Tag Archives: Social Media Content Marketing Advice

July 15, 2022 · 11:52 am

Connecting with Gen Z’ers Through Content Marketing

Gen Z typically encompasses individuals born between 1997 and 2012. They have never known a world without social media and are digital natives. They know how to navigate different technology platforms with ease and embrace ecommerce and social commerce. This can make marketing to this tech savvy generation challenging.

While older generations prefer to spend their time on Facebook or Twitter, Gen Z migrates toward TikTok, Snapchat, and Instagram. This younger crowd thrives on engagement, interaction, and discovering the next best thing. Refining your content marketing strategy to appeal to Gen Z is a must if you want to attract their business. Here are some tips to build connections with this next generation of customers.

TikTok

Gen Z is drawn toward short, eye-catching content. Videos need to immediately attract their interest and go beyond traditional sales tactics. Shift your focus to real-world examples of how your products can impact their lives and daily routines. Think “show, don’t tell.” Why do they need what you have to offer? What can it do? Showcase diversity while being authentic and genuine. Skip the gimmicks, as Gen Z will see right through them and move on to something else.

Snapchat

Timeliness and relevancy are key to marketing on Snapchat. Posts disappear in 24 hours, so create a sense of “act now” urgency – and give them a way to interact. Gamification and VR are popular ways to connect and draw users in. Be strategic with your posts, or it will be “out of sight, out of mind.” Share content regularly and leverage feedback and recommendations from Gen Z to tailor posts to what they want to know and see.

Instagram

If you haven’t picked up on it yet, Gen Z is very visually oriented, be it pictures or videos. But building an Instagram following means creating a refined image and sticking with that theme. Images and videos should be carefully curated to align with your brand, mission, and vision. Partner with influencers who are real-life users that Gen Z will relate to and trust. Share user-generated content and show your products or services in action, giving different ideas for how they can be used.

Be Authentic

Gen Z doesn’t want the traditional gimmicky sales pitches. They have a more vested interest in a company’s values and what they stand for. Don’t be afraid to be vocal about what your brand believes in and the causes it stands behind. Building meaningful connections can attract more business and increase customer support in your brand.

Focus on Engagement

Gen Z’ers are constantly clicking, swiping, and tapping. Make sure your content is interactive and generates action. Use targeted hashtags, post quizzes and polls, create contests around tagging and sharing, and make completing purchases a seamless process. Gen Z is used to having information at their fingertips 24/7. Old-school marketing tactics can mean you’re missing out on a wealth of opportunity.

It takes the correct approach to create content that will ultimately connect with your Gen Z customers, and Grammar Chic’s team can help you develop it. Contact us today to discuss any of your content strategy needs.

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September 18, 2020 · 12:04 pm

Why Content Marketing is Right for This Moment

What comes next?

That’s the question many of us are asking as the pandemic rages on. The year 2020 has been buffeted by disruption and uncertainty, and there’s really no telling what the next few months will bring. Understandably, most of us have our anxieties: Anxieties about our children’s education, about politics, about money, about the businesses we own.

For the most part, we don’t know any more than you do, and won’t venture a guess as to what 2021 has in store. But one thing we can say is that, as you consider your business plans for the coming year, it would be wise to consider making content marketing a part of it.

Content marketing is actually very well-suited for the current cultural moment. Allow us to tell you why.

Why Now’s the Time for Content Marketing

1) Because it’s never been more valuable to connect with your customers.

We know: It’s such a cliché. And you’ve no doubt been inundated with emails beginning with “in these unprecedented times…

But the reality is, we’re all craving some regularity, some sense of connectedness, some inkling that things may return to an approximation of normal. Content marketing can provide you with an excellent way of providing those things for your customers and clients. Maybe you’re looking for an email newsletter to keep clients apprised of new store policies or COVID safety measures. Maybe you need a social media campaign to inform folks that things will be business-as-usual during the holiday shopping center. Whatever your specific communication needs, content marketing can be an asset.

2) Because content marketing breeds trust.

