Tag Archives: Social Media Writing Tips

Is Your Social Media Content on Brand?

As a business, it is important to connect with customers. Social media has become an integral part of many people’s lives, and users are often active on more than one platform. That means that most businesses have a presence on multiple platforms as well. Keeping branding consistent across channels makes businesses more easily recognizable and builds trust.

Here are some ways to improve your brand management and make sure your content stays true to your business’ mission and vision.

Develop a Style Guide

Create a go-to resource for anyone who makes content for your business. The style guide sets the standards and expectations for the brand voice, tone, style, colors, visuals, and more. It keeps everything cohesive and consistent. It can be helpful to design templates for employees to follow and a collection of graphics, visuals, or logos that can be used.

Plan Ahead

Develop themes, topics, or pillars to guide content creation. This can keep content on track and prevent posting articles or blogs that do not align with intended messaging. It also keeps posts relevant across platforms because they all revolve around the same subjects and goals at the same time.

Stay True to Your Mission, Vision, and Values

Don’t just post about something because it is trending or interesting. If it doesn’t fit with your company’s messaging or what you stand behind, then it may confuse customers and create a disconnect. Have a review process in place to approve content before it is posted to ensure that it is serving the intended purpose and fits with the company’s style guide.

Know Your Audience

Take the time to create buyer personas and identify your target audience. That can help you decide not only what type of content to share, but also where to share it. Just because a social media platform is available does not mean that your business needs to be on it. If your audience doesn’t have a big presence on TikTok or Snapchat, or your business doesn’t it lend itself to that type of content, then don’t join. Don’t waste time, energy, and resources on social media channels that don’t benefit your business or provide a return on investment.

Be Strategic

Sit down and develop a well thought out marketing strategy and plan. Decide what defines your brand and how you want to be known. Establish key messages and core values to build your content around. Every post should serve a purpose and fit within your overall brand vision.

Reach out to Grammar Chic today to learn more about how we can assist with building your brand and keeping your social media on point.

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6 Strategies for Your Social Media to Stand Out from the Crowd

Social media has become a key component of many companies’ content marketing efforts because it is versatile and can quickly reach people around the world. But with so many businesses vying to connect with customers, it has also become incredibly competitive. Attention spans are short, and customers are constantly bombarded with information. That means you have to take steps to make your social media presence stand out and capture customers’ interest.

Here are a few tips to get started:

1. Be Authentic.

Make sure that your business has a clear mission, vision, and voice. Create content that is personable and connects with your customers. Show them what your business stands for and values, especially on topics that are relevant to your industry or audience. Let them know that you believe in your products, services, and people. Let them see “behind the scenes” at how things get done and who’s working in different departments to be more relatable and real.

2. Be Engaging.

Design posts that encourage customers to interact. Ask questions, take polls, and run contests. Give them a reason to get involved and allow them to make their voice heard. Share testimonials or customer-generated content if appropriate. Customers like to see and hear from people like them, and they like to know you’re listening and want their input.

3. Be Responsive.

Along those same lines, if you want customers to be engaged with your page, make sure you are responding to the good and the bad. Go through and answer questions, thank people for their feedback, share more information, and respond to concerns. Show that you value their feedback and are listening.

4. Make it Visual.

Post after post of text tends to blend together. Change things up and add pictures, images, and videos to your social media. Capture their attention with a visual, then share a compelling story, witty comment, or call to action in the caption. Why just tell them about your product or service when you can show it in action?

5. Know Your Audience.

Just because a social media platform exists does not mean that your business has to be on it. Customize your content to what performs best on each platform and where your customers are. That also means knowing your audience, how they want to connect with your business, and what type of posts they want to see. Don’t try to be everything to everyone. Focus on what you do best and capitalize on that.

6. Stay Consistent.

Create a recognizable brand and be true to that. Make sure that you are showing consistent brand messaging across platforms so that no matter where or how customers find you, they get the same impression and quality experience.

