Tag Archives: How to fight writer’s block

How to Overcome Writer’s Block (And Generate Better Blog Topics)

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Content marketing requires constant engagement. It’s like a beast that must continually be fed. You can’t slack off, or take a month off from content creation; there are always new blog posts to be written, new social media updates to share, new emails to send. If you stop moving—if you stop hustling—your audience will shrink and your efforts will come up short.

This can obviously lead to some obstacles. Take blogging as an example. When you’re tasked with developing new, unique, creative blog posts every single day, it can be draining. You may find yourself developing a case of writer’s block, even as you also realize that you don’t have that luxury. You’ve got to keep writing—but how can you come up with a fresh topic to write about, without simply plundering and repurposing older ideas?

There are some simple habits that can prove effective in pumping those creative juices, and providing you with the fresh insights and ideas you need.

Have Regular Brainstorming Sessions

You may be the person who is tasked with writing the company blog posts, but that doesn’t mean you can’t get some help sparking your creativity. Meet with team members once a month or so and ask them for their thoughts. What are some of the questions that customers have been asking them? What are some of the topics they’ve detected interest in? How do they see the blog being improved, made more useful and informative? These brainstorming sessions can generate new perspectives you may not have thought of otherwise.

Look Through Your Customer Correspondence

Make a habit of regularly reading your recent customer emails or social messages, and take note of the questions or concerns that people are bringing up. Those are things people want to hear more about. Those are the pain points. And those can make for really timely and relevant blog posts.

Consider Your Hobbies

We’ve written articles comparing content marketing to The Walking Dead and to Mad Men—because we happen to really like those shows. Are there activities or passions in your personal life that you could translate into blog posts? Think about the things you care most about, outside of the office, and ask yourself how these things intersect with your professional life.

Subscribe to Other Industry Blogs

This one is simple: When you see another industry blog that you admire, bookmark it, or subscribe to the RSS feed. Make a habit of at least skimming through these posts from your competitors, and using them as potential launch pads for your own posts. (Obviously, you need to make sure you’re putting your own spin on things, not pilfering posts wholesale.)

These are all basic habits you can form that will keep your good-idea machine hoppin’. If you need an extra hand, though, we’re always around. Contact Grammar Chic’s ghostwriters at 803-831-7444 or at www.grammarchic.net.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Writing

Fight Writer’s Block: Understanding What to Say When You’re Creating Content

Don’t-Be-a-Slave-to-Writer’s-BlockMany business owners are well aware of the importance of online content, but clam up when it comes time to actually write a blog post, tweet, or Facebook status. If you’re new to the content creation process, consider these tips:

Keep it personal

When it comes to blogging and using social media, the people you connect with want to hear an authentic voice. Decide on a tone that’s appropriate for your business (light hearted, informative, quirky) and then apply this tone to all the content you craft. If your blog posts and statuses sound like some unidentifiable corporate voice is talking, your readers will quickly lose interest. Make it real and make it sound like a human wrote it for the best results.

Learn what’s worked well in the past

There’s no need to try to reinvent the wheel when it comes to content marketing.  Before you begin, take some time to figure out what kinds of posts and tweets have been well received in the past. When you read blog posts that have garnered attention from your audience, you know that this type of information is relevant and important to them, and you can continue to touch on it with your own work. However, make sure not to just repeat the same information as everyone else. In order to make your content stand out, you need to put your own unique spin on it.

Keywords count

In an era where SEO is becoming more and more important, content marketers have to pay attention to the keywords that relate to their industry. To do this, you can pay to use a keyword research tool or can rely on free services like Google Words. Either way, you should know which keywords are the most popular, as this can help shape the content you create.

Use Twitter to listen to your audience

“Social listening” (or understanding what people are talking about on social media) is another important step when it comes to keeping your content relevant across all platforms.  One of the easiest ways to do this is by using a Twitter search. When you head to search.twitter.com, you’ll be able to access all sorts of search criteria. This allows you to take a closer look at the conversations that relate to your industry. If you own a hair salon and it becomes clear that everyone’s talking about a particular cut or color, consider doing a blog post on the topic. If you own a restaurant and Twitter users are raving about a particular dish, add your thoughts to the discussion.

Write about what you know

Users are most intrigued by posts or statuses that contain useful information. To make sure that your content offers something of value to readers, it’s smart to write about what you know. If you’ve been doing acupuncture for years, cover the topic thoroughly. With enough solid posts, you’ll be viewed as an expert in the industry. On the other hand, if you’re only semi-aware of massage therapy techniques, it’s best to steer clear of that area and let experts in that field handle it.

Though a blank web page just waiting for a blog post or status update can feel intimidating, writing about what you know and are passionate about allows you to create content that is compelling and share-worthy for your readers.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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Filed under Content Writing