By the time 2021 rolls around, there’s no telling what the economy’s going to look like… but right now, the projections are all showing fairly modest growth. What this means is that consumers and B2B clients are likely going to be more cautious than before about parting ways with their hard-earned-money.

So how can you convince your target audience to spend their dime on your product or service? Old-fashioned, ham-fisted advertising methods are proving themselves to be less and less effective. But earning the trust and goodwill of clients, by showcasing your expertise and thought leadership, can be just the thing. And again, that’s really what content marketing is all about.

3) Because content marketing is highly scalable.

A lot of companies are heading into 2021 with scaled-back marketing budgets. Here again, content marketing may be just what you need. Content marketing is made to scale, and it’s very easy to start with a modest scope and build into something more robust over time. Additionally, content marketing provides plenty of options for tracking and reporting, allowing you to see exactly what’s working and what’s not, then allocating marketing dollars accordingly.

Content marketing can also bring some flexibility to your team. Unable to hire a full-time marketing person? Outsourcing to a content marketing agency like Grammar Chic can be a cost-effective alternative. Or, if you have a marketing team that’s stretched a little thin, Grammar Chic can offer coverage on content creation and distribution, freeing your employees to invest in other forms of value-adding creative or technical work.

The bottom line: If your business is looking for something nimble and elastic, both from a budgetary standpoint and a workforce standpoint, content marketing may be the right way to proceed.

4) Because content marketing can help you build something new.

We understand that a lot of entrepreneurs are going to need to be flexible and creative in order to stay afloat in 2020; this might mean rebranding, launching a new line of products and services, or even creating a side hustle.

If you’re trying something new, you’ll want to promote it. Content marketing provides a great way to generate word-of-mouth buzz in an authentic, organic way. Start creating a community around your new venture via engaging social media content, blog posts, and beyond.

We can help you do it. Grammar Chic, Inc. is always over the moon to work with small business owners, and we’re especially passionate about showing how content marketing can be the perfect thing for this strange season of life.

If you’d like to chat with us about any of this, we welcome you to reach out to Grammar Chic, Inc. today.

Connect with us at www.grammarchic.net or 803-831-7444.

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March 31, 2020 · 5:09 pm

Content Strategy and Coronavirus: How Companies Can Stay Connected

 

Content marketing has long been championed as a way for businesses and brands to meaningfully connect with their customers and clients.

Of course, few of us could have guessed just how precious connectivity would become in the era of COVID-19.

As more of us hunker down for self-quarantine and social distancing, a feeling of isolation runs rampant; a lot of us feel estranged from our former lives and routines, and distant from any sense of community.

While businesses and brands can’t create that sense of community out of thin air, they can offer their support, deploying content strategy to help customers and clients feel at least a little bit normal and connected.

This in turn can help companies foster a sense of goodwill and brand loyalty, something that could pay off down the road, once we all have coronavirus in the rearview mirror.

But what are some ways in which content strategy can be implemented even amidst COVID-19’s disruptions?

Content Tips for the Middle of a Pandemic

Here’s what we’d recommend.

  • Build consistency. More than ever, your audience craves a sense of the familiar. You can create that for them just by being consistent in your content. That doesn’t mean you have to post constantly, but maybe you can develop some kind of routine… for example, a #ThankfulThursday post to highlight some good news, or a regular Monday greeting from one of your employees, just to say hi and provide a sense of cheer.
  • Promote (and not just your own services). There are a lot of people hurting right now, and a lot of ways in which people can help. Use your content channels to shine a light on charities, non-profits, or other resources that people might find valuable. This is a good and decent thing to do, but it may also have business benefits: You might engender goodwill from your community, and you might help your audience feel connected to you in a sense of common mission.
  • Communicate what’s different (and what’s the same). Of course, your content and social media channels are a good avenue for you to let people know of any disruptions or changes to your normal services. But you can also use them to let people know what’s the same! There’s certainly nothing wrong with telling your followers that you’re still providing products for delivery, that you can serve them online, etc. Plug your business a little bit and show your audience that there is still some normalcy.

