Tag Archives: social media

January 31, 2023 · 3:03 pm

6 Ways Social Media Can Boost Your SEO

Every business owner wants to see their website climb the Google rankings, gaining prominence and visibility among shoppers and potential customers. There’s no simple formula for achieving this kind of search engine success; Google’s algorithms are famously complex, fairly mysterious, and subject to frequent change.

What we do know is that the algorithms take into account a number of different “ranking factors” to determine the position of your online content. Google has offered at least some measure of clarity about what these ranking factors include, and as of right now, social media isn’t one of them. To be frank, social media does not have a direct impact on your search engine rankings.

And yet, to say that social media and search engine optimization (SEO) are unrelated would be a huge error. On the contrary, social media can be a powerful tool for boosting brand exposure, and for getting people to share and discuss your content on the Web. Indirectly, that has a huge impact on search engine position.

How Does Social Media Improve SEO?

Specifically, there are a few different ways in which social media elevates search engine rankings. Consider:

  1. Vast content distribution. Sharing your company blog posts or videos on Facebook and Twitter may not qualify as an official ranking signal, but it does signal to the search algorithms that the content you’re creating is useful to a wide audience. Creating perceived utility is always a good way to boost the SEO potential of your posts.
  2. Longer lifespan of your content. Similarly, sharing content on social media can keep it in front of readers, and even generate social shares, for a longer stretch of time, demonstrating to the algorithms that your content has “evergreen” potential.
  3. Improved organic traffic. Anything you can do to send more organic traffic to your website will ultimately help with conversions… and with SEO, as well. Again, it’s an important signal to Google, indicating that people find your site to be relevant and useful. Social media can be a powerful traffic referral tool.
  4. Increased brand recognition. Another reason to share content on social media? It makes your brand more easily identifiable among Internet users, which in turn bolsters your authority with the search engines.
  5. Enhanced reputation. An active social media presence shows your customer base that you’re ready and willing to interact with them on the Web, providing information and even customer service as needed. This can boost your brand’s reputation, another indirect way of conveying your value to search algorithms.
  6. Local search activity. If you’re able to post about local events specific to your community, that can go a long way toward signaling to Google the geographic base of your business… which may ultimately be helpful in enabling you to rank for local searches. For businesses with a brick-and-mortar location, this is invaluable.

Improve Your Social Media Presence. We’re Happy to Help.

Regular, high-quality social media activity can ultimately be a boon to your online visibility. It can also take a lot of work, to say nothing of careful strategy.

We’re here to help. We’d love to tell you more about Grammar Chic’s comprehensive social media management solutions. Reach out for a FREE consultation: Visit www.grammarchic.net or call 803-831-7444.

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March 22, 2019 · 11:23 am

How to Spot Online Propaganda

You can’t believe everything you read—especially online.

As content marketing professionals, this is something we’re uniquely sensitive to. We believe strongly that there’s value in companies providing good, substantive, valuable information as a way to build their brand and establish thought leadership.

And yes, the content marketing model does blur the line between information and advertisement—but it’s only effective if it’s ultimately truthful.

By contrast, a lot of the content out there is outright propaganda—designed to misinform, to mislead, and to obscure the truth.

To be a responsible online citizen, it’s important to know the difference. That’s what we’re going to look at today.

Where You’ll Spot Propaganda

The first thing to be aware of is that propaganda can come from almost any source. Some common examples:

  • Brand/company pages on Facebook. Note that Facebook doesn’t regulate these pages and doesn’t have any standard of transparency or veracity in place. Maybe one day that will change—but for now, public pages are all potential breeding grounds for propaganda.
  • Twitter accounts. We’re mostly thinking of bots here—fake accounts that usually have a highly political slant. Be careful; not every social media user is a real person!
  • A lot of the memes that come across as good-natured and funny are actually made by marketing companies and have an insidious agenda—which isn’t necessarily a bad thing, but it is something to be aware of!
  • News items. A lot of the links that look like real news could in fact be—we hate to say it—fake news. You can usually tell by looking at the URL; anything lacking a good, clean URL (like nytimes.com, washingtonpost.com, bbc.com, reuters.com, economist.com etc.) could potentially be a propaganda site.
  • Photo editing tools have become truly advanced and sophisticated—and sadly, you just can’t take every online photo you see seriously.

Steer Clear of Propaganda

That’s just a cross-section of some of the places you’ll find propaganda—and our point really is that you can find it anywhere. So the question is, how can you protect yourself?