Does your small business’ social media strategy need a refresh to stand out from the competition? Contact Grammar Chic today to learn more about how we can help.

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Content Refresh: 7 Post Ideas to Revive Your Social Media Strategy

It can be easy to fall into a rut when developing content for social media. You get into a routine creating the same types of posts and sharing variations of the same information. This repetitiveness can cause users to keep scrolling past and reduce overall engagement.

It’s time to shake things up and give your social media strategy a much-needed refresh. Here are a few post ideas to revitalize your social media marketing and attract your audience’s attention whether you’re posting on Facebook, Twitter, or LinkedIn.

  • Break Things Up with Photos and Videos

Line after line of text gets boring. Brighten up your page with photos that show your products or services in action, highlight product benefits, or give helpful how-to insight. Create short videos to increase engagement by demonstrating how your product works, what it offers a user, showcasing attractive features, or introducing new items.

  • Ask Questions

Encourage users to interact by asking for their feedback. You can create a simple poll with multiple choice answers, post two choices and have users pick A or B, or ask people to fill in the blank to complete a statement. This can also be a great way to conduct informal research and gain insight into what your customers like.

  • Share Testimonials

People love to hear what real customers think about a product or service. Create attractive graphics that incorporate reviews from satisfied customers. Pick statements that offer valuable insight and entice potential customers to take action themselves.

  • Incorporate User Generated Content

What better way to promote your business than by sharing posts from your customers? It could be a photo, video, or graphic where they express their thoughts in a relatable, authentic way. Don’t forget to ask permission and give credit to the original creator!

  • Answer Frequently Asked Questions (FAQ)

Your team probably fields a lot of the same questions every week. Use this as an educational moment and create a fun post that publicly answers a question or two and gives customers more information. This can speed up their decision-making process because you’re answering what they want to know.

  • Take Users Behind the Scenes

How is your product really made? Who are the people making it happen? Spotlight a different employee or department each week. Make a video showing part of the design or production process. Snap a picture of everyone enjoying a company outing. Give insight into what goes on behind the scenes and humanize your business.

  • Go Live.

Facebook, Twitter, and LinkedIn all have options for live streaming, or you can share a link to a live event on another platform. Give customers the opportunity to interact, ask questions, listen to thought leaders, or watch a panel discussion.

Consider your business and audience to decide what approaches might be a good fit, and then get started! Experiment and see what works well and what doesn’t. Give new strategies a few tries to allow them time to gain traction and boost engagement. Keep your content marketing fresh so customers want to stay connected and know what’s happening.

Is your business’ social media strategy in need of a refresh? Contact Grammar Chic today to learn more about how we can assist you.

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How to Create a Content Strategy for 2022

Though we’ve started a brand-new year, there are some things that haven’t changed. For example, a winsome content strategy remains paramount for building your brand, engaging your target audience, and driving sales.

Whether you’re building a content strategy from the ground up or looking to revive a strategy that’s been on life support, we’ve got a few tips to start the year off right.

Do the Groundwork

First things first: Before you start creating content, it’s important to have a clear sense of what you’re trying to achieve. We recommend spending some time auditing your current assets, checking up on your competition, and brainstorming about where you want your content to take you.

Some specific considerations include:

  • Set your objectives. One way to provide direction to your content strategy is to set some clear, measurable, and specific goals. This may be as simple as deciding that you wish to grow your email list by 50 percent or want to hit a particular benchmark for website traffic or time-on-page.
  • Define your audience. Who are you addressing with your content? Which people are you hoping to bring to your business website? Do some customer research and create a set of buyer personas, helping you zero in on a target audience.
  • Create a keyword list. Keywords reflect the terms and phrases that consumers use as they seek information about your products or services. You can find keyword ideas in your Google Ads or Google Analytics dashboards, or even by playing around with Google Autocomplete.
  • Audit your existing content. Spend some time reviewing the content on your business website and blog, as well as any other assets you have. Vet for quality, but also check the metrics to see what kind of content seems to perform well for you (and which assets haven’t performed well at all).
  • Make a set of categories. We also recommend developing a list of categories based on your previous/existing content. For example, if you own a plumbing company, you may have a category for preventative maintenance, a category for DIY tips, a category about energy efficiency, etc. These categories can help you brainstorm new content ideas. And, they help you see if there are areas you’ve been focusing on too much, or areas you’re neglecting.

