Tag Archives: How Outsourcing Content Creation Benefits Business Owners

April 23, 2014 · 9:08 am

The Top 5 Benefits of Content Creation

Here at the Grammar Chic blog, we talk frequently and passionately about the need for small businesses to invest in custom content creation—and okay, we’ll admit it: It may seem like a bit much.

We understand that business owners and entrepreneurs have plenty on their plates as it is; devoting time and resources to content creation may seem, initially, like a needless overcomplication of your daily business operation.

Thus, with this post, we’d like to simply remind you of why all of this matters—to refresh your memory regarding some of the major benefits of content creation.

There are five, in particular, that we’ll herald as being reason enough to invest in content development!

First, there is brand awareness—which may seem a little too soft and unquantifiable at first, but in reality is essential for any business. Simply put, you’re not going to grow your company if nobody is aware that you exist. You’ve got to establish your brand’s voice in the marketplace, to get your name out there where customers and clients are, and to ensure that your brand is associated with positive values. The best way to do that—the only way to do that, we would argue—is to craft content and distribute it on blogs, social platforms, websites, and press releases.
Content creation also helps with lead nurturing. When you make content creation a priority, it means that, at every step of the sales process, your leads are being educated about the how and the why of your products—ultimately, about the benefits those products can offer. Good content can also help guide leads through the sales process, steering them toward an email sign-up or a landing page.
Customer retention is another big one. Say that a customer does business with you, and is sufficiently pleased with the experience that he or she likes your company on Facebook, or starts following your blog. Regular content updates ensure that you’re keeping your name in front of that customer, and regularly reminding him or her of the value you offer—making repeat business and ongoing customer loyalty far more likely.
Content creation can also be a form of customer service. Ongoing customer education, in the form of FAQs, product demos, and how-tos, can make the entire customer experience far richer and more satisfactory.
Finally: Good content proves value. Educational content shows that you know what you’re talking about—that you not only have mastery over your field, but also that you’re prepared to share that mastery with customers, in a way that benefits them.

Is content creation a big commitment? Absolutely—but it’s also a worthy investment. It’s important to either work on content creation on your own terms, or else to outsource it to the pros—and as far as that goes, the Grammar Chic team stands ready to assist! Contact us today at 803-831-7444, or check out grammarchic.net for more information.

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Filed under Content Marketing

Tagged as Benefits of Content Creation, Brand Awareness, Content creation, Content Creation tips, Content Marketing Advice, How Outsourcing Content Creation Benefits Business Owners, professional writing services, Social Media Content Management

April 11, 2014 · 11:50 am

Turbocharge Your Content Marketing: 5 Tips for Boosting Efficiency

If you’ve ever engaged in any kind of content marketing—and we hope that you have—then you probably know how satisfying it can be to see your company represented so well on the Internet. Indeed, solid content can be business enhancing and lead generating, and its merits are, by this point, well documented. The only problem is, content doesn’t just appear out of thin air. Businesses need to invest time and money into generating it, and that can be burdensome—but it doesn’t have to be.

Believe it or not, you can make your in-house content creation more efficient, more effective, and maybe even more fun! The Grammar Chic, Inc. team offers five tips for doing just that, in the paragraphs that follow.

Make It a Priority

Honestly, a big part of efficient content marketing is forcing yourself to prioritize it. Content creation doesn’t offer an immediate benefit, so it can be hard to make room for it in your schedule, but you’ve simply got to buckle down and pencil in a couple of hours for content creation each week. Get into the mindset of thinking content marketing is as important as client meetings and conference calls—which it is!

Do It First Thing

When you’re tired and your brain is sluggish—or when you’ve got a thousand distractions on your mind—you’re just not going to create content that’s any good. That’s why we generally tell business owners to schedule a little time to work on content every morning, or maybe two mornings a week. Do it before checking email and voicemail—which will distract you—and have some coffee while you write!

Push Away Distractions

Don’t try to create content while multitasking. Your content will suffer as a result of it! For the 30 minutes or hour that you spend on content creation, put your phone aside and turn your Skype setting to ‘Away’ or ‘Do Not Disturb.’ By giving yourself time to fire through some content sans distraction, you’ll ultimately get it done a lot faster!

Compile Topics in Advance

Often, content creation is slowed down during the brainstorming process. You may devote an hour to blogging, but spend half of it just trying to come up with a topic. That’s why we recommend using an editorial calendar; each month, or maybe every two weeks, take some time to simply jot down the topics for your next several blogs. Then, when you sit down to write, those topics will be there and ready to go!

Make an Outline

To expedite the writing process, make an outline—just like you did back in school! Jot down the basic structure of each blog you write—the main points you want to make—and use that as your guide, rather than just winging it.

Of course, a final tip is to remember that you can always outsource your content marketing, which will really boost your efficiency! To learn more about this, contact the Grammar Chic team today: Visit www.grammarchic.net, or call 803-831-7444803-831-7444.

How Outsourcing Content Creation Benefits Business Owners

You know you need to update your blog and marketing materials, but you just don’t seem to have enough hours in a day to get it all done. This is a common concern for overloaded businesses. For professionals in this situation, outsourcing content creation can become a lifesaver. Using a blog or article writing service allows you to get the fresh material you need to keep your brand growing, without forcing you or your employees to spend time getting it done.

But how will they learn about my company and my industry?

This is a common fear that many business owners express when they consider the idea of outsourcing content creation. While the team who is handling your content may not work in your industry, the job of a professional writer is to do research and take time to understand the tone, values, and target audience of that particular organization. At Grammar Chic, we offer a personalized consultation so that we’re sure that we understand exactly what matters to your business. In other words, if you’re catering to new moms, you can rest assured that you won’t get back a bunch of blogs about topics that are outside of the realm of interest of the targeted audience.

Now that this concern is out of the way, let’s take a look at some of the perks associated with outsourcing your content creation:

Save money on employee benefits

Any business manager knows that employees are expensive. When you think about salary, paying for vacation time, and benefits, the cost of taking on a new staff member adds up. These prices only increase when you have to take time out of the workday to train this person to create content for your company. When you outsource your articles, newsletters, and other projects, you can avoid having to hire a new employee and can simply turn the work over to a trained writer. This means no time is lost for training, and you know that you’ll get a finished product that is flawless and ready to go live.

Save time

Professional writing services will get your completed work back to you quickly. In many cases, this means that blog posts and articles will come back to you within a week, sometimes shorter depending on your needs and the company’s internal editorial calendar. While you’re spending hours coming up with possible topics to cover on your site, a professional writer is putting the finishing touches on a piece. Save time and effort by entrusting this work to an experienced writer. This allows you to focus your creative efforts elsewhere, while still getting the material you need to further develop your brand.

Use others’ expertise

At Grammar Chic, we understand the details involved with blogging and SEO writing. We hire writers who are well-versed in these areas, not to mention passionate about what they do. Instead of spending time trying to figure out the rules of proper blog or SEO writing, turn it over to people who do it day in and day out. You’ll know that your content will work with search engines and appeal to readers, and it won’t take hours of research to make it happen.

In many instances, an outside perspective allows for writing that is fresh and enthusiastic. Those who practice a profession every day may have a harder time seeing the aspects of the field that appeal to clients and business partners. A professional writer can zero in on these high points and bring them to the forefront of your content.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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Tagged as Content Creation tips, Content Writing Advice, How Outsourcing Content Creation Benefits Business Owners, professional writing services