Tag Archives: Social Media Writing Tips

February 27, 2023 · 4:34 pm

Lost on LinkedIn: Essential LinkedIn Strategies for Small Businesses

When LinkedIn was launched, it was little more than an online job board, a convenient place to share resumes and hunt for new talents. Over the years, the platform has grown into an essential platform for content marketing. For most small businesses, and especially for those that offer B2B products and services, LinkedIn marketing is invaluable.

What makes it so essential? Simply put, LinkedIn is the platform where you’re most likely to gain the attention of on-the-clock professionals, folks who may be actively seeking new vendors or partners to work with. As such, LinkedIn has arisen as one of the top online lead generators, in many ways rivaling the centrality of Facebook, Twitter, and other social hubs.

But what does it actually look like to successfully market your small business on LinkedIn? Here are a few tips to get you started.

LinkedIn Marketing Tips for Your Small Business

1) Get the timing right.

Timing is important on any social platform, and it’s especially crucial for LinkedIn. That’s because LinkedIn is a professional network, and engagement tends to plummet on Saturdays and Sundays… days when most working folks are enjoying a reprieve from their vocational duties. Weekdays, and especially weekday mornings, tend to be more impactful times to post. (For whatever reason, Tuesdays tend to be the best bets, statistically speaking.)

2) Create brand guidelines.

On LinkedIn, more than any other social platform, it’s important to represent your small business as professionally as possible. That means having a clear sense of the problems you solve for your clients, the values that guide your company, and the distinctives that set you apart from the competition. Creating brand guidelines can help you stay on message, consistently articulating the reasons why customers or clients might choose you.

3) Join groups.

LinkedIn groups allow you to join smaller communities, made of like-minded professionals. These groups can be great places to share your subject-matter expertise, precisely because the members of the group have opted in, indicating a real interest in whatever the group’s principles or subject matter may be. In other words, participating in groups can be a great way to earn the trust of potential partners and collaborators, and possibly to connect with laser-targeted leads.

4) Ensure a professional profile.

This may seem like a small thing, but it’s amazing how many business owners overlook it. Spend some time developing your company profile, providing detailed content about your services while also adding logos and other professional touches. Remember, LinkedIn gives you lots of authority about how other people see your business and brand. Use that authority to your full advantage!

5) Focus on your expertise.

LinkedIn can sometimes be an appropriate venue for hard selling, but more often, it’s best to use the platform to earn trust and credibility. To do this, share a mixture of personal/branded blog posts and carefully curated content, along with brief commentary, about topics or ideas related to your niche. Basically, show that you really know what you’re talking about, and that you have the expertise needed to be a real asset to your customers, collaborators, and clients.

6) Consider LinkedIn ads.

You may not want to do this right away, but at some point, try playing around with sponsored content. LinkedIn provides a number of advertising options that can help you build your audience, focusing on targeted professionals. This can be especially useful if you have a really good, compelling company blog post that you want lots of eyes on.

Make the Most of LinkedIn

Have you forgotten about LinkedIn? It’s easy to overlook the platform when Facebook and Twitter dominate so many people’s time and attention, but your small business deserves the LinkedIn treatment. Find out more about developing and implementing a LinkedIn marketing strategy: Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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October 12, 2022 · 5:10 pm

5 Tips for Marketing During a Recession

When times get tough, businesses pinch pennies… and usually, it’s the marketing budget that gets pinched first.

This is an understandable instinct: Faced with leaner profits and greater financial instability, business owners naturally may look to their marketing budget as something “extra.” That is, something non-urgent. Something of middling importance. Something cuttable.

Marketing Matters — Even During Lean Times

Actually, slashing your marketing budget is the wrong approach: The businesses that do so jeopardize their long-term market share. In fact, during periods of financial downturn, robust marketing is more necessary than ever.