Now more than ever, we all feel a need to connect. If you’re looking for ways to connect with your clients and customers, reach out to Grammar Chic, Inc. We’d love to help you with COVID-19 communication strategies, or any other content needs you may have.

Reach out at 803-831-7444 or www.grammarchic.net.

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March 24, 2020 · 5:11 pm

Communicating in the Time of Coronavirus

What are you even supposed to say to someone in a time of unprecedented challenge, uncertainty, and loss? It’s not a rhetorical question; it’s something all of us have struggled with in recent days, fumbling for the right words, sifting meaningful reassurances from clichés and platitudes.

The reality is that none of our words are quite sufficient for the magnitude of a global pandemic. Nevertheless, they’ve never been more essential. We need words now as much as ever as we seek to convey our empathy, our need, our solidarity, and our hope.

We need meaningful, heartfelt words for the people we love. And, businesses and brands need clear, precise language to let their customers and employees know that they, too, are doing everything they can to foster connection and weather this storm.

No doubt you’ve already been flooded with emails from companies letting you know their COVID-19 policies, changes to normal operat

ion, perhaps even ways you can pitch in and help those who are truly struggling.

And if you are a business owner who hasn’t yet found the right words or the proper tone, there is still time. A simple newsletter, email blast, or Facebook post can go a long way toward letting your audience know you’re with them in this time of crisis.

Now’s the time to speak your heart, and what’s important isn’t eloquence so much as authenticity. With that said, we can offer just a few tips on wise, clear communication in the time of coronavirus.

Communicating Amidst Coronavirus

  • The most important thing is just showing that you care. If ever there was a time to just reach out to your customers and employees, without any underlying agenda, just to tell them you’re around and you’re feeling the confusion, too… well, now is that time.
  • Be proactive in articulating key information. Don’t leave your customers to guess about suspensions of your normal services, or abbreviations to your hours of operation. Keep in contact and let people know how your company is handling the coronavirus. Be proactive in communicating any changes as they arise.
  • Consider some options for sacrificial service. What can your company do to make your clients’ lives just a little easier? Whether it’s free shipping or flexible pricing, every gesture is welcome. Note, these gestures might also make it easier for your customers to support you and your business.
  • Inspire action. Something else you can do with your business communications: Provide links or suggestions for ways your clients can help those in need. Send out information about charities or causes that are making a positive impact during this scary season.
  • Audit your current content calendar. If you have any scheduled blog posts or tweets that might come across as glib or insensitive, now might be the time to pull them and hold them for better days.

And in all seriousness: We truly do believe better days are coming. Until then, the Grammar Chic team sends our encouragement and solidarity to all of you. Hang in there. Stay healthy. Take care of each other. And stay in touch.

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March 12, 2020 · 2:50 pm

What the Coronavirus Teaches Us About Content Marketing

Kind of an odd headline, huh?  I know—I am well aware that it seemed like a stretch when I started pondering recent current events and their correlation to the topic of content marketing.  On the surface (no pun intended, and I have been wiping everything down with Clorox wipes around here, FYI) it might appear that this pandemic and the content marketing practice have nothing in common. However, as I have tried to digest the seemingly constant and ever evolving stream of information that we all have been inundated with, I started to realize something.  Ultimately, the overall handling of the Coronavirus is essentially a lesson in what not to do when it comes to content marketing.

The Handling of Coronavirus is a How-To Guide for Bad Content Marketing

Below, you will find a couple of themes I have noticed as it relates to the communication strategy (or lack thereof) and the “Corona Crud” as I have taken to calling it:

  1. Have you noticed that there doesn’t seem to be anyone actually in charge of the overall messaging? Have you realized that at any given point in time, varied streams of information (as well as misinformation) come at us faster than we can say “Wash Your Hands!”? Indeed, it’s been dizzying to keep up with and hard to essentially figure out what is true and trustworthy (and if it comes from a reputable source) and what is just plain nonsense.

