Every company wants to be found by search engine users; for this reason, every company should have an interest in search engine optimization. It’s been said before, but warrants repeating: Any company that can’t be found by the Google algorithms might as well be invisible.
But of course, specific SEO needs vary greatly from one business to the next. A small, local brick-and-mortar store has a radically different SEO agenda than, say, an international conglomerate.
This brings us to enterprise SEO, a subset of search engine optimization that caters specifically to the needs of very large businesses. But what does enterprise SEO really entail—and what makes it different from other SEO endeavors?
Enterprise SEO Defined
Essentially, when we talk about enterprise SEO, we’re talking about search engine optimization activities for Fortune 1000 companies—big brands whose needs are more robust (and whose budgets are typically bigger) than, say, mom and pop shops.
Enterprise SEO needs are varied. On the one hand, there is a need to be discoverable by everyday consumers—especially in localized contexts. At the same time, enterprise SEO must preserve online reputation while advancing global branding. A good enterprise SEO campaign will balance these different concerns, and will take an interest in both granular and big-picture issues.
Hiring an Enterprise SEO Company
Enterprise SEO companies—which typically work closely with existing marketing departments and CMOs—must bring some unique skillsets to bear. A few of these include:
- Search engine trends can turn on a dime, and it’s important for big enterprises to be able to pivot accordingly.
- It’s simply impossible to do efficient enterprise-level work without automation. A good enterprise SEO company will be certified and experienced in key technologies.
- The volume of content that’s needed for effective enterprise SEO is typically quite large; it requires someone who’s able to keep up with this work.
- CMOs want to see that their efforts are paying off—and the only way to prove this to them is to furnish them with advanced data and analytics.
Embracing Enterprise SEO
For companies that are large in size, the work of SEO can be daunting—but with the right partner, it’s possible to achieve great results. Engaging an enterprise SEO firm—complemented with a strong content campaign—can be the critical first step in that direction. Consider whether enterprise SEO is right for your company’s needs.
The Red Ink 