Tag Archives: Content Writing Tips

Content Marketers Don’t Have the Luxury of Writer’s Block

When you spend your time creating fresh content, all day every day, it’s natural to run out of juice from time to time. Even the most professional content creators can get stuck sometimes. In short, they feel as though they have writer’s block—yet the content demand never stops, never relents. Blogs still need updating, social feeds still need posts, and the Google algorithms need to be fed fresh content.

To be totally blunt, content marketers don’t really have the luxury of writer’s block. There’s just too much to write, too much content to create! The question is, how can you minimize the risk of writer’s block—and when it does happen, how can you get yourself unstuck quickly?

How Content Creators Cope with Writer’s Block

  • One suggestion we’d offer is to always keep a running list of ideas. Apps like Evernote make it easy for you to have that running list handy at all times, and to be able to quickly jot down a fresh inspiration whenever it strikes. When you have a day where you just feel stuck, you’ll always have that list to consult.
  • Also have several blogs bookmarked to consult whenever you need a new direction. You may feel out of ideas, but other bloggers in your niche or market are still cranking stuff out! Turn to them for some ideas.
  • Sometimes, writers get half of an idea, but aren’t sure how to complete it. That’s where outlining can come in handy. Rather than writing half a blog post then getting stuck, just try outlining your main argument—your central ideas.
  • Sometimes, stepping away and turning your mind to other things works wonders. Go for a walk, clear your head, get blood pumping, and allow your mind to sort things out in the background.
  • Another tactic is to flex your writing muscles in different ways. Can’t come up with a good company blog post? Try your hand at writing something else for an hour or so—a short story or a poem, maybe. Just write something you like, and see how it inspires you.
  • Finally, remember that there are pros out there whose full-time job is to assist in content creation. The Grammar Chic team can help you develop your ideas, from inception to publication, and we’re always around when you feel stuck.

To start a conversation with us about our content marketing expertise, reach out to us now. You can get a hold of Grammar Chic at 803-831-7444, or www.grammarchic.net.

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5 Ways to Turn Website Visitors into Subscribers

Getting 150,000 hits on your website is pretty good, right? Well, yeah, maybe—unless all 150,000 of your visitors leave the site without taking action. Then, it might turn out, all you’ve got is sound and fury—a lot of buzz, but nothing that directly improves your bottom line.

Traffic alone isn’t the most meaningful metric. What matters are conversions. Ideally, you want all your website visitors to buy a product from your business, though of course this is a lofty goal. A more reasonable one is to convert as many visitors as possible into subscribers; this, in turn, can help build brand loyalty and awareness, and ultimately lead these visitors down the sales funnel.

Okay—but then, how do you turn your website into a subscription hub? How do you coax as many visitors as possible into joining your inner circle? Here are five methods we’ve found to be highly effective.

How to Convert Website Visitors into Subscribers

Provide valuable content that matches user intent. What are search engine users really looking for—and how can your website provide them with relevant solutions? Those are the questions you have to ask as you develop your website content. If you’re a plumber, you can assume that search engine users are probably looking for authoritative answers to all their plumbing needs. If you’re an attorney, your users may want to know when, where, and why to engage your services. Your content should always convey valuable solutions, and provide the information search engine users are after.

Create fresh content regularly. If your website blog hasn’t been updated in a year, and if the top entry in your Company News section dates to 2011, then it may be hard for your visitors to imagine why they’d want to subscribe. You’ve got to show them that by taking the time to subscribe, they will receive meaningful updates on a regular basis.

Fill your website with diverse content. The goal here is to write content that appeals to as many different people as possible—that is, blog readers, video watchers, e-book downloaders, and so on. Be robust and varied in creating value-adding, solutions-focused content.

Include strong calls to action. If you want people to subscribe to your list, you’ve got to ask them to, and provide them with an easy lead-capturing form. Do so on every page of your website, if subscriptions are your goal.

Analyze your results. In marketing, analytics are everything. Make sure you track the results of your content, and pay attention to what works and doesn’t work in terms of subscriptions.

Does Your Website Convert?

The bottom line: Your website shouldn’t just be an online placeholder. It should be a conversion machine—and in many cases, that means a subscription generator. If you’re not seeing those results, reach out to our team for a consultation. Contact Grammar Chic at www.grammarchic.net, or 803-831-7444.

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Filed under Blog Writing, Brand Management, Business Writing, Content Marketing, Web Content

3 Timeless SEO Rules Anyone Can Master

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. That can be frustrating, especially for small business owners who don’t have a technical background. The good news is that, though details may vary, the big picture remains more or less the same: Google wants to provide its search engine users with value, and if you help them accomplish that, you’ll probably get decent enough rankings. That’s something that even the complete novice can latch on to.

Specifically, there are three basic SEO principles that we believe will guide you toward a smart, savvy approach—and they don’t require any great technical know-how on your part. Here are those three principles, which are timeless and evergreen.

It’s Always About the End User

Again, Google is a business, and it wants to provide its customers with a great product. In this case, that means providing search engine users with relevant and valuable results.

