Tag Archives: Pinterest

Should Your Company Join Pinterest in 2015?


It’s a simple enough question: Is it worthwhile for small businesses to embrace the social marketing power of Pinterest?

And at first blush, there would seem to be several reasons to answer in the affirmative. If you know anything at all about Pinterest as a marketing tool, you know that it’s uniquely powerful in reaching women; that its image-heavy nature lends itself well to photogenic products; and that Pinterest tends to empower a lot of social sharing.

With that said, it’s also easy enough for small business owners to think of Pinterest as too time-consuming, or as less powerful and important than Facebook and Twitter. As such, many small business owners will enter 2015 without a Pinterest strategy in place—yet according to a recent Search Engine Journal article, that may be a mistake.

Reconsidering Pinterest

The article, by Jean Dion, comes with a simple premise; its title promises ‘3 Reasons to Use Pinterest in 2015.’ Those three reasons are worth taking one at a time:

  1. First, there’s the familiar reason for joining Pinterest: It’s a great way to reach women. This is something we all know by now, yet it’s important enough to stress it here, which Dion does: “If your business sells a product that’s made just for women, you’ll need to go where they like to go, and push your products on the sites they like to use.” What you may not realize is just how well Pinterest works when you want to reach women; according to Dion, 80 percent of the social network’s users are women, and more than 90 percent of its pins (“shares”) are made by women. The point is simple: If your business wants to reach women but it doesn’t employ Pinterest, it’s missing out on a significant tool.
  2. Dion goes on to note that, on Pinterest, it’s okay to post on weekends. We take a minor issue with this; we have noted just recently that “off-hours,” including nights and weekends, can actually be ideal times for posting to Facebook, as well. Nevertheless, what Dion shares about Pinterest is compelling: “The best time to post on Facebook is between 6am and 8am, Monday through Friday. But on Pinterest, the best time to post is Saturday morning. Clearly, if your only open time is on the weekend, you really should be using Pinterest.”
  3. Dion ends by noting that, if your products or services lend themselves to photography, then Pinterest is simply a must. This is especially true of companies that work in food and drink, crafts, home décor, and DIY projects.

So should your small business be on Pinterest? If any of the above three points sound like significant advantages, then the answer is probably yes. The Grammar Chic team can help you make this decision, and also help you formulate the best Pinterest strategy. Contact us today to learn more: 803-831-7444, or www.grammarchic.net.

Leave a comment

Filed under Social Media

5 Pinterest Tips for Writers

Pinterest for Writers

When it comes to the social network Pinterest, the knee jerk reaction most people have is that the content promoted on the platform is based in pictures and visual aids.  Therefore, from the perspective of a writer who specializes in the written word, Pinterest may appear to have little value.  However, this isn’t true.  As you consider how to use Pinterest as a professional writer or a content publisher, incorporate the following tips:

Pinterest Best Practices for Writers and Publishers:

  1. Post images of your favorite books.  This could entail pictures that feature quotes from novels or by authors, or even movie posters from books that have been converted to film, i.e. Gone with the Wind, Pride and Prejudice, The Time Traveler’s Wife.
  2. Follow your favorite authors, content marketers, publishers and newspapers or magazines.  Keep in mind that many supporters of reading and writing, such as a local public library, community newspaper or magazine, also curate on Pinterest.  You might have the chance to engage in a bit of self-promotion or market to your community if you find that one of these organizations is on the platform.
  3. Look at other people’s boards and find comments about books, book recommendations, links to blogs, articles and the like.  Take this opportunity to repin material and realize that you are engaging in the same type of “retweeting” that happens on Twitter.  Voila! You are content marketing and you didn’t even know it!
  4. On your own page, create individual boards about what influences you. Depending on what sort of writer, publisher or content marketer you are, this could follow a variety of subjects, from trends in online marketing to hot topics in the publishing industry to infographics that can help you become a better writer or get over writer’s block.  The sky is truly the limit!
  5. Realize that Pinterest has a heavy “crafty” and “DIY” vibe.  Appeal to other people’s interests by sharing stationary, journals, writing tools and the like.  Engage other people by showcasing tips on how to create great gifts for the writers or book lovers in their lives.

Pinterest takes creativity, but it is important that you stick to the platform’s rule: “Pinterest is designed to curate and share things you love.  If there is a photo or a project you’re proud of, pin away!  However, try not to use Pinterest purely as a tool for self-promotion.”  Of course, to the experienced content marketer or content writer, that last thought is nothing new.  As a writer, it’s true that the idea of Pinterest takes some getting used to, but if you get the hang of it you will realize that it is a platform that can help you drive traffic to other networks, blogs, websites, etc. where your written work is showcased.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

Leave a comment

Filed under Social Media, Writing