Tag Archives: Social Media Content Management

February 27, 2023 · 4:34 pm

Lost on LinkedIn: Essential LinkedIn Strategies for Small Businesses

When LinkedIn was launched, it was little more than an online job board, a convenient place to share resumes and hunt for new talents. Over the years, the platform has grown into an essential platform for content marketing. For most small businesses, and especially for those that offer B2B products and services, LinkedIn marketing is invaluable.

What makes it so essential? Simply put, LinkedIn is the platform where you’re most likely to gain the attention of on-the-clock professionals, folks who may be actively seeking new vendors or partners to work with. As such, LinkedIn has arisen as one of the top online lead generators, in many ways rivaling the centrality of Facebook, Twitter, and other social hubs.

But what does it actually look like to successfully market your small business on LinkedIn? Here are a few tips to get you started.

LinkedIn Marketing Tips for Your Small Business

1) Get the timing right.

Timing is important on any social platform, and it’s especially crucial for LinkedIn. That’s because LinkedIn is a professional network, and engagement tends to plummet on Saturdays and Sundays… days when most working folks are enjoying a reprieve from their vocational duties. Weekdays, and especially weekday mornings, tend to be more impactful times to post. (For whatever reason, Tuesdays tend to be the best bets, statistically speaking.)

2) Create brand guidelines.

On LinkedIn, more than any other social platform, it’s important to represent your small business as professionally as possible. That means having a clear sense of the problems you solve for your clients, the values that guide your company, and the distinctives that set you apart from the competition. Creating brand guidelines can help you stay on message, consistently articulating the reasons why customers or clients might choose you.

3) Join groups.

LinkedIn groups allow you to join smaller communities, made of like-minded professionals. These groups can be great places to share your subject-matter expertise, precisely because the members of the group have opted in, indicating a real interest in whatever the group’s principles or subject matter may be. In other words, participating in groups can be a great way to earn the trust of potential partners and collaborators, and possibly to connect with laser-targeted leads.

4) Ensure a professional profile.

This may seem like a small thing, but it’s amazing how many business owners overlook it. Spend some time developing your company profile, providing detailed content about your services while also adding logos and other professional touches. Remember, LinkedIn gives you lots of authority about how other people see your business and brand. Use that authority to your full advantage!

5) Focus on your expertise.

LinkedIn can sometimes be an appropriate venue for hard selling, but more often, it’s best to use the platform to earn trust and credibility. To do this, share a mixture of personal/branded blog posts and carefully curated content, along with brief commentary, about topics or ideas related to your niche. Basically, show that you really know what you’re talking about, and that you have the expertise needed to be a real asset to your customers, collaborators, and clients.

6) Consider LinkedIn ads.

You may not want to do this right away, but at some point, try playing around with sponsored content. LinkedIn provides a number of advertising options that can help you build your audience, focusing on targeted professionals. This can be especially useful if you have a really good, compelling company blog post that you want lots of eyes on.

Make the Most of LinkedIn

Have you forgotten about LinkedIn? It’s easy to overlook the platform when Facebook and Twitter dominate so many people’s time and attention, but your small business deserves the LinkedIn treatment. Find out more about developing and implementing a LinkedIn marketing strategy: Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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January 31, 2023 · 3:03 pm

6 Ways Social Media Can Boost Your SEO

Every business owner wants to see their website climb the Google rankings, gaining prominence and visibility among shoppers and potential customers. There’s no simple formula for achieving this kind of search engine success; Google’s algorithms are famously complex, fairly mysterious, and subject to frequent change.

What we do know is that the algorithms take into account a number of different “ranking factors” to determine the position of your online content. Google has offered at least some measure of clarity about what these ranking factors include, and as of right now, social media isn’t one of them. To be frank, social media does not have a direct impact on your search engine rankings.

And yet, to say that social media and search engine optimization (SEO) are unrelated would be a huge error. On the contrary, social media can be a powerful tool for boosting brand exposure, and for getting people to share and discuss your content on the Web. Indirectly, that has a huge impact on search engine position.

How Does Social Media Improve SEO?