There are several reasons for this:

  • If your business is pinching pennies, you can bet that your customers are, too. They’re going to be extra cautious about which products and which brands they entrust with their hard-earned money. Marketing may be just what you need to remain top of mind, and to give yourself an edge over the competition.
  • Continuing to market during a recession also conveys your strength and resolve: It shows resilience and a mind for the big picture, traits likely to appeal to customers who are grappling with their own financial uncertainties.
  • By contrast, cutting your marketing budget will leave you with a diminished online presence and a vanishing brand awareness… providing an opening for competitors to swoop in and steal your customer base.

Tips for Effective Marketing During a Downturn

The answer for small business owners, then, isn’t to cut their marketing budgets, necessarily, but to use their marketing resources effectively and judiciously. Here are a few guidelines to keep in mind:

  1. Reach out to existing customers. Your loyal customer base is one of your most valuable assets. These customers already trust you, and already have a pretty clear idea what to expect from your products and services. Focus on maintaining contact through social media and email newsletters, gently reminding them that you’re open for business at their discretion.
  2. Be consistent. This is important no matter the economy, but it’s especially impactful during downturns. There’s likely going to be less marketing noise than usual, so you can make a big impression simply through consistency: Create a monthly schedule for blogging, social media, and email, and stick with it.
  3. Tap into the right emotions. What’s the best way to connect with consumers during a downturn? The answer isn’t to be glib and pretend like the recession isn’t happening, but neither is it to wallow in despair. Instead, convey encouragement and empowerment. The “we can do it,” problem-solving attitude is most likely to resonate with customers who are looking for some uplift.
  4. Keep an eye on your data and metrics. Pay attention to the product pages or blog posts that see heightened traction during the recession, as well as the areas of your business where interest seems to vanish. These metrics can provide clear insight into the kinds of pain points your customers wish to address. Those are naturally the areas you’ll want to focus on with your marketing budget.
  5. Emphasize your value proposition. As we noted above, consumers will be extra vigilant about where they spend their hard-earned money. To win their business, you’ll need marketing assets that clearly convey the value you offer, the benefits you provide, and the pain points you address. This is an area where professional copywriting can be invaluable.

Keep Marketing

The bottom line? Marketing isn’t a fair-weather investment. If anything, it’s even more important when times get tough. We’d love to help you get your message across, and to make smart use of your marketing capital. Reach out to the Grammar Chic team by contacting 803-831-7444, or by visiting www.grammarchic.net.

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September 20, 2022 · 3:04 pm

Is Your Social Media Content on Brand?

As a business, it is important to connect with customers. Social media has become an integral part of many people’s lives, and users are often active on more than one platform. That means that most businesses have a presence on multiple platforms as well. Keeping branding consistent across channels makes businesses more easily recognizable and builds trust.

Here are some ways to improve your brand management and make sure your content stays true to your business’ mission and vision.

Develop a Style Guide

Create a go-to resource for anyone who makes content for your business. The style guide sets the standards and expectations for the brand voice, tone, style, colors, visuals, and more. It keeps everything cohesive and consistent. It can be helpful to design templates for employees to follow and a collection of graphics, visuals, or logos that can be used.

Plan Ahead

Develop themes, topics, or pillars to guide content creation. This can keep content on track and prevent posting articles or blogs that do not align with intended messaging. It also keeps posts relevant across platforms because they all revolve around the same subjects and goals at the same time.

Stay True to Your Mission, Vision, and Values

Don’t just post about something because it is trending or interesting. If it doesn’t fit with your company’s messaging or what you stand behind, then it may confuse customers and create a disconnect. Have a review process in place to approve content before it is posted to ensure that it is serving the intended purpose and fits with the company’s style guide.

Know Your Audience

Take the time to create buyer personas and identify your target audience. That can help you decide not only what type of content to share, but also where to share it. Just because a social media platform is available does not mean that your business needs to be on it. If your audience doesn’t have a big presence on TikTok or Snapchat, or your business doesn’t it lend itself to that type of content, then don’t join. Don’t waste time, energy, and resources on social media channels that don’t benefit your business or provide a return on investment.

