Tag Archives: SEO Help

SEO Elements: What’s Essential for Your Web Content?

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We talk to countless small business owners who want help with their website—and the #1 question we’re asked goes something like this: Sure, I want you guys to write some compelling, persuasive Web content—but what can you do for my SEO?

Business owners know that the reports of SEO’s demise have been greatly exaggerated, and the only way to ensure that your website is found by search engine users is to take it seriously. That doesn’t mean you don’t also need quality content; what it means is that quality content and search engine optimization can and should go hand in hand, feeding and supporting one another.

In fact, the single most essential SEO element for your company website is quality written content. Google knows gibberish when it sees it. It can detect if your content is vague, grammatically troublesome, or simply not engaging—and it will punish you in kind. Getting truly strong website content is an SEO must.

But what are some of the other SEO elements you need to think about as you prepare your Web content? A few considerations:

  • You need to have targeted keyword phrases included on your site, preferably toward the beginning of your content; you also need to keep from overdoing it. Keyword stuffing is a big SEO no-no. You may want to rank for the phrase Charlotte property management, but saying Charlotte property management 50 times on a 200-word page is going to do more harm than good. Be natural. Don’t force anything.
  • Remember to use keyword variants—something Google increasingly prizes. Say Charlotte property managers a time or two, but also throw in property mangers in Charlotte, or managing Charlotte properties, or something similar.
  • Remember that, both in terms of your human readers and search engines, the first 100-200 words of text are make-or-break. Convey what the page is about. Get to the point. And use your keyword early on!
  • Make sure your title is compelling for human readers and succinct enough for Google to display it; that means 55 characters or less!
  • Use different headlines– H1, H2, H3 tags—to convey your message and organize your content. Note that these headlines are good spots for keywords!
  • Ensure, for the search engines’ benefit, that each page of content you write has a short meta description—150 to 160 characters long. If you use WordPress as your CMS, there is a field where you can add the meta description, quite easily.

Your written Web content matters—for your readers, and for search engines. To learn more, we invite you to contact Grammar Chic today at 803-831-7444, or www.grammarchic.net.

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5 SEO Myths That are Killing Your Content

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Think search engine optimization is a thing of the past?

Think again.

We recently wrote about SEO and its relation to content marketing—about how the two things, when done right, compliment each other. Here’s what we said: “Ultimately, content marketing and SEO can be used together, working toward the same end. So long as your focus is on content quality—on delivering value to the user—there is no reason why you cannot also incorporate some thoughtful, well-balanced elements of SEO strategy, including some judicious SEO keywords.”

True enough: Just because you’ve invested in content marketing, that doesn’t mean you can turn your back on SEO. As such, it’s to your advantage to put these five SEO myths to rest:

Myth #1: SEO is dead.

The first myth to put to bed is the idea that search engine optimization has been killed off by Google and its algorithms. Not true. While Google has started penalizing various disreputable SEO practices—“black hat” tactics, cheap content, keyword stuffing, and the like—smart, content-centered SEO is still very much a thing, and very much a winning strategy. If you want to write engaging content that also ranks well in search engine rankings, SEO is a non-negotiable.

Myth #2: SEO is a quick fix.

If your SEO guy promises you overnight results, odds are he’s either conning you or using some duplicitous practices that Google will punish, in time. Search engine optimization, like content marketing, is a process. It takes time and commitment.

Myth #3: SEO doesn’t matter.

If you want to see your content performing well in Google searches, then you need to do what you can to optimize it for search engine use. Remember, good SEO is about working with Google to make sure your content gets seen by the people who could benefit from it. Of course it matters.

Myth #4: SEO and content marketing are opposed to one another.

Nope! So long as your focus is on creating compelling, customer-centered content, there is no reason why you cannot also strive for search engine relevance. The two are not mutually exclusive.

Myth #5: SEO is magic!

There are many who regard SEO as some kind of voodoo, something inscrutable and elusive. It’s part art and part science, perhaps, but the basics are pretty concrete: Focus on providing valuable information—thus, a good product for Google to deliver to its customers—and you’re on the right track.

SEO and content marketing are a dynamic match—and potentially game-changing for your business. Learn more by contacting Grammar Chic, Inc. today: Call 803-831-7444, or visit www.grammarchic.net.

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