In today’s Internet-focused world, Google has become an increasingly important part of a business owner or brand’s success. Now that the Yellow Pages are a thing of the past, Google is the universal key for information. If a potential customer can’t find a particular company online, they have thousands of other choices available to them and will quickly move on to someone with a more profound Internet presence. That’s why “Googleability” is so important. If you don’t exist on Google’s rankings, you might as well not exist at all.
Though it sounds strange and very 21st-century, Googleability refers to the likelihood that a particular person or company will show up in a Google search. It plays a major role in that entity’s chance of landing business in the future, and may even make or break their success in business. For those who are looking to bring their Googleability rating up a few points, here are some tips to consider:
Build a website that’s SEO friendly
When creating a website, content should be the top priority. When a Googlebot crawls that particular site in search of information to index, it must find pages that are search engine optimized. This means that pages are tagged correctly, thus enabling Google to figure out what that particular website is all about. If you’re unsure about how to do this, seek help from a professional who understands how it works. A firm grasp on SEO best practices is an important part of managing a website, and proper knowledge is a must for any business owner or professional.
Keep it updated
While having an SEO-friendly website is important, it’s actually only half the battle for a professional or a brand. A website that sits untouched for months at a time will quickly fall out of favor with Google, as the search engine also keeps track of how often a site is updated. Google sees sites that are regularly filled with fresh, unique content as more reliable. This increases the profile of that site, thus making it more visible to those who are browsing the Internet.
Add some blog posts
If your website was built mostly to give customers directions to your store and details about hours of operation, you may want to rethink your strategy. A few, high-quality blog posts each week are enough to increase your online presence significantly. A blog provides more chances for Internet users to get excited about your content, thus sharing it with their friends and enabling you to extend your reach further. You can get creative with your blogs, as long as they remain relevant to your business. The more informative the better, and keep them short and easy to skim.
Participate in social media
With so many Internet users spending hours each day on Facebook and Twitter, it’s no surprise that these platforms have become an important way to reach potential customers. In addition to putting you in touch with these prospects directly, social media participation also increases your visibility across the Internet, thus giving Google more chances to index your name or your company’s name. You can share recent blog posts, link to interesting articles, or provide quick facts for a reader to look at. When you use social media correctly, you’re quickly able to become a more established Web presence.
Understanding how your business appears online is an important part of continuing to locate new clients. While a high-quality product or service is always a key to staying in business for years to come, making it easy to get in touch with your company is equally as essential in today’s Google-centric world.
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