Be Strategic

Sit down and develop a well thought out marketing strategy and plan. Decide what defines your brand and how you want to be known. Establish key messages and core values to build your content around. Every post should serve a purpose and fit within your overall brand vision.

Reach out to Grammar Chic today to learn more about how we can assist with building your brand and keeping your social media on point.

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September 14, 2022 · 3:40 pm

6 Strategies for Your Social Media to Stand Out from the Crowd

Social media has become a key component of many companies’ content marketing efforts because it is versatile and can quickly reach people around the world. But with so many businesses vying to connect with customers, it has also become incredibly competitive. Attention spans are short, and customers are constantly bombarded with information. That means you have to take steps to make your social media presence stand out and capture customers’ interest.

Here are a few tips to get started:

1. Be Authentic.

Make sure that your business has a clear mission, vision, and voice. Create content that is personable and connects with your customers. Show them what your business stands for and values, especially on topics that are relevant to your industry or audience. Let them know that you believe in your products, services, and people. Let them see “behind the scenes” at how things get done and who’s working in different departments to be more relatable and real.

2. Be Engaging.

Design posts that encourage customers to interact. Ask questions, take polls, and run contests. Give them a reason to get involved and allow them to make their voice heard. Share testimonials or customer-generated content if appropriate. Customers like to see and hear from people like them, and they like to know you’re listening and want their input.

3. Be Responsive.

Along those same lines, if you want customers to be engaged with your page, make sure you are responding to the good and the bad. Go through and answer questions, thank people for their feedback, share more information, and respond to concerns. Show that you value their feedback and are listening.

4. Make it Visual.

Post after post of text tends to blend together. Change things up and add pictures, images, and videos to your social media. Capture their attention with a visual, then share a compelling story, witty comment, or call to action in the caption. Why just tell them about your product or service when you can show it in action?

5. Know Your Audience.

Just because a social media platform exists does not mean that your business has to be on it. Customize your content to what performs best on each platform and where your customers are. That also means knowing your audience, how they want to connect with your business, and what type of posts they want to see. Don’t try to be everything to everyone. Focus on what you do best and capitalize on that.

6. Stay Consistent.

Create a recognizable brand and be true to that. Make sure that you are showing consistent brand messaging across platforms so that no matter where or how customers find you, they get the same impression and quality experience.

Does your small business’ social media strategy need a refresh to stand out from the competition? Contact Grammar Chic today to learn more about how we can help.

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June 8, 2022 · 5:15 pm

Content Refresh: 7 Post Ideas to Revive Your Social Media Strategy

It can be easy to fall into a rut when developing content for social media. You get into a routine creating the same types of posts and sharing variations of the same information. This repetitiveness can cause users to keep scrolling past and reduce overall engagement.

It’s time to shake things up and give your social media strategy a much-needed refresh. Here are a few post ideas to revitalize your social media marketing and attract your audience’s attention whether you’re posting on Facebook, Twitter, or LinkedIn.

  • Break Things Up with Photos and Videos

Line after line of text gets boring. Brighten up your page with photos that show your products or services in action, highlight product benefits, or give helpful how-to insight. Create short videos to increase engagement by demonstrating how your product works, what it offers a user, showcasing attractive features, or introducing new items.

  • Ask Questions

Encourage users to interact by asking for their feedback. You can create a simple poll with multiple choice answers, post two choices and have users pick A or B, or ask people to fill in the blank to complete a statement. This can also be a great way to conduct informal research and gain insight into what your customers like.

  • Share Testimonials

People love to hear what real customers think about a product or service. Create attractive graphics that incorporate reviews from satisfied customers. Pick statements that offer valuable insight and entice potential customers to take action themselves.

  • Incorporate User Generated Content

What better way to promote your business than by sharing posts from your customers? It could be a photo, video, or graphic where they express their thoughts in a relatable, authentic way. Don’t forget to ask permission and give credit to the original creator!

