Tag Archives: Online Marketing Trends

How to Make This Year’s Content Marketing Better than Last Year’s

Happy-new-year-wishes-pics-2015

More than two weeks into 2015, most of us are starting to settle into a groove. We’re out of the holiday hangover. We’re back on our grind. We’re either steadfastly clinging to our New Year’s Resolutions, or else we’ve ditched them completely and are just trying our best to plow forward.

But hear us when we say this: It’s not too late to fine-tune your 2015 content marketing initiatives. It’s not too late to make this your best, most effective content marketing year yet.

At the very least, you can make it demonstrably more effective than last year. We’ll even tell you how.

Think in Terms of Goals

We’ve said it many times before, but setting goals is an essential part of content marketing. You need some benchmarks by which to measure your progress and determine your true ROI—likes, Web traffic, engagement, conversions, or whatever else.

It’s not only important to set goals, but to reflect on them. Think about last year’s goals. What were they, and how did you succeed in meeting them? Were they realistic? Too hard, or too easy? What do last year’s goals tell you about where you need to be, and where you can reasonably expect to be, at the end of 2015?

Audit Yourself

Another way to improve your content marketing performance is to conduct a content audit. Go back and read through as much of last year’s content as you can—Web pages, blogs, and on down the line. Be honest with yourself about how good it is, and how it could be improved. Remember: If your content doesn’t resonate with readers, you’re not going to get much of anything out of it.

Think not just in terms of quality, but also category. Are you covering all the bases of your business and niche—or are there topics you need to be hitting on more?

Organize Your Approach

Finally, you can get a leg up on your content marketing just by getting better organized. We recommend two tools, in particular. Start with an editorial calendar. At the bare minimum, spend some time brainstorming possible blog topics, and create a schedule of posts that will last you for a couple of months.

In addition, we recommend implementing buyer personas. If you haven’t created these, use our guide to help you. Getting to know who you’re marketing to can go a long way toward making your efforts more successful!

The Grammar Chic team can help you with any of these things, of course, and we can also assist with content development, distribution, and analysis. Contact us today for a free consultation: www.grammarchic.net, or 803-831-7444.

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5 Reasons to Outsource Your Content Marketing in 2015

Hand Drawing Content Flow Chart

What will your 2015 content marketing resolution be?

For some of you, it may be to get a content marketing strategy in place—at long last! For others, it may be to expand onto other social platforms; to be more prolific in your blogging and posting; or simply to do a better, more disciplined job of engaging with fans.

Allow us to suggest that, for some small businesses, the best step to take in 2015 is to outsource your content marketing efforts to the pros—specifically to a firm like Grammar Chic, Inc.

There are five good reasons why outsourcing is the way to go:

  1. You don’t have time for content marketing. If you’ve ever tried to do your own company’s content marketing, then you know how time-consuming it is to get everything done. You have to think up topics, write copious amounts of content, launch and maintain social platforms, respond to comments and questions, run reports—to really do it right, it takes a lot out of you. As a small business owner, you’ve got plenty of other things you could be doing—but we don’t. This is what we do. All day, everyday.
  2. Outsourcing can be cost– Because doing your own content marketing can take so much time, it ends up being less cost-effective than you might think. When you’re constantly focused on Facebook and Twitter, you’re not doing the other things that add value to your brand. While outsourcing your content marketing will certainly require a financial investment, you may well make up for it with what you gain in productivity.
  3. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope you’ve learned a lot about content marketing simply by reading the Grammar Chic blog. At the end of the day, though, your expertise probably lies somewhere other than Google algorithms, Facebook ad structures, and how to write a compelling headline. To get the best quality work, then, it’s always best to find a consummate professional.
  4. You could use a different perspective. Sometimes small business owners are just a little too close to their work, to their business baby, to consider it from a new angle, or to develop content with consumers in mind. Content marketing professionals can help.
  5. Content marketing is changing all the time. 2015 is sure to be another year filled with trends, fads, and game-changing strategies. Will you be able to keep up with everything—or could you use some assistance?

The bottom line is that every content marketing campaign reaches a point where it’s time to hand it over to the pros. For you, that point may be right around the corner. Keep us in mind when you get to it, and feel free to call today at 803-831-7444, or visit www.grammarchic.net.

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