One way you can enhance your company’s written communication efforts—be that business emails, blog posts, press releases, or internal documents—is by hiring a business editor. A business editor is a skilled professional with expertise in bringing clarity and precision to written copy, focusing in particular on the kinds of copy produced in a business context.
What Does a Business Editor Do?
There are a number of specific ways in which a business editor can serve your company. Some examples include:
Moving or reorganizing sections of your text, providing a more logical sense of flow and coherence.
Rewriting minor sections of the copy, enhancing clarity and understanding, or simply making your arguments more persuasive.
Spotting and removing typos or grammatical errors, giving your copy a strong feel of professionalism.
Considering your text in light of the target audience and ensuring it’s well-positioned for maximum impact.
Alerting you to any industry terms, jargon, or acronyms that readers might not understand. (It’s very easy for business owners to overlook these issues; a second set of eyes is invaluable!)
Omitting any repetition or redundancy, keeping your writing as brief, clear, and focused as possible.
Ensuring a strong hook and clear outline, which allows your content to better hold the reader’s attention.
Assisting you in putting business terms and concepts into more accessible language. (Again it’s very easy for business owners to assume their ideas are clear to everyone. A business editor can inform you when that’s not quite the case!)
Sharpening your formatting and your section headings, making the content easy for readers to scan.
All of these services are offered in collaboration with the business owner or marketing department; a business editor will work with you to get your message across, drawing from your ideas but enhancing them with editorial polish.
What are the Benefits of Hiring a Business Editor?
There are some clear perks to enlisting the services of a business editor. Just a few of them include:
One of the biggest reasons to hire a business editor is that it enhances trust in your company. When you present copy that’s poorly written, unclear, disorganized, or riddled with errors, it makes you look sloppy or amateurish. A good editor can keep everything tight and clean, really helping you to look like you know what you’re doing!
Clarity of messaging is another important benefit. You know what you’re trying to convey to your target audience, but sometimes you may get so lost in the weeds that you don’t communicate with the necessary precision. A business editor can assist you with carefully honed messaging.
A business editor can also help you develop a consistent tone and voice for your brand. In other words, a business editor can work with you to make sure all your communications sound like they come from the same place. This tonal consistency can be an important aspect of brand-building.
There are a number of reasons why it can be prudent to hire a business editor. Grammar Chic, Inc. is a long-standing business editing service, with experience assisting entrepreneurs and marketers across countless industries. We’d love to talk to you more about our flexible, customizable business editing options. Reach out to us today and let’s chat: 803-831-7444 or www.grammarchic.net.
Launching a brand new enterprise can be plenty exciting, but also a little bit intimidating. Startup entrepreneurs will always face some uphill climbs, and one of the steepest is getting the word out about your business. Building a marketing presence from scratch is not just daunting, but potentially costly; without it, though, there’s little chance of the company ever developing the customer base it needs for success.
Of all the marketing activities available to your startup, there may be none that fit more seamlessly than content marketing. Indeed, content marketing has a few intrinsic benefits that make it ideally suited for newly-launched or soon-to-launch businesses.
Content Marketing and Your New Business
Here are just a few of the reasons why content marketing works so well in startup or new business contexts.
It’s easy to scale. One of the most valuable traits of content marketing is that it’s incredibly simple to start small and build from there. You can begin with a small budget, doing a lot of the work yourself, engaging through a few carefully-chosen channels, and expand as your audience grows and your company finds its footing.
It’s easy to customize. With something like broadcast TV ads, you wind up paying a lot of money to reach a general audience. With content marketing, you can spend less money to reach a more precisely-targeted audience. With the right data and analytics, you can ensure your content is being directed to the people you’re most eager to reach.
It helps you build a brand identity. A new business is sort of a blank canvas; it’s up to you to paint a picture of what the company is and what it stands for. Through content marketing, you can do that, providing thought leadership that exhibits your expertise, your values, and the basic proposition you have for your audience.
It’s conversational. Content marketing is as much about listing as it is broadcasting. Through social media, for example, you can generate real dialogue with your audience, then use their comments and feedback to fine-tune your marketing message as well as your product offering.
It allows you to earn attention. There’s definitely a time and a place for paid ads, sponsored social media posts, etc. With that said, carefully-crafted content can give you an opportunity to earn shares/likes/retweets/forwards organically, which can in turn help you generate word-of-mouth buzz.
These are just a few of the attributes that make content marketing a smart option for new businesses… so what’s the next step? We welcome you to reach out to the Grammar Chic, Inc. team to discuss some specific ways in which content marketing can help your young business grow. Connect at www.grammarchic.net or 803-831-7444.
Editor’s Note: There are numerous books, websites, and other mediums devoted to assisting real estate agents who want to grow their business. Few of these mediums, however, provide substance when it comes to leveraging the possibilities of online marketing. Mary Beth Downing is a Dayton, Ohio real estate agent who has gotten off to a fast start in her career by leveraging the web. In the article below, she shares how she has achieved early success.
Breaking in as a real estate agent is incredibly difficult. This difficulty is the reason why so many agents quit within their first few years, out of frustration. I’ve seen realtor discussion boards in which many agents say that one should only expect to sell three to four homes in their first year. As of this writing, I’ve had my license for slightly over five months and I’ve put eight homes under contract. The most exciting part is that each month has been better than the previous. I’m excited to use this article to share how I’m going about growing my business.
The biggest thing that has surprised me, early on, is the extent to which many new agents entirely devote their time to trying to meet people face to face as opposed to leveraging online resources. These online resources can include paid ads as well as things which you own outright (more on this below). It’s understandable that many new agents don’t want to put money into building a website or into online listings. In my opinion, however, there’s a flaw in refusing to do so. If you take the approach that “I’m not spending any money and I’ll spend my time networking and trying to meet people” then you’re only saving money if you value your time at $0. Given that time is valuable, and can’t be replaced, I find online marketing to be highly effective.
