Tag Archives: Social media content marketing

4 Powerful Ways to Reuse Your Blog Content

A good blog post represents a significant investment of your time and resources; and, a major depository of your subject matter expertise. So, what happens when you polish off a post, publish it to your website, and spread the word on social media? Hopefully, you’ll see a big spike in hits, likes, comments, and shares… but eventually, all that activity tends to taper off. That can be a deflating feeling.

But what if there was a way to extend the usefulness of your blog post? To really mine it for all its worth? As it turns out, there are a few ways to get the highest possible ROI from your content investment.

Here are our favorite strategies for truly maximizing the usefulness of each blog post.

Turn it into a “Pillar” Article

A pillar article tends to be a longer, evergreen piece of content that takes a comprehensive look at a particular topic. Once you write a pillar article, the next step is to break it down into individual sub-sections, ensuring that you include plenty of hyperlinks from the pillar to the sub-sections and vice versa. This strategy can enhance the user experience and lead to robust SEO results.

So take a look at some of your most popular blog posts. Could any of them qualify as pillar posts? For instance, maybe you have a lengthy Top 10 list posted to your blog. Consider breaking down each individual point into a smaller post of its own, using the pillar page as a jumping off point for more narrowly focused, supportive posts.

Make a Video

If you have a popular blog post that eventually loses some steam, one way to reinvigorate it is to use the blog as fodder for a video. In other words, once you’ve made a splash on Google, turn your attention to YouTube!

This doesn’t have to be an elaborate video, either. Simply use the blog post as an outline, talking through some key points, perhaps putting together some bulleted slides. It’s a great way to extend the life of a blog post and take your subject matter expertise to a new venue.

Make it into a Guest Post

You’ve shared your insights on your own blog, but there are still plenty of people who remain unreached. But if you know the topic has some juice, you can always write a second edition, ensuring to keep the same points intact but change all the wording, then submit it as a guest post to an industry blog or publication.

Not only does this help you get a little extra mileage from your original post, but it also gives you a way to generate some backlinks to your website, a major SEO win.

Update the Original

Finally, note that many topics will warrant regular updates. If you have popular posts from a year or two back, there may be some merit to reading back through them and seeing if anything’s changed. Are there new developments, trends, or technologies worth mentioning? Some supplemental materials you could include as links? Has your own thinking or perspective evolved in some way? Updating an older post with some new text can sometimes breathe new life into it, and possibly even trigger some new SEO benefits.

Take a Second Look at Your Best Blogs

There are plenty of ways to stretch out the usefulness of a good blog post. And whether you need help brainstorming some content refreshers or drafting a post in the first place, Grammar Chic, Inc. is here to help. Reach out to us when you want to chat: 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Content Marketing, Social Media, Web Content

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Is it too soon to talk about the holiday shopping season?

Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now.

In this post, we’re going to offer some email marketing tips. You’re certainly going to want to take advantage of these prime time shopping days, sending emails to your customers and clients and stimulating some interest in current products, specials, and holiday promotions.

But here’s the thing: You’re not going to be the only one to have this great idea. All your competitors are going to be sending Black Friday/Cyber Monday emails, as well, and your customers will be deluged. The question is, how can you make your emails stand out?

We’ve got a few simple suggestions.

How to Differentiate Your Holiday Emails

Send a Teaser

First, note that you don’t have to wait until the big day to hit SEND on your marketing email.

In fact, there’s plenty of evidence to show that sending a teaser or two, a few weeks before Black Friday, can actually be really helpful.

You can send your teaser email any time now, really, letting your readers know to watch their inboxes for BIG sales and promotions.

This can increase the odds that your actual email gets opened when the time comes. And, it can give your customers and clients a reason to stay subscribed!

Emphasize Urgency

Another suggestion? Underscore the urgency of your promotions and offers. Let your readers know that they need to act now to take full advantage of your offer. Some examples of this:

  • 24-HOUR FLASH SALE!
  • One day only to save 25 percent!
  • LAST HOUR of our Cyber Monday sale!
  • Order today to ensure Christmas delivery!
  • FREE SHIPPING if you order by December 1.

Make it clear to your recipients that they can’t afford to set your email aside for later.

Extend Your Offer

Cyber Monday and Black Friday can be stressful days, even for the most seasoned shoppers. It’s not unusual for people to simply forget certain offers.

One thing you might consider is offering an extension. Send an email a day or two after Cyber Monday and tell readers you have a special surprise for them; by popular demand, you’ve decided to extend your sale or promotion for another week, etc.

Define Your Differences

Another strategy we recommend: Use your emails to outline the things that make your business different.

