Tag Archives: Online Reputation

5 Easy Steps to Improve Your Online Reputation

Brand rubber stamp. Part of a series of business concepts.

A reputation takes years to build, but only seconds to tear down—or at least, that’s the conventional wisdom.

And it’s true enough. At the same time, though, there are some simple online reputation tweaks you can make to give your brand an enhanced level of prestige among potential clients and search engine users.

These aren’t necessarily quick or instantaneous fixes, but they are fairly straightforward steps you can take today, putting in a preliminary effort as you seek to undo any damage that’s been done to your online reputation.

A Quick Reputation Management Action Plan

Some basic steps that we recommend:

Start by doing a Google search for your company name. There are actually two components to this. First, just type your company name into the search bar and see what the “suggested search terms” are, specifically noting your company’s name used in connection with complaint, fraud, or other negative terms. Then, actually complete a search and see what you can see on the first page of search results. (Anything past page one doesn’t really matter, quite honestly.)

Make a note of any negative terms you see. If you do see your company name mentioned in the same sentence as fraud or hoax or scam, or whatever else, write down what the term is, and start using that term as a keyword in some of your content marketing. This will take a bit of time and it will also take some creativity—you may have to write some articles that “debunk” the “scam” allegations, for instance—but in the long run it can be an effective way to suppress some of those negative search listings.

Read your reviews on Yelp, Google, and other online review services. Take a few minutes to do this each week. Say thanks for the good ones, offer customer service to customers who have issues, and don’t get involved with trolls or flamers. It is important to check your reviews regularly, lest negative reviews start to spiral out of control.

Scan social media—especially Facebook. Spend some time searching for mentions of your company, thanking people who say nice things, and, again, offering customer service to those who have complaints. You might consider deleting comments and blocking users if you have repeat offenders or obvious trolls—i.e., people who don’t have real problems.

Brainstorm some fresh content ideas. In the end, the best way to ensure a positive online reputation is to take the time to create new, value-adding content—not necessarily self-promotion, but useful stuff, stuff that connects your company to real-world benefits and industry expertise.

Start the brainstorming process today—with our help. Contact Grammar Chic at 803-831-7444, or www.grammarchic.net.

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Ted Cruz’s Online Reputation Fiasco: A Cautionary Tale

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Resembling nothing so much as the limpid, photo-negative version of Frank Underwood’s rigor and ruthlessness, the presidential campaign of Texas Senator Ted Cruz has, thus far, been a rather hapless affair. And that may be putting it mildly.

The Senator announced his candidacy for the nation’s highest office mere days ago, and already his electoral enterprise has been plagued with problems. The first and most elementary among them: It seems as though nobody on Cruz’s brand management team thought to buy up all the online domains associated with his name. Thus, a visit to TedCruz.com—snapped up by, one assumes, a more tech-savvy and brand-aware Democrat—offers a simple message: SUPPORT PRESIDENT OBAMA, IMMIGRATION REFORM NOW!

Little better, at least from the Senator’s standpoint: TedCruzForAmerica.com redirects straight to healthcare.gov, the signature domestic achievement of President Obama that Cruz has campaigned against so vigorously.

But a failure to buy up his online domains is, it turns out, just one of Cruz’s many campaign problems (not including a general sense that his candidacy falls somewhere between a pipe dream and a farce). The candidate was met with merciless mockery on Twitter, with a wildly popular #TedCruzCampaignSlogans putting him through the ringer. (“For a whiter tomorrow” is our favorite.)

You could point to other campaign decisions of dubious merit, many of them technical—for a while, the official Ted Cruz website had an unencrypted donations page, opening up all campaign donors to cyber attacks—but perhaps the big finish for Cruz’s rocky campaign rollout was the announcement, made the day after he announced his candidacy, that the candidate himself was signing up for Obamacare, the very federal program he has attacked so aggressively for so long.

Of course, Cruz’s decisions about his family’s healthcare are ultimately his business, but this points to a larger issue—namely, a certain fecklessness in cultivating his own positive online image. Simply put, it seems as though there is no one, or at least no one competent, advising Cruz on how to convey a strong message and protect himself from attack when running a campaign in the social media age.

A smart brand manager would have bought up all domain names associated with Ted Cruz; and while Twitter attacks are par for the course in politics, more could be done to combat them and control them, using a more coherent social media platform.

Social media and content marketing provide politicians—like companies—with the ability to shape their own narrative and to control their story and its perceptions. Perhaps other presidential hopefuls will learn from Ted Cruz’s bizarre saga and exert greater mastery over these disciplines.

To learn more about Grammar Chic’s own brand management and content marketing offerings, call us today at 803-831-7444, or visit www.grammarchic.net.

 

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