Specifically, there are a few different ways in which social media elevates search engine rankings. Consider:

  1. Vast content distribution. Sharing your company blog posts or videos on Facebook and Twitter may not qualify as an official ranking signal, but it does signal to the search algorithms that the content you’re creating is useful to a wide audience. Creating perceived utility is always a good way to boost the SEO potential of your posts.
  2. Longer lifespan of your content. Similarly, sharing content on social media can keep it in front of readers, and even generate social shares, for a longer stretch of time, demonstrating to the algorithms that your content has “evergreen” potential.
  3. Improved organic traffic. Anything you can do to send more organic traffic to your website will ultimately help with conversions… and with SEO, as well. Again, it’s an important signal to Google, indicating that people find your site to be relevant and useful. Social media can be a powerful traffic referral tool.
  4. Increased brand recognition. Another reason to share content on social media? It makes your brand more easily identifiable among Internet users, which in turn bolsters your authority with the search engines.
  5. Enhanced reputation. An active social media presence shows your customer base that you’re ready and willing to interact with them on the Web, providing information and even customer service as needed. This can boost your brand’s reputation, another indirect way of conveying your value to search algorithms.
  6. Local search activity. If you’re able to post about local events specific to your community, that can go a long way toward signaling to Google the geographic base of your business… which may ultimately be helpful in enabling you to rank for local searches. For businesses with a brick-and-mortar location, this is invaluable.

Improve Your Social Media Presence. We’re Happy to Help.

Regular, high-quality social media activity can ultimately be a boon to your online visibility. It can also take a lot of work, to say nothing of careful strategy.

We’re here to help. We’d love to tell you more about Grammar Chic’s comprehensive social media management solutions. Reach out for a FREE consultation: Visit www.grammarchic.net or call 803-831-7444.

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December 21, 2022 · 4:05 pm

Encouraging Collaboration Between Marketing and Other Departments

One of the most important traits for your marketing team to possess is an affinity for collaboration. Simply put, marketing teams work best when they are attentive and communicative with other departments, ranging from product development to customer service to sales. It’s through careful collaboration that marketing team members can ensure they are promoting the brand precisely and effectively, ultimately helping these other departments to succeed.

But cross-department collaboration is easier said than done, especially in an era where remote and hybrid work environments encourage siloing. Here are a few tips for more fruitful collaboration between marketing and other teams.

Coordinate with the Sales Team

It’s incredibly important for marketing and sales to work hand-in-hand. After all, marketers create the content that draws in leads, and sales reps then close the deal. For this division of labor to work fluidly and efficiently, everyone needs to be on the same page.

For marketers, then, it’s helpful to know what the sales team does each day, and what processes and strategies they use when interacting with customers. Having each marketing team member shadow someone for sales, if only for a day, can be incredibly beneficial. If that’s not feasible, some other options include listening to recordings from previous sales calls; sitting in on virtual sales department meetings; or even just assessing the sales department’s workflows.

Focus on Sales Enablement

It’s also important for marketers to remember that, at the end of the day, their top priority is enabling the sales team, making it easier for them to close deals and onboard new customers or clients.

There are a few practical ways in which this can happen:

  • Marketers can request that their counterparts in the sales division provide them with frequently asked customer questions. These real-life FAQs can be invaluable when crafting educational content that boosts consumer confidence, and primes customers to keep moving down the sales funnel.
  • Marketers can also work with sales to pinpoint the moment in the sales process where customers are most likely to fall off, then to brainstorm solutions. For example, does sales tend to lose customers when pricing comes up? It may be wise to develop content addressing this, perhaps by emphasizing the cost- or time-saving potential of the product in question.

Check in with Customer Service

In addition to the sales team, your customer service division plays an important part in frontline customer interactions. It’s important to check in with them from time to time, and specifically to inquire about complaint/success patterns. Complaints are just what you’d think: Areas where customers think the company could improve its efforts. And successes are those areas where customers express their pleasure or approval, commending the company for its good labors.

What does any of this have to do with marketing? Well, often, complaints come down to messaging and expectations. For example, if a customer complains about a confusing website experience, the answer may be to provide clearer verbiage on the landing page, or to be more succinct in your messaging. That’s something marketing can help with!

