Tag Archives: email marketing

How to Keep Your Emails Out of the Spam Folder

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Email marketing is potentially quite rewarding, an effective way to stay in contact with clients and with leads. As with anything, though, it takes some strategy and foresight if you want to steer clear of major obstacles—and as far as email marketing goes, the most major obstacle of all is the spam filter.

Simply put: People won’t like receiving low-value, spammy emails, which is why most email programs have sophisticated algorithms to detect spam and send it directly into a separate folder—keeping inboxes clean and uncluttered. That’s good news for email users but bad news for marketers, whose well-intentioned emails may inadvertently run afoul of these spam filters.

So what can you do to keep your emails in inboxes, where they belong? Keep reading for a few practical tips.

How to Avoid Getting Your Emails Flagged as Spam

To keep out of the way of those spam filters, here’s what we recommend:

Don’t buy an email list. If you’re sending emails to people who didn’t ask for them, it’s likely that they’ll flag your messages as spam. Only send marketing emails to customers who actually opt in to your email list.

Avoid conventionally “salesy” language. Spam filters will weed out any emails that seem like they’re strictly selling something—so using subject lines with “sale” or “free” can get you in trouble. Likewise, “30% off” and all-caps subject lines are destined to get your emails discarded. Focus on providing real information and value, and describing the email contents in non-salesy terms.

Don’t send image-only emails. While some images are fine, you also want to include text. Why? Some spammers have tried to use image-only emails to outsmart spam filters, so messages that only contain images may be discarded automatically.

Provide options for unsubscribing or for receiving fewer emails. Again, if you want to avoid getting your emails flagged as spam, it’s smart to allow readers some say in the emails they receive.

Segment and personalize your emails. The more specifically you can target your message to a particular audience, the more likely it is that people will want to read it rather than mark it as spam.

Strategize Your Email Marketing

Of course, the best way to make sure your marketing emails hit their target is to consider a robust, integrated approach to content marketing—and that’s something Grammar Chic can help with. Ask us about it today. Contact the Grammar Chic team at www.grammarchic.net, or at 803-831-7444.

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Filed under Business Writing, Email Writing

How to Prepare Your Business for Cyber Monday

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Thanksgiving, Hanukah, Christmas, New Year’s—for most of us, these and perhaps a few others are the main holidays to focus on at year’s end. If you’re a business owner, though—and an ecommerce merchant in particular—then there’s one other day you should mark on your calendar: Cyber Monday. The Monday following Thanksgiving is one of the biggest shopping days of the year, a day on which many of your regular customers and clients are going to be in a holiday shopping state of mind. You ignore this day at your own detriment; hosting some Cyber Monday specials and promotions is a great way to seize some of this traffic and generate some real business.

But there’s not that much time until Cyber Monday gets here—so if you haven’t planned your promotions, the time to do so is now!

Allow us to offer a few pointers.

Getting Ready for Cyber Monday

You need to start building buzz now. Trust us: Your audience is already thinking about the holiday season, and many brick and mortar stores have had their holiday promotions and displays running for several weeks already. You’ve got to compete with that, so set the details of your Cyber Monday promotions and start hyping them on social media and on your website soon.

Make sure customers can browse your features products/services now. Long before Cyber Monday arrives, many shoppers will be doing online research to scout out the best deals. Whatever items you are going to promote, make sure your website showcases them well, including a note about any Cyber Monday discounts or specials.

Begin the process of creating content. You’ll want to promote your Cyber Monday offerings with images, ads, blog posts, and more—and you don’t want to have to create all of that content at the very last minute. Start compiling some of it today.

Be meticulous and thoughtful in creating ad copy. On Cyber Monday (and really for the entire holiday season), your audience is going to be inundated with sales copy. Yours must stand out. Brainstorm email marketing subject lines, blog headings, and effective tweets now. Engage a writing team, like Grammar Chic, to help make your words memorable.

Tap into your existing customer base. Cyber Monday can be a good season for new customer acquisition, but it can frankly be an even better time to re-engage with previous customers. Make sure your Cyber Monday marketing efforts include some emails targeted to the folks who are already on your mailing list.

It won’t be long before the big day is here—so are you prepared? If not, get with Grammar Chic today to find out how we can help you. Reach out at 803-831-7444 or www.grammarchic.net.

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Filed under Content Marketing, Content Writing, Social Media

Make Your Email Marketing a Summer Success

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Here’s a phenomenon you may have noticed: During the grueling hot months of summer, you’re much more likely to get out-of-office auto-responders from the people you try to reach by e-mail. It’s not that everyone’s avoiding you. It’s just that everyone’s on vacation—or so it seems, sometimes. Certainly, the summer season is touch-and-go when it comes to emails, which may tempt you to pack in your email marketing campaign for the summer, perhaps revisiting the ol’ email list when September rolls around.

That’s not an illegitimate temptation, nor is it necessarily a wrong one: Certainly, there is an argument to be made for scaling back on your marketing emails during the summer months, if not disbanding them completely.