  • Answer Frequently Asked Questions (FAQ)

Your team probably fields a lot of the same questions every week. Use this as an educational moment and create a fun post that publicly answers a question or two and gives customers more information. This can speed up their decision-making process because you’re answering what they want to know.

  • Take Users Behind the Scenes

How is your product really made? Who are the people making it happen? Spotlight a different employee or department each week. Make a video showing part of the design or production process. Snap a picture of everyone enjoying a company outing. Give insight into what goes on behind the scenes and humanize your business.

  • Go Live.

Facebook, Twitter, and LinkedIn all have options for live streaming, or you can share a link to a live event on another platform. Give customers the opportunity to interact, ask questions, listen to thought leaders, or watch a panel discussion.

Consider your business and audience to decide what approaches might be a good fit, and then get started! Experiment and see what works well and what doesn’t. Give new strategies a few tries to allow them time to gain traction and boost engagement. Keep your content marketing fresh so customers want to stay connected and know what’s happening.

Is your business’ social media strategy in need of a refresh? Contact Grammar Chic today to learn more about how we can assist you.

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January 5, 2022 · 3:57 pm

How to Create a Content Strategy for 2022

Though we’ve started a brand-new year, there are some things that haven’t changed. For example, a winsome content strategy remains paramount for building your brand, engaging your target audience, and driving sales.

Whether you’re building a content strategy from the ground up or looking to revive a strategy that’s been on life support, we’ve got a few tips to start the year off right.

Do the Groundwork

First things first: Before you start creating content, it’s important to have a clear sense of what you’re trying to achieve. We recommend spending some time auditing your current assets, checking up on your competition, and brainstorming about where you want your content to take you.

Some specific considerations include:

  • Set your objectives. One way to provide direction to your content strategy is to set some clear, measurable, and specific goals. This may be as simple as deciding that you wish to grow your email list by 50 percent or want to hit a particular benchmark for website traffic or time-on-page.
  • Define your audience. Who are you addressing with your content? Which people are you hoping to bring to your business website? Do some customer research and create a set of buyer personas, helping you zero in on a target audience.
  • Create a keyword list. Keywords reflect the terms and phrases that consumers use as they seek information about your products or services. You can find keyword ideas in your Google Ads or Google Analytics dashboards, or even by playing around with Google Autocomplete.
  • Audit your existing content. Spend some time reviewing the content on your business website and blog, as well as any other assets you have. Vet for quality, but also check the metrics to see what kind of content seems to perform well for you (and which assets haven’t performed well at all).
  • Make a set of categories. We also recommend developing a list of categories based on your previous/existing content. For example, if you own a plumbing company, you may have a category for preventative maintenance, a category for DIY tips, a category about energy efficiency, etc. These categories can help you brainstorm new content ideas. And, they help you see if there are areas you’ve been focusing on too much, or areas you’re neglecting.

Produce Content

Once you’ve laid the groundwork, the next step is to get serious about producing content that’s aligned with your strategy. A few recommendations:

  • Develop an approach to content ideation. You’ll need to be producing new content ideas on a regular basis. Schedule regular brainstorming sessions with your team members, perhaps using your keyword and category lists to facilitate the discussion. Also make a habit of consuming content from your competitors or from industry authorities; you never know when inspiration will strike!
  • Create a topic list. As new topics arise, add them to a shared spreadsheet. Include a working title, a one-or-two-sentence summary, a proposed call to action, and a list of relevant keywords to be used in the content. You might also include inspiration/research articles, when applicable. Also make sure you denote any landing pages or other assets to which you’d like the content to link.
  • Make a schedule. In conjunction with your topic list, develop a regular rhythm of writing. You may want to use your topic list to assign a due date, or to assign different writers to each topic (if you’re lucky enough to have a team of writers collaborating with you).
  • Check for quality. Make sure your process includes a quality check. An editor or proofreader should review all content for grammar and typos, and also confirm that it aligns with your overall objectives. A plagiarism check may be wise, too.
  • Vet for SEO. Also make sure content is reviewed by someone with some SEO knowledge, who can advise you on things like linking, meta data, and keyword usage.