Produce Content

Once you’ve laid the groundwork, the next step is to get serious about producing content that’s aligned with your strategy. A few recommendations:

  • Develop an approach to content ideation. You’ll need to be producing new content ideas on a regular basis. Schedule regular brainstorming sessions with your team members, perhaps using your keyword and category lists to facilitate the discussion. Also make a habit of consuming content from your competitors or from industry authorities; you never know when inspiration will strike!
  • Create a topic list. As new topics arise, add them to a shared spreadsheet. Include a working title, a one-or-two-sentence summary, a proposed call to action, and a list of relevant keywords to be used in the content. You might also include inspiration/research articles, when applicable. Also make sure you denote any landing pages or other assets to which you’d like the content to link.
  • Make a schedule. In conjunction with your topic list, develop a regular rhythm of writing. You may want to use your topic list to assign a due date, or to assign different writers to each topic (if you’re lucky enough to have a team of writers collaborating with you).
  • Check for quality. Make sure your process includes a quality check. An editor or proofreader should review all content for grammar and typos, and also confirm that it aligns with your overall objectives. A plagiarism check may be wise, too.
  • Vet for SEO. Also make sure content is reviewed by someone with some SEO knowledge, who can advise you on things like linking, meta data, and keyword usage.

Produce and Promote

Once you develop and publish new content, you’ll also want to make sure you promote it to all the appropriate channels.

  • Compile topics for newsletters. Hopefully, you have a regular e-newsletter where you can share the latest blog posts, videos, etc.
  • Share to social media. Also be sure that you have a team member who is in charge of sharing content to all of your branded social media accounts.
  • Consider paid promotion. For content that you really believe in, promotion via paid ads may prove fruitful.

Ask for Help

One final tip? Remember that you don’t have to do all of this yourself. In fact, the most efficient way to get high-quality content may be to enlist a professional writing company. Reach out for a custom proposal and partner with Grammar Chic to make 2022 be your company’s best year.

To speak with the experienced content creators at Grammar Chic, Inc., contact us at www.grammarchic.net or 803-831-7444.

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Tips for Writing Instagram Captions That Increase Engagement

Instagram has simply become too big and too popular to ignore. Perennially ranked as one of the fastest-growing social platforms, Instagram currently boasts well over a billion global users. And with the incorporation of social commerce functions, it’s more relevant than ever before to the interests of small business owners.

When leveraged effectively, Instagram can help you increase website traffic, boost brand awareness, even generate sales. To accomplish these goals, you certainly need high-quality images and videos. But you’ll also need something more than that: Strong captions that engage the user and encourage likes, shares, and other actions.

How to Write Effective Instagram Captions

So, what makes for effective copywriting on this image-driven social platform? There are a few considerations.

1) Front-load your sentences.

When your posts show up in a user’s newsfeed, Instagram will shorten your captions to about three lines. The user may click to expand the caption in order to read the full thing, but not everyone will take the time, especially if those first few lines don’t grab them. All that to say, front-load your captions with interest and with value. Ask a question or make an attention-grabbing statement. Make sure you pack plenty of good stuff into your opening sentence.

2) Encourage action.

Ultimately, you want your Instagram captions to spark some further action. The best way to make that happen is to ask for it, whether by posing a direct question to the user or by providing a clear call to action. Some specific things you can ask Instagram followers to do include:

  • Visit a particular link in your bio.
  • Leave a comment (usually to answer a specific question posed in the caption).
  • Tag a friend (this can help you expand your reach).
  • Share their own photo using a specific, branded hashtag.