No matter how many marketing emails you send over the next couple of months, though—just one or a baker’s dozen—we encourage you to implement some simple tweaks to your strategy, which can make those emails much more enticing to your recipients—and thus, likely to get opened and acted upon.

Get Your Marketing Emails Ready for Summer

Keep those subject lines succinct. A lot of your readers may be getting those emails while they’re waiting in line for movie tickets, a plane ride, or a trip down a roller coaster. They don’t have time for epic-length headings. Shoot for subject lines between 30 and 50 characters—never any more.

Cozy up to emojis! Summer time is fun time, right? There’s no better season to adorn your subject lines and your email messages with a few tasteful smiley faces or other festive icons. Don’t go overboard, and don’t sacrifice actual words for emojis, but do feel free to use them as they fit.

Resist the temptation toward click bait. Drop two swimsuit sizes in a week’s time may seem like a tempting promise, and if your product can actually deliver it, then good for you! Don’t fall into the trap of making cheap promises that you know you can’t keep, though, nor of writing subject headings that aren’t actually relevant to your content. You may get click-throughs, but you’ll also get a lot of annoyed customers.

Don’t let your emails fall into the junk pile. Nobody has a lot of time to sort through their junk folder, so avoid letting your emails end up there. Cut down on spam triggers, as we talked about in this previous post.

Need some further assistance getting your marketing emails summer-ready? We can help you strategize, write, format, and send. Reach out to Grammar Chic today at 803-831-7444 or www.grammarchic.net.

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Filed under Business Writing, Email Writing, Writing

This is How to Write a Compelling Email Subject Line—and Boost Your Open Rates

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Report after report and study after study suggests that email is the most effective digital marketing tool.

So if you’re not seeing much of a benefit from your email marketing program, you’ve gotta wonder why.

Maybe the reason people aren’t responding to your emails is because they aren’t even opening them in the first place. Obviously, that’s a problem. A low open rate means your email marketing strategy is dead in the water.

Your open rate is even more significant than your total subscriber number. Think about it this way: Having 1,000 subscribers who all open your emails means much more exposure for your brand than having 6,000 subscribers but only a 2 percent open rate.

No question: You’ve got to get your emails opened. And the best way to do that is to tweak your subject lines—but how?

Tip #1: Make your subject lines longer.

Both the conventional wisdom and the natural instinct is to make your subject lines short and snappy. We’ve offered that very advice in the past. But one new study suggests that maybe longer—like, 60-70 characters, if not more—is the way to go.

Perhaps the rationale is simply this: When you’re working with just a couple of words, it’s hard to offer more than salesy platitudes and generalities. But if you give yourself more space, you can actually convey value and specificity to your readers.

So maybe it’s worth trying long subject lines for a while, just to see how they work.

Tip #2: Write in all lower case letters.

All caps screams of desperation, and can be pretty annoying. Mixing upper and lower case—you know, like you would in normal, everyday writing—is fine. But consider: a lot of the emails you get from your friends and family members probably come with all lower case subject lines.

Writing an all lower case subject line can convey intimacy and familiarity, then—and that’s not such a bad thing for your brand!

Tip #3: Provide value—but don’t give everything away.

As for the actual content of your subject lines, something we recommend is focusing on the value you offer—the benefits your email will provide—without getting into the specifics.

Show your readers what’s in it for them to open your email, but not necessarily how they’ll get it.

Example: Try a subject line that promises something like this: “Drive traffic to your website… and turn it into paying customers!”

You’re showing your readers exactly what they stand to gain from reading the email—but to learn how they’re going to gain it… through SEO, email marketing, or whatever else… they’ve got to open the email and read it.

Try some of these tips in your own email marketing—and see how your open rates improve. Talk with us about it by calling 803-831-7444, or visiting www.grammarchic.net.

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Filed under Email Writing, Writing

4 Things That Will Guarantee your Emails Don’t Get Opened

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Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then you’re doing little more than wasting money.

So what can you do to ensure that those emails get read? We’ve shared some email marketing best practices before. Today, what we’ll offer is a set of don’ts—some common email marketing elements that are sure to get your messages promptly deleted.

In other words, these are rookie errors—boneheaded mistakes—that will basically squander whatever effort you put into your email marketing campaign. Naturally, we recommend avoiding them at all costs!

Email Elements it Pays to Avoid

  1. Spelling and grammar errors. Yes, it sounds like common sense—but you’d be amazed at the number of business owners who take time to proof their messages but not their subject lines. If somebody receives an email from you and it’s got a glaring error in its subject heading, that immediately undercuts your authority—and all but guarantees your email gets rejected.
  2. Impersonal greetings. Here’s something else that can wreck your subject line—and thus, your entire email: A greeting that’s obviously impersonal and unspecific. Any message that comes with a title like Dear Sir or Madam will look like spam, and likely be treated as such.
  3. Spammy words. Along the same lines, spammy buzzwords located in your subject line will get your emails buried and your servers blacklisted. Avoid saying click here, % off, order now, sale ends at midnight—anything that clearly marks your marketing email as cheap or salesy.
  4. Bombast. Finally: Remember that a subject line is meant to be short and snappy. If your subject line lacks brevity, it may turn off busy readers who’d rather you get straight to the point.

