Tag Archives: LinkedIn

What are the Best Times to Post on Social Media?

iStock_000019825913XSmall

Whether you’re posting in real time or scheduling your content in advance, social media marketing requires you to have good timing. Simply put, you need to post when your followers are actually going to see it if you want to get maximum engagement.

And that begs the question—when exactly are your social media followers most active and most engaged?

That depends a bit on your audience and your industry, but also on the social platform you’re using. Social platforms have their own unique audience behaviors, and the best time to post on Facebook is not necessarily the best time to post on Twitter.

Scheduling Your Social Media

The following pointers are all somewhat general, then, but definitely worth noting if you’re looking to lend your social media posts maximum impact:

Facebook: According to statistics, the best times to post on Facebook are Thursday and Friday, between 9 in the morning and 7 in the evening, with the early afternoon window (1-3) being optimal.

Pinterest: Unique among social networks, Pinterest has its own trending topic for each day of the week; Monday, for instance, is fitness-focused, Tuesday technology, and so on. The best time to post, then, is on whatever day best fits your content and your niche. Fitness trainers, make sure you’re pinning on Monday!

Twitter: There is some debate about when the best time is for tweeting, and really there is no bad time, except during the wee hours of the morning when no one is awake. Experiment with weekdays versus weekend posts to see which get more traction with your followers.

Instagram: Don’t ask us why, but many reports reveal Monday and Wednesday to be the ideal days for Instagram.

LinkedIn: For LinkedIn, aim for the middle of the week—Tuesday through Thursday—during normal business hours (9-5 or so).

Now, the caveat to all of this is that regular content updates are essential for branding consistency and user engagement—so while optimizing your timing is important, so is posting content throughout the week. Make note of these peak hours, and make sure you put some good stuff online then, but don’t let that be an excuse to post infrequently! Be judicious in your posts, but also generous.

For help crafting an editorial calendar that hits these peak times, contact Grammar Chic at www.grammarchic.net or 803-831-7444.

Advertisements

Leave a comment

Filed under Content Marketing, Social Media

Is Your LinkedIn Picture Helping or Hurting Your Job Search?

 

iStock_000008874687XSmallIf a picture’s worth a thousand words, then your LinkedIn profile shot must be nearly as important as the profile itself; you want a compelling resume and some judicious keywords, sure, and ideally you’ll have endorsements aplenty… but if you’ve also got a lackluster or unprofessional photo, then all your optimization efforts may be for nothing.

Some of the basics of LinkedIn profile photos you probably know: Get a professional headshot, if possible. It’s a worthy investment in your career. And always avoid photos that look like they were taken on Spring Break. “Slovenly” and “dead-drunk” are not the adjectives you want people assigning to your LinkedIn page!

But even beyond these basics, there is much strategy that goes into selecting the best LinkedIn profile picture—and if you select carefully, you can get a picture that actually enhances your career prospects rather than holding you back.

Acing Your LinkedIn Profile Pic

Some suggestions:

Appear approachable. Yes, you want to come across as professional, and no, you don’t want to look like you’re at a frat party… but that doesn’t mean you shouldn’t offer a smile or try to convey some warmth and friendliness. Remember that people are looking not only at your skills and credentials, but also at what kind of a co-worker you’d be—and nobody wants an unapproachable colleague.

Don’t be upstaged in your own photo. Including a photo you took during your trip to the Eifel Tower is fine, but make sure it is a picture of you—not a picture of the Tower in which you happen to be waving in the background.

Be truthful. It’s the same advice you’re given when you pick a shot for your online dating profile: Don’t misrepresent yourself by picking a photo that’s 30 years old! You don’t want recruiters to be shocked or caught off guard when you go in to meet with them in person.

Dress code matters. You know that old advice about dressing for the job you want? Well, it applies to your LinkedIn profile picture.

Avoid selfies. Even if you’re a particularly good self-photographer, it’s usually pretty evident when a photo is a solo job—and there’s still a great deal of stigma attached to selfies. Avoid any unwanted connotations by getting someone else to take your photo.

Be smart in picking your profile picture—and yes, at the same time, make sure your profile is properly and fully optimized. To learn more about the latter, contact the Grammar Chic career team at 803-831-7444, or www.grammarchic.net.

Leave a comment

Filed under Job Search, Resume Writing, Social Media

Why LinkedIn Pulse is Our New Content Marketing Secret Weapon

31d2a8d

Is LinkedIn poised to be the next media giant?

That was the question posed by a Forbes article, published just a few weeks back, and it increasingly feels like a rather redundant question. Ever since it introduced its Pulse blogging platform, LinkedIn has rapidly evolved from a career- and network-oriented site to a truly essential platform for content marketers everywhere—a publishing outpost you can’t afford to ignore, any more than you can refuse Facebook or turn down Twitter.

