Tag Archives: Facebook Posts

5 Things to Remove from Your Facebook Posts Today

FBPost

Not so long ago, the Grammar Chic blog broke down the anatomy of the perfect Facebook post—listing a few things no Facebook post should be without.

For some small business owners, though, it may be just as helpful to address it from the opposite angle, mentioning a few elements that you might want to leave out of your Facebook posts.

And some of them may surprise you.

Consider these elements, which may be slowing down your Facebook progress rather than advancing it:

  1. Ten-dollar words and industry jargon. With your Facebook posts, you’re ultimately trying to reach everyday consumers as much as you are members of your industry. You want your posts to be engaged with, shared, and—first and foremost—actually read. As such, it’s important that you keep them brief and breezy. There’s no need to pack them with long-winded expressions or convoluted vernacular.
  2. Hashtags in excess of two or three. As you might imagine, there have been countless studies and analyses done regarding the question of how many hashtags is too many. The short answer: Once you get past three, you’re doing more harm than good. Cluttering your post with too many hashtags actually lowers engagement, rather than boosting it.
  3. Multiple links. It can be tempting to try to cram as much info and as many links as possible into a Facebook post, but that’s counterproductive; a good post will be singularly focused on directing users to a single destination. Introducing multiple links reduces the chances of any of those links actually getting clicked on.
  4. Superfluous words. We mentioned it before but it’s critical to understand just how brief a good Facebook post should be: Somewhere in the vicinity of 40 characters or so!
  5. Overly promotional language. Here’s something else we mentioned before: Facebook is seriously cracking down on promotional posts. Use “salesy” language at your own peril!

To learn more about what should and shouldn’t be in your Facebook updates, contact the Grammar Chic, Inc. team today: www.grammarchic.net, or 803-831-7444.

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How to Get Your Facebook Posts Seen By More People

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If a tree falls in the woods and no one is there, does it make a sound? And if a company posts something to Facebook but no one sees it, does it make any difference?

The answer to the last question is a resounding no, which explains why more and more small business marketers have been in a tizzy lately: Facebook has changed many of its internal algorithms, and the cumulative effect is that fewer business posts are actually getting seen by users. According to a study cited in TIME, the average business page post now gets seen by only 6 percent of the page’s followers.

That’s a terrible margin, but what small business owners need to know is that this is not purely left to change; there are actions you can take to boost that number well above 6 percent, and to ensure that your posts are getting seen by more people—and thus, making an impact.

Targeted Posts

One recommendation is to target your posts; if taking the shotgun approach doesn’t work, you might as well try something with a little more finesse and precision, right? You can target posts for users who fall into a certain age range, or who are at a certain location; you can even target by gender. This may or may not give your posts a broader reach, but it absolutely will boost the odds of them being effective for the people who do see them. (This is assuming you’re strategic in how you target, of course.)

You can do this simply by going to your business page’s admin panel and choosing “Edit Settings” from the “Edit Page” dropdown menu.

Photo Posts

Which kind of post is more effective in reaching people: Just-text posts, or photo ones? You might be surprised to learn that text-only posts have been bizarrely and surprisingly effective in recent years, but the new Facebook algorithm changes have reduced their potency, increasing the visibility of posts with photos, videos, etc. The photos most likely to connect with a wide audience are original graphics, though—photos that are unique to your brand, not the same old meme photos that everyone else is passing around.

Post at a Weird Time

Most Facebook marketers like to post during the peak hours of Facebook use, and it’s not hard to understand why. Then again, if everyone is posting at a certain time, maybe there’s some merit in experimenting with some posts at weird times of the day? If you’re the only one posting in the wee hours of the morning, or late at night, it increases the odds of your post being seen by your night owl followers, or by those who check Facebook first thing in the morning.

Scaling Back

A final word of advice: Think about scaling back on your posts. Facebook’s algorithms determine the reach of your posts according to how much people engage with them, so if you clog up your page with posts nobody is liking or commenting on, it’s not doing you any good. Instead, offer one or two strategic posts each day, ones that you believe to be compelling enough to get some real interaction. Quality absolutely matters more than quantity, now more than ever.

And indeed, it has never been more important for small businesses to develop strategic Facebook marketing campaigns. For insights into how this can be done, contact the Grammar Chic team today: Visit www.grammarchic.net, or call 803-831-7444.

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Filed under Content Marketing, Social Media