Engaging with Product Development

It’s also important for marketers to have a seat at the table in product development meetings. The reason for this is simple: As a new product is being developed, marketers need to begin brainstorming ways to present that product to consumers. And that means having a clear understanding of the product’s features and amenities (as well as its limitations).

At the same time, marketing can sometimes offer valuable pushback, noting when a particular feature or amenity might be difficult to sell. In other words, marketing team members can help the product development team stay on track with actual customer pain points and concerns.

Use Product Roadmap Software

One way to unite all these disparate departments is with the use of product roadmap software, which keeps everyone on the same page with regard to timelines, product specifications, and more.

Gocious is one of the leading names in product roadmap software solutions, and it’s especially notable for its inclusion of marketing features.

With Gocious, marketing team members can stay in sync with sales, customer service, product development, and company leadership. Specifically, Gocious allows marketers to:

  • Score and rank the product against the things target customers emphasize.
  • Stay aligned with product definitions, features, and benefits, all of which are essential when drafting marketing collateral.
  • Compare product lineups with competitor products.

Work in Tandem with Cross-Disciplinary Teams

The most effective marketing teams are communicative and collaborative with other departments, reveling in a give-and-take with sales, customer service, and beyond. That often means using the best software solutions, as well as the most nimble and adaptive vendors.

Questions about creating marketing messaging that harmonizes with other departments? Reach out to Grammar Chic, Inc. at www.grammarchic.net, or 803-831-7444.

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October 26, 2022 · 10:23 am

Promoting Diversity & Inclusion in Your Marketing

Your small business marketing efforts aren’t just about promoting products and services. Ultimately, they’re about establishing your brand’s values and identity. As more and more customers (particularly younger ones) seek brands that align with their social values, this dimension of marketing is more critical than ever before.

In particular, small businesses can use their marketing channels to demonstrate their commitment to diversity and inclusion. This isn’t just about “virtue signaling.” Ultimately, it’s about making your brand as customer centric as possible.

Diversity Defined

When we talk about promoting diversity and inclusion through digital marketing, exactly what are we talking about?

Ultimately, it means evaluating your messaging, your visuals, your website accessibility and experience, and even your marketing team, seeking to provide a welcoming and affirming experience for everyone. As you consider diversity and inclusion in your digital marketing, some specific factors to evaluate include:

  • Age
  • Ethnicity, race, and nationality
  • Gender and sexuality
  • Socioeconomic status
  • Religious affiliation

Crucially, promoting diversity doesn’t mean trying to be all things to all people, nor does it mean losing sight of your data-driven audience targeting. What it means is being aware of who’s being drawn to your marketing and your branding, then ensuring that they feel represented and included.

Valuing Diversity

But why exactly should small businesses care about diversity in their marketing? Simply put, because customers care. Studies confirm that about nine out of 10 millennials have a higher estimation of a brand if they believe it to be inclusive and diverse. Among younger customers, the numbers are even higher. Likewise, statistics show that customers from ethnic and sexual minorities are more likely to buy from a brand if they feel like the brand has made an effort to include them.

Some additional benefits to promoting diversity and inclusion in your marketing efforts:

  • You’ll reach more people, expanding brand awareness into new demographic groups.
  • You’ll build greater brand loyalty and trust, establishing shared values with your customers.
  • You’ll earn genuine respect and goodwill for your brand, which can further increase loyalty.
  • All of these things, taken together, can help increase your pool of customers, thereby boosting revenues.

How to Promote Diversity in Your Marketing

As for specific ways to promote diversity and inclusion in your marketing, there are a few guidelines we’d recommend.

  • Understand your audience. Do you remember the Jeep ad that Bruce Springsteen appeared in during last year’s Super Bowl? With its heavy reliance on all-American imagery, the ad proved divisive among viewers… some of whom loved the heartland imagery, while others thought it felt too jingoistic. The point is, it’s important to know who’s in your audience, and to consider how images, words, and branding might resonate with them.
  • Be willing to adjust. A big part of promoting diversity and inclusion is being willing to tweak your messaging. Certainly, many brands took stock of their representational values in light of the Black Lives Matter movement, while others have adjusted their advertising language to bring transgender folks into the conversation. Be sensitive to the ways in which time and culture are changing, demanding new standards of inclusivity through your marketing efforts.
  • Don’t be performative. Today’s consumers are pretty allergic to brands that talk the talk but fail to walk the walk. What do we mean by this? Simply put, adding Black faces to your marketing materials can fall flat if your hiring practices undervalue Black workers; proclaiming opposition to bigotry goes farther if you’re actually making some donations to anti-bigotry efforts. Remember to back up your marketing messaging with real-world action whenever possible.

