Tag Archives: social media content

Content Marketing Like the Pros Do It

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Small business owners, are you using content marketing tools as effectively as you could be?

Consider the following two points. One, more and more small businesses are embracing the merits of social media and content marketing; in fact, more than 90 percent of all businesses now use social channels for marketing purposes, and nearly as many say that these channels are important to their marketing success. And two, the majority of small business owners say that, while they believe content marketing is important, they’re not necessarily confident about how they’re doing it; they’re not necessarily sure about the best practices for savvy content marketing.

It might be helpful, then, to consider it from another angle. You may feel like you’re a bit of a content marketing amateur—but how do the pros handle things? And what lessons might we learn from them?

Survey Says…

A social CRM evaluation company called Software Advice recently conducted a survey of some of the country’s leading professional marketers. The survey questions are wide-ranging and revealing. In particular, some of the key findings include:

  • 84 percent of professional marketers routinely post on three or more social networks; 70 percent say that they post daily.
  • Visual content and hashtags are cited as particularly effective ways to optimize social media content.
  • A little over half of all the pros use software to help manage their postings.

Reading the Results

For small business owners who just want to make sure they’re on the right track with their content marketing, these results offer a few simple takeaways.

  • For one, diversifying your social media presence is a must. Where are your clients? It’s important to meet them where they are, and chances are, they’re not exclusively on Facebook or on Pinterest. Spreading your message across multiple platforms only amplifies it.
  • Consistent posting is key. Use an editorial calendar to ensure that, even on a “slow news day,” you’ve got something to share with your followers and fans.
  • Optimizing your posts is key. This is especially true of ones you pay to promote: Make sure you’re using images and hashtags to make them as compelling and as striking as possible.
  • Software can indeed make social media management easier—but then, of course, so can outsourcing your content marketing needs to a firm like Grammar Chic, Inc.

To learn more about any of this, we invite you to contact our team today: Visit www.grammarchic.net, or call us at 803-831-7444.

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Make the Most of Your Twitter Bio

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Here’s a quick exercise for business owners: Tell us what your company is, what it does, and what value it offers to the consumer. And oh yeah: Keep it to 160 characters or less.

Of course, this exercise is not at all hypothetical. It’s the very real challenge that faces business owners as they strive to write perfectly pithy, powerful Twitter bios. When someone stumbles across your Twitter page, or you come up in a Twitter search, your bio is what’s going to pull them in, what’s going to convey your company’s vision and values, and what’s ultimately going to establish what your Twitter feed is all about.

That’s a tall order for just 160 characters.

Yet, coming up with a powerful Twitter bio is not an impossible task. Here are a few tips for making the most out of those scant 160 characters.

  • Focus on the nuts and bolts—on memorable and specific nouns and verbs. You don’t want to waste time with connecting words or prepositions if you don’t have to. For example, don’t say something like Ace Plumbing is a full-service plumbing and drain cleaning company. Make it more like this: Ace Plumbing: Plumbing. Drain Cleaning. Emergency Services. Septic Services. And so on.
  • Make sure the bio aligns with your posts. If yours is an HOA management company but you’re using your tweets to share basic homeowner tips, your bio should reflect that. Make it something about how you try to make things easier for homeowners and communities.
  • If at all possible, use your Twitter bio to link to other relevant content. What does somebody do if they want to read more about you? Hopefully, they can click over to your blog, company website, or About Us page to get more than 160 characters of information!
  • Use the full space you’re allotted. Brevity is nice, but if you’re only using 35 characters then you’re simply giving up prime online real estate.
  • Make sure to incorporate some basic keywords and phrases that relate to your industry. What are the primary search terms people use to find your company website? Those are likely good phrases to include in the bio.
  • Remember that your Twitter bio is not meant to be static! Spruce it up from time to time. Play with different wordings. Change the bio every few months.

Sure: Your Twitter bio is just going to be a line or two. But there’s no reason why you shouldn’t make those lines count. To learn more, contact Grammar Chic, Inc. today. Call 803-831-7444, or visit http://www.grammarchic.net.

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The Best Ways to Recycle Your Blogs, Social Media Posts and Other Content

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In the ever changing world of content marketing, it’s true that you have to keep your writing fresh, new and compelling.  Depending on your industry or profession, there is probably a lot of information out there for you to write and comment on.  However, sometimes it is easy to fall into a rut and begin repeating ourselves, especially when considering that an effective content marketing strategy is based on a large amount of high-quality content.  This is where repurposing can be pretty handy.

How to Recycle Previously Used Content

Now, let it be known, I’m not telling you to plagiarize someone else’s intellectual property, nor am I telling you to reuse your previous work verbatim.  Ultimately, doing either of those things will land you into trouble legally or with Google.  Examine past content that is yours and strategize on how to make it fresh.  For some ideas, follow these tips:

  • Consider your past blog posts and identify the ones that could be expanded upon.  Maybe there have been changes or developments about the topic matter.  If so, reintroduce the topic and write about the changes that have occurred since your last post.  Think of it as a sequel.
  • Piggyback off of that aforementioned blog post and take it one step further.  Depending on the topic, is there enough information to turn it into a webinar, an eBook or even a YouTube video?
  • Look to your customers.  Have you had an interesting conversation with a customer lately about one of your products or services?  If so, discuss this material in a blog and then promote the topic by creating tweets and Facebook posts that summarize the material.
  • As long as you are sourcing and referencing your work properly, it could be handy to compile a how-to guide on advice provided online by your industry’s thought leaders.  But remember, you always must source any material that is not your own.
  • Consider perusing hot topic news items online.  Look for stories or breaking news about events or changes in your industry.  Write an “op-ed” of sorts on one of these stories in a blog or in a press release and provide your own opinions.  Of course, make sure that you are sourcing the information that you use, and it also might be handy to look for stories where you can comment in a positive manner.  There’s no sense in creating controversy or problems for someone else just because you are looking for new content to promote.  Keep your words high-level, professional and positive.

There are many ways to ethically and responsibly repurpose past content for future use; it really just comes down to being creative.  Examine what has worked for you in the past and figure out how to make it benefit you in the future.  If you are interested in learning new content marketing strategies or want to get a third-party perspective on how to revamp your content writing efforts, contact Grammar Chic, Inc. today by visiting www.grammarchic.net or call 803-831-7444 right now.

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