Tag Archives: LinkedIn Management

5 Words Fortune 500 Executives Use on Their LinkedIn Profiles

Language matters, even in your LinkedIn profile. That’s why Grammarly recently combed through hundreds of LinkedIn profiles from Fortune 500 employees—entry-level workers all the way up through the C-suite—to see if any words or phrases stood out. The results offer some compelling insights into how truly high-level jobseekers brand themselves online.

Specifically, Grammarly found that director- and executive-level employees tend to use certain keywords that distinguish their LinkedIn profiles from those of their lower-level counterparts. Five words in particular stand out—and they may be words worth adding to your own LinkedIn account.

Five Smart Words for Your LinkedIn Profile

Leader. How would you describe yourself? As a worker? An employer? Or a real leader? Apparently, asserting your authority is a good way to make your LinkedIn profile persuasive.

Strategic. Close to a third of all director-level employees use this word in their LinkedIn profile—compared to just five percent of entry-level folks. Use it to show that you take a long-term, big-picture view.

Solution. Your future employer doesn’t want someone who will spin their wheels and do busywork. They want someone who will solve problems. Make sure your LinkedIn profile demonstrates this.

Innovative. When you use this word, and pair it with specific examples of when you’ve gone against the grain and it’s paid off, you can expect recruiters to pay attention.

ROI. Can you show that you boosted your company’s return on investment? As in, I increased ROI by more than 135 percent? That’s one concrete way in which the ablest jobseekers set themselves apart.

Branding Yourself on LinkedIn

As ever, we stress that simply using buzzwords is not enough to make your LinkedIn presence winsome. You have to show, not just tell, which means including specific examples of how you’ve shown leadership, innovated, been strategic, etc. Statistics and lists of key achievements matter more than mere buzzwords.

Even so, there’s obviously something to be said for these keywords, when used judiciously within a robust LinkedIn career summary. They can help you stand out, and put you into the upper echelon of jobseekers.

We’d love to show you the ropes with your own LinkedIn profile optimization; to start presenting yourself as a truly A-level candidate, reach out to the Grammar Chic, Inc. resumes team today. Contact us online at www.grammarchic.net, or call us directly at 803-831-7444.

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Is Your LinkedIn Picture Helping or Hurting Your Job Search?

 

iStock_000008874687XSmallIf a picture’s worth a thousand words, then your LinkedIn profile shot must be nearly as important as the profile itself; you want a compelling resume and some judicious keywords, sure, and ideally you’ll have endorsements aplenty… but if you’ve also got a lackluster or unprofessional photo, then all your optimization efforts may be for nothing.

Some of the basics of LinkedIn profile photos you probably know: Get a professional headshot, if possible. It’s a worthy investment in your career. And always avoid photos that look like they were taken on Spring Break. “Slovenly” and “dead-drunk” are not the adjectives you want people assigning to your LinkedIn page!

But even beyond these basics, there is much strategy that goes into selecting the best LinkedIn profile picture—and if you select carefully, you can get a picture that actually enhances your career prospects rather than holding you back.

Acing Your LinkedIn Profile Pic

Some suggestions:

Appear approachable. Yes, you want to come across as professional, and no, you don’t want to look like you’re at a frat party… but that doesn’t mean you shouldn’t offer a smile or try to convey some warmth and friendliness. Remember that people are looking not only at your skills and credentials, but also at what kind of a co-worker you’d be—and nobody wants an unapproachable colleague.

Don’t be upstaged in your own photo. Including a photo you took during your trip to the Eifel Tower is fine, but make sure it is a picture of you—not a picture of the Tower in which you happen to be waving in the background.

Be truthful. It’s the same advice you’re given when you pick a shot for your online dating profile: Don’t misrepresent yourself by picking a photo that’s 30 years old! You don’t want recruiters to be shocked or caught off guard when you go in to meet with them in person.

Dress code matters. You know that old advice about dressing for the job you want? Well, it applies to your LinkedIn profile picture.

Avoid selfies. Even if you’re a particularly good self-photographer, it’s usually pretty evident when a photo is a solo job—and there’s still a great deal of stigma attached to selfies. Avoid any unwanted connotations by getting someone else to take your photo.

Be smart in picking your profile picture—and yes, at the same time, make sure your profile is properly and fully optimized. To learn more about the latter, contact the Grammar Chic career team at 803-831-7444, or www.grammarchic.net.

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