The Lesson: When it comes to content marketing, having too many proverbial scientists handling the petri dish is a recipe for disaster.  It is necessary to put one person who is knowledgeable, confident, and focused in charge and discourage involvement from other people who want to interject their own messaging or create alternate information streams. There is too much room for error in this regard.

  1. Writing for the sake of writing is bad news. And this has definitely been true with regard to Coronavirus. Hearsay and speculation have run rampant; rumors about miracle treatments, secret labs, and even the CDC’s need for men to shave off their beards to prevent the virus from spreading have abounded. News outlets have worked overtime in producing “click bait” articles that provide little new information but attract the attention of anxious readers eager to learn more. At the end of the day, the agencies in charge have struggled to keep up and have even noted that it’s possible that we are facing an “infodemic.”

 

The Lesson: Producing content for the sake of producing content is a terrible approach. In content marketing, the content that is made public should have a purpose and you have to work to control the spread of information that hurts rather than helps. Admittedly, the WHO and CDC have a big job—they are trying to ensure the public has good information, but they have found themselves unable to control bad content leaking and multiplying from other sources (and some of those sources, frankly speaking, come from the very highest levels of our government).

 

  1. Negative associations can hurt your brand. This isn’t so much about Coronavirus as it is about Corona—the beer. There is a lot in a name. And what’s worse than loose associations centered around a name? Ill-timed marketing campaigns that promise “coming ashore soon” at the exact same moment as when the first cases of Coronavirus started popping up on the U.S. Pacific coast.  Yes, Corona (the beer) actually released a campaign like this—just recently—for its hard seltzer.  The company has tried to reinforce that there is no correlation between their beer and the virus, but bad messaging and misinformation, coupled with consumer fear has the ability to hurt the brand.

The Lesson: Believing that an audience will form logical conclusions without your help, guidance, and reassurance isn’t the best strategy.  If something damaging could be associated with your brand—no matter how far-fetched—work to stop the issue proactively and ensure that your own marketing efforts aren’t being used to reinforce an already ridiculous theory or belief. Again, it’s necessary to remain constantly aware of what is being communicated—no matter if it’s coming from you or another source.

A Good Content Strategy Promotes Real Information

At the end of the day, Coronavirus is a serious situation—and people deserve to trust the information that is being published about this virus. The people and agencies who have microphones, global platforms, and Twitter accounts have a responsibility to share truthful and reliable information. There is a great responsibility placed upon the people in charge of a communication strategy to be transparent and knowledgeable about the content they share.  The conveying of misinformation or messages that negates expert advice is not only a disservice to the public, it is unethical—and this is true no matter what your content strategy is looking to communicate or promote.

At Grammar Chic, we fully subscribe to the idea of creating content that goes viral (no pun intended). However, that content must be based on facts, clear messaging, and benefit the end user. For more information, contact us today by visiting www.grammarchic.net or call 803-831-7444.

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January 31, 2020 · 10:24 am

What is a Ghostblogger? And Should I Hire One?

Have you ever had something you really wanted to say, but felt unsure of how to put it into words?

It’s a common feeling in life, whether in the field of relationships, parenting, or business. It’s precisely when you feel strongly about something, when you know in your heart that it matters, that you begin to feel inarticulate; as if, in trying to communicate what’s on your mind, you just wind up tripping over your own words.

For example, business owners often have a particular set of points they’d like to convey about their product, service, or industry; but, whether rightly or wrongly, they fret that they aren’t natural-born writers, and are daunted by the blank page. And it’s not a phenomenon that’s unique to business owners; even authors and in-demand thought leaders sometimes need a hand in shaping their original ideas into legible packages.

A ghostblogger can provide just that kind of help. But what is a ghostblogger, exactly? Our simple definition is that a ghostblogger is someone who’s there to listen to your ideas, to help you shape them into coherent narratives, and to provide whatever wordsmithing assistance you need in turning your thoughts or ideas into compelling digital content.

Why Hire a Ghostblogger?