Produce and Promote

Once you develop and publish new content, you’ll also want to make sure you promote it to all the appropriate channels.

  • Compile topics for newsletters. Hopefully, you have a regular e-newsletter where you can share the latest blog posts, videos, etc.
  • Share to social media. Also be sure that you have a team member who is in charge of sharing content to all of your branded social media accounts.
  • Consider paid promotion. For content that you really believe in, promotion via paid ads may prove fruitful.

Ask for Help

One final tip? Remember that you don’t have to do all of this yourself. In fact, the most efficient way to get high-quality content may be to enlist a professional writing company. Reach out for a custom proposal and partner with Grammar Chic to make 2022 be your company’s best year.

To speak with the experienced content creators at Grammar Chic, Inc., contact us at www.grammarchic.net or 803-831-7444.

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November 12, 2021 · 4:07 pm

Tips for Writing Instagram Captions That Increase Engagement

Instagram has simply become too big and too popular to ignore. Perennially ranked as one of the fastest-growing social platforms, Instagram currently boasts well over a billion global users. And with the incorporation of social commerce functions, it’s more relevant than ever before to the interests of small business owners.

When leveraged effectively, Instagram can help you increase website traffic, boost brand awareness, even generate sales. To accomplish these goals, you certainly need high-quality images and videos. But you’ll also need something more than that: Strong captions that engage the user and encourage likes, shares, and other actions.

How to Write Effective Instagram Captions

So, what makes for effective copywriting on this image-driven social platform? There are a few considerations.

1) Front-load your sentences.

When your posts show up in a user’s newsfeed, Instagram will shorten your captions to about three lines. The user may click to expand the caption in order to read the full thing, but not everyone will take the time, especially if those first few lines don’t grab them. All that to say, front-load your captions with interest and with value. Ask a question or make an attention-grabbing statement. Make sure you pack plenty of good stuff into your opening sentence.

2) Encourage action.

Ultimately, you want your Instagram captions to spark some further action. The best way to make that happen is to ask for it, whether by posing a direct question to the user or by providing a clear call to action. Some specific things you can ask Instagram followers to do include:

  • Visit a particular link in your bio.
  • Leave a comment (usually to answer a specific question posed in the caption).
  • Tag a friend (this can help you expand your reach).
  • Share their own photo using a specific, branded hashtag.

3) Share insight.

An Instagram caption is not a blog post, but that doesn’t mean you can’t use it as a way to share actionable advice, tips, or insights that are relevant to your field. Indeed, a post that shares real value is much more likely to be bookmarked or shared.

Side note: One of the best ways to generate insights for your Instagram captions is to actually use your blog posts. Read back through some recent posts for any bullet points that you could adapt to Instagram. Scuttling your blog for spare parts is an easy way to recycle content.

4) Be personable.

Generally speaking, the most effective Instagram captions are the ones that come across as human, not robotic. So, make sure you have a brand voice that can be casual, funny, and relatable. There’s no need to be as formal as you would be in, say, a press release. To that end, don’t be afraid to use emoji to animate your captions and inject some extra humor or emotion.

5) Use hashtags.

Hashtags are crucial for making your posts discoverable in the Instagram search algorithms, which can be key to broadening your reach. As you consider the right Instagram hashtags, we’d recommend a combination of branded hashtags (specific to your brand), community hashtags (widely used within your industry or field), and the occasional trending hashtag (but only when genuinely relevant).

Get Help with Marketing Copy

There’s a real art to effective social media copywriting… and if you need a little help mastering that art, we’re here for you. Set up a consultation call with Grammar Chic, Inc. by visiting www.grammarchic.net or by calling 804-831-7444.

