Tag Archives: LinkedIn for Businesses

Content Marketing for Growing Businesses

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Content marketing doesn’t come in a neat and tidy package; it’s not a one-size-fits-all kind of deal, but rather it varies depending on the industry, the target audience, and the nature of the company itself. The marketing endeavors of a startup company, for example, are going to focus on establishing what the brand is, and what it stands for. The marketing for a Fortune 500 company will look very different, and may have more to do with cultivating trust, facilitating brand associations, and pushing back against any public misperceptions.

What about the company that falls somewhere between those two extremes, however? What kind of content marketing do you need for a company that’s well past the startup stage, but isn’t quite a big or even necessarily a medium-sized business yet? In other words, what kinds of content marketing do you need when it comes time to grow your small business?

Thinking Twice About LinkedIn

Again, there is no across-the-board right answer here, but we can tell you this much: If you came to Grammar Chic and told us that you’d long invested in content marketing for your small business, and now were looking to really take things to the next level, the first thing we’d ask about would be LinkedIn. LinkedIn is often ignored by small companies that want to invest their full time and resources into Facebook and Twitter, and that’s understandable—but if you want to build a bigger audience and move your company into the next stage of growth, LinkedIn is invaluable.

Simply put, LinkedIn is the best tool for enhancing your visibility and clout among other businesses in your industry. Post status updates every day. Join some groups, and contribute to industry-specific discussions. Connect with big players in your industry. Make it clear that your company is a vital part of the industry in question—that you really deserve a place at the table. That’s what LinkedIn is good for!

Starting a Newsletter

Something else we’d recommend: Start turning past customers into repeat ones. A great way to generate customer loyalty is to start up a monthly email newsletter. Use MailChimp or Constant Contact to create a mailing list of your past customers, and include a link on your website and on invoices/receipts where people can sign up. Send out a monthly update, just to keep in touch with customers and let them know about new products or promotions; a second, shorter, follow-up email should be sent to those who open the first message.

Convert Ambassadors

A final thing we’d recommend: Start turning some of your fans and followers into true brand ambassadors. Enlist your best customers in spreading the word about your business. Engage them personally on Facebook and Twitter, thanking them for their support. Hold a contest or even give away a friends-and-family discount to those who help you share content and spread the word about your company.

These strategies won’t grow your business overnight—but grow it they will if you’re patient and strategic. To learn more, or to get a free consultation, contact us today: Visit www.grammarchic.net, or call 804-831-7444.

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How Your Business Can Use LinkedIn to Attract Stellar Job Candidates

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Don’t underestimate the power of LinkedIn: While it’s easy to poke fun at the social network for its narrow focus on professionalism—to think of it as an alternate-universe Facebook where everyone is always on their best behavior—the truth is, LinkedIn has considerable power. Previously, Grammar Chic, Inc. has commented on how job seekers can optimize LinkedIn to get themselves noticed, and on how companies can embrace LinkedIn-driven content marketing to better appeal to consumers.

Yet there is a third way in which LinkedIn can prove useful: Companies can harness its power not just to appeal to consumers, but also to potential job candidates. That’s right: Your business can actually use LinkedIn to attract the best, most desirable job candidates.

Notice that we specify the best, most desirable applicants. Chances are, the mere act of starting a company LinkedIn page will land you a few messages from people who want to know whether or not you’re hiring. To ensure that your LinkedIn page is actually drawing really top-shelf job applicants, though, our team has a few tips to offer.

Be Complete

We’ve said many times before how important it is for companies to have completely filled out LinkedIn profiles, but it needs saying again. This is an important part of reaching desirable job applicants, as it provides them with a clear view of what your company is all about. Make sure that your LinkedIn page correctly categorizes your company within a specific industry; that it provides an accurate reflection of the total number of employees; and that it gives some form of a mission or value statement, letting job seekers know what your company really stands for.

By the way, it is also important to ensure that job listings themselves are completely filled out. Make sure to be as detailed and as specific as possible here, offering a substantive job description—not something so nebulous that anyone and everyone will want to apply for it.

