Tag Archives: Holiday Email Marketing

5 Tips for Email Marketing Success This Holiday Season

During the holiday season, many companies kick their email marketing efforts into overdrive, seeking to capitalize on the frenzy of end-of-the-year shopping.

This is certainly a season in which email marketing can get results—but it’s not the volume of emails you send that matters. What matters is your strategy. In this post, we’ll offer five best practices for sending holiday season emails that truly move the sales needle.

Make Things Easy for Your Customers

First and foremost, make sure that your marketing emails make the sales process easier—not harder. If your email simply functions as another cumbersome step on the consumer’s journey, it’s only going to aggravate, not entice.

Your emails should provide a clear incentive to buy one of your products or services. This means including a high-quality, appealing image, if at all possible. It means listing benefits the consumer can expect—speaking directly to their pain points and your value proposition. (Always ask: what’s in it for them?)  Include links to your products and services, rendering it as easy as possible for your readers to click through and complete their purchase.

Don’t Forget Content!

Your emails should always be selling your products, your services, and your brand—yet it is also important to educate and inform. Build trust, and show your authority.

There are different ways to do this, of course. You can send out holiday shopping guides, include videos for product demos, or repurpose blog content that you think will offer value to your readers. The important thing is to make your emails more than just sales pitches. Give away some free value even to those who don’t purchase from you right away.

Send Coupons

During the holiday season, promos, sales, and discounts are everywhere—and if you want to remain competitive, it’s important that you sweeten the deal for your customers, however you can. Coupon codes are great for ensuring your emails are read, not flat-out discarded.

Target Your Emails

It’s always important to match your emails to your audience. Segmenting your contact list and sending emails to different groups—those who have bought products before, hot leads, different demographic groups—allows you to be precise in your messaging and specific in your value proposition.

Consider Your Timing

We said before that you don’t necessarily want to barrage your audience with one email after another. As such, it’s important to get your timing right, as you’ll have limited opportunities to engage your readers. Waiting too late into the season risks that your recipients are burned out on the holidays, while emailing too early might mean your emails get discarded by buyers not yet ready to consider the shopping season.

You’ve got to thread the needle—and Grammar Chic, Inc. can help. We’re seasoned marketing professionals with ample experience writing emails as well as developing effective email strategy. We’d love to help you get your holiday email campaign on track. Contact us today at www.grammarchic.net or 803-831-7444.

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Why You Should Start Gearing Up for Holiday E-mails Today—and 5 Ways to Do It

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We’re still a few days away from celebrating Halloween, but if you’ve been out shopping lately then you’ve probably noticed plenty of Christmas décor already on display. Big-box stores and retail pharmacies know full well that, for many Americans, the holiday season has more or less begun—and to really make the most of it, marketers need to start getting ready now.

And that includes you. Maybe you don’t have a brick-and-mortar store where you can erect a giant holiday display, but at the very least you can do some e-mail marketing—getting ready to connect with subscribers and previous customers and remind them of your brand in the precious weeks leading up to Christmas.

Remember: During this season of the year, many consumers are very much in a “buying mode.” They’re looking for great products, offers, and deals. And your e-mail marketing efforts can help connect the dots, coaxing customers to your business as they look to spend a few holiday bucks.

You may not be ready to launch a full-scale holiday marketing blitz quite yet, and that’s fine. It may still be a bit early for that, but it’s not too early to start planning and brainstorming. Some tips for doing so:

  1. Think about how your product/offer might change. Remember that during the holiday season, a lot of people are looking for great gift ideas. If you own a jewelry store or a toy store then you’re probably in good shape, but many brands will need to shift their thinking from direct products to gift cards or other gift-oriented ideas.
  1. Play into sales and specials. The holiday shopping season presents plenty of great opportunities to base your e-mail campaign around sales and promotions. For example: Why not take full advantage of Cyber Monday?
  1. Do some spying. Make sure you keep tabs on what your competitors are doing. If you notice them announcing free shipping or other special holiday discounts, you may have to make similar offers just to keep pace.
  1. Put headlines first. As ever, we think it’s critical to base your holiday e-mail campaigns around attention-grabbing headlines. You can even start sketching some now. Our advice: Make them straightforward and value-oriented; if you’re offering e-mail subscribers 20 percent off, let them know it.
  1. Align your content. Even as you send out holiday discounts and specials, you should also be writing some holiday-themed blogs and e-books, perhaps attaching a few of them to your e-mails.

The time to plot your holiday marketing outreach is now. If you need further assistance, just give us a shout: Grammar Chic is reachable at 803-831-7444, or www.grammarchic.net.

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Ramp Up Your E-mail Marketing for the Holiday Season

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Business owners, have you ever found yourself thinking: I should really send out a marketing e-mail to all the people on my e-mail list—but is now the best time?

When it comes to e-mail marketing, timing is certainly an important concern—but we’re here to tell you: The time to get busy with e-mail marketing is now.

The holiday season is fast approaching. People are shopping. They’re working to meet their year-end goals. They’re spending money. Their inboxes are becoming full with special offers, promotions, and ads—and you definitely want to have your brand right there in the mix.

How can small businesses make the most of their e-mail marketing efforts over the holiday season? Read on for some tips from the Grammar Chic, Inc. team.

  • Grab your readers with a compelling headline! And keep experimenting with different subject lines right up until the end of the season. Divide your e-mail list into two or three groups, and send each group an e-mail with a different subject line. If one works resoundingly well, it’s worth reusing with the other groups; you might also keep it in mind as a template for future e-mails.
  • Remember, though, not to use spammy words in your subject lines! Our thoughts on typical spam words can be found in this post. Note that holiday marketing clichés—Cyber Monday or Black Friday sales, for instance—will also get your messages tossed in with the spam. Avoid using those terms in your subject line.
  • Make your e-mails top-heavy. Busy shoppers, receiving your e-mail on their iPhone or Blackberry, aren’t going to have the time or the patience to read 500 words of copy. Include the most significant information right there in the subject line and in the first two or three lines of text. The less scrolling people have to do to get to the point of your e-mail, the better.
  • As ever, content is king. The best e-mails will have some eye-catching imagery—perhaps holiday-themed—paired with some brief but value-adding content. Make note of holiday promos and sales, and perhaps link to just a couple of your company blogs, as well.
  • Don’t forget your call to action! It’s always essential, and at the holidays more than ever.

E-mail marketing should really be a year-round pursuit, of course, but there’s no time like the present to jump in or to redouble your efforts. To learn more, contact our team today at www.grammarchic.net or 803-831-7444.

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