Tag Archives: Email newsletter writing tips

June 24, 2021 · 9:23 am

6 Ways to Improve Your Email Marketing

Email may not be new and it may not be flashy, but for many marketers, it remains an absolute essential. There’s just no better way to establish direct contact with a customer or client than to send carefully honed content directly into their email inbox.

When done right, email marketing can yield significant benefits for your business: Increased traffic, improved sales, and a stronger rapport with your clientele. If you’re not seeing those results, it may be because your strategy is askew. Here are a few things to consider as you seek to get your email marketing efforts back on track.

How to Do Better with Email Marketing

1. Get the frequency right.

How often should you send marketing emails? Often enough to keep your business top-of-mind, but not so often that your readers feel like they are getting spammed. There’s no one right answer, but Grammar Chic generally recommends that our clients opt for once or twice monthly.

2. Get the timing right.

Exactly when should you send out marketing emails? The day of the week and the hour of the day matter. Experiment with different times, track the data, and try to arrive at a sweet spot for email opens.

3. Get the layout right.

Hopefully, you’re working with an email marketing platform that makes it easy for you to optimize for mobile. Also be sure you choose a layout that’s easy to skim and to read, and where links and calls-to-action are plainly evident.

4. Get the segmentation right.

Generally speaking, you’ll want to divide your email subscriber list into multiple groups, allowing you to more carefully hone your content to match your audience. You may have a list for leads and another for returning customers. Or, you may have different lists to match your varied services.

5. Get the subject right.

The subject line is arguably the most important part of your entire email, because without a good subject line, the rest of it is just going into the trash can. Good subject lines are never misleading; they convey the contents of the email through a clear value statement or a provocative question. And oh yeah: You’ll want to keep them brief!

6. Get the content right.

If you want people to engage with your marketing emails, you’ll need to offer them something of value. This might mean rounding up recent blog posts and videos, providing breaking company news, or even providing subscribers with special offers, discounts, and coupon codes.

The Right Partner for Your Email Marketing

With the right approach, your marketing emails can help improve your bottom line, and produce significant ROI. If you need a hand putting a strategy into place, or simply need a writer to help develop content, we invite you to give us a call.

Reach out to Grammar Chic, Inc. to set up an email newsletter consultation. Contact us at 803-831-7444 or www.grammarchic.net.

Beyond Coupons: 8 Ways to Make Your Marketing Emails More Valuable

If you’re looking to send marketing emails that actually get read, there’s really nothing tricky about it; it’s simply a matter of providing your readers with a reason to open your message and see what you have to say. Of course, one tried and true method is to include discounts and coupons in every marketing message you send. While this is no doubt an effective strategy, there is a potential downside—namely, your company may not be able to afford big discounts on a regular basis.

Fortunately, there are other ways to make marketing emails valuable. In fact, there’s a growing trend of sending marketing emails with “sticky” editorial content—a trend that’s summarized in a recent Marketing Land article. “Today’s consumers (B2C and B2B) value content that goes beyond offers, promotions and product information,” the article says. “They crave useful information that speaks to the intersection of their lifestyle and brand values.”

The tough part is coming up with editorial content that truly does enrich the life of your reader—content that offers something really valuable. We’re here to help. Here are just a few ideas for your email marketing content, via the content creation pros at Grammar Chic, Inc.

Content Ideas for Your Email Marketing Campaign

Product guides. Showcase your products in special, curated collections—like a holiday gift guide. Example: Do you have a few products that are tailor-made for moms? Get them lined up to promote in a pre-Mother’s Day email.
How-to guides. Rather than showcasing your products, you could also showcase your expertise. Example: Do you own a plumbing company? Put together a quick, bullet-point guide to unclogging a sink, or troubleshooting a garbage disposal. Those are the kinds of everyday challenges that resonate with people—and it may get them clicking on your email message.
News round-ups. Within some industries, it makes sense to send out periodic collections of relevant news headlines. Example: One of our clients, a financial advisor, sends monthly updates on the stock markets, tax laws, etc.
Recipes. Again, this isn’t necessarily for everyone—but if you sell food, condiments, alcohol, or even cooking ware, you can show how your items work in action, providing your readers with seasonally appropriate recipes and meal ideas!
Outfits. An idea for clothing, jewelry, or accessory stores: Put together “outfit of the day” (or week, or month) emails, providing your readers with some ideas of how they can mix and match your various products.
FAQs. Whether you’re launching a new product or simply responding to customer feedback, pausing to acknowledge common questions is always a good way to engage readers.
Reviews. Offer product reviews, from your expert perspective. Example: If you own a used car dealership, you can write quick reviews of your favorite auto cleaning wipes, floor mats, or other accessories.
Tips and tricks. Finally, you might consider sending our quick, weekly tips and tricks—100 words or so, just offering your readers a speedy, practical piece of advice, from your expert perspective.

Write Emails That Get Read

Good content is the first step toward effective email marketing—though there are other considerations to make, too. Compelling subject lines and carefully targeted email lists also help. We can help you bring it all together. Reach out to the email marketing team at Grammar Chic, Inc. today for a consultation; you can reach us at 803-831-7444, or www.grammarchic.net.

3 Ways to Send Marketing Emails That Get Results

Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. These laudable goals can only be achieved through quality emails, though—and unfortunately, in many businesses, email construction is something of an afterthought.

