Tag Archives: improve your SEO

6 Non-Technical Ways to Boost Your SEO

Search engine optimization isn’t rocket science—although, to be fair, it can sure seem that way at times. You can get pretty deep into the technical dimensions of SEO, which for small business owners who lack a tech background can be daunting. But here’s the good news: There are some completely non-technical, novice-friendly SEO strategies that can actually have a big impact on your site’s visibility and rankings. In this post, we’ll share just six things you can do to make Google love your site more—no advanced technical training required.

Simple Ways to Ramp Up Your SEO

Make a User-Friendly URL

Sometimes, URLs will default to random strings of letters and numbers—but that’s obviously not very helpful to users (or search bots) trying to determine what the page is about. Make sure each page of your site (and each blog post) has a short and descriptive title—for example, the page where you can learn more about the Grammar Chic content marketing services is www.grammarchic.net/content-marketing-services. Right to the point! Content management systems like WordPress usually make it quite easy to change your URL to whatever you want it to be.

Structure Your Site for Readability

You can enhance user experience (UX) and SEO by designing a website that guides the reader from top to bottom—that is, from headline to call to action. Make sure the headline itself is compelling, and that you break up the content with descriptive section sub-headings. Use bulleted lists when you can.

Place Keywords in Strategic Places

You don’t have to do a lot of complicated math to figure out the desired keyword density for a Web page. Instead, just naturally and judiciously insert keywords in titles, section headings, and meta descriptions, then perhaps once or twice in the content itself. Always make sure they feel natural, not cumbersome to read.

Enrich Your Content

Make sure each page has an image, video, GIF, infographic, or something else to provide added interest. You shouldn’t have just isolated blocks of black-and-white text.

Link to Relevant Resources

Internal linking is key to SEO success. If there are other pages of your site—or blog posts, for that matter—that augment the page in question, include strategic links to them. There’s really no right or wrong number of internal links. We’d just caution you to make sure the links you include really are relevant and helpful.

Encourage Social Sharing

When a piece of online content is shared on social media, that signals to the search algorithms that it’s useful—that is deserves a prominent ranking. Share your own content on social media, but also make sure you enable the social sharing buttons that let others quickly and conveniently share your content. Again, WordPress and other content management systems make this pretty easy.

Going Further with Your SEO

As you can see, there are plenty of small steps you can take to seriously improve your SEO effectivity. To go even further—to get content that’s written to rank and to convert—we encourage you to call the Grammar Chic, Inc. team today. Reach out to us at www.grammarchic.net or 803-831-7444.

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5 Ways to Improve Your SEO Copywriting Today

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Search engine optimization (SEO) is a daunting topic: Because it’s ever in flux, you really never reach a point where you know everything there is to know about it—and that can be intimidating. Just when you think you’re a master, you realize how much you still have to discover.

That’s not to say that there are not some tried-and-true principles for you to lean on, though. This is especially true of SEO copywriting. The words you use to develop your Web content are crucial to SEO success—every bit as crucial as, say, page layout and navigation—and there are some reliable methods for making your SEO copy even stronger.

We’ll show you what we mean: Five ways you could improve the SEO value in your written content today.

Write for Actual Readers

This is so basic, but so important—and in many cases, so easily overlooked. You’ve got to break out of the mindset that you are writing for Google robots. You are, to some extent, but what those bots want is for you to develop content that is actionable and interesting to human readers—the people actually searching for information on the Web. That’s the audience to shoot for. As you write, ask yourself how you can answer questions and offer solutions to the people who might be seeking information on the Web.

Quit Keyword Stuffing

How many times should you use a long-tail keyword phrase in each piece of content? Two? Five? Ten? Three percent of the total word density? Frankly, if you’re getting caught up in these questions, it probably means you’re shoehorning words into places they don’t quite belong. Having a keyword or two to guide your content development is helpful, and including a keyword in titles and meta descriptions is always good, but beyond that, the best advice is to just be organic.

Don’t Let Your Words Stand Alone

Sharpen your words and enhance the impact of your copy by sprinkling in some other rich content—embedded videos, GIFs, and above all else some strong imagery. High-quality, relevant images can make the professionalism of your writing stand out all the more.

Spend More Time Writing Headlines

Your headline creates the first impression readers will have of your content, and in many ways the headline is what determines whether your content even gets read at all. It’s arguably the most important component in your online copywriting, then—so don’t rush through it. We’ve offered some specific headline-writing tips before.

Include Meta Descriptions

The meta description—a 150-characters-or-so snippet that’s displayed in Google search queries—is an invaluable piece of online real estate, and a free way to significantly boost your online traction. Make sure to use the full character count to provide a robust summary of your content; try including a keyword and a call to action, if you can.

Of course, you can also shape up your SEO copy by hiring the pros: Contact Grammar Chic at 803-831-7444 or www.grammarchic.net to learn more.

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Filed under Business Writing, Content Writing, Web Content, Writing