We could bore you with general LinkedIn statistics, of course—like how the network is now up to more than 330 million members, which is potentially a lot of eyeballs on your content—but maybe it would be more effective to share some details more personal. We’ve started publishing some of our Grammar Chic blog posts via LinkedIn Pulse, and they’ve generated hits well surpassing the 7,000 mark. We don’t mind telling you that this is a wider readership than we typically get for non-Pulse Grammar Chic blogs. We have set up several of our clients on Pulse, as well, and had across-the-board stellar results.

The reason for LinkedIn Pulse’s power is simple: It doesn’t just disseminate posts to your network, but to the entire LinkedIn platform. And by the way, if you’ve used Google News Search any time recently, you’ve probably noticed that Pulse posts can achieve great rankings.

It’s an invaluable tool, immediately essential for content marketers and small business owners everywhere—but it comes with a couple of caveats. The first is that those 300 million (or even 7,000) sets of eyeballs are going to be pretty meaningless if they glaze over as soon as they see your post. You’ve got to have a compelling, click-worthy headline for this platform to be useful to you, just like you do with any other content marketing platform.

For that matter: The entire post has to be engaging. If thousands of people are going to be reading your post, that may mean you need to step things up a notch. You can’t afford to make a bad impression with subpar writing or a generally uninteresting post.

For both of these caveats, there is a simple solution: Hiring a ghostblogger to help you craft first-rate, attention-grabbing, positive impression-making posts—ones that will lead to more connections, more conversions, and a higher profile for your brand.

The Grammar Chic team is proud to offer services in ghostblogging and in general social media consultation. Contact us today to learn more: www.grammarchic.net, or 803-831-7444.

Leave a comment

Filed under Content Marketing

Are You Using LinkedIn Marketing for All Its Worth?

LinkedIn-Logo

Somewhat shockingly, LinkedIn now has a membership base that encompasses roughly one-third of all professional people in the world. Given that incredible reach, it’s no great surprise that LinkedIn has become a go-to marketing tool. In fact, the powers that be at LinkedIn have been pouring more and more effort into making LinkedIn Marketing a significant presence in the content marketing world.

Hopefully, we don’t need to tell you that LinkedIn matters for small business owners. Hopefully, you already have a fully optimized company page, and you post some compelling status updates on a regular basis. Hopefully, you understand that LinkedIn is a key component in content marketing.

But of course, there is always room for improvement, and always room to take your LinkedIn marketing efforts to the next level. To make sure you’re getting the most out of this important tool, consider the following pointers.

LinkedIn Allows for Precise Targeting

When it comes to actually targeting the users who see your paid posts, LinkedIn is simply the best, most effective social platform there is. It gives you all kinds of options, allowing you to determine where your ads are seen but also by what kinds of companies; you can even specify businesses in a certain industry, all under 100 people, or professionals in a particular city and a particular line of work. If you’re running promotions on LinkedIn, make sure you’re taking the time to fine-tune your targeting.

LinkedIn Offers an Amazing Platform for Blogging

LinkedIn now has its own blogging platform, which can be a great way to share some company updates and simply to ensure that your name is still out there in user newsfeeds. You may not actually need to use the LinkedIn blogging platform—hopefully you have your own company blog, housed on your website—but you can always share blogs and other informative articles, and in fact we recommend that you do this daily. There’s just no better way to position your company where users will see it, day after day.

LinkedIn Helps You Build Your E-mail Marketing List

LinkedIn will allow you to send a message to up to 50 users at a time. Here’s how to use that feature: Write a quick thank-you to the folks who have followed you, and invite them to join your e-mail list to receive more regular updates. Offer a link for signup, and then send. Not everyone will join your e-mail list, of course, but some will—and over time, this can be an invaluable way to expand the reach of your e-mail marketing.

LinkedIn Helps You Put a Face to Your Brand

A final suggestion: Encourage all your employees to join LinkedIn, to completely fill out their profiles, to select professional headshots, and to note your company as their Employer. This will link all of their pages to your main brand page, and provide a neat way to humanize your company—to put some faces to it and make it seem a bit more relatable.

More than anything else, we’d encourage just spending some time exploring LinkedIn and figuring out all that it can do—and if you need any guidance, the Grammar Chic, Inc. team is here to help. Contact us at 803-831-7444, or http://www.grammarchic.net.

Leave a comment

Filed under Content Marketing

How to Use LinkedIn to Find Your Dream Job

linkedin-android-walks

Here’s a question to ask yourself honestly: How many people do you know who found their dream jobs on LinkedIn?

This is one of the most common criticisms leveled against LinkedIn—that for all its focus on career advancement, at the end of the day it’s just not that useful for finding good, quality jobs. Your answer to the above question may well be zero, and if so, you’re hardly alone. It is important to note, however, that this is not necessarily because of some fault with LinkedIn. It may have more to do with the fact that so few people really know how to use the social network to its full potential.

Consider this: There are more than 277 million people on LinkedIn—and many of them are employers or recruiters! There are absolutely good jobs out there, but to get them, you’ve got to stand out from the pack. This means making yourself truly LinkedIn savvy.

Doing Your Research

To begin with, understand how LinkedIn fits into the broader social networking environment. Facebook is for fun and for personal branding; Twitter is for news and entertainment. LinkedIn is 100 percent career focused, and it’s an ideal place to make a connection with people who might offer you a job—plain and simple.