In my first five months I’ve focused on three main areas: my website, my blog, and video. I’ll discuss each of these in turn.
Real estate agents can use their website to attract and capture leads
Most agents don’t invest the time or money to create a website for themselves. This is the first mistake as having a web presence helps to validate you in the eyes of potential clients. Simply, having a website, however, isn’t enough; too many agents build a basic page for the sake of having one, but don’t truly leverage their site. You can use your website to attract clients who would have never heard of you otherwise. You can then use it to capture more of those leads and turn them into signed contracts.
I didn’t want a website that simply said “Hi, this is me. I’m a real estate agent.” I wanted something that would actually provide value to potential clients. This is why I had my webmaster integrate the MLS (through third-party software) into my site. This allows people to search listings of homes for sale through my site instead of through a service such as Zillow. One of the big benefits of this has been that individual home listings tend to show up well in organic search results on Google and Bing. So when people see a for sale sign, and search for the specific address to get more information, my site’s listing of the property shows up. People then land on my website and call me from there. This results in leads with no additional time or meaningful financial investment on my part.
Another big benefit is that the MLS integration into my website allows me to automate the follow-up process. The software I use, to integrate the MLS, allows me to add a lead’s email and other information to a database. That lead will then receive automated emails whenever a new listing, which meets their desired criteria, comes on the market. This means that, instead of me having to call someone about a new listing, they receive it automatically. This helps people to be informed of listings they may be interested in and, importantly, ensures that the information is coming from me. I could spend hours, every day, researching listings and calling people or I could have an automated system which handles this task. I prefer the latter.
My blog is crucial to my strategy of driving seller listings
As I mentioned above, most realtors don’t create a website. Of the ones who do, very few create a blog and maintain it. Blogging is crucial to my strategy going forward. The thing about a blog post is that it can be the gift that keeps on giving. Say, for example, that I write an article on “how to price your home for sale” and it gets clicked on just five times a month in search. That’s five clicks every month that I pay no money for and spend no time on after I’ve written the article. In other words, investing a little bit of time provides me with web content, which I own outright, that will continue to give me indefinite exposure to potential
clients. This is why I wrote a comprehensive series on the subject of “selling your home.” I see my blog as a crucial component to obtaining listings without expending extensive time or money.
Video is important to helping me convert leads into clients
One of the first things I did after starting my business is hire a videographer to make the following “intro” video:
This has been vital in terms of helping me convert leads into clients. This has happened in two ways.
First, the client with the highest dollar contract I’ve signed so far explicitly mentioned my video when they first contacted me. In other words, these clients found me on the web and were considering calling me. They watched my video and it helped clinch their decision. Second, and interestingly, is another call I received. I market heavily on Zillow for a given zip code. My video appears on my Zillow profile as well as on my website. I received a call from a homeowner in the zip code I market to. She stated that she had been receiving letters from realtors offering to assist with selling her home (a common tactic for obtaining listings). She went onto Zillow to get an idea of what her home may be worth as part of deciding whether or not she wanted to sell it. Since I market to her zip code, she came across my Zillow profile and watched my video. She then contacted me regarding the listing of her home and, again, explicitly mentioned my video.
The foregoing are two examples of how my video introduces me to clients and helps me to convert more leads into signed contracts. I own this video outright. That means it’s another gift that keeps on giving. It’s another way that I’m getting clients, on an ongoing basis, without having to expend large amounts of time or pay ongoing amounts of money.
I strongly believe that many real estate agents are missing out on their opportunity to leverage the web. This is actually good news. The fact that agents aren’t leveraging the web means that it’s not as competitive as one may think. In my humble opinion, this is the best way to leverage one’s time and money when growing their business.
I owe a big thanks to Amanda Clark and the team at Grammar Chic for inviting me to write on this topic.
Since 2009, Grammar Chic, Inc. has been a trusted name in written content creation. Our ghostwriters have helped countless small and mid-sized businesses develop a competitive edge through original marketing collateral, while our resume writing team has assisted innumerable jobseekers land exciting new positions. Now, Grammar Chic’s reputation has been made official, thanks to formal accreditation by the Better Business Bureau.
About the BBB
For more than 100 years, the BBB has been an icon of trust in the marketplace. Companies that go through the accreditation are thoroughly vetted and validated as businesses of immense professionalism and honesty. It’s no wonder, then, that more than 70 percent of all consumers say they’d prefer to buy from a BBB-accredited business.
Grammar Chic, Inc. is proud to come out of this rigorous vetting process with the BBB’s seal of legitimacy, and we hope it further inspires trust from our customers and partners.
Our BBB Reviews
What’s more, our accreditation through the BBB means that customers who do business with Grammar Chic, Inc. can now leave us feedback on the BBB website, letting other customers know what their experience was like.
Our team has always sought honest feedback, and we’re thrilled to have another channel to hear from the clients we serve. Grammar Chic, Inc. welcomes reviews on our BBB profile, and as usual, we take very seriously the insights our clients have to offer.
Grammar Chic, Inc.’s Writing Services
With BBB accreditation in tow, Grammar Chic enters a new era of offering writing services to our clients—including:
To learn more about our trusted, value-adding writing services—all provided by in-house, salaried, native English-speaking writers—we invite you to contact Grammar Chic, Inc. today. Reach us at www.grammarchic.net or 803-831-7444.
Grammar Chic, Inc. is a full-service content writing company that publishes The Red Ink, a collection of informative articles pertaining to professional editing and writing services, writing and editing techniques, and brand management tactics. For more information about Grammar Chic, Inc. and the services that it offers visit www.grammarchic.net.