Tag Archives: press release writing

Three Reasons You Should Still Send Press Releases

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The glory days of the press release as a meaningful SEO implement may be over; but the usefulness of writing and distributing press releases continues—and savvy business owners take advantage of it.

There are a number of options available for those who wish to create company press releases, and the best one is to share actual, relevant company news: A new product, a new hire, involvement with a charity or non-profit, extended holiday hours, special discounts and promotions. If there isn’t any company news to share, don’t worry: You can always send out a “hot topic” press release, weighing in on trends within your industry or perhaps commenting on news that’s relevant to your vertical.

But what we really want to consider today isn’t the how, but the why. Why should business owners continue to send out periodic press releases—not necessarily every day but every quarter or every six months? What are the benefits to be gleaned?

Real companies have real news to share.

The first reason to share press releases is that it lends legitimacy to your company; it proves it to be a thriving business with real goals and true momentum.

Real businesses accomplish things. They have news worth sharing—and they’re more than happy to disseminate that news to their customers and clients. A lot of big companies, especially public ones, have “newsroom” sections of their websites, compiling all the latest company updates.

A company that does not share its news, meanwhile, can seem stagnant. People might wonder if you’re even still in business.

Press releases get your name out there.

Another reason to invest in press releases: It gets your company’s name into circulation, and out there in front of readers.

This happens not just through the typical PR distribution channels, but also when you share your press release on social media, in company e-mail newsletters—you name it. A press release is another piece of content, another piece of marketing collateral your company can implement to its advantage.

Press releases prove your industry involvement.

A final point: Press releases show you to be an active player in your industry—especially when you use them to comment on issues that affect your vertical or niche more broadly. Thus, press releases can be platforms for building industry authority and establishing thought leadership. They prove to your customers and clients that you know what you’re talking about.

All that’s left now is for you to get writing, crafting that killer press release—or, of course, to call the Grammar Chic writing and marketing team. We can be reached at 803-831-7444, or www.grammarchic.net.

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What Does it Take to Make a Press Release Newsworthy?

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There is a lot of confusion out there about the nature and merit of the press release—and it’s worth pausing for a moment to clear some of it up.

You may have heard it said that the press release is dead—that it’s an old-fashioned marketing gimmick, and frankly not worth the financial investment. The Grammar Chic, Inc. team obviously doesn’t feel this way: Not only do we offer press release writing services for many of our clients, but we distribute a new company press release every single week, and will readily attest that the ROI is there.

Different Uses

The stigma against press releases comes from their status as a one-time SEO gimmick. Way back when—as in, five years ago—companies could use press releases, loaded with keywords, to propel their links to the top of the Google search engine results page. It was sort of an SEO cheat that Google has wisely corrected; no longer can you use fraudulent of lackluster press releases simply to give SEO juice to your website. So yes, fair enough: As an SEO gimmick, the press release really is dead.

But what about building actual brand buzz? Winning the attention of bloggers and members of the press, and earning website traffic—legitimately—as a result? What about getting your company’s name out there in Google News searches, and keeping your customers informed about what’s going on with your company?

Read All About It

For all of these purposes, a press release can still prove mightily effective. The trick is to ensure that you’re not using it as an SEO ploy, but rather that you’re actually using your press release the way press releases are meant to be used—that is, using it to share actual news that someone might be interested in reading and sharing.

It’s like we say about blogs, social media posts, and even your business website: The important thing is offering something of value, which in this case means something newsworthy. Some examples of newsworthy press release topics include:

–          Actual company news, like new jobs created, extended hours, a new location, an award won, or something like that.

–          A seasonal/temporary promotion or sale.

–          The launch of a new company website or blog.

–          A commentary on industry trends. For this style of press release, it’s important to find an actual hot topic—a trend or news story within your industry—and offer a genuinely substantive take on it. A recent Grammar Chic post, for instance, piggybacked off a news article about the summer job search doldrums, and offers some summer-specific resume writing tips for jobseekers.

An interesting and informative press release can serve the save function as an interesting and informative blog post—establishing your brand’s authority or simply spreading the word about what you offer to customers. To learn more, contact the Grammar Chic press release writing team today: Visit http://www.grammarchic.net, or call 803-831-7444.

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Do Press Releases Still Matter?

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There are new business books written every day, it seems, and each new entry in the genre comes with the promise that it will completely revolutionize everything you’ve ever known to be true about entrepreneurship. Needless to say, the bulk of these books fail to deliver, but there is one widely buzzed-about new book—titled Rework, co-authored by 37signals founders Jason Fried and David Heinemeier Hansson—that actually packs some real revelations and useful provocations into its slim frame.

While many of the propositions in Rework are most helpful, there is one assertion that warrants some close scrutiny. In the book, Fried and Hansson recommend that companies do away with press releases, claiming that the PR is a thing of antiquity—that it is not only dated, but that it effectively amounts to pure spam.

Is there any merit to this claim? The mere fact that press releases continue to be regularly deployed by companies such as Google (and by The White House) makes it plain that the PR has hardly gone the way of the dinosaurs. Moreover, there are several important—and perhaps surprising—benefits that press releases can bring to your company’s content marketing strategy.

What Press Releases Can Do for Your Brand

Why would your brand invest in weekly, monthly, or quarterly press releases? There are several reasons:

  • While recent updates to Google’s search algorithms have robbed press releases of some of their SEO muscle, a good press release is still invaluable as searchable online collateral.  When someone searches for your company name or the name of one of your products, a press release is very much able to provide some ranking fodder (especially in Google News searches), which in turn gives you further power to control what search engine users learn about your business.
  • Press releases can provide you with regular content updates for your website’s online press room, or company news page. This is invaluable, because it proves to those visiting your company website that your business remains active and prosperous. (By contrast, a company website that hasn’t been updated in two years may leave visitors wondering if the company is still in business at all.)
  • A press release represents a more formal kind of writing—compared to a dashed-off Facebook update, for instance—and as such, it forces you to think more carefully about the messaging you use for talking about your company. The simple act of crafting a press release brings greater focus to your online branding.
  • A well-written press release conveys that your company is marked by teamwork and unity of vision; after all, a company that has no idea what it’s doing, or is falling apart at the seams, could hardly be expected to draft a truly coherent and compelling document.
  • Finally, a press release is a key part of your company’s brand experience; much like your logo, the color scheme on your website, and your mission statement, the language you use in your press release conveys something of your company’s identity. Neglecting this important component is no different than leaving your business slogan off the company website, or omitting the logo from your business cards.

Press releases have been around long enough that they’re probably not going to pass for flashy or trendy any time soon—but they nevertheless remain key tools in any content marketing toolbox.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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