You’re probably not the only company to offer a particular product or service, but maybe you are the only company to offer free shipping, or moneyback-guaranteed satisfaction, or expert installation, or a 24/7 support line, or whatever else.

Make these differences clear! Give shoppers a reason to choose you over the competition.

Start Planning Your Holiday Marketing Efforts TODAY

The bottom line: Some of us are still trying to decide what we’re going to be for Halloween this year… but remember, the holiday shopping season always arrives sooner than you think. Don’t be caught off-guard. Start planning your email marketing strategy today.

Our team can help. Reach out to Grammar Chic, Inc. if you’d like to chat. Hit us up at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Content Marketing, Email Writing

6 Content Marketing Metrics to Keep an Eye On

Are your content marketing efforts really working? It’s not a rhetorical question. Content marketing requires a real investment, both of time, money, and brand capital. It’s only appropriate to assess the return on that investment using real, hard metrics.

There are a variety of statistics and numbers you can look at to get a sense of how your content marketing efforts are trending, including metrics available in your email marketing platform, your Google Analytics, and the social media dashboard of your choosing.

Amidst all the possible data and reporting options, here are six metrics we think are especially noteworthy, often quite revealing as to the true merits of your content initiatives.

Email Clickthrough Rates

Start with your email marketing. When you send out your weekly, monthly, or quarterly newsletter, how many of your recipients not only read the content but also click through to your business website? One of the main purposes of email marketing is to encourage more website traffic, and if your emails are actually accomplishing that goal, it’s a pretty clear indicator that your content is doing its job.

Email Subscription Rate

You can also look at the rate at which your website visitors are subscribing to your newsletter. If the subscriber base is steadily growing, it shows that somehow or another you’re enticing them… and that can’t help but involve some strong, persuasive copy.

Dwell Time

Dwell time references the amount of time visitors spend on your website before they head elsewhere. If most people reach your site, stick around for two seconds, then leave, that’s obviously not a great sign. But if your website users can spend a good long while on the site, that means your content game is solid.

New Leads

Content marketing can serve many purposes, but one thing that’s always nice is when your content actually yields new leads. There are a number of ways you can measure this: Email subscriptions, sign-ups for a white paper or other downloadable offer, basically anything that provides you with the name and contact information of an interested customer or client.

Social Shares

This one’s obvious: If your content is getting shared on social media, it means that the content is valuable, and it also means you’re growing your audience size. Note that likes and comments are great, but shares/retweets are especially helpful. Email forwards are also beneficial!

Anecdotal Evidence

For all this talk of hard numbers, we’ll close with something that’s not as easy to measure, but is still worth noting: If you have new clients/customers who actually reference your content (“I saw your latest blog post and it made me interested…”), that may be the best indicator of all that your content marketing is connecting with people

Content That Works

Ready for a content marketing effort that really works, and helps you see those metrics surge? We’d love to chat. Reach out to Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Business Writing, Content Marketing, Web Content

7 Reasons to Hire an Editor for Your Business

We live in a golden era of outsourcing. (Thanks, Internet!) It’s never been easier for small business owners to connect with subject matter experts and vendors who can provide their services on a limited, cost-effective basis. For example, if you have a graphic design project, it’s pretty simple to find a talented designer with a robust portfolio, commissioning the work you need without having to hire someone on a full-time basis.

Our premise for today: Editors, like graphic designers or PPC consultants or Web gurus or SEO experts, are professionals whose services may be invaluable to your business, whether as a one-time thing or as a long-term relationship.

Whether you’re putting together a business blog, a press release, or a whole new suite of written website content, it may be in your best interests to engage the services of an editor, like those at Grammar Chic, Inc.

Here’s why.

Why Hire an Editor?

  1. You need a fresh set of eyes. How many times have you read that blog? How many hours have you spent staring at the words of your new company home page? Sooner or later, it all becomes a bit of a blur, and it may be impossible for you to truly see what’s right in front of you. You need an outsider’s vision, and that’s what a professional editor can offer.
  2. You also need objectivity. Your document may be a true labor of love for you, which can be a blessing and a curse: It’s good to feel passionate, but not at the expense of objectivity. An editor, who has no emotional attachment to the document, will be in a better position to accurately assess it and propose changes.
  3. Editors can save you time and frustration. Nothing is more maddening than reading the same document over and over and feeling like you’re still not quite there. An editor’s job isn’t just to make your document shine, but to streamline the revision process, quickly fixing spelling and grammar errors and providing straightforward guidance regarding any conceptual issues. All of this allows you to finish the project and pour your attention into other things!
  4. An editor will help you with clarity. Sometimes, there’s a distance between what you think you’re saying and what you’re actually saying. It happens to all of us, but when it comes to your business communications, clarity and precision are key. A professional editor knows how to articulate ideas in a way that’s unambiguous.
  5. Working with an editor can be a boon to your project development. Trying to figure out the best way to implement your white paper? Unsure of whether your new blog should be one long post or a couple of smaller ones? Part of the editor’s job is helping you develop each project in a way that’s efficient and intuitive.
  6. An editor will enhance your professionalism. Anything you publish or send to your clients is going to be a reflection on your brand… on your standards of quality, accuracy, and professionalism. As such, you naturally want each document to be superlative. An editor will help ensure that you’re always putting the best foot forward!
  7. Professional editors are versatile. Just take it from the Grammar Chic team: We’ve worked on everything from books to resumes, from blog posts to brochures; our clients span a full spectrum of industries, including HOA management and used car sales, manufacturing and personal fitness. We have the skills needed to furnish you with a sterling document, no matter the line of work or the nature of your project.

