Reasons to outsource your content marketing plan

Tag Archives: Reasons to outsource your content marketing plan

March 14, 2014 · 12:45 pm

Why You Should Outsource Your Content Marketing

In life, there are some things that it’s okay to outsource and some that it’s not. There’s nothing at all wrong with paying someone to mow your lawn, do your taxes, or put new shingles on your roof; if you ever need your chimney swept or your automobile’s brakes replaced, it’s not only acceptable but recommended that you pay a professional. Meanwhile, it’s probably not such a hot idea to pay someone to kiss your wife goodbye in the morning or to tuck your kids into bed.

It’s the same way in business. There are plenty of aspects of business operation that it’s alright to outsource, and in fact you’re encouraged to have a business attorney and a business accountant on standby. But what about something like content marketing? Is that something you want to turn over to the pros?

Capturing Your Voice

There are many who do turn their content marketing efforts over to an outside agency, of course; Grammar Chic, Inc. is proud to fulfill content marketing duties for a wide number of businesses. Other companies are reluctant to do so, and their objections are worth noting here.

The biggest objection to outsourcing content marketing is that business owners fear an outside marketer will be unable to capture their unique voice. Content marketing is not about selling a product, but about branding a business as reputable, relatable, and authoritative—no small feat, and one that requires intimate knowledge of the company’s vision and values. Is it really possible that a content marketing firm could come to understand your company that intimately?

The answer is yes; content marketing professionals are trained and equipped to do just that. That’s not to say that your content marketing strategist will ever understand your company with the same depth of insight that you yourself do, but that level of understanding is not quite necessary. A content marketing team will use interviews and exhaustive research to ensure that they capture what your brand is and what it represents; giving unique voice to your company is what content marketing strategists do, day in and day out—simple as that.

Shouldering the Burden

Another reason why business owners hesitate at outsourcing their content marketing is that they feel they can do it on their own. After all, how hard can it be to write a weekly blog entry and update Facebook a few times? First of all, if you’ve ever tried to stick to these activities, you know just how easy it can be to fall behind schedule! What’s more, there is far more to content marketing than just this.

Content marketing encompasses a complete strategy, consistent daily updates, and regular tracking and analytics—in short, it’s a full-time job. It’s also a job that content marketing strategists are uniquely qualified to do. Rather than shoulder this burden yourself—and risk some of it slipping through the cracks or being poorly done—why not farm it out to the pros.

A Matter of Cost

A final point worth making: There are many who will contend that, while it might be nice to outsource content marketing, it can also be expensive. A better way to think about this is in terms of an investment in your business. Is hiring a content marketing company going to radically improve your lead generation overnight? It’s unlikely—but over time, you’ll see some rewards, some tangible and some less so. In that sense, outsourcing your content marketing is a little like hiring a new employee: It may take some time before you start to see a return on the investment, but see it you will!

There are companies that do their content marketing in-house, and do a fine job of it—but that doesn’t change the fact that there are plenty of good reasons to outsource. To learn more, please visit www.grammarchic.net or call 803-831-7444803-831-7444 today.

27 Comments

Filed under Content Marketing

Tagged as Content Marketing Advice, Outsource Your Content Marketing, professional writing services, Reasons to outsource your content marketing plan, Social Media Content Management, Why You Should Outsource Your Content Marketing

July 24, 2013 · 3:51 pm

4 Reasons to Outsource Your Content Marketing Endeavors

For small and medium-sized business owners, it is sometimes helpful to pause and reflect on this question: Why did you get into business ownership in the first place? The answer, of course, will vary from one entrepreneur to the next. No doubt there are many who got into business ownership out of their zeal to deliver specific services or products, or to work in a field they feel is important or undervalued. For some, the answer may simply be the independence that comes from running a company.

Few business owners are likely to say that they got into the line of work they are in simply so that they could mount a strong content marketing campaign. Indeed, many of today’s business owners have embraced the notion that maintaining a robust social media presence is key for keeping customers and clients interested. They just don’t care to do this work themselves—and thankfully, they don’t have to.

Formulating a Plan

There are plenty of reasons why companies are smart to outsource their content marketing campaigns, and some of them may surprise you. For example, ask yourself this question: Is it important to have a specific plan for your content marketing endeavors? Most of us would surely answer in the affirmative, and yet, according to research from the Content Marketing Institute, only about 5 percent of all small business actually have plans, in writing.

In a way, that makes sense. For small business owners with no formal training in content marketing, strategizing and codifying a plan is probably somewhat foreign. By outsourcing to professionals, you can ensure that your objectives are formally laid out, and a plan is put into place to meet those objectives, as efficiently as possible.

Cost-Effective Content Marketing

Consider, for a moment, the alternatives to outsourcing your company’s content marketing. You can hire someone to do it in-house—which will be relatively expensive, especially if it’s a full-time position with benefits—or you can give content marketing responsibilities to someone who is currently on your team, and likely has plenty to do already. It is easy to see how outsourcing is really the least expensive option, as well as the option that allows your staff to focus on its core competencies.

Freshening Your Ideas

One reason why many companies begin content marketing campaigns but then see them fizzle out is that, at the end of the day, they simply run out of things to talk about. Rather than surrender your social capital to a case of writer’s block, you can enlist the help of someone whose job is to think of new, exciting, and fresh ways to talk about your business and your industry. This has the added bonus of expanding your own understanding of your niche, and adding new perspective to how you perceive your own brand.

You Need to Measure

Still another reason to think about outsourcing your content marketing campaign: A professional firm will have tools and resources that you either don’t have, or don’t particularly care to invest in. And this doesn’t just mean social media management tools like Hootsuite, but also key reporting and analytic tools, which are crucial for showing you that your content marketing endeavors really are working, and that your brand really is marching toward the meeting of its goals.

When you get right down to it, though, brands outsource their content marketing endeavors for the same reasons that individuals seek out reputable plumbers, trusted medical caregivers, and professional auto mechanics—because when it comes to something this important, you want to entrust it to someone who does it all day, every day, and has a proven track record of success.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

1 Comment

Filed under Content Marketing

Tagged as Content Marketing Advice, content marketing for businesses, professional writing services, Reasons to outsource your content marketing plan, Social media content marketing