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August 16, 2021 · 10:18 am

Don’t Let Writer’s Block Derail Your Content Strategy

Writer’s block can strike the best of us; just ask James Caan’s character in Misery. And while it can certainly be a lethal affliction for fiction writers, it’s just as unsettling for content marketers. If you’ve ever found yourself on a tight deadline for a company blog post, press release, or email newsletter, you know just how little wiggle-room there is. The last thing you need is to waste precious time waiting for inspiration to strike.

There’s no magic formula for banishing writer’s block, but there are a few simple remedies that can help get your creative juices flowing. Here are a few tricks and tips from Grammar Chic’s writers.

How to Deal with Writer’s Block

  • Walk away for a little while. You won’t accomplish much by banging your head against the desk, or by staring at a blank screen. So why not go for a walk? Get your blood pumping a little bit. Step outside to soak up some sun or make a quick phone call. Spend 15 minutes playing a mindless iPhone game and see if that helps you clear your head. You can’t put off your deadline forever, but you can take short breaks.
  • Always be looking for inspiration. You never know when a billboard or a line in your favorite TV show will inspire a company blog post. Be ready to jot down these inspiration points on your Notes app and consult it when you feel low on ideas.
  • Work when you know you’re at your most focused and creative. Some of us have our best ideas early in the morning. Others tend to perk up toward the end of the day. If you’re the kind of person who just always feels blank first thing in the AM, then choose a different time to get your writing done.
  • Ask for ideas. You know who probably has some great ideas for your next company blog post or newsletter? Your sales reps, who talk to customers day in and day out and know what some of the common questions and pain points are. Don’t hesitate to go to them for inspiration.
  • Just start writing. You may have no idea what your next piece of content is going to look like… but you can always write something: A list of keywords, questions, or even a simple outline. Even if you’re just regurgitating a precious blog post, the act of writing can often inspire fresh ideas.
  • Outsource your efforts. If your writer’s block becomes chronic, you may want to hire someone who can help you shape some new ideas. The Grammar Chic team would be happy to step in as needed.

Reach Out to Grammar Chic, Inc.

Do you feel inspired to learn more about our content writing services? If so, then let’s set up a time to chat. Reach out to Grammar Chic, Inc. by visiting www.grammarchic.net, or by calling our office at 803-831-7444.

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September 18, 2020 · 12:04 pm

Why Content Marketing is Right for This Moment

What comes next?

That’s the question many of us are asking as the pandemic rages on. The year 2020 has been buffeted by disruption and uncertainty, and there’s really no telling what the next few months will bring. Understandably, most of us have our anxieties: Anxieties about our children’s education, about politics, about money, about the businesses we own.

For the most part, we don’t know any more than you do, and won’t venture a guess as to what 2021 has in store. But one thing we can say is that, as you consider your business plans for the coming year, it would be wise to consider making content marketing a part of it.

Content marketing is actually very well-suited for the current cultural moment. Allow us to tell you why.

Why Now’s the Time for Content Marketing

1) Because it’s never been more valuable to connect with your customers.

We know: It’s such a cliché. And you’ve no doubt been inundated with emails beginning with “in these unprecedented times…

But the reality is, we’re all craving some regularity, some sense of connectedness, some inkling that things may return to an approximation of normal. Content marketing can provide you with an excellent way of providing those things for your customers and clients. Maybe you’re looking for an email newsletter to keep clients apprised of new store policies or COVID safety measures. Maybe you need a social media campaign to inform folks that things will be business-as-usual during the holiday shopping center. Whatever your specific communication needs, content marketing can be an asset.

2) Because content marketing breeds trust.

By the time 2021 rolls around, there’s no telling what the economy’s going to look like… but right now, the projections are all showing fairly modest growth. What this means is that consumers and B2B clients are likely going to be more cautious than before about parting ways with their hard-earned-money.

So how can you convince your target audience to spend their dime on your product or service? Old-fashioned, ham-fisted advertising methods are proving themselves to be less and less effective. But earning the trust and goodwill of clients, by showcasing your expertise and thought leadership, can be just the thing. And again, that’s really what content marketing is all about.