Make Inclusivity a Hallmark of Your Marketing Efforts

Ready to make some informed, strategic adjustments to your marketing? Our team is here to help you work diversity and inclusion into your messaging. Contact the Grammar Chic, Inc. team to schedule a marketing consultation. Reach out at 803-831-7444 or www.grammarchic.net.

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October 12, 2022 · 5:10 pm

5 Tips for Marketing During a Recession

When times get tough, businesses pinch pennies… and usually, it’s the marketing budget that gets pinched first.

This is an understandable instinct: Faced with leaner profits and greater financial instability, business owners naturally may look to their marketing budget as something “extra.” That is, something non-urgent. Something of middling importance. Something cuttable.

Marketing Matters — Even During Lean Times

Actually, slashing your marketing budget is the wrong approach: The businesses that do so jeopardize their long-term market share. In fact, during periods of financial downturn, robust marketing is more necessary than ever.

There are several reasons for this:

  • If your business is pinching pennies, you can bet that your customers are, too. They’re going to be extra cautious about which products and which brands they entrust with their hard-earned money. Marketing may be just what you need to remain top of mind, and to give yourself an edge over the competition.
  • Continuing to market during a recession also conveys your strength and resolve: It shows resilience and a mind for the big picture, traits likely to appeal to customers who are grappling with their own financial uncertainties.
  • By contrast, cutting your marketing budget will leave you with a diminished online presence and a vanishing brand awareness… providing an opening for competitors to swoop in and steal your customer base.

Tips for Effective Marketing During a Downturn

The answer for small business owners, then, isn’t to cut their marketing budgets, necessarily, but to use their marketing resources effectively and judiciously. Here are a few guidelines to keep in mind:

  1. Reach out to existing customers. Your loyal customer base is one of your most valuable assets. These customers already trust you, and already have a pretty clear idea what to expect from your products and services. Focus on maintaining contact through social media and email newsletters, gently reminding them that you’re open for business at their discretion.
  2. Be consistent. This is important no matter the economy, but it’s especially impactful during downturns. There’s likely going to be less marketing noise than usual, so you can make a big impression simply through consistency: Create a monthly schedule for blogging, social media, and email, and stick with it.
  3. Tap into the right emotions. What’s the best way to connect with consumers during a downturn? The answer isn’t to be glib and pretend like the recession isn’t happening, but neither is it to wallow in despair. Instead, convey encouragement and empowerment. The “we can do it,” problem-solving attitude is most likely to resonate with customers who are looking for some uplift.
  4. Keep an eye on your data and metrics. Pay attention to the product pages or blog posts that see heightened traction during the recession, as well as the areas of your business where interest seems to vanish. These metrics can provide clear insight into the kinds of pain points your customers wish to address. Those are naturally the areas you’ll want to focus on with your marketing budget.
  5. Emphasize your value proposition. As we noted above, consumers will be extra vigilant about where they spend their hard-earned money. To win their business, you’ll need marketing assets that clearly convey the value you offer, the benefits you provide, and the pain points you address. This is an area where professional copywriting can be invaluable.

Keep Marketing

The bottom line? Marketing isn’t a fair-weather investment. If anything, it’s even more important when times get tough. We’d love to help you get your message across, and to make smart use of your marketing capital. Reach out to the Grammar Chic team by contacting 803-831-7444, or by visiting www.grammarchic.net.

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September 20, 2022 · 3:04 pm

Is Your Social Media Content on Brand?

As a business, it is important to connect with customers. Social media has become an integral part of many people’s lives, and users are often active on more than one platform. That means that most businesses have a presence on multiple platforms as well. Keeping branding consistent across channels makes businesses more easily recognizable and builds trust.

Here are some ways to improve your brand management and make sure your content stays true to your business’ mission and vision.

