be embraced by local search engine users—but how?

Local SEO can sometimes be complicated and daunting, but it doesn’t have to be. There are some simple ways you can boost your visibility in local search rankings today.

Get Reviewed

Google reviews are critical to search engine success. Google takes any review to be a sign that people are engaging with your business, and gaining reviews will only help your search engine standings. Of course, it’s helpful if these are good reviews, bolstering your company’s authority and trustworthiness. If you’re not getting regular reviews, we recommend the following steps:

  • Make sure your Google review link is clearly displayed on your website
  • Actively ask your customers to leave you their feedback; include a request on invoices and receipts
  • Send an email to all your best, most loyal customers, and simply explain to them how meaningful a quick review would be
  • Include your Google review link on your email signature

Optimize for Mobile

Most local searches happen on mobile devices, so it’s critical that your website be optimized for users who are on phones or tablets; indeed, Google prioritizes sites with mobile-readiness. Check out your company website on various devices to make sure it looks good and flows smoothly. If it doesn’t, you’ll want to talk to your Web designer about switching to a mobile-friendly site ASAP.

Ensure Consistent NAP

NAP stands for Name, Address, and Phone number, and you need to have this vital contact information displayed on every page of your website. Make sure you state it the exact same way every time, too. Inconsistencies—“Al’s Pancakes” on one page and “Al’s Pancake House” on another, or even listing your address as “Main Street” here but “Main St.” there—can drop your Google ranking.

Get Local Links

Reach out to local directories, business bureaus, and chambers of commerce to get a link to your website—along with NAP information, consistent with the way you list it on your site.

Write Valuable Content

Finally, a website that’s dense with valuable content—not just sales pitches, but information that addresses consumer questions—is going to get more love from Google, for the simple reason that it offers a better product to Google’s customers (i.e. search engine users). A good website with FAQs, how-tos, detailed product descriptions, and a regular blog can go a long way.

Grammar Chic can help with all of these content creation needs, of course. Learn more by reaching out to our team today at www.grammarchic.net or 803-831-7444.

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5 Ways to Improve Your Website’s Internal Linking

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Internal linking is one of the backbones of search engine optimization. It’s one of the things that separates a mediocre website from a truly stellar one. Providing links that connect the different pages of your website is a small and simple thing you can do that could yield big results.

Internal linking is significant for a number of reasons. One is that it makes it easier for Google search bots to crawl your pace. Another, just as important reason is that it makes it easier for your customers to find the information they want. Internal links keep people on your page, which reduces your bounce rate, and they can also boost the SEO value of the pages you’re linking.

The bottom line? Spending some time on an internal linking strategy is certainly prudent, and can certainly pay off. The question is, what can you do to get internal linking right?

Here are five tricks of the trade.

Link to Content-Heavy Pages

Let’s say you write a 1,000-word blog post. You definitely want to insert a couple of internal links, but you don’t want to waste them on parts of your website that are low on content value—like a generic “Contact Us” page.

Think about it this way: The pages you link to should be resources for your reader, providing them with additional information that enhances their experience. As such, it’s best to link to pages that provide further details or delve into related topics… pages that actually provide enriching, value-adding content, not just boilerplate.

Use Descriptive Anchor Text

The anchor text refers to the actual words on the page that you make into a hyperlink—and choosing the right anchor text can add real value to those links. That’s why you never want to link to bland, boring, or valueless text like click here.

Consider this: You want to provide a link to a recent blog post about the best Instagram strategies. You can make the words blog post into your anchor text, or the words best Instagram strategies. Which of these do you think offers more link value? The more descriptive option is always going to be the better one. Be wise in including good, colorful anchor text with every link.

Include a Couple of Internal Links on Every Page

How many internal links should you feature in each post, or on each page? There’s no hard and fast rule here, and different SEOs will tell you different things, but we’d recommend at least a couple. Remember that each link boosts the “freshness value” of the page you’re linking to, so you might as well take advantage of each opportunity.

Be Logical with Your Links

With that said, we also recommend being wise: You don’t want to appear like you’re spamming your reader, or bombarding your website users with links. Make sure the links you include are relevant. For example, a Grammar Chic blog post about Facebook ads probably shouldn’t link to a separate post about resume writing. That’s just not a logical connection.

Update Your Links Often

Remember that broken links decrease your site usability and its SEO value. Meanwhile, when you write a really good piece of new content, you may want to include links to it from older, relevant posts. Routine link audits and updates are essential.

Of course, linking is an integral part of your broader content marketing strategy—and that’s something the Grammar Chic team can help you put into place. Learn more by calling us today for a free consultation. Reach Grammar Chic’s content marketing team at 803-831-7444, or www.grammarchic.net.

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Filed under Blog Writing, Brand Management, Web Content