Enlist an Editor Today

Whatever the specifics of your editing project, Grammar Chic, Inc. is here to lend professionalism, precision, and clarity. Contact us directly to learn more: Call 803-831-7444 or visit www.grammarchic.net.

Leave a comment

Filed under Brand Management, Business Writing, Content Marketing, Content Writing, Editing, Social Media, Web Content

Has AI Made Content Writers Obsolete?

Do you remember the old joke about monkeys? How if you put enough of them in front of typewriters and allowed them to bang away, one of them might eventually bash out the Great American Novel?

Well, we’re currently seeing a similar premise play out in real time. It’s not with chimps, but with robots. AI is rapidly overtaking the content marketing industry, helping to automate some of those simple, repetitive functions that take so much time. The idea is that, when AI is able to handle things like scheduling and reporting, it frees marketers to focus more of their efforts on real, creative work.

But what happens when the robots take over the creative work, as well?

Maybe it sounds farfetched to think that AI could actually produce written content… but the truth is, it’s happening already. There are programs out there that can automatically generate simple, factual stories (think stock reports or sports updates) with little or no input from human writers.

Great news for anyone who needs basic Web copy quickly, and without a lot of hassle. Bad news for, well, writers, the latest professionals to see their livelihoods encroached on by faceless tech.

What AI Can’t Do

Actually, though, the situation is not that dire. While AI can and should be used in certain content marketing functions, it will never be able to put writers out of work.

Why? Because AI is great for many things: Learning, mastering basic patterns, even mimicking human speech. Indeed, it’s no great surprise that simple reporting can now be automated; for AI to take sports scores and plug them into a formula doesn’t require much in the way of out-of-the-box thinking.

And that’s the one thing AI doesn’t possess: The ability to engage in lateral thinking or creative brainstorming. Robotic “writers” may be able to mimic some narrative archetypes, but they can’t build worlds or capture emotion like a human writer can.

To put it one way, AI can absolutely report the basic stats of a soccer game… but it could never invent Quidditch, or develop the story beats for a Rocky movie.

The functionality of AI rests on what’s repeatable… on tasks that can be boiled down to a formula or algorithm. But there’s no algorithm for human creativity; no way you can automate out-of-the-box thinking, storytelling, human interest, or reader engagement.

And what that means is that, while AI can be a helpful tool for generating boilerplate copy, it can’t produce the kind of original, emotionally-charged, and value-adding content that’s required for effective content marketing.

Still a Role for Writers

Writers can rest easy. And companies that have invested in automated programs to assist with their content marketing can pat themselves on the back: They’ve taken meaningful steps toward streamlining their processes and maximizing efficiency.

But they still need human beings who are skilled in using words to facilitate connection. That’s where we come in. To speak with a Grammar Chic writer about any of the things your AI can’t do, reach out today: 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Social Media, Web Content, Writing

3 Things Lil Nas X Can Teach Us About Content Marketing

What do Taylor Swift, Billie Eilish, Post Malone, Ed Sheeran, and Justin Bieber all have in common?

Over the last several weeks, all of them have been blocked from the #1 spot on the Billboard Top 100, their ascendency stopped by a little song called “Old Town Road.”

Whether you herald it as the cutting edge of rap/country hybridization or you hear it as a musical meme gone horribly wrong, there’s no question that it’s the most talked-about, most argued-about, and most historically significant song of the year.

You probably know the backstory: A rapper named Lil Nas X assembled the song from trap beats and country instrumentation, initially uploading it to YouTube where it became a viral sensation. It rose to the top of the country charts; country radio disavowed it, essentially saying it wasn’t “authentic” enough. The incident sparked an online debate about the fluid nature of genre and country music’s vexing history of racism, among other things.