There are a number of reasons why you might consider hiring a ghostblogger, including the one we’ve mentioned already: You may have much you want to say, but be unsure of how best to say it. The ghostblogger’s primary skill set is taking what seems nebulous or “unsayable” and distilling it into something sharp, persuasive, and valuable.

But there are other reasons why you might benefit from working with a ghostblogger. One reason why a lot of entrepreneurs struggle in content creation is not that they don’t know their field well enough, but that they know it too well; that they are too close to their subject matter, and have a hard time separating the peripheral details from the real crux of the matter. A good ghostblogger can be invaluable in translating something very technical into accessible language or taking all the minutiae of your business and sorting out the big picture.

A ghostblogger is first and foremost a writer, but in some cases working with a ghostblogger may feel like interacting with a confessor, a therapist, or a sparring partner; it all depends on the kind of relationship you’re looking to have. Certainly, a ghostblogger is someone with whom you can talk things through, working together to shape and sculpt fuzzy or half-baked ideas until they become totally clear. Along the same lines, ghostbloggers can be invaluable in helping you identify when a topic may work well as a full content series, or when one really big idea would be better split into a few separate blog entries.

Ghostblogging Offers Clear Copy and a Convenient Process

Indeed, one important thing to note about working with a ghostblogger is that the relationship can be as hands-on or as hands-off as you want it to be. At Grammar Chic, we have ghostblogging clients with whom we spend a lot of time on the phone hashing out ideas together. We have others who simply send us a topic and perhaps a bullet point or two and then give us space to do our thing. It’s really up to the client, and our goal is not only to provide you with excellent copy, but to make the process as convenient and efficient as can be.

As you think about articulating your ideas into a blog format, consider the benefits of hiring a skilled writer to provide your concepts with form, purpose, and shape. Consider hiring a ghostblogger. Learn more by reaching out to Grammar Chic, Inc. today, either at www.grammarchic.net or at 803-831-7444.

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January 3, 2020 · 12:55 pm

How Can You Optimize Content for Voice Search Queries?

The way people search for online information is fundamentally changing… and that has some seismic implications for content marketing professionals. Arguably the most significant shift of all has been the rise in voice search. These days, it’s as likely as not that a Google or Bing search query will come through a voice assistant (think Siri or Alexa) as opposed to physical typing. Indeed, some studies have speculated that, by the end of this year, more than 50 percent of all search queries will be voice searches.

So how can you ensure that your content shows up in these Siri and Alexa searches? How can you fully optimize to address new search engine user behaviors? Here are a few quick tips from the Grammar Chic team.

How Has Voice Changed the Way People Search?

The first thing to consider is how voice search queries differ from text ones.

Here’s an example. Say you wanted to see some movie showtimes for your favorite Charlotte movie theaters. If you were typing your query into a Google search bar, you’d probably keep it short and sweet: Charlotte movie times, or something similar.

But if you were using a voice search assistant, you’d probably phrase it more like a question, e.g., What are today’s Charlotte movie show times, or what movies are playing in Charlotte?

When developing content, it’s critical to accommodate these long-tail keywords, which can be as simple as writing conversationally; avoiding the “keyword stuffing” practices of the past; avoiding stiff, unnatural-sounding keywords; and, when possible, framing your content in question-and-answer form.

Something else to consider is the reality that many voice search queries are finely-honed and specific in nature. Simply put, most search users don’t ramble on to their voice assistant. They know what kind of information they’re seeking, and phrase their query accordingly. Some examples: Where is the nearest tire store? Or, find a Mexican restaurant near me.

Again, savvy content will address these more specific queries. An FAQ page is invaluable here. We’d also recommend blog posts that are designed to provide authoritative answers to these very particular questions.

Finally, be aware that most voice search queries are localized in nature. If you’re using a voice assistant, it’s likely because you want to find the closest coffee shop, the nearest oil change service, etc., specifically in relation to your current location.

Good content should be localized as much as possible. Include your business name, address, and phone number on each page of your website. Make note of the specific shopping center you’re in or a major intersection that’s nearby. (“Find us at the corner of…,” “we’re conveniently located behind the mall,” etc.) Also include information like your hours of operation, holiday closings, and so on.