There is plenty you can do to make email marketing a more effective tool for your business—but also plenty you shouldn’t do. Keep these tips in mind as you strive to achieve email marketing success.

For help crafting an effective email marketing campaign, contact the Grammar Chic team at 803-831-7444, or www.grammarchic.net.

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Help! I’m Sending Out Marketing E-mails But Nobody’s Clicking Through!

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E-mail marketing can be one of the most effective ways to grow your business and engage your customers—except when it isn’t.

For every e-mail marketing campaign that yields stellar results, there’s another e-mail marketing campaign that seems ultimately to be a waste of time. We talk to small business owners pretty regularly, and often we hear them say that they’re sending e-mails to their e-mail list but nobody’s actually clicking through on the call to action. The e-mails get read, maybe, but nothing good comes out of it.

That’s obviously frustrating, yet it’s not an insurmountable problem. There are plenty of ways to tweak and enhance your marketing e-mails to make them more compelling—more clickable. We’ve got several quick fixes in the list that follows.

How to Fix Ineffective Marketing E-mails

Include more calls to action. Readers may not have the time or attention span to read your entire message, even if it’s pretty brief; if you have a single call to action link, in the bottom of the e-mail, a lot of your customers will miss it. Try including multiple CTA links, in different places in the e-mail.

Fix your anchor text. Does your call to action anchor text just say click here? Because that’s not very compelling. Try something more forceful: Discover. Explore. Take action. Join us. Uncover.

Write a better subject line. This is the most important part of your marketing e-mails—period. Compose headlines that are grabbing, that address pain points, and that offer immediate value. Let readers know that the answers they are looking for are right there in the message of your e-mail. (We almost hate to say it, but if you want to see what clickable headlines look like, just go to BuzzFeed.)

Focus up! A good marketing e-mail is singular in its focus. You should have one central topic, one basic piece of information you’re trying to impart, one call to action. If your e-mail content is all over the place, you’re going to lose readers.

Optimize for mobile. A lot of your customers are going to be opening their e-mails on mobile devices, so double check that your template is one that iPhones and Androids will display properly.

Make it scannable. Keep your message to just a few short lines, keep sentences short, and use bullet points.

Get help. Don’t be afraid to reach out to the pros to help you fine-tune your e-mails and really capitalize on your e-mail marketing list. The Grammar Chic team is standing by; get solutions today by calling 803-831-7444, or visiting www.grammarchic.net.

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Filed under Content Marketing, Email Writing

Three Ways to Keep Your Marketing E-mails Short

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Let’s start this one with a hypothetical. Imagine it’s a Tuesday morning, around 11:45. You’re in your office, just preparing to head to the car to go meet a client for lunch. As you walk out the door you flip to your phone to check your e-mail. You have a couple of new messages, and both of them are for e-mail lists you’ve signed up for. We’ll call them the e-mail lists for Company A and Company B.

Company A has sent you an exhaustive missive that details everything about their new line of products—eight products in total, with a full paragraph of information on each one of them. The full e-mail is more than 700 words!

Company B has sent you a quick reminder to call them if you have any needs they can meet. Their e-mail is exactly three sentences long, including a call to action. It totals 35 words.

Our questions for you are two. The first question: How likely are you, really, to read the e-mail from Company A? One glance at that litany of text and you’re probably going to swipe it into your trashcan. It’s not that you’re uninterested per se—but really, who has the time?

Our second question: Don’t you think it’s pretty likely that you will read the e-mail from Company B, at least if the headline is compelling enough for you to open it in the first place? Reading 35 words takes only slightly more time than it does to delete the message; why not give it a cursory scan?

And that’s the point here: E-mail marketing tends to be the most significant and successful form of content marketing, yet it’s the e-mails that are short and sweet that get the best results. And that brings us to the topic du jour: How do you ensure that your marketing e-mails are as brief, as lean, and as focused as possible?

We have three quick tips for you:

  1. Treat your e-mail like a landing page. A landing page is a piece of Web content that’s designed to do one thing and one thing only—to convert customers and get them to take a specific action, whether it’s to sign up for an e-mail list, buy a specific product, or download an e-Book. A landing page is focused on just one topic and getting the reader to take just one action, and as such a landing page is always going to be extremely direct and uncluttered. Use the landing page mentality as a guide for your marketing e-mails.
  2. Let images do the talking. A picture’s worth… well, you know. Images can make great marketing e-mail fodder; a quick piece of graphic text can be more attention-grabbing than a full written paragraph, and using an image forces you to keep things brief.
  3. Here’s an e-mail marketing strategy that tends to work well: Provide the first three or four sentences of a really great new company blog post, as a kind of a teaser, and then redirect readers to the blog itself for more information—“Click here to read the rest.” Not only does this drive traffic to your blog, but it also helps ensure your e-mail message is short and snappy.

E-mail marketing works—especially when it gets to the point. For assistance with any of this, contact the Grammar Chic, Inc. team at your convenience! Call 803-831-7444, or visit www.grammarchic.net.

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