The glory days of the press release as a meaningful SEO implement may be over; but the usefulness of writing and distributing press releases continues—and savvy business owners take advantage of it.
There are a number of options available for those who wish to create company press releases, and the best one is to share actual, relevant company news: A new product, a new hire, involvement with a charity or non-profit, extended holiday hours, special discounts and promotions. If there isn’t any company news to share, don’t worry: You can always send out a “hot topic” press release, weighing in on trends within your industry or perhaps commenting on news that’s relevant to your vertical.
But what we really want to consider today isn’t the how, but the why. Why should business owners continue to send out periodic press releases—not necessarily every day but every quarter or every six months? What are the benefits to be gleaned?
Real companies have real news to share.
The first reason to share press releases is that it lends legitimacy to your company; it proves it to be a thriving business with real goals and true momentum.
Real businesses accomplish things. They have news worth sharing—and they’re more than happy to disseminate that news to their customers and clients. A lot of big companies, especially public ones, have “newsroom” sections of their websites, compiling all the latest company updates.
A company that does not share its news, meanwhile, can seem stagnant. People might wonder if you’re even still in business.
Press releases get your name out there.
Another reason to invest in press releases: It gets your company’s name into circulation, and out there in front of readers.
This happens not just through the typical PR distribution channels, but also when you share your press release on social media, in company e-mail newsletters—you name it. A press release is another piece of content, another piece of marketing collateral your company can implement to its advantage.
Press releases prove your industry involvement.
A final point: Press releases show you to be an active player in your industry—especially when you use them to comment on issues that affect your vertical or niche more broadly. Thus, press releases can be platforms for building industry authority and establishing thought leadership. They prove to your customers and clients that you know what you’re talking about.
All that’s left now is for you to get writing, crafting that killer press release—or, of course, to call the Grammar Chic writing and marketing team. We can be reached at 803-831-7444, or www.grammarchic.net.