3) Because content marketing is highly scalable.

A lot of companies are heading into 2021 with scaled-back marketing budgets. Here again, content marketing may be just what you need. Content marketing is made to scale, and it’s very easy to start with a modest scope and build into something more robust over time. Additionally, content marketing provides plenty of options for tracking and reporting, allowing you to see exactly what’s working and what’s not, then allocating marketing dollars accordingly.

Content marketing can also bring some flexibility to your team. Unable to hire a full-time marketing person? Outsourcing to a content marketing agency like Grammar Chic can be a cost-effective alternative. Or, if you have a marketing team that’s stretched a little thin, Grammar Chic can offer coverage on content creation and distribution, freeing your employees to invest in other forms of value-adding creative or technical work.

The bottom line: If your business is looking for something nimble and elastic, both from a budgetary standpoint and a workforce standpoint, content marketing may be the right way to proceed.

4) Because content marketing can help you build something new.

We understand that a lot of entrepreneurs are going to need to be flexible and creative in order to stay afloat in 2020; this might mean rebranding, launching a new line of products and services, or even creating a side hustle.

If you’re trying something new, you’ll want to promote it. Content marketing provides a great way to generate word-of-mouth buzz in an authentic, organic way. Start creating a community around your new venture via engaging social media content, blog posts, and beyond.

We can help you do it. Grammar Chic, Inc. is always over the moon to work with small business owners, and we’re especially passionate about showing how content marketing can be the perfect thing for this strange season of life.

If you’d like to chat with us about any of this, we welcome you to reach out to Grammar Chic, Inc. today.

Connect with us at www.grammarchic.net or 803-831-7444.

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March 31, 2020 · 5:09 pm

Content Strategy and Coronavirus: How Companies Can Stay Connected

 

Content marketing has long been championed as a way for businesses and brands to meaningfully connect with their customers and clients.

Of course, few of us could have guessed just how precious connectivity would become in the era of COVID-19.

As more of us hunker down for self-quarantine and social distancing, a feeling of isolation runs rampant; a lot of us feel estranged from our former lives and routines, and distant from any sense of community.

While businesses and brands can’t create that sense of community out of thin air, they can offer their support, deploying content strategy to help customers and clients feel at least a little bit normal and connected.

This in turn can help companies foster a sense of goodwill and brand loyalty, something that could pay off down the road, once we all have coronavirus in the rearview mirror.

But what are some ways in which content strategy can be implemented even amidst COVID-19’s disruptions?

Content Tips for the Middle of a Pandemic

Here’s what we’d recommend.

  • Build consistency. More than ever, your audience craves a sense of the familiar. You can create that for them just by being consistent in your content. That doesn’t mean you have to post constantly, but maybe you can develop some kind of routine… for example, a #ThankfulThursday post to highlight some good news, or a regular Monday greeting from one of your employees, just to say hi and provide a sense of cheer.
  • Promote (and not just your own services). There are a lot of people hurting right now, and a lot of ways in which people can help. Use your content channels to shine a light on charities, non-profits, or other resources that people might find valuable. This is a good and decent thing to do, but it may also have business benefits: You might engender goodwill from your community, and you might help your audience feel connected to you in a sense of common mission.
  • Communicate what’s different (and what’s the same). Of course, your content and social media channels are a good avenue for you to let people know of any disruptions or changes to your normal services. But you can also use them to let people know what’s the same! There’s certainly nothing wrong with telling your followers that you’re still providing products for delivery, that you can serve them online, etc. Plug your business a little bit and show your audience that there is still some normalcy.

Now more than ever, we all feel a need to connect. If you’re looking for ways to connect with your clients and customers, reach out to Grammar Chic, Inc. We’d love to help you with COVID-19 communication strategies, or any other content needs you may have.

Reach out at 803-831-7444 or www.grammarchic.net.

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