Tag Archives: Social media advice

Facebook is Changing its Algorithms. Here’s How Brands Can Adapt.

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In the coming days, Facebook will be making some not-insignificant tweaks to its newsfeed algorithms—prioritizing posts from friends and family members but reducing the visibility of branded posts. In other words, when you sign into your personal Facebook account, the first posts you see will be ones from the people you know and love. Posts from the businesses or public figures you follow will be second-tier.

For the consumer, this is probably welcome news. In fact, Facebook has said the entire impetus for this change is that so many users have complained about being inundated by branded content while missing out on the key updates from their friends and family members. For small business owners, though, this news isn’t welcome. What it means is that branded posts will be less visible on Facebook, and thus, Facebook referral traffic will likely take a dive.

Crafting Posts to Be Shared

So what’s the solution? Given how critical Facebook is to the marketing landscape, it can’t very well be abandoned. The good news is that there’s a way for companies to work around this algorithmic upheaval. Essentially, the way to get branded content into consumer newsfeeds is to have it shared by friends and family members. Engineering this kind of social connection can provide kind of a back door into more and more Facebook feeds.

In other words, we’re back to that timeless Facebook marketing question: What can you do to get your posts shared by as many people as possible? We’ve got a few tips and techniques—some of them tried and true, some a bit off the beaten path, but all Grammar Chic-tested and Facebook-approved.

Keep the narrative brief. Nobody wants to read an entire book just to get to the point of your Facebook post. Aim for text of no more than 80 characters or so, if you can help it.

Select a compelling image. Pictures are what get Facebook shares—period. Colorful, eye-catching images that provoke humor or sentiment are always going to be winners.

Avoid first-person as best you can. Make your post feel like it could come from anyone, to encourage people to share your thoughts. Keep your text to some brief, open-ended questions or short declarations.

Include a call to action where appropriate. Something as simple as “visit our blog for more” can be perfectly compelling.

Share content that’s actionable and advice-oriented. Make sure the blog posts you write and share have headlines that convey immediate, practical value for the reader.

Need some help crafting posts that’ll slide easily into Facebook’s new algorithms? Give Grammar Chic a call. Reach us at 803-831-7444, or www.grammarchic.net.

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Filed under Content Writing, Social Media, Writing

How Twitter Can Help You Land Your Dream Job

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When Twitter first came about, many people saw the micro blogging site as the definition of “TMI.” Twitter users could quickly tap out an update about anything and everything. While some people used it to share links to intriguing news stories, others were using it to do a play-by-play of their day.

“Waiting for my sandwich at the deli.”

“Ugh, so rainy out today.”

While some people still use Twitter as a way to detail their every thought, many others have relied on the site to improve their own job search.  When I lead resume webinars, I’m frequently met with questions about social media’s role in the job hunt. In years past, it was thought that making your Facebook and Twitter pages virtually invisible to hiring managers was the safest way to go. Now I advise job seekers to use these tools with care. Making proper use of social media can actually help to make you more appealing to a recruiter. Here are some ways to effectively use Twitter during your job hunt:

Showcase your professional abilities and interests

Yes, Twitter is fun if you want to offer a few witty thoughts on the latest episode of your favorite TV show, but the site is more three-dimensional than that. It can also help you to extend your professional brand. When you join Twitter, think carefully about how you want to approach the site. If you’re looking to network or to make yourself more visible online, you’ll want to make sure your tweets relate to topics in your chosen industry. Use your bio section to include a clear description about who you are and what you do, and then link to your portfolio.

This doesn’t mean that you can never use Twitter merely for mindless entertainment. If you want to tweet about your dining experience at a local restaurant, that’s fine. Just create a personal Twitter account in addition to your professional one. Keep the two separate, but make sure neither contains any questionable postings.

Actively contribute

Tweets don’t just have to be about that funny thing your cat did. Smart professionals use Twitter to generate compelling, attention-grabbing content. Find a news article that you find particularly relevant to your field, then tweet out a link and your take on the piece. Soon, users will look to you for news and insights on the field. This may earn you the attention of a company with a job opportunity.

Seek out mentors

Though reaching out to strangers on Twitter may feel scary, the site makes it easy to build relationships with potential mentors. Regardless of status, anyone appreciates a genuine compliment about his or her work. If you admire the portfolio of someone in your industry, send him or her a message telling him or her so. It may lead to a mutually beneficial professional relationship.

Get connected

One of the best parts about Twitter is that it enables job seekers to connect directly with the organizations they admire the most. If you’ve always had your eye on working for a particular company, start following this organization. If they tweet out something you find interesting, write them a response. You may begin to engage in a dialogue with the brand, thus helping you to stand out should you choose to submit your resume to a job opening there.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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