Tag Archives: Google Rankings

How to Survive a Google Algorithmic Update

Do you know Fred?

No, we’re not talking about a person. We’re talking about the latest update to Google’s algorithm, which appeared like a thief in the night to steal traffic and website state. Seemingly without warning, completely out of the blue, Fred caused some website to lose a full half of their organic traffic; for a handful of sites, there were drops of more than 90 percent.

But Fred’s not the only such offender. Google rolls out these algorithmic updates every so often; you may have heard of Panda, Penguin, Hummingbird, Mobilegeddon, or some of the others. Generally, they cause a fair amount of panic in the SEO community, who rightly fear that they could lose their hard-earned Google rankings.

More updates will come. Always. You can count on it. So the question is, is your website prepared for them?

Why Does Google Update its Algorithms?

To understand how you can prepare for algorithmic updates, it’s important to understand why they happen in the first place. Google doesn’t change things just to keep SEO folks on their toes. No, Google changes things to provide a better product to its consumers. That is, Google changes things to provide high-quality content that is relevant to search engine queries.

If you look closely at some of the changes made by these past Google updates, from Fred on back, you’ll notice that they are essentially quality control measures. For example, Mobilegeddon penalized websites that didn’t have mobile-optimized settings—websites that were difficult to read or to navigate on mobile devices. That may sound mean or it may sound harsh, but Google was only trying to ensure that, when a mobile search engine user tries to find information, he or she is able to do so without any problem or hindrance.

Other updates have penalized pages that have bad content, repetitive content, keyword-stuffed content, duplicitous backlinks—basically, lazy SEO tricks that make the actual website content less valuable or less readable.

Protect Against Google Updates

For small business owners who want to avoid their own websites being penalized, then, the solution is actually fairly simple: Focus on providing useful and easy to read content for your readers—plain and simple. Help Google do its job of providing really first-rate and relevant content to search engine users.

Some specific tips:

  • Make sure your page is mobile optimized. Verify it on multiple types of device. If you need help making it mobile-friendly, talk to your website developer.
  • Beef up flimsy content—pages of fewer than 400 words are especially in danger of algorithmic penalties.
  • Avoid keyword stuffing; use key search phrases naturally and organically.
  • Provide easy-to-read and value-adding content with actionable takeaways.
  • Focus on informing the reader—not merely pleasing the search bots.

It all comes down to excellent content—and of course, that’s something we can help you with. Reach out to the content writing team at Grammar Chic for a consultation about your Web writing needs. Reach us at 803-831-7444 or www.grammarchic.net.

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How “Googleable” Are You?

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In today’s Internet-focused world, Google has become an increasingly important part of a business owner or brand’s success. Now that the Yellow Pages are a thing of the past, Google is the universal key for information. If a potential customer can’t find a particular company online, they have thousands of other choices available to them and will quickly move on to someone with a more profound Internet presence. That’s why “Googleability” is so important. If you don’t exist on Google’s rankings, you might as well not exist at all.

Though it sounds strange and very 21st-century, Googleability refers to the likelihood that a particular person or company will show up in a Google search. It plays a major role in that entity’s chance of landing business in the future, and may even make or break their success in business. For those who are looking to bring their Googleability rating up a few points, here are some tips to consider:

Build a website that’s SEO friendly

When creating a website, content should be the top priority. When a Googlebot crawls that particular site in search of information to index, it must find pages that are search engine optimized. This means that pages are tagged correctly, thus enabling Google to figure out what that particular website is all about.  If you’re unsure about how to do this, seek help from a professional who understands how it works. A firm grasp on SEO best practices is an important part of managing a website, and proper knowledge is a must for any business owner or professional.

Keep it updated

While having an SEO-friendly website is important, it’s actually only half the battle for a professional or a brand. A website that sits untouched for months at a time will quickly fall out of favor with Google, as the search engine also keeps track of how often a site is updated. Google sees sites that are regularly filled with fresh, unique content as more reliable. This increases the profile of that site, thus making it more visible to those who are browsing the Internet.

Add some blog posts

If your website was built mostly to give customers directions to your store and details about hours of operation, you may want to rethink your strategy. A few, high-quality blog posts each week are enough to increase your online presence significantly. A blog provides more chances for Internet users to get excited about your content, thus sharing it with their friends and enabling you to extend your reach further. You can get creative with your blogs, as long as they remain relevant to your business. The more informative the better, and keep them short and easy to skim.

Participate in social media

With so many Internet users spending hours each day on Facebook and Twitter, it’s no surprise that these platforms have become an important way to reach potential customers. In addition to putting you in touch with these prospects directly, social media participation also increases your visibility across the Internet, thus giving Google more chances to index your name or your company’s name. You can share recent blog posts, link to interesting articles, or provide quick facts for a reader to look at. When you use social media correctly, you’re quickly able to become a more established Web presence.

Understanding how your business appears online is an important part of continuing to locate new clients. While a high-quality product or service is always a key to staying in business for years to come, making it easy to get in touch with your company is equally as essential in today’s Google-centric world.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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