Content That’s Made with Voice Search in Mind

The way people search is changing. It’s important for your content creation to adapt accordingly. That’s something the Grammar Chic, Inc. team can help with. Reach out today and set up a content marketing consultation with us. Connect at www.grammarchic.net or by calling 803-831-7444.

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October 30, 2019 · 10:48 am

4 Powerful Ways to Reuse Your Blog Content

A good blog post represents a significant investment of your time and resources; and, a major depository of your subject matter expertise. So, what happens when you polish off a post, publish it to your website, and spread the word on social media? Hopefully, you’ll see a big spike in hits, likes, comments, and shares… but eventually, all that activity tends to taper off. That can be a deflating feeling.

But what if there was a way to extend the usefulness of your blog post? To really mine it for all its worth? As it turns out, there are a few ways to get the highest possible ROI from your content investment.

Here are our favorite strategies for truly maximizing the usefulness of each blog post.

Turn it into a “Pillar” Article

A pillar article tends to be a longer, evergreen piece of content that takes a comprehensive look at a particular topic. Once you write a pillar article, the next step is to break it down into individual sub-sections, ensuring that you include plenty of hyperlinks from the pillar to the sub-sections and vice versa. This strategy can enhance the user experience and lead to robust SEO results.

So take a look at some of your most popular blog posts. Could any of them qualify as pillar posts? For instance, maybe you have a lengthy Top 10 list posted to your blog. Consider breaking down each individual point into a smaller post of its own, using the pillar page as a jumping off point for more narrowly focused, supportive posts.

Make a Video

If you have a popular blog post that eventually loses some steam, one way to reinvigorate it is to use the blog as fodder for a video. In other words, once you’ve made a splash on Google, turn your attention to YouTube!

This doesn’t have to be an elaborate video, either. Simply use the blog post as an outline, talking through some key points, perhaps putting together some bulleted slides. It’s a great way to extend the life of a blog post and take your subject matter expertise to a new venue.

Make it into a Guest Post

You’ve shared your insights on your own blog, but there are still plenty of people who remain unreached. But if you know the topic has some juice, you can always write a second edition, ensuring to keep the same points intact but change all the wording, then submit it as a guest post to an industry blog or publication.

Not only does this help you get a little extra mileage from your original post, but it also gives you a way to generate some backlinks to your website, a major SEO win.

Update the Original

Finally, note that many topics will warrant regular updates. If you have popular posts from a year or two back, there may be some merit to reading back through them and seeing if anything’s changed. Are there new developments, trends, or technologies worth mentioning? Some supplemental materials you could include as links? Has your own thinking or perspective evolved in some way? Updating an older post with some new text can sometimes breathe new life into it, and possibly even trigger some new SEO benefits.

Take a Second Look at Your Best Blogs

There are plenty of ways to stretch out the usefulness of a good blog post. And whether you need help brainstorming some content refreshers or drafting a post in the first place, Grammar Chic, Inc. is here to help. Reach out to us when you want to chat: 803-831-7444 or www.grammarchic.net.

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October 24, 2019 · 2:16 pm

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Is it too soon to talk about the holiday shopping season?

Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now.

In this post, we’re going to offer some email marketing tips. You’re certainly going to want to take advantage of these prime time shopping days, sending emails to your customers and clients and stimulating some interest in current products, specials, and holiday promotions.

But here’s the thing: You’re not going to be the only one to have this great idea. All your competitors are going to be sending Black Friday/Cyber Monday emails, as well, and your customers will be deluged. The question is, how can you make your emails stand out?

We’ve got a few simple suggestions.

How to Differentiate Your Holiday Emails

Send a Teaser

First, note that you don’t have to wait until the big day to hit SEND on your marketing email.

In fact, there’s plenty of evidence to show that sending a teaser or two, a few weeks before Black Friday, can actually be really helpful.

You can send your teaser email any time now, really, letting your readers know to watch their inboxes for BIG sales and promotions.