Develop a Style Guide

Create a go-to resource for anyone who makes content for your business. The style guide sets the standards and expectations for the brand voice, tone, style, colors, visuals, and more. It keeps everything cohesive and consistent. It can be helpful to design templates for employees to follow and a collection of graphics, visuals, or logos that can be used.

Plan Ahead

Develop themes, topics, or pillars to guide content creation. This can keep content on track and prevent posting articles or blogs that do not align with intended messaging. It also keeps posts relevant across platforms because they all revolve around the same subjects and goals at the same time.

Stay True to Your Mission, Vision, and Values

Don’t just post about something because it is trending or interesting. If it doesn’t fit with your company’s messaging or what you stand behind, then it may confuse customers and create a disconnect. Have a review process in place to approve content before it is posted to ensure that it is serving the intended purpose and fits with the company’s style guide.

Know Your Audience

Take the time to create buyer personas and identify your target audience. That can help you decide not only what type of content to share, but also where to share it. Just because a social media platform is available does not mean that your business needs to be on it. If your audience doesn’t have a big presence on TikTok or Snapchat, or your business doesn’t it lend itself to that type of content, then don’t join. Don’t waste time, energy, and resources on social media channels that don’t benefit your business or provide a return on investment.

Be Strategic

Sit down and develop a well thought out marketing strategy and plan. Decide what defines your brand and how you want to be known. Establish key messages and core values to build your content around. Every post should serve a purpose and fit within your overall brand vision.

Reach out to Grammar Chic today to learn more about how we can assist with building your brand and keeping your social media on point.

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September 14, 2022 · 3:40 pm

6 Strategies for Your Social Media to Stand Out from the Crowd

Social media has become a key component of many companies’ content marketing efforts because it is versatile and can quickly reach people around the world. But with so many businesses vying to connect with customers, it has also become incredibly competitive. Attention spans are short, and customers are constantly bombarded with information. That means you have to take steps to make your social media presence stand out and capture customers’ interest.

Here are a few tips to get started:

1. Be Authentic.

Make sure that your business has a clear mission, vision, and voice. Create content that is personable and connects with your customers. Show them what your business stands for and values, especially on topics that are relevant to your industry or audience. Let them know that you believe in your products, services, and people. Let them see “behind the scenes” at how things get done and who’s working in different departments to be more relatable and real.

2. Be Engaging.

Design posts that encourage customers to interact. Ask questions, take polls, and run contests. Give them a reason to get involved and allow them to make their voice heard. Share testimonials or customer-generated content if appropriate. Customers like to see and hear from people like them, and they like to know you’re listening and want their input.

3. Be Responsive.

Along those same lines, if you want customers to be engaged with your page, make sure you are responding to the good and the bad. Go through and answer questions, thank people for their feedback, share more information, and respond to concerns. Show that you value their feedback and are listening.

4. Make it Visual.

Post after post of text tends to blend together. Change things up and add pictures, images, and videos to your social media. Capture their attention with a visual, then share a compelling story, witty comment, or call to action in the caption. Why just tell them about your product or service when you can show it in action?

5. Know Your Audience.

Just because a social media platform exists does not mean that your business has to be on it. Customize your content to what performs best on each platform and where your customers are. That also means knowing your audience, how they want to connect with your business, and what type of posts they want to see. Don’t try to be everything to everyone. Focus on what you do best and capitalize on that.

6. Stay Consistent.

Create a recognizable brand and be true to that. Make sure that you are showing consistent brand messaging across platforms so that no matter where or how customers find you, they get the same impression and quality experience.

Does your small business’ social media strategy need a refresh to stand out from the competition? Contact Grammar Chic today to learn more about how we can help.

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July 15, 2022 · 11:52 am

Connecting with Gen Z’ers Through Content Marketing

Gen Z typically encompasses individuals born between 1997 and 2012. They have never known a world without social media and are digital natives. They know how to navigate different technology platforms with ease and embrace ecommerce and social commerce. This can make marketing to this tech savvy generation challenging.

While older generations prefer to spend their time on Facebook or Twitter, Gen Z migrates toward TikTok, Snapchat, and Instagram. This younger crowd thrives on engagement, interaction, and discovering the next best thing. Refining your content marketing strategy to appeal to Gen Z is a must if you want to attract their business. Here are some tips to build connections with this next generation of customers.