It doesn’t have to be that way, and it’s not difficult at all to put together emails that are thoughtful, appealing, and loaded with value. We’ll show you some basic strategies you can implement today to help you develop emails that get bottom-line results.

Make Sure Your Emails Look Good on Mobile Devices

It’s simple reality: Most email recipients are going to be looking at things on a smart phone, and as such it’s critical that your emails can easily be read from the smallest of devices. If your emails require a lot of zooming or scrolling, or if the buttons within them cannot be easily clicked on, recipients will become frustrated and just stop opening your emails altogether.

Some specific tips:

If possible, use a program like Constant Contact or Mail Chimp, both of which will provide you with mobile-friendly templates you can draw on.
If you don’t use a pre-existing template, do ensure that your font is size 14 or higher; anything smaller can prove difficult to read.
Make buttons that are easy to tap. Simply using text links doesn’t always work well with all email platforms. Real buttons are better.

Write Subject Lines That Snag Attention, but Resist Clickbait

Your email subject line is your one chance to make a favorable first impression on recipients, prompting them to open the message and see what’s inside. As such, it’s critical to avoid spammy clickbait titles (which often backfire) and instead convey real value.

Some tips:

Avoid “You won’t believe this,” or similarly over-the-top turns of phrase.
Also avoid using CAPS, which just makes it seem like you’re YELLING.
Be relevant and truthful; your subject line should accurately reflect the contents of the message. No bait and switch!
Use numbers whenever you can—5 reasons, 10 tips, etc. The human brain connects with numbers, and they can make your email feel more valuable.
Try phrasing your subject line as a question, which is often a good way to pique interest.

Deliver Value in Every Email

Finally, always ask yourself: What’s in it for my reader? Each email should convey something actionable and valuable—and if it doesn’t, you shouldn’t send it. The bottom line: You want people to associate your company’s emails with something truly empowering, enriching, or simply entertaining.

As such, your emails should always contain at least one of the following:

A meaningful offer or discount.
Education about your industry or niche.
Delight—something that helps your recipients to feel like they’ve discovered a solution to a problem.

Send Meaningful Marketing Emails Today

You can start moving the sales needle today with smart, savvy marketing emails—and we can help you. To build on these tips and truly transform your email marketing, reach out to Grammar Chic, Inc. at www.grammarchic.net or 803-831-7444.

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Filed under Email Writing

Tagged as Business Email Marketing, Business Email Writing, email marketing campaign, Email Marketing Strategy, Email Marketing Tips, Email Marketing Writing, Email newsletter writing advice, Email newsletter writing tips

June 16, 2014 · 12:21 pm

5 Ways to Improve Your Email Newsletter

You may have read some of the countless articles circulating the Web about how email marketing delivers just as many results as social media; in fact, the Grammar Chic blog has recently offered some strong words of endorsement for those who are interested in jumpstarting an email marketing campaign. You may even have taken it a step further, signing up for a service like Constant Contact or MailChimp, compiling a list, and sending out your first few batches of email newsletters.

And you may have gotten absolutely nowhere as a result of it.

If that’s the boat you’re in, don’t throw in the towel just yet. First of all, anything content marketing-related is going to take a little time before paying off—so stick with it! Second, rather than assume email newsletters just don’t work, you might take some time to analyze and fine-tune your email newsletter initiatives—starting with our tips listed below.

5 Ways to Improve Your Email Newsletter

If your email newsletter isn’t getting the results you had hoped for, here are five ways in which you might make it better:

Make it shorter. This may seem a little counterintuitive—more content may seem like it should equal more results—but that’s not always the case. If someone opens your email newsletter and sees paragraph after endless paragraph of text, it can be daunting—especially for those readers who are just checking email on the fly. There is no hard-and-fast word count here, but if your email newsletters aren’t getting read then it may be because they’re too long—and that’s something you can fix.
Incorporate other forms of content marketing. Good email newsletters provide something interesting and valuable—not just promotion. The easiest and most effective way to achieve this is to use your emails as content delivery vehicles, including links to two or three of your recent, best company blog posts. This is something we do here at Grammar Chic, and the result is that our blog gets a lot of traffic from email newsletter subscribers who don’t otherwise follow up with our social media channels.
Make it visual. For some of our clients, we dispense with text newsletters altogether, instead sending out visual-based ones—email newsletters that are just an inspiring or attention-grabbing image, coupled with some promotional text. This is a great way to engage readers who are time-strapped and action-oriented, making it an especially good strategy for B2B companies.
Include a testimonial. This is something else we’ve blogged about recently, but it stands repeating: Testimonials and reviews cultivate trust, which in turn facilitates action—so you should use them whenever you have the chance. Your email newsletter is a great place to start.
Improve your subject lines. This is the #1 piece of email newsletter advice you read, and it’s #1 for a reason: Simply put, the level of appeal you have in your subject lines is what determines whether anyone actually opens and reads your newsletter. Our advice: Keep them fairly short, but communicate value. Make it clear how the reader will benefit from reading your email newsletter!

There is plenty that can be done to boost the efficacy of your email newsletter. To learn more, contact us today: Visit www.grammarchic.net or call 803-831-7444.

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Filed under Content Marketing, Email Writing

Tagged as 5 Ways to Improve Your Email Newsletter, Content Marketing Advice, Email newsletter writing advice, Email newsletter writing tips, Improve Your Email Newsletter, professional writing services, Social Media Content Management

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