It’s also about doing research. One of the smartest things you can do, when on the job hunt, is to get on LinkedIn and do some checking up on people and companies. Get to know the values of the companies you’re interviewing with. Get a glimpse into the personality of the person who’s going to be interviewing you. Look for some common ground—a shared school or hometown, for instance. Make sure that, for every application you submit and every interview you head into, you’re fully prepared and you’ve thoroughly researched!

Searching Around

Have you ever spent an hour or more sitting with your tablet or laptop, simply drifting from one interesting Wikipedia entry to another? When you’re job hunting, you might do something similar—only, instead of Wikipedia entries, you might drift from one LinkedIn company page to another.

The best way to do this is to use the search feature. More than anything else, LinkedIn is a high-powered search tool—yet many job seekers fail to use it as such. Use the search bar to find open positions for a certain job title or description. Once you find a listing, note that LinkedIn will also offer further jobs with the same company, as well as similar positions at other companies. In other words, once you get started with the LinkedIn search tool, there’s no telling how far it might take you.

Get Active

The Grammar Chic, Inc. team has already shared ample insight into making yourself more marketable on LinkedIn; if you have not yet read up on how to optimize your profile, do so now! We will offer one additional insight, however, which is to get active in sharing positive experiences—not just in your profile, but also as status updates. Ensure that any recruiter or employer who glances at your page sees you as an active and engaged member of your industry. Highlight achievements such as seminar and conference attendance, or simply offer expertise in your field, perhaps linking to pertinent industry articles or blogs.

Status updates are not the only way to get active, by the way: Joining groups and adding something substantive to them—not just sales pitches but insightful comments or interesting articles—is another important way to build a name for yourself.

Send Messages

A final tip: Remember that you can send direct messages to anyone in your network. There are many ways to use this feature constructively, but the best approach might be to send introductory messages to anyone you are applying for work with—simply letting them know who you are and that you’re interested in the open position. In a way, this message might be a bit like an abbreviated cover letter.

You can bet that these tips will help you land a great job—yes, perhaps even your dream job—through LinkedIn; to learn more, please reach out to the Grammar Chic team today! Visit www.grammarchic.net or call 803-831-7444803-831-7444.

4 Comments

Filed under Resume Writing, Social Media

Secrets of LinkedIn: How to Take Your Job Search to the Next Level

2f25658

How much do you know about LinkedIn? Most of us are aware of its status as the premier social network for professional development and corporate outreach—the “Facebook for work,” as some call it. Certainly, for those seeking to land new employment, knowing the ins and outs of LinkedIn can make a world of difference.

That’s a slightly more complicated task than you might think, though: Like most social networks, it is possible to spend a great deal of time on LinkedIn and still have only a surface understanding of its true power and usefulness.

The truth is, when you really know your way around LinkedIn, it can prove a powerful tool for researching and preparing for job interviews—and more. Consider these not-so-well-known LinkedIn strategies:

Research the Recommendations

Generally speaking, people write recommendations for other people and companies based on their own values—on the things that really matter to them. If you find someone who has written a number of recommendations based on strong customer service ability, for instance, it probably means that this recommendation writer is truly passionate about customer service. Before going in for a job interview, try to find the LinkedIn page of the person you’ll be interviewing with; check his or her recommendations for some insights into the person’s true values and priorities.

Check the Status

On a related note, some business and personal LinkedIn pages will include some regular status updates. Not all LinkedIn users post statuses, of course, but for the ones who do, make sure you do a little research—especially when preparing for an interview. Again, this is simply a good way of discovering the values of the company you’re about to interview with. (You can “follow” companies you’re interested in, by the way, to really keep up to date with them.)

Look for Power Networkers

What do we mean when we refer to a power networker? We mean anyone with more than 200 LinkedIn connections. Typically, these folks love to help others, and they live for networking. If you have any kind of an established relationship with these folks, it is highly advantageous to reach out to them and ask if they could introduce you to some potential employers.

Stand Out—in the Right Way

Finally, note that your LinkedIn profile needs to be accurate and up to date, but it also needs to be appealing to employers. First impressions are everything, so while you do need to stand out from the rest of the pack, you don’t want to do so in a way that immediately causes employers to lose interest. The photo, headline, and job titles are especially important. Don’t include anything weird or annoying after your name—you just need your name, not a catchphrase or a phone number—and make sure your job titles are all ones that will be non-threatening to employers. For example, you may have owned your own company in the past, but an employer does not want to risk butting heads with another strong-willed entrepreneur—so you might call yourself General Manager, instead.

None of these tips are guaranteed to win you a job, but they can help you to go into interviews fully prepared—and also to ensure that, when employers follow up with you on LinkedIn, they like what they see.

Grammar Chic is more than happy to offer professional LinkedIn profile building and other career services; to learn more, visit www.grammarchic.net or call 803-831-7444803-831-7444.

9 Comments

Filed under Social Media