Also, somewhere along the way, Billy Ray Cyrus got involved.

Of course, the song eventually made it back to the charts, and stands as one of the defining pop culture moments of the year. And, it got us thinking about the nature of content marketing—

something Lil Nas X obviously has a pretty good handle on.

Viral Still Matters

One takeaway: Creating something that connects with people, even on a small scale, still matters… and those little connections can quickly build into huge movements.

Nobody had ever heard of Lil Nas X before “Old Town Road,” and he released the song without much in the way of industry support. It was just a goof that he uploaded to the Web—but people liked it. The song is strange, funky, extremely catchy, and a joy to listen to. It caught on. It went viral, even without much in the way of supportive infrastructure. And in much the same way, a really well-honed piece of content, with the right audience and the right moment, can catch serious fire… with or without the help of big publishers or influencers.

Categories are Innately Limiting

Even if you don’t care much for the song, you have to admit that it’s spawned some compelling meta-narratives and critical conversations… including dialogue about what it actually is. Country? Trap? A novelty? A new frontier?

Maybe that’s a big part of why it’s connected with people: It exists outside of our pre-set boxes and categories. Similarly, there’s room for content marketing that doesn’t fit in with expectation.

You don’t have to blog about the same topics as everyone else in your industry. You don’t have to create Instagram videos that follow a formula. You can allow your own personality to sparkle and shine through, and trust that your unclassifiable authenticity will resonate.

When in Doubt, Remix

We made a joke about Billy Ray Cyrus, but in all seriousness: His remix of “Old Town Road” is an important part of why the song has stayed in the public consciousness for so long.

Remixing your content marketing can have a similar impact; if you have a blog that’s performed well, why not break it down into some tweets? Reshape it into a press release? Or if nothing else, use it as a jumping off point for some ancillary blog posts?

Recognize when you have a good thing… and look for ways to spin it in a fresh direction.

These are just a few of the takeaways we’ve gathered from “Old Town Road” and Lil Nas X… and if you want to know how these lessons can impact your content marketing efforts, we invite you to reach out.

Let’s chat: Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Content Marketing, Social Media

How to Make Your Boring Industry Really Interesting

At Grammar Chic, Inc., we truly believe that content marketing can deliver meaningful results for any company, in any industry.

But some may have to work a little bit harder for it than others.

Simply put, some industries more naturally lend themselves to fresh, exciting, compelling content. But what happens if you sell annuities?  What happens if you prepare tax returns? What happens if you’re an estate planning lawyer? We’re not saying these things are unimportant! We’re just saying they may not seem as flashy or as exciting to the average reader.

It may cause you to wonder what can be done to turn your “boring” line of work into really rich, persuasive content—content that people will actually want to read.

Here’s our advice.

Always Be Helpful

A good rule of thumb: If your content is helpful, someone out there’s going to find it interesting.

Take our example of an estate planning attorney. You may write a blog post about how to draft a will; when a living trust is necessary; or how to choose guardians for your children.

Those topics may not jump off the page, and sure, some may say they’re unglamorous. But people want to know those things. They need to know those things. And if you can provide that information in a clear and actionable way, there will be readers who find great value in it—

period.

Maybe the best advice here is to change your way of thinking: If you can’t make your content exciting, just make sure that it helps someone.

Write Without Jargon

One thing that can stand between you and an engaged readership is reliance on industry jargon.

We see this a lot when working with insurance companies, who trot out a bunch of words and phrases that may be foreign to the layperson. Of course, that’s the quickest way to get eyes to glaze over!

Don’t think (or write) in terms of industry buzzwords. Instead, come at it from the customer’s point of view. What are their pain points? What answers do they seek? And how can your company benefit from them? Focus on those things, with as much clarity as you can.

Inject Some Personality

Your business may be boring—or at least, that may be how people perceive it.

But you’re not boring!

Feel free to inject some personality, even humor, into your content. Sometimes, that’s all it takes to make your content come alive.

This might mean throwing in some personal anecdotes, some gentle self-deprecation, or even some specific examples from past clients (ensuring you keep things anonymous, of course).

Another strategy is to draw connections to shows, movies, or other pop culture reference points that might mean something to you. Remember our posts invoking Mad Men and The Walking Dead?

Get Help from the Pros

It’s frustrating to feel like your industry is just a dead space for compelling content—but we honestly believe that any field can be made enticing, or at the very least valuable, to the reader.

We’d love to show you how. Reach out to Grammar Chic, Inc. to schedule a content consultation today. You can reach us at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Blog Writing, Brand Management, Business Writing, Content Marketing, Content Writing, Email Writing, Social Media, Web Content