Tag Archives: Social Media Content Marketing Management

7 Online Reputation Management Guarantees


You know what they say about sure things—death and taxes and all of that. Guarantees and certainties are especially hard to come by on the Internet, where the rules change every day and there are always exceptions.

Yet, when it comes to building and protecting a sterling reputation for your brand, there are a few things that can be said without hesitation.

  1. You will get Googled.

By now you shouldn’t doubt it: Consumers who have easy access to the Internet, on their smartphones or tablets or PCs, will absolutely use search engines to research your company. And how many consumers do you know who don’t have Internet access through their smartphones or tablets or PCs?

People want to know that they’re spending their hard-earned money on something reliable. And for better or worse, they trust Google to tell them that.

  1. Your Page 1 Google results matter.

Not so much page 2, and definitely not page 7, but that first page of Google… that’s the one everyone’s going to see. And what it says will set the first impression of your business. In a very real way, those first ten or so search results will determine whether people feel confident doing business with you, or otherwise.

So what’s on your first page of search results? The company website, Facebook page, and LinkedIn profile? Great! Some competitor sites, bad news headlines, or negative Yelp reviews? Not so great.

  1. You can sort of control what’s on your first page of Google results.

It’s not precise and it’s not guaranteed—Google’s algorithms work in mysterious ways, after all—but there are certainly actions you can take to ensure that solid, strong, brand-enhancing content shows up for your business. The first step, of course, is to actually create content, and plenty of it: Blogging, robust evergreen Web content, and even press releases can be beneficial. Also make sure you’re cognizant of SEO concerns—though we’ll let you in on a secret: If you focus on quality branded content that your human readers will use, you’re probably going to be okay.

  1. Regular social media posting is vital.

You’re not just going to undergo Google scrutiny. You’re going to get checked out on Facebook, too, and perhaps also LinkedIn. We’re not saying you have to post ten times a day to every single social network in existence. We’re just saying that online reputation management is proactive. It’s about going out of your way to demonstrate thought leadership. And social media offers you a perfect platform to do so.

  1. Listening is key.

Don’t just talk at your social media followers. Hear what they have to say—and, unless you’re dealing with trolls and flamers, respond in kindness. Remember that online reputation management and social media marketing are both flipsides to customer service.

  1. Reviews matter.

Truly. What your Yelp page or your Google rating says about you goes a long way toward building customer confidence—or not. Directing your customers to leave reviews, perhaps even offering some incentive for honest feedback, can be a huge way to bolster online reputation.

A caveat here: Reviews really do matter, though not necessarily to the point some ORM firms would have you believe. A hundred nasty reviews can sink your business; one or two negative reviews, amidst 30 positive ones, aren’t going to ruin you. Don’t freak out.

  1. Messaging is Job #1.

The secret to protecting your online reputation, in a nutshell: Ensure that everything your brand says on Twitter, Facebook, the blog, etc. is on-message, aligned with your corporate values, mission, and voice. Choose the kind of brand you want to build, then stay true to it.

For all of this, content creation is critical—so don’t mess around: Contact the Grammar Chic content writing team today at www.grammarchic.net, or 803-831-7444.

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How to Reach Mobile Users with Your Content Marketing


It’s the most obvious thing in the world to say that smartphones have changed our culture—but are you aware of just how much? According to the most recent Pew Research Center data, more than 90 percent of adults in this country own smartphones. What’s more, more than 63 percent use those phones for regular Internet access; more than a third access the Internet primarily from their mobile devices.

You can guess the implication: Marketers have been shifting their strategies away from desktop users and toward mobile users. Now, more than ever, Internet marketing requires that careful attention be paid to on-the-go mobile Web browsers.

Shifting Paradigms

To address mobile users requires business owners to make a real paradigm shift. It’s not just the device that changes, from desktop Internet browsers to mobile users. It’s the very behavior involved. Those using their mobile devices need content that’s brief, attention-grabbing, and directly applicable to their consumer questions and concerns.

A tall order for small business owners seeking to ensure that their content marketing reaches any and all Web users? Not necessarily. Just try to keep in mind some of the following tips.

How to Optimize Your Content for Mobile Users

  • The first step is to understand that this is not a passing fad; some reports indicate that as many as half of all Web searches take place on mobile devices, and that’s not going to change anytime soon. The mobile mindset needs to apply to content creation at the deepest level, then. Taking long-form content and breaking it down into bullet points may work in the short-term, but not in the long haul. You’ve got to rethink everything you’re doing with content creation.
  • It’s not just about making content shorter. In fact, Google’s algorithms reward content that’s long—but only if people actually read it. The question is, can you create content so gripping that people will spend their entire bus commute reading your 1,000-page article? If so, then great. If not, a more digestible article is probably best.
  • Mobile users aren’t going to take the time to read an article—or even to open it—unless the headline compels them. A good headline, optimized for mobile readers, should have an emotional hook. It should convey value—in short, it should answer the question of what’s in it for me.
  • For mobile readers, the first paragraph or two are essential. Don’t waste their time with a long lead-in. Instead, offer a quick, bullet-point synopsis of the article’s content to convince them to read on.
  • Formatting matters! Big fonts, popping colors, and streamlined layouts are all important. Also ensure that your call-to-action elements are tappable—i.e., that mobile users can click the phone number on the screen to call you directly.
  • Above all, write conversationally. Make it easy to read what you’re writing. There’s no need for fancy words and jargon in an article optimized for busy, on-the-go readers.

Remember: Mobile is here to stay—and it’s vital that your content reflects that.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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