TikTok

Gen Z is drawn toward short, eye-catching content. Videos need to immediately attract their interest and go beyond traditional sales tactics. Shift your focus to real-world examples of how your products can impact their lives and daily routines. Think “show, don’t tell.” Why do they need what you have to offer? What can it do? Showcase diversity while being authentic and genuine. Skip the gimmicks, as Gen Z will see right through them and move on to something else.

Snapchat

Timeliness and relevancy are key to marketing on Snapchat. Posts disappear in 24 hours, so create a sense of “act now” urgency – and give them a way to interact. Gamification and VR are popular ways to connect and draw users in. Be strategic with your posts, or it will be “out of sight, out of mind.” Share content regularly and leverage feedback and recommendations from Gen Z to tailor posts to what they want to know and see.

Instagram

If you haven’t picked up on it yet, Gen Z is very visually oriented, be it pictures or videos. But building an Instagram following means creating a refined image and sticking with that theme. Images and videos should be carefully curated to align with your brand, mission, and vision. Partner with influencers who are real-life users that Gen Z will relate to and trust. Share user-generated content and show your products or services in action, giving different ideas for how they can be used.

Be Authentic

Gen Z doesn’t want the traditional gimmicky sales pitches. They have a more vested interest in a company’s values and what they stand for. Don’t be afraid to be vocal about what your brand believes in and the causes it stands behind. Building meaningful connections can attract more business and increase customer support in your brand.

Focus on Engagement

Gen Z’ers are constantly clicking, swiping, and tapping. Make sure your content is interactive and generates action. Use targeted hashtags, post quizzes and polls, create contests around tagging and sharing, and make completing purchases a seamless process. Gen Z is used to having information at their fingertips 24/7. Old-school marketing tactics can mean you’re missing out on a wealth of opportunity.

It takes the correct approach to create content that will ultimately connect with your Gen Z customers, and Grammar Chic’s team can help you develop it. Contact us today to discuss any of your content strategy needs.

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June 8, 2022 · 5:15 pm

Content Refresh: 7 Post Ideas to Revive Your Social Media Strategy

It can be easy to fall into a rut when developing content for social media. You get into a routine creating the same types of posts and sharing variations of the same information. This repetitiveness can cause users to keep scrolling past and reduce overall engagement.

It’s time to shake things up and give your social media strategy a much-needed refresh. Here are a few post ideas to revitalize your social media marketing and attract your audience’s attention whether you’re posting on Facebook, Twitter, or LinkedIn.

  • Break Things Up with Photos and Videos

Line after line of text gets boring. Brighten up your page with photos that show your products or services in action, highlight product benefits, or give helpful how-to insight. Create short videos to increase engagement by demonstrating how your product works, what it offers a user, showcasing attractive features, or introducing new items.

  • Ask Questions

Encourage users to interact by asking for their feedback. You can create a simple poll with multiple choice answers, post two choices and have users pick A or B, or ask people to fill in the blank to complete a statement. This can also be a great way to conduct informal research and gain insight into what your customers like.

  • Share Testimonials

People love to hear what real customers think about a product or service. Create attractive graphics that incorporate reviews from satisfied customers. Pick statements that offer valuable insight and entice potential customers to take action themselves.

  • Incorporate User Generated Content

What better way to promote your business than by sharing posts from your customers? It could be a photo, video, or graphic where they express their thoughts in a relatable, authentic way. Don’t forget to ask permission and give credit to the original creator!

  • Answer Frequently Asked Questions (FAQ)

Your team probably fields a lot of the same questions every week. Use this as an educational moment and create a fun post that publicly answers a question or two and gives customers more information. This can speed up their decision-making process because you’re answering what they want to know.

  • Take Users Behind the Scenes

How is your product really made? Who are the people making it happen? Spotlight a different employee or department each week. Make a video showing part of the design or production process. Snap a picture of everyone enjoying a company outing. Give insight into what goes on behind the scenes and humanize your business.

  • Go Live.

Facebook, Twitter, and LinkedIn all have options for live streaming, or you can share a link to a live event on another platform. Give customers the opportunity to interact, ask questions, listen to thought leaders, or watch a panel discussion.