3) Share insight.

An Instagram caption is not a blog post, but that doesn’t mean you can’t use it as a way to share actionable advice, tips, or insights that are relevant to your field. Indeed, a post that shares real value is much more likely to be bookmarked or shared.

Side note: One of the best ways to generate insights for your Instagram captions is to actually use your blog posts. Read back through some recent posts for any bullet points that you could adapt to Instagram. Scuttling your blog for spare parts is an easy way to recycle content.

4) Be personable.

Generally speaking, the most effective Instagram captions are the ones that come across as human, not robotic. So, make sure you have a brand voice that can be casual, funny, and relatable. There’s no need to be as formal as you would be in, say, a press release. To that end, don’t be afraid to use emoji to animate your captions and inject some extra humor or emotion.

5) Use hashtags.

Hashtags are crucial for making your posts discoverable in the Instagram search algorithms, which can be key to broadening your reach. As you consider the right Instagram hashtags, we’d recommend a combination of branded hashtags (specific to your brand), community hashtags (widely used within your industry or field), and the occasional trending hashtag (but only when genuinely relevant).

Get Help with Marketing Copy

There’s a real art to effective social media copywriting… and if you need a little help mastering that art, we’re here for you. Set up a consultation call with Grammar Chic, Inc. by visiting www.grammarchic.net or by calling 804-831-7444.

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Don’t Let Writer’s Block Derail Your Content Strategy

Writer’s block can strike the best of us; just ask James Caan’s character in Misery. And while it can certainly be a lethal affliction for fiction writers, it’s just as unsettling for content marketers. If you’ve ever found yourself on a tight deadline for a company blog post, press release, or email newsletter, you know just how little wiggle-room there is. The last thing you need is to waste precious time waiting for inspiration to strike.

There’s no magic formula for banishing writer’s block, but there are a few simple remedies that can help get your creative juices flowing. Here are a few tricks and tips from Grammar Chic’s writers.

How to Deal with Writer’s Block

  • Walk away for a little while. You won’t accomplish much by banging your head against the desk, or by staring at a blank screen. So why not go for a walk? Get your blood pumping a little bit. Step outside to soak up some sun or make a quick phone call. Spend 15 minutes playing a mindless iPhone game and see if that helps you clear your head. You can’t put off your deadline forever, but you can take short breaks.
  • Always be looking for inspiration. You never know when a billboard or a line in your favorite TV show will inspire a company blog post. Be ready to jot down these inspiration points on your Notes app and consult it when you feel low on ideas.
  • Work when you know you’re at your most focused and creative. Some of us have our best ideas early in the morning. Others tend to perk up toward the end of the day. If you’re the kind of person who just always feels blank first thing in the AM, then choose a different time to get your writing done.
  • Ask for ideas. You know who probably has some great ideas for your next company blog post or newsletter? Your sales reps, who talk to customers day in and day out and know what some of the common questions and pain points are. Don’t hesitate to go to them for inspiration.
  • Just start writing. You may have no idea what your next piece of content is going to look like… but you can always write something: A list of keywords, questions, or even a simple outline. Even if you’re just regurgitating a precious blog post, the act of writing can often inspire fresh ideas.
  • Outsource your efforts. If your writer’s block becomes chronic, you may want to hire someone who can help you shape some new ideas. The Grammar Chic team would be happy to step in as needed.

Reach Out to Grammar Chic, Inc.

Do you feel inspired to learn more about our content writing services? If so, then let’s set up a time to chat. Reach out to Grammar Chic, Inc. by visiting www.grammarchic.net, or by calling our office at 803-831-7444.

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Why Content Marketing is Right for This Moment

What comes next?

That’s the question many of us are asking as the pandemic rages on. The year 2020 has been buffeted by disruption and uncertainty, and there’s really no telling what the next few months will bring. Understandably, most of us have our anxieties: Anxieties about our children’s education, about politics, about money, about the businesses we own.

