Tag Archives: social media content writing tips

10 More Ways to Make Your Social Media Marketing Efforts Pay Off—Part 2

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In a post from earlier this week, I discussed a few strategies that companies can use to help their voice rise above the fray when using Facebook, Twitter, and other social media platforms. Once you’ve started incorporating those techniques in your online marketing strategy, try using some of the ideas below in your tweets, statuses, and pins.

  • Fill in the blanks: This kind of post encourages creativity and interaction with your audience. Not only will they talk with you, but they may also start talking with each other. The topic can be anything, from weekend plans to biggest pet peeve. You can also make it company related such as: “My favorite flavor of (insert your company’s product name here) is _________.”
  • Photo albums: So you put on a huge concert/game/networking event. If there are no pictures from it, did it really happen? To show your fans and followers exactly how enjoyable your events are, post a photo album of pictures from them. Encourage those who were there to add their own images and tag themselves. Now the ones who missed out can see for themselves just how informative/wild/crazy/fun/productive your events are. They will probably not make the mistake of staying home next time.
  • Giveaways: There are few things that social media users love more than giveaways from their favorite brands. Even if you’re just giving away something small, like a $10 gift certificate, you will get significant crowd response. However, don’t go overboard with this. If you start handing out gift certificates every day, it will seem less special and exciting to win.
  • Contests: Any form of contest is well received on social networking sites. Whether it’s a “#1 fan” contest or a major trip giveaway, users like to feel like they gain something by interacting with you on Facebook, Twitter, and Instagram. Make the contests easy to enter and you’ll get a good response from your audience.
  • What’s on your desk? As I mentioned before, people have a fascination with “behind the scenes” information, even if it’s not top-secret. People also enjoy seeing how others work and live. Take advantage of this by doing a “what’s on your desk?” post where you show exactly what your workspace looks like (may want to clean it up first). To keep the engagement levels high, ask others to share a picture of their own desks.
  • How to’s: Using the resources found within your company, put together a quick tutorial on some aspect of your company. Even a short, one-minute video will be interesting.
  • Trivia: Social media users love trivia. Post a question and encourage them to answer. You may even consider giving a prize to the first person to answer correctly. Whether it’s trivia that relates to your business or not, competitive fans will enjoy getting involved.
  • A playlist: Many people enjoy listening to music as they work. Keep your business on a potential customer’s mind all day by preparing a Spotify playlist that they can listen to as they get their daily tasks done.
  • Celebrity gossip tie-ins: If a star is making headlines that day (you can probably count on Justin Bieber or Lindsay Lohan to take care of this) find a clever way to tie your product into the news. Keep it funny, but still tasteful.
  • Use a meme: Everyone knows Grumpy Cat and the Dos Equis man. Why not use these popular viral sensations to help to brand your own message? There are many “meme generators” that allow you to place your own text over these famous images.

If you have a social media post that did well in the past, don’t feel bad about updating it and reposting. If it was loved once, it will be loved again!

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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10 Ways to Take Your Social Media Posts from Forgettable to Share-Worthy

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With so many individuals and companies competing for attention on social media, it can seem nearly impossible to make your voice heard above the crowd. However, compelling social media content is a quick way to earn attention and brand loyalty. So what can you do to take your social media strategy from “blah” to viral? Here are some tips:

  • Behind the scenes info: Whether you sell frozen yogurt or cars, people love to get a behind the scenes peek of what goes on at your company’s office. This helps to put a face with the brand, and remind people that you’re not just a bunch of robots. Share pictures from funny moments that happen in your office, pictures of unique décor in the building, and other shots they may not see otherwise. If there are personalities related to your product (such as hosts for a TV show or a popular face in a commercial) then incorporate these individuals into the behind-the-scenes information.
  • Humor: People love to get a quick laugh when they’re scrolling through Facebook or Twitter. When appropriate, feel free to post humorous content. This is probably not wise if you run a business where clients need to turn to you during serious times, but for more light-hearted work, this strategy is effective.
  • Articles they’ll want to read: If you find a particularly insightful piece on a website, whether industry-specific or mainstream, share it with your followers so that they can check it out too.
  • Questions: Social media users love to give their opinion, so questions and fill-in-the-blank statements are often popular. The questions don’t even have to relate completely to your organization. Individuals will enjoy submitting their own thoughts, as well as reading what others had to say. Ask a question that prompts a relatively succinct answer for the best results.
  • Beautiful images: Beautiful images often inspire a share from fans and followers. Turn to sites like Pinterest for help in finding this content. The pictures can feature your product or can be unrelated, as long as they are something that your followers would find compelling.
  • Relevant tips and tricks: Whether you’re a food-related business and want to share a recipe or a clothing store that knows the best way to wear this season’s stylish pieces, offer tips and suggestions on your social media platforms. Users will begin to turn to your company for this advice and insight, making you an indispensable resource.
  • Use your audience to create content: Consumers get a thrill out of seeing their photos or tweets on their favorite brand’s social media platforms. Invite your audience to submit a picture of them holding your product, or ask them questions regarding your brand. Post the best responses on your Facebook and Twitter pages and it’s likely that these individuals will then share their brief encounter with fame on their own accounts.
  • Connect with bloggers: Once regarded as irrelevant and pesky, many bloggers are becoming industry leaders and are an important resource. If there is a blogger who is particularly popular with your audience, team up with this individual. Perhaps he or she can do product reviews or offer advice. You can also link to recent blog posts that this person has written.
  • Polls: A quick one-question poll gives consumers the ability to speak their mind in an interactive way, without having to commit too much time to a full-length survey. Show the results to them when they’re done voting.
  • Stats: Provide users with a brief burst of information through quick facts and stats relating to your brand.

Though the blank status and “compose a tweet” boxes can feel intimidating, carefully thought out and useful content will help you to attract fans and followers.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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