A lot of small business owners get caught up in writing for the search algorithms—but that’s backwards thinking. You don’t need to write for Google. You need to write for the end user. Write content that is clear, well-structured, informative, and full of actionable takeaways. Writing for actual human beings is the best way to appease the algorithms.

Be One of the White Hats

Do you know the difference between black hat and white hat SEO? Basically, black hat SEO seeks to cheat the system and circumvent Google’s stated rules, while white hat SEO abides by those rules. Black hat tactics can sometimes generate quick results, but they’re never lasting results. A solid, enduring SEO presence requires a white hat approach.

So, don’t try to game Google. You don’t need to resort to gimmicks, or buy links. Just focus on providing valuable content that includes natural, judicious keywords and that earns links from other websites. Skip the shortcuts and do the real work instead.

Make Use of Every Opportunity

If you’re wondering how many keywords you can cram into your content, you’re thinking about it all wrong. The key is to use keywords organically. With that said, you definitely want to optimize every square inch of online real estate that’s available to you. That means focusing not just on writing good content, but also writing strong title tags and meta descriptions.

Not sure that you’re following these timeless rules properly? Our team of SEO-savvy copywriters can help. Reach out to Grammar Chic, Inc. today to talk about getting your Web content ranked better. Find us at www.grammarchic.net or 803-831-7444.

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Content Marketing with RankBrain in Mind

How does Google determine which content ranks where on the search engine results page (SERP)? That question is at the heart of SEO, and it’s also important to content marketing. Answering it is, truthfully, close to impossible; Google’s algorithms are complicated, and ever-changing. There are a lot of factors in play, and the way Google balances and prioritizes them is somewhat veiled.

With that said, Google has been clear about one thing: RankBrain is one of the most important of all ranking factors. In fact, Google has stated that it’s in the top three. So, if you want to write content that ranks well, you have to know what RankBrain is—and how to appease it.

What is Google RankBrain?

RankBrain represents the artificial intelligence and machine learning aspect of Google’s algorithms. RankBrain works to understand user queries and content topics, and to match the right content with the search request— evaluating all the content out there and formulating the best possible results for the search engine user.

In other words, RankBrain is a machine that’s actually capable of learning about content and user search queries, and of judging which content provides the most relevant and actionable results for a search engine query. That’s really pretty cool, especially when you consider that these editorial decisions are made strictly by AI; there is no human assistance required for RankBrain to do its thing.

Again, RankBrain is not the only factor in determining search engine rankings—but it’s a major one. This brings us to our ultimate question: How can you design content that appeals to RankBrain? How can you get your website or blog ranked well by this AI system?

3 Tips for Mastering RankBrain

There are three tips we can offer here.

  1. Write content that is focused. RankBrain evaluates content to determine—basically—what it’s about, and whether it answers the user’s question. If your content is all over the place, jumping from topic to topic and presenting a hodgepodge of information, it’s unlikely that the algorithms will be able to reach clear conclusions. Content like this almost never ranks well. Make sure each blog post and each website has a strong, singular topic—and that everything within the content points back to that topic.
  2. Structure content in a logical way. Along the same lines, your content should be structured in a way that leads the reader (or the RankBrain algorithms) through a logical argument. Present your main topic or point in the first paragraph, then use section sub-headings to advance the content, one step at a time, until you reach a clear conclusion or CTA.
  3. Test everything. You won’t be able to guess your way to ranking success. Instead, you’ve got to constantly consult your data and analytics—seeing which content works and which doesn’t, learning from your SEO successes and failures alike.

Step Up Your Content Game

Effective content has to appeal to human readers and to Google’s machine learning system—and that’s a tall order. We can help. Get some seasoned, SEO-minded content writing professionals on your team. Reach out to Grammar Chic, Inc. to learn more: 803-831-7444, or www.grammarchic.net.

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How to Boost Your Content Quality

Quality is one of those content marketing buzzwords that everyone likes to throw around, but very few people can really define. We all agree that writing quality content is important, but how exactly do we measure it? What does it even mean, in the context of content marketing?

Here’s our simple definition: Quality content encourages readers to consume more of it. A good blog post will make the reader want to read other posts. Similarly, intriguing Facebook posts will make the reader want to follow you. Effective YouTube videos will earn you subscribers. And not only that, but strong content encourages social sharing, as well—spreading the word to friends and neighbors.

But if that’s what quality means, how can it be attained? How can you improve the quality level on your written content today?

Create Content That People Will Consume—and Share

We’ve got a few ideas for you.

Always write with your readers in mind. So simple, so often overlooked. Your content shouldn’t just be repurposed ad copy. It should be something that entertains and/or informs the reader. Think about your audience. Think about their pain points. Think about how you can help, by offering actionable insights. That’s what content quality hinges on.

Do research. It’s alright for your content to be opinion-based, but you should also have facts and figures to support your arguments—and even links to external blogs, articles, or studies, when appropriate. Make it clear that you’re not just pontificating. You’re providing trustworthy information.

Write so that people can understand. Good writing is characterized by clarity—so if you’re stuffing your posts with technical terms and industry jargon, they may not be getting their point across. Make sure you write in a way that even novices to your field can understand.