For the most part, we don’t know any more than you do, and won’t venture a guess as to what 2021 has in store. But one thing we can say is that, as you consider your business plans for the coming year, it would be wise to consider making content marketing a part of it.

Content marketing is actually very well-suited for the current cultural moment. Allow us to tell you why.

Why Now’s the Time for Content Marketing

1) Because it’s never been more valuable to connect with your customers.

We know: It’s such a cliché. And you’ve no doubt been inundated with emails beginning with “in these unprecedented times…

But the reality is, we’re all craving some regularity, some sense of connectedness, some inkling that things may return to an approximation of normal. Content marketing can provide you with an excellent way of providing those things for your customers and clients. Maybe you’re looking for an email newsletter to keep clients apprised of new store policies or COVID safety measures. Maybe you need a social media campaign to inform folks that things will be business-as-usual during the holiday shopping center. Whatever your specific communication needs, content marketing can be an asset.

2) Because content marketing breeds trust.

By the time 2021 rolls around, there’s no telling what the economy’s going to look like… but right now, the projections are all showing fairly modest growth. What this means is that consumers and B2B clients are likely going to be more cautious than before about parting ways with their hard-earned-money.

So how can you convince your target audience to spend their dime on your product or service? Old-fashioned, ham-fisted advertising methods are proving themselves to be less and less effective. But earning the trust and goodwill of clients, by showcasing your expertise and thought leadership, can be just the thing. And again, that’s really what content marketing is all about.

3) Because content marketing is highly scalable.

A lot of companies are heading into 2021 with scaled-back marketing budgets. Here again, content marketing may be just what you need. Content marketing is made to scale, and it’s very easy to start with a modest scope and build into something more robust over time. Additionally, content marketing provides plenty of options for tracking and reporting, allowing you to see exactly what’s working and what’s not, then allocating marketing dollars accordingly.

Content marketing can also bring some flexibility to your team. Unable to hire a full-time marketing person? Outsourcing to a content marketing agency like Grammar Chic can be a cost-effective alternative. Or, if you have a marketing team that’s stretched a little thin, Grammar Chic can offer coverage on content creation and distribution, freeing your employees to invest in other forms of value-adding creative or technical work.

The bottom line: If your business is looking for something nimble and elastic, both from a budgetary standpoint and a workforce standpoint, content marketing may be the right way to proceed.

4) Because content marketing can help you build something new.

We understand that a lot of entrepreneurs are going to need to be flexible and creative in order to stay afloat in 2020; this might mean rebranding, launching a new line of products and services, or even creating a side hustle.

If you’re trying something new, you’ll want to promote it. Content marketing provides a great way to generate word-of-mouth buzz in an authentic, organic way. Start creating a community around your new venture via engaging social media content, blog posts, and beyond.

We can help you do it. Grammar Chic, Inc. is always over the moon to work with small business owners, and we’re especially passionate about showing how content marketing can be the perfect thing for this strange season of life.

If you’d like to chat with us about any of this, we welcome you to reach out to Grammar Chic, Inc. today.

Connect with us at www.grammarchic.net or 803-831-7444.

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Content Strategy and Coronavirus: How Companies Can Stay Connected

 

Content marketing has long been championed as a way for businesses and brands to meaningfully connect with their customers and clients.

Of course, few of us could have guessed just how precious connectivity would become in the era of COVID-19.

As more of us hunker down for self-quarantine and social distancing, a feeling of isolation runs rampant; a lot of us feel estranged from our former lives and routines, and distant from any sense of community.

While businesses and brands can’t create that sense of community out of thin air, they can offer their support, deploying content strategy to help customers and clients feel at least a little bit normal and connected.

This in turn can help companies foster a sense of goodwill and brand loyalty, something that could pay off down the road, once we all have coronavirus in the rearview mirror.

But what are some ways in which content strategy can be implemented even amidst COVID-19’s disruptions?