Consider your business and audience to decide what approaches might be a good fit, and then get started! Experiment and see what works well and what doesn’t. Give new strategies a few tries to allow them time to gain traction and boost engagement. Keep your content marketing fresh so customers want to stay connected and know what’s happening.

Is your business’ social media strategy in need of a refresh? Contact Grammar Chic today to learn more about how we can assist you.

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January 5, 2022 · 3:57 pm

How to Create a Content Strategy for 2022

Though we’ve started a brand-new year, there are some things that haven’t changed. For example, a winsome content strategy remains paramount for building your brand, engaging your target audience, and driving sales.

Whether you’re building a content strategy from the ground up or looking to revive a strategy that’s been on life support, we’ve got a few tips to start the year off right.

Do the Groundwork

First things first: Before you start creating content, it’s important to have a clear sense of what you’re trying to achieve. We recommend spending some time auditing your current assets, checking up on your competition, and brainstorming about where you want your content to take you.

Some specific considerations include:

  • Set your objectives. One way to provide direction to your content strategy is to set some clear, measurable, and specific goals. This may be as simple as deciding that you wish to grow your email list by 50 percent or want to hit a particular benchmark for website traffic or time-on-page.
  • Define your audience. Who are you addressing with your content? Which people are you hoping to bring to your business website? Do some customer research and create a set of buyer personas, helping you zero in on a target audience.
  • Create a keyword list. Keywords reflect the terms and phrases that consumers use as they seek information about your products or services. You can find keyword ideas in your Google Ads or Google Analytics dashboards, or even by playing around with Google Autocomplete.
  • Audit your existing content. Spend some time reviewing the content on your business website and blog, as well as any other assets you have. Vet for quality, but also check the metrics to see what kind of content seems to perform well for you (and which assets haven’t performed well at all).
  • Make a set of categories. We also recommend developing a list of categories based on your previous/existing content. For example, if you own a plumbing company, you may have a category for preventative maintenance, a category for DIY tips, a category about energy efficiency, etc. These categories can help you brainstorm new content ideas. And, they help you see if there are areas you’ve been focusing on too much, or areas you’re neglecting.

Produce Content

Once you’ve laid the groundwork, the next step is to get serious about producing content that’s aligned with your strategy. A few recommendations:

  • Develop an approach to content ideation. You’ll need to be producing new content ideas on a regular basis. Schedule regular brainstorming sessions with your team members, perhaps using your keyword and category lists to facilitate the discussion. Also make a habit of consuming content from your competitors or from industry authorities; you never know when inspiration will strike!
  • Create a topic list. As new topics arise, add them to a shared spreadsheet. Include a working title, a one-or-two-sentence summary, a proposed call to action, and a list of relevant keywords to be used in the content. You might also include inspiration/research articles, when applicable. Also make sure you denote any landing pages or other assets to which you’d like the content to link.
  • Make a schedule. In conjunction with your topic list, develop a regular rhythm of writing. You may want to use your topic list to assign a due date, or to assign different writers to each topic (if you’re lucky enough to have a team of writers collaborating with you).
  • Check for quality. Make sure your process includes a quality check. An editor or proofreader should review all content for grammar and typos, and also confirm that it aligns with your overall objectives. A plagiarism check may be wise, too.
  • Vet for SEO. Also make sure content is reviewed by someone with some SEO knowledge, who can advise you on things like linking, meta data, and keyword usage.

Produce and Promote

Once you develop and publish new content, you’ll also want to make sure you promote it to all the appropriate channels.

  • Compile topics for newsletters. Hopefully, you have a regular e-newsletter where you can share the latest blog posts, videos, etc.
  • Share to social media. Also be sure that you have a team member who is in charge of sharing content to all of your branded social media accounts.
  • Consider paid promotion. For content that you really believe in, promotion via paid ads may prove fruitful.

Ask for Help

One final tip? Remember that you don’t have to do all of this yourself. In fact, the most efficient way to get high-quality content may be to enlist a professional writing company. Reach out for a custom proposal and partner with Grammar Chic to make 2022 be your company’s best year.

To speak with the experienced content creators at Grammar Chic, Inc., contact us at www.grammarchic.net or 803-831-7444.

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