Tag Archives: email marketing advice

Ramp Up Your E-mail Marketing for the Holiday Season

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Business owners, have you ever found yourself thinking: I should really send out a marketing e-mail to all the people on my e-mail list—but is now the best time?

When it comes to e-mail marketing, timing is certainly an important concern—but we’re here to tell you: The time to get busy with e-mail marketing is now.

The holiday season is fast approaching. People are shopping. They’re working to meet their year-end goals. They’re spending money. Their inboxes are becoming full with special offers, promotions, and ads—and you definitely want to have your brand right there in the mix.

How can small businesses make the most of their e-mail marketing efforts over the holiday season? Read on for some tips from the Grammar Chic, Inc. team.

  • Grab your readers with a compelling headline! And keep experimenting with different subject lines right up until the end of the season. Divide your e-mail list into two or three groups, and send each group an e-mail with a different subject line. If one works resoundingly well, it’s worth reusing with the other groups; you might also keep it in mind as a template for future e-mails.
  • Remember, though, not to use spammy words in your subject lines! Our thoughts on typical spam words can be found in this post. Note that holiday marketing clichés—Cyber Monday or Black Friday sales, for instance—will also get your messages tossed in with the spam. Avoid using those terms in your subject line.
  • Make your e-mails top-heavy. Busy shoppers, receiving your e-mail on their iPhone or Blackberry, aren’t going to have the time or the patience to read 500 words of copy. Include the most significant information right there in the subject line and in the first two or three lines of text. The less scrolling people have to do to get to the point of your e-mail, the better.
  • As ever, content is king. The best e-mails will have some eye-catching imagery—perhaps holiday-themed—paired with some brief but value-adding content. Make note of holiday promos and sales, and perhaps link to just a couple of your company blogs, as well.
  • Don’t forget your call to action! It’s always essential, and at the holidays more than ever.

E-mail marketing should really be a year-round pursuit, of course, but there’s no time like the present to jump in or to redouble your efforts. To learn more, contact our team today at www.grammarchic.net or 803-831-7444.

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6 E-mail Marketing Mistakes You Might be Making

iStock_000022693501XSmallA few months ago, a new study was released that gained no small amount of traction within the online marketing community. The study essentially alleged that e-mail marketing generates better results and better ROI than social media or really any other digital marketing discipline.

Some online marketers celebrated the study while others thought it a bit dubious, but regardless of the legitimacy or impact of the study, this much seems true: E-mail marketing is something people should take seriously. It remains a vital online marketing strategy, and to ignore it in favor of the bright shiny newness of social media marketing could be folly.

Note, however, that doing e-mail marketing and simply sending e-mails to your clients are not the same thing; likewise, sending advertisements to “cold” prospects, though it may work in some scenarios, is more likely to get your company’s e-mails lumped together with all the spam.

In fact, there are a number of e-mail marketing mishaps that can threaten the integrity and efficacy of your campaign—and a few of them are as follows:

  1. E-mailing too often. You might have expected us to say not e-mailing often enough, and that’s a mistake as well, but when you e-mail the folks on your e-mail list every day or even every week, it can start to smack of desperation—and beyond that, it’s really Plus, it is highly unlikely that you’re coming up with compelling new content on that kind of a basis. Stick with e-mails once, twice a month at the most.
  2. Sending e-mails that offer no value. You want to promote your products and perhaps to offer some kind of a discount or promo code, but even the act of reading your company e-mail should provide customers with some value—else, why will they keep reading it? Make sure to offer some interesting points of content or some company news—just a paragraph or so will do fine.
  3. Sending e-mails that offer no links to external content. Ideally, your e-mail newsletter serves several purposes, and one of them is boosting your existing content. Make sure that each new e-mail includes links to at least a couple of really good, solid blogs from the past month.
  4. Sending e-mails that offer no call to action. You know how we feel about the call to action. If you want your readers to do something after reading your e-mail newsletter, then you’ve got to tell them what it is.
  5. Sending e-mails loaded with spam words. We’ve written about this before. Don’t slip up and use a bad word that’ll land your company e-mails in spam folders instead of inboxes.
  6. Sending e-mails without opt-outs. Consumers like to have some choice—something Apple and U2 recently learned the hard way—so always include a means for users to unsubscribe.

To learn more about the best e-mail marketing practices, of course, you can always contact the Grammar Chic, Inc. team directly. Call 803-831-7444, or visit http://www.grammarchic.net.

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10 Essential Components of Effective E-mail Marketing Copywriting

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The modern consumer or businessperson receives dozens upon dozens of e-mails every day, many of which end up in their “trash” folder. However, when done properly, e-mail marketing is a terrific way for businesses to have regular contact with their client base. In order to craft an e-mail that won’t get discarded without so much as a glance, consider including the following components:

  • A catchy subject line: You only have a few seconds to capture a reader’s attention, so the subject line must work to pique the reader’s interest. It should be to the point, and shouldn’t be too wordy.
  • A format that’s easy to read: Even if your content is interesting and insightful, a large block of text quickly overwhelms a reader. To encourage the recipient to dive into the body of the message, break it up into bullet points or include subheadings. Readers are also receptive to numbered lists. This type of formatting helps to make the text more manageable, and increases the likelihood that someone will get all the way through your message.
  • Catchy subheadings: If you’re going to include subheadings, make sure that they work to further your message. Just like the headline of the e-mail, they should stand out and make the recipient want to continue reading.
  • Some incentive for the reader: Consumers are used to receiving e-mails and reading tweets in order to get some kind of benefit. Don’t send out an e-mail unless it provides some sort of perk to the reader. Whether it’s a discount on their next purchase or some exclusive information that they won’t find anywhere else. Incentives are a must for any worthwhile piece of e-mail marketing.
  • A focus on the benefits: Sometimes marketers get so caught up in listing the features that their product or service offers that they forget to touch on the benefits that a customer will receive. Never assume that the reader knows the perks of what you’re offering. Spell it out for them every time.
  • A call to action: So your client read the e-mail message and was interested in what you had to say? Terrific. But without a call to action, they’ll probably just delete the message and never think about it again. Include instructions that feature words like “call” or “buy” or “contact.” Readers often need guidance on what to do next, so make sure to give it to them.
  • Contact information: Many companies have lost potential clients because they didn’t make it easy to get in touch with their organization. Consumers are busy, and don’t want to have to spend ten minutes digging around for your business’s phone number. Provide your contact information at the end of every e-mail, thus making it easy for an interested buyer to get in touch quickly.
  • Links to social media platforms: Many clients see the value in connecting with a brand on Facebook or Twitter. If you are active on these platforms, include links to your page so that consumers can find you there.
  • A consistent voice: If your brand is whimsical and funny, your e-mail should reflect this tone. Consumers will be confused if they expect to read light-hearted content from you, only to find a message that’s packed with jargon. Decide on your brand’s voice, and keep it consistent on all platforms, including e-mail correspondence.
  • Your company’s name and logo: Whenever you get a chance to reinforce your company’s name, take the opportunity. Though the reader is probably familiar with your business’s name and logo, you want to remind them where the information in the e-mail is coming from.

Following these simple steps helps to ensure that your e-mail marketing copywriting efforts are truly bolstering your business’s brand management and connecting with your targeted audience.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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