Content Tips for the Middle of a Pandemic

Here’s what we’d recommend.

  • Build consistency. More than ever, your audience craves a sense of the familiar. You can create that for them just by being consistent in your content. That doesn’t mean you have to post constantly, but maybe you can develop some kind of routine… for example, a #ThankfulThursday post to highlight some good news, or a regular Monday greeting from one of your employees, just to say hi and provide a sense of cheer.
  • Promote (and not just your own services). There are a lot of people hurting right now, and a lot of ways in which people can help. Use your content channels to shine a light on charities, non-profits, or other resources that people might find valuable. This is a good and decent thing to do, but it may also have business benefits: You might engender goodwill from your community, and you might help your audience feel connected to you in a sense of common mission.
  • Communicate what’s different (and what’s the same). Of course, your content and social media channels are a good avenue for you to let people know of any disruptions or changes to your normal services. But you can also use them to let people know what’s the same! There’s certainly nothing wrong with telling your followers that you’re still providing products for delivery, that you can serve them online, etc. Plug your business a little bit and show your audience that there is still some normalcy.

Now more than ever, we all feel a need to connect. If you’re looking for ways to connect with your clients and customers, reach out to Grammar Chic, Inc. We’d love to help you with COVID-19 communication strategies, or any other content needs you may have.

Reach out at 803-831-7444 or www.grammarchic.net.

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Communicating in the Time of Coronavirus

What are you even supposed to say to someone in a time of unprecedented challenge, uncertainty, and loss? It’s not a rhetorical question; it’s something all of us have struggled with in recent days, fumbling for the right words, sifting meaningful reassurances from clichés and platitudes.

The reality is that none of our words are quite sufficient for the magnitude of a global pandemic. Nevertheless, they’ve never been more essential. We need words now as much as ever as we seek to convey our empathy, our need, our solidarity, and our hope.

We need meaningful, heartfelt words for the people we love. And, businesses and brands need clear, precise language to let their customers and employees know that they, too, are doing everything they can to foster connection and weather this storm.

No doubt you’ve already been flooded with emails from companies letting you know their COVID-19 policies, changes to normal operat

ion, perhaps even ways you can pitch in and help those who are truly struggling.

And if you are a business owner who hasn’t yet found the right words or the proper tone, there is still time. A simple newsletter, email blast, or Facebook post can go a long way toward letting your audience know you’re with them in this time of crisis.

Now’s the time to speak your heart, and what’s important isn’t eloquence so much as authenticity. With that said, we can offer just a few tips on wise, clear communication in the time of coronavirus.

Communicating Amidst Coronavirus

  • The most important thing is just showing that you care. If ever there was a time to just reach out to your customers and employees, without any underlying agenda, just to tell them you’re around and you’re feeling the confusion, too… well, now is that time.
  • Be proactive in articulating key information. Don’t leave your customers to guess about suspensions of your normal services, or abbreviations to your hours of operation. Keep in contact and let people know how your company is handling the coronavirus. Be proactive in communicating any changes as they arise.
  • Consider some options for sacrificial service. What can your company do to make your clients’ lives just a little easier? Whether it’s free shipping or flexible pricing, every gesture is welcome. Note, these gestures might also make it easier for your customers to support you and your business.
  • Inspire action. Something else you can do with your business communications: Provide links or suggestions for ways your clients can help those in need. Send out information about charities or causes that are making a positive impact during this scary season.
  • Audit your current content calendar. If you have any scheduled blog posts or tweets that might come across as glib or insensitive, now might be the time to pull them and hold them for better days.

And in all seriousness: We truly do believe better days are coming. Until then, the Grammar Chic team sends our encouragement and solidarity to all of you. Hang in there. Stay healthy. Take care of each other. And stay in touch.