Be Active

Filling out your company’s LinkedIn profile is important, but it’s not enough. Think of this as the first step—and once it’s completed, hunker down for some ongoing content marketing endeavors! You should be posting all of your company blogs and press releases to LinkedIn—and ultimately updating your status at least once a day.

Why is this? Because the top talents are going to want to work for a company that’s active, thriving, progressing. If your company’s LinkedIn page is dead, it might lend the impression that the company itself is stagnant, or even out of business!

Be Cultured

Finally, remember that a LinkedIn page tells more than what industry your company is in, what services you offer, and how many employees you have. A LinkedIn page can also reveal much about your company culture. You can include awards that you’ve won, nonprofits that you support—you can even post the occasional status about a team party or retreat, showing that your place of work can be fun. The bottom line is that reflecting your corporate culture can go a long way toward winning the attention of the top job applicants.

In other words, your company direly needs to embrace the merits of LinkedIn, engaging with it on an ongoing basis. To learn more, please contact Grammar Chic, Inc. today! Call 803-831-7444803-831-7444 or visit www.grammarchic.net.

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6 Tips to Make Your Business Stand Out on LinkedIn

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While we all know the benefits of using LinkedIn when it comes to networking or looking for jobs, many business owners underestimate this social network’s power when it comes to promoting their business. Your company should have its own page on the site, of course, but there are a number of other ways to use LinkedIn to drum up new business and build important industry connections. Some of these strategies include:

Provide original content

You’re probably promoting your company’s blog on Facebook and Twitter, but you should be adding it to LinkedIn too. Use posts that have been particularly successful to create a range of high-quality materials on your company page. When you prove that you’re aware of industry trends and can speak eloquently about them, you might earn a second look from a potential client or business partner.

Participate in LinkedIn groups

In order to truly stand out on LinkedIn, you have to do more than just shamelessly promote your own content and developments. Join a few relevant LinkedIn groups, and contribute to discussions within these groups. Do a quick search to find groups that are talking about things that matter to you and your business. Then join them and add relevant thoughts, share links to useful articles, and connect with other people in the group. This helps to establish you as a presence within the industry, and shows other influencers that you’re able to speak intelligently about important issues.

Give a behind-the-scenes look at your company

In order to make your business stand out on LinkedIn, you want to provide some information about what separates you from the rest of the pack. Post about company events or community service efforts. Write about unique features within your organization (an on-site day care, for example) and illustrate why people love to work for you. Giving your business a personality instead of just a profile is a great way to earn interest from potential clients and partners.

Post frequently

If you want to develop a presence online, particularly on LinkedIn, you’ll need to be consistent with your postings. A conversation is happening every day on this site, and you should be part of it. Posting sporadically makes this hard to do. No matter how busy you are, make it a point to post regularly and stay involved in ongoing dialogues.

Don’t be shy

If you find someone particularly intriguing on the site, don’t be shy about asking for an introduction or introducing yourself. Whether it’s a potential new employee or a client, reach out and say hello. Don’t be abrasive or overbearing, but feel free to try to foster that relationship. Start by complimenting them on something they do well, or bring up something they’ve said during a group discussion.

Ask for recommendations

Recommendations are a great way to earn new business, so make sure that you ask satisfied clients if they might write you one on LinkedIn. This can help give potential customers confidence in your business, prompting them to contact you when they’re in need of your services. Be smart about asking for recommendations though. Never pressure a client, and respect their busy schedule. Make sure to show your sincere appreciation when they do write a recommendation.  Their sentiments don’t need to be long to be impactful.

While establishing a company page on LinkedIn is helpful, a more in-depth approach to the platform helps to maximize its effectiveness for your business. Use it to foster new relationships, earn praise from past clients, and contribute to important industry discussions. Need help getting your business established on LinkedIn? The team at Grammar Chic can walk you through the process, getting you comfortable with this important form of social media. Contact us at 803-831-7444 or visit our site at www.grammarchic.net.

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