This can increase the odds that your actual email gets opened when the time comes. And, it can give your customers and clients a reason to stay subscribed!

Emphasize Urgency

Another suggestion? Underscore the urgency of your promotions and offers. Let your readers know that they need to act now to take full advantage of your offer. Some examples of this:

  • 24-HOUR FLASH SALE!
  • One day only to save 25 percent!
  • LAST HOUR of our Cyber Monday sale!
  • Order today to ensure Christmas delivery!
  • FREE SHIPPING if you order by December 1.

Make it clear to your recipients that they can’t afford to set your email aside for later.

Extend Your Offer

Cyber Monday and Black Friday can be stressful days, even for the most seasoned shoppers. It’s not unusual for people to simply forget certain offers.

One thing you might consider is offering an extension. Send an email a day or two after Cyber Monday and tell readers you have a special surprise for them; by popular demand, you’ve decided to extend your sale or promotion for another week, etc.

Define Your Differences

Another strategy we recommend: Use your emails to outline the things that make your business different.

You’re probably not the only company to offer a particular product or service, but maybe you are the only company to offer free shipping, or moneyback-guaranteed satisfaction, or expert installation, or a 24/7 support line, or whatever else.

Make these differences clear! Give shoppers a reason to choose you over the competition.

Start Planning Your Holiday Marketing Efforts TODAY

The bottom line: Some of us are still trying to decide what we’re going to be for Halloween this year… but remember, the holiday shopping season always arrives sooner than you think. Don’t be caught off-guard. Start planning your email marketing strategy today.

Our team can help. Reach out to Grammar Chic, Inc. if you’d like to chat. Hit us up at www.grammarchic.net or 803-831-7444.

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October 17, 2019 · 11:53 am

6 Content Marketing Metrics to Keep an Eye On

Are your content marketing efforts really working? It’s not a rhetorical question. Content marketing requires a real investment, both of time, money, and brand capital. It’s only appropriate to assess the return on that investment using real, hard metrics.

There are a variety of statistics and numbers you can look at to get a sense of how your content marketing efforts are trending, including metrics available in your email marketing platform, your Google Analytics, and the social media dashboard of your choosing.

Amidst all the possible data and reporting options, here are six metrics we think are especially noteworthy, often quite revealing as to the true merits of your content initiatives.

Email Clickthrough Rates

Start with your email marketing. When you send out your weekly, monthly, or quarterly newsletter, how many of your recipients not only read the content but also click through to your business website? One of the main purposes of email marketing is to encourage more website traffic, and if your emails are actually accomplishing that goal, it’s a pretty clear indicator that your content is doing its job.

Email Subscription Rate

You can also look at the rate at which your website visitors are subscribing to your newsletter. If the subscriber base is steadily growing, it shows that somehow or another you’re enticing them… and that can’t help but involve some strong, persuasive copy.

Dwell Time

Dwell time references the amount of time visitors spend on your website before they head elsewhere. If most people reach your site, stick around for two seconds, then leave, that’s obviously not a great sign. But if your website users can spend a good long while on the site, that means your content game is solid.

New Leads

Content marketing can serve many purposes, but one thing that’s always nice is when your content actually yields new leads. There are a number of ways you can measure this: Email subscriptions, sign-ups for a white paper or other downloadable offer, basically anything that provides you with the name and contact information of an interested customer or client.

Social Shares

This one’s obvious: If your content is getting shared on social media, it means that the content is valuable, and it also means you’re growing your audience size. Note that likes and comments are great, but shares/retweets are especially helpful. Email forwards are also beneficial!

Anecdotal Evidence

For all this talk of hard numbers, we’ll close with something that’s not as easy to measure, but is still worth noting: If you have new clients/customers who actually reference your content (“I saw your latest blog post and it made me interested…”), that may be the best indicator of all that your content marketing is connecting with people

Content That Works

Ready for a content marketing effort that really works, and helps you see those metrics surge? We’d love to chat. Reach out to Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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