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What the Coronavirus Teaches Us About Content Marketing

Kind of an odd headline, huh?  I know—I am well aware that it seemed like a stretch when I started pondering recent current events and their correlation to the topic of content marketing.  On the surface (no pun intended, and I have been wiping everything down with Clorox wipes around here, FYI) it might appear that this pandemic and the content marketing practice have nothing in common. However, as I have tried to digest the seemingly constant and ever evolving stream of information that we all have been inundated with, I started to realize something.  Ultimately, the overall handling of the Coronavirus is essentially a lesson in what not to do when it comes to content marketing.

The Handling of Coronavirus is a How-To Guide for Bad Content Marketing

Below, you will find a couple of themes I have noticed as it relates to the communication strategy (or lack thereof) and the “Corona Crud” as I have taken to calling it:

  1. Have you noticed that there doesn’t seem to be anyone actually in charge of the overall messaging? Have you realized that at any given point in time, varied streams of information (as well as misinformation) come at us faster than we can say “Wash Your Hands!”? Indeed, it’s been dizzying to keep up with and hard to essentially figure out what is true and trustworthy (and if it comes from a reputable source) and what is just plain nonsense.

The Lesson: When it comes to content marketing, having too many proverbial scientists handling the petri dish is a recipe for disaster.  It is necessary to put one person who is knowledgeable, confident, and focused in charge and discourage involvement from other people who want to interject their own messaging or create alternate information streams. There is too much room for error in this regard.

  1. Writing for the sake of writing is bad news. And this has definitely been true with regard to Coronavirus. Hearsay and speculation have run rampant; rumors about miracle treatments, secret labs, and even the CDC’s need for men to shave off their beards to prevent the virus from spreading have abounded. News outlets have worked overtime in producing “click bait” articles that provide little new information but attract the attention of anxious readers eager to learn more. At the end of the day, the agencies in charge have struggled to keep up and have even noted that it’s possible that we are facing an “infodemic.”

 

The Lesson: Producing content for the sake of producing content is a terrible approach. In content marketing, the content that is made public should have a purpose and you have to work to control the spread of information that hurts rather than helps. Admittedly, the WHO and CDC have a big job—they are trying to ensure the public has good information, but they have found themselves unable to control bad content leaking and multiplying from other sources (and some of those sources, frankly speaking, come from the very highest levels of our government).

 

  1. Negative associations can hurt your brand. This isn’t so much about Coronavirus as it is about Corona—the beer. There is a lot in a name. And what’s worse than loose associations centered around a name? Ill-timed marketing campaigns that promise “coming ashore soon” at the exact same moment as when the first cases of Coronavirus started popping up on the U.S. Pacific coast.  Yes, Corona (the beer) actually released a campaign like this—just recently—for its hard seltzer.  The company has tried to reinforce that there is no correlation between their beer and the virus, but bad messaging and misinformation, coupled with consumer fear has the ability to hurt the brand.

The Lesson: Believing that an audience will form logical conclusions without your help, guidance, and reassurance isn’t the best strategy.  If something damaging could be associated with your brand—no matter how far-fetched—work to stop the issue proactively and ensure that your own marketing efforts aren’t being used to reinforce an already ridiculous theory or belief. Again, it’s necessary to remain constantly aware of what is being communicated—no matter if it’s coming from you or another source.

A Good Content Strategy Promotes Real Information

At the end of the day, Coronavirus is a serious situation—and people deserve to trust the information that is being published about this virus. The people and agencies who have microphones, global platforms, and Twitter accounts have a responsibility to share truthful and reliable information. There is a great responsibility placed upon the people in charge of a communication strategy to be transparent and knowledgeable about the content they share.  The conveying of misinformation or messages that negates expert advice is not only a disservice to the public, it is unethical—and this is true no matter what your content strategy is looking to communicate or promote.

At Grammar Chic, we fully subscribe to the idea of creating content that goes viral (no pun intended). However, that content must be based on facts, clear messaging, and benefit the end user. For more information, contact us today by visiting www.grammarchic.net or call 803-831-7444.

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