Tag Archives: Instagram

4 Easy Ways to Get More Followers on Instagram

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If you still think Instagram is all about selfies, cat photos, and bad pictures of food, then it’s time to wake up. The picture-sharing mobile platform now has more than 400 million users, and is growing at a faster rate than any other social channel. In other words, it’s a channel far too significant for your brand to ignore it.

That’s not necessarily to say that Instagram is for everyone. Some companies are more photogenic than others, and it’s understandable that, say, an accounting firm might see less worth in Instagram than a florist, a baker, or a pet groomer.

Using Instagram for All It’s Worth

But if your branding has any visual component at all, you should at least think about using Instagram—and using it strategically. That means optimizing each pictorial post to not only get likes and comments, but ultimately grow your number of followers.

Some simple ways to do that include:

  1. Use popular hashtags. You don’t have to be an Instagram expert to know what hashtags are; they’re the cross-platform language of social media, and they provide a great way to connect your posts to broader conversations. And while there is merit in using custom hashtags, it’s at least as important to use Instagram’s Search icon to track down really hot hashtags and anchor your posts to them. (Just make sure to keep them relevant; don’t jump on an irrelevant hashtag just for the sake of being trendy.)
  1. Interact with other posts. Keep the social in social media. If your Instagram strategy is all about you, don’t be surprised when your follower list fails to grow. Rather than being insular and self-absorbed, take some time to find posts relevant to your niche—again, use search/hashtags—and like and comment.
  1. Always tag your posts with a location. Want people to come see you in your office? Make sure you let them know where it is—and also make it easier to connect with customers and clients who may also tag themselves at your location.
  1. Spread links to your Instagram. People like Instagram because they like looking at photos, so it doesn’t necessarily take much of a push for you to get people to look you up. Include links to your Instagram account on your blogs, your website, other social platforms—even your email signature.

Follow these tips to boost your Insta-following—and for help, don’t hesitate to contact Grammar Chic: 803-831-744 or www.grammarchic.net.

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Filed under Brand Management, Content Marketing, Social Media

What are the Best Times to Post on Social Media?

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Whether you’re posting in real time or scheduling your content in advance, social media marketing requires you to have good timing. Simply put, you need to post when your followers are actually going to see it if you want to get maximum engagement.

And that begs the question—when exactly are your social media followers most active and most engaged?

That depends a bit on your audience and your industry, but also on the social platform you’re using. Social platforms have their own unique audience behaviors, and the best time to post on Facebook is not necessarily the best time to post on Twitter.

Scheduling Your Social Media

The following pointers are all somewhat general, then, but definitely worth noting if you’re looking to lend your social media posts maximum impact:

Facebook: According to statistics, the best times to post on Facebook are Thursday and Friday, between 9 in the morning and 7 in the evening, with the early afternoon window (1-3) being optimal.

Pinterest: Unique among social networks, Pinterest has its own trending topic for each day of the week; Monday, for instance, is fitness-focused, Tuesday technology, and so on. The best time to post, then, is on whatever day best fits your content and your niche. Fitness trainers, make sure you’re pinning on Monday!

Twitter: There is some debate about when the best time is for tweeting, and really there is no bad time, except during the wee hours of the morning when no one is awake. Experiment with weekdays versus weekend posts to see which get more traction with your followers.

Instagram: Don’t ask us why, but many reports reveal Monday and Wednesday to be the ideal days for Instagram.

LinkedIn: For LinkedIn, aim for the middle of the week—Tuesday through Thursday—during normal business hours (9-5 or so).

Now, the caveat to all of this is that regular content updates are essential for branding consistency and user engagement—so while optimizing your timing is important, so is posting content throughout the week. Make note of these peak hours, and make sure you put some good stuff online then, but don’t let that be an excuse to post infrequently! Be judicious in your posts, but also generous.

For help crafting an editorial calendar that hits these peak times, contact Grammar Chic at www.grammarchic.net or 803-831-7444.

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Filed under Content Marketing, Social Media