Spend time writing compelling headlines. The headline is arguably the most important component of your content, as it’s what creates the first impression and encourages people to read the content. Make sure you’re writing headlines that are catchy, concise, and enriched with real value.

Get an editor. Your content needs to be proofread thoroughly to avoid errors with grammar and spelling—and also just to make sure you’re really getting your point across. A professional editor, like the ones here at Grammar Chic, can help with these things.

Create Quality Content Today

In fact, we can also take over your content writing for you—and ensure that you’re regularly producing high-quality blogs and website content, without any hassle. Learn more by reaching out to the quality-minded pros at Grammar Chic today. Connect at 803-831-7444 or by visiting www.grammarchic.net.

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5 Things That Compromise Your Mobile SEO

When someone pulls out their smartphone to search for a local business—whether they’re sitting at home on the couch or walking down the street, plotting the next phase of their errand-running—you want them to find your business. That’s why you have invested in a good mobile website. It’s why you keep up with the rigors of mobile SEO.

But be careful: There are a number of things that can cause those mobile SEO efforts to fall flat. Here are just a few of them—things to be careful of as you try to reach as many mobile consumers as you can.

Where Mobile SEO Goes Wrong

Slow Site Speed

Did you know that a majority of Google search users say they give up on a site if it takes more than three seconds to load? Three seconds! That’s not a lot of time to get your page up and running. Do some tests, on multiple devices, to make sure it loads quickly—and if it doesn’t, talk with your developer about how to speed things up. (Some possible solutions: Remove large images and video files from your home page, or create shorter content for your mobile pages.)

Pop-Up Ads

Not only are pop-ups potentially draining to your site speed, but they can also take up the entirety of a mobile browser screen—and if they are hard to get rid of, users will likely just navigate away. Even if your pop-up has a really killer CTA, you should think seriously about jettisoning it.

Unplayable Content

Does your video/multimedia content play properly on all types of devices? Are you sure? Not only does this content cause slow speeds (again), but it can be really frustrating when it doesn’t work—and it frequently doesn’t.

Generally Bad Mobile Design

Your site should be easy to read and to navigate on all types of mobile device—period. Tiny fonts, cluttered screens, hyperlink text that can’t be read—these are all deal-breakers.

Bland or Mushy Content

Mobile users need you to get right to the point, which means your content should immediately convey value—and come with plenty of strong calls to action. If it doesn’t, you shouldn’t be surprised when the site fails to make much of an impact.

Step Up Your Mobile SEO

There are a number of potential problems that can drag down your mobile SEO efforts—but none of them are problems without solutions.

If your issue is content-related—if you don’t know the best way to make your value proposition punchy, or if you need help crafting the perfect CTA—we’d love to talk with you.

Contact the Grammar Chic content writing team for a consultation today. Reach us at 803-831-7444, or www.grammarchic.net.

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6 User Experience Errors That Will Sink Your Content Marketing

We’re often asked about the best strategies to marry content marketing with effective SEO. The basic premise is really simple: If you want to find favor with search engine algorithms, it’s important to first find favor with human readers. Making your content easy to discover, to read, and to digest—that’s all Google really wants you to do.

An implication of this is that, if you sacrifice the user experience—if you create content that doesn’t provide value to the reader, or that makes that value difficult to excavate—it’s inevitable that you’ll see a drop-off in Google traction.

This introduces a question. Is your content user-friendly? Or, to come at it from a different angle, are you doing anything in your company blog posts and in your Web content that’s compromising the user experience—and, thus, sinking your SEO?

Allow us to point out just a few common user experience errors that can make your content difficult to digest—and thus, less likely to find favor with Google’s algorithms.

Where Content Marketing Goes Wrong

Insufficient Substance/Length

We’ve blogged recently about word count, and about how there’s no simple answer to the question of how long your content should be. With that said, the basic principle to keep in mind is that you need to offer value without fluff—and a blog post that’s just 200 words probably isn’t fully addressing your readers’ questions. Aim for posts that really tackle your topic thoroughly and substantively; skimpy posts do not provide for a satisfying user experience any more than overly long, rambling ones do.

Bland and Boring Layouts

What’s the old saying about pictures and words? Well, we’d say you need both. A boring, black-and-white layout isn’t going to capture the reader’s attention. Make sure you embed pictures, videos, and other rich and colorful content into your blog posts and throughout your website.

Misspellings or Bad Grammar

If your content is laden with typos, it’s not going to come across as trustworthy or authoritative—so you can’t expect to see much in the way of backlinks. Readers won’t put up with poorly proofed content for long.

Unbroken Content

You need content breaks to make your posts easier to maneuver—and to skim. Make sure you break things down with section subheadings, bullet points, lists, etc.

Rambling Paragraphs

Similarly, avoid unbroken streams of text that just run on and on forever. Short paragraphs are key!

No Call to Action

A good blog post or website will direct the reader to what they need to do next; it will crystalize their action steps. That’s what a CTA is all about—so don’t neglect them!

Write Content That Gets Read

Our suggestion for you? Talk with Grammar Chic about improving the user experience in your content. We know how to write content that gets read—and content that gets ranked. Reach out to us at 803-831-7444, or at www.grammarchic.net, to start a conversation.

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