Some tips:

  • Be a skeptic. Simply having a discerning mindset, and realizing that what you’re reading could be propaganda, is a good first step.
  • Google around. If you find a news story that seems hard to believe, use Google to look for other sources. If you can’t find them, it may very well be phony. One of the first things taught in journalism school is that all facts in any story should be confirmed by two reliable sources. In today’s day and age, finding two or more sources that share a story’s detail is not overly taxing. Real news stories are picked up by multiple outlets—even if a single platform breaks the story.
  • Avoid interacting with unvetted sources. Liking and commenting on a public page can suck you into the web of propaganda—unless you know the brand in question and trust them.
  • Take reviews with a grain of salt. Online reviews are sometimes fake—and you can usually tell which ones lack credibility. Fake ones won’t be very long or specific.
  • Read widely. Don’t rely on a single platform or website for your news. Try to be a curious and voracious reader.
  • Learn what fake ads look like. It’s helpful to know how you can identify paid content—and there are usually some giveaways. On social networks, as well as on Google, these ads will be labeled as “sponsored.” On Instagram specifically, sponsored posts must carry the hashtag #ad.

The bottom line: it takes some effort and some deliberation to tell which online content you can trust—but it’s worth it to not get snookered by the propaganda machine.

We’d love to tell you more about honest and authentic content creation. Reach out to Grammar Chic, Inc. to learn more! Call 803-831-7444 or visit www.grammarchic.net.

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June 29, 2018 · 12:18 pm

How Recent Grads Should Handle Their Social Media

For recent college graduates who are now fully invested in the job search, social media can be either a blessing or a curse.

On the one hand, it can provide invaluable networking opportunities, chances to connect, to stay in touch, and to discover new opportunities. This is especially true if you know all the right social media tools to use.

Then again, when it’s used unwisely, social media can undercut your professionalism—and cause you to lose out on those opportunities. It’s all but certain potential employers will check out your online profiles before hiring you—and if all they see are those slovenly photos from your most recent spring break, that could be trouble!

So what should recent grads do about social media? And, what shouldn’t they do? Here are a few tips from the Grammar Chic, Inc. team.

What You Should Do on Social Media

We’ll start with the positives.

  1. Check your privacy settings. There’s nothing wrong with sharing personal photos with your close friends—but are those photos also visible to potential employers? Are you sure? Check your privacy settings to be sure.
  2. Search yourself. Do a quick Google search for your own name, and simply see what comes up. This might call up some older social media posts or Tumblr entries you want to delete!
  3. Create at least one strong, professional social media profile. Use LinkedIn to put your best foot forward, and to convey your professionalism and passion.
  4. Double and triple check your spelling and grammar. Sloppy writing on your LinkedIn page may cause you to get looked over for someone just a little more detail-oriented!
  5. Familiarize yourself with LinkedIn’s job search tools. Again, there are many great resources out there, for anyone willing to learn them.

What You Shouldn’t Do on Social Media

Now, the flipside.

  1. Don’t share a lot of controversial opinions. If you like talking about religion and politics on Facebook, be very careful with those privacy settings.
  2. Don’t complain. Even if you’re currently working a retail job you don’t especially care for, keep negativity off your feeds. Nobody wants to hire a complainer!
  3. Don’t think a LinkedIn profile replaces your need for a resume. While some information can be the same, for a successful job search, you really need both!

Whether you need help building that resume or getting your LinkedIn profile up to speed, our resume writing team is here to help. Reach out to Grammar Chic, Inc. today to discuss your job search needs; contact us at www.grammarchic.net or 803-831-7444.

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July 31, 2017 · 9:46 am

How Social Media Can Drive Brand Loyalty

In most areas of life, quality is of considerably greater importance than quantity. Case in point: Social media followers. It’s definitely significant for your company Facebook page to have a lot of followers, for instance, but it’s not especially meaningful if those followers don’t ultimately become faithful customers. Most businesses would surely prefer 10 followers—if they are loyal, paying customers who recommend your business to all their friends—to 100 followers who are casual and uninvolved.

And as it happens, social media can be a powerful tool for cultivating this kind of loyalty. We’ll offer you a few ways how.

Using Social Media to Enhance Brand Loyalty

Focus on value. We say this all the time, but it’s important: The best question you can ask when considering content shares is, what’s in it for my customers? Everything you offer should address their pain points or their needs, or at the very least make them chuckle. Remember to follow the 80-20 rule here, and keep roughly 80 percent of your posts strictly informative. You can directly market your company the other 20 percent. Providing real, free value over spammy self-promotion is how trust is formed.

Post with consistency. If you want your social media followers to stay connected and engaged with your brand, and to keep your company in the forefront of their mind, you’ve got to post regularly. We really recommend a post or two daily; posting once every nine months, meanwhile, is really just a waste. You might as well not post at all.

Remember the social in social media. A lot of companies post content to social media sites, but are they actually interacting with followers? That shows you’re willing to go the extra mile. Be vigilant in answering questions, responding to complaints, and being a part of your own online community.

Position your brand as the solution. When you do promote your brand directly, it shouldn’t be portrayed as just another consumer product, or a faceless online company. Instead, connect the dots. Show how your brand solves the problems your customers are facing. If you’re also building authority by giving away free, valuable information—as we noted above—then this will really help you appear as a trustworthy ally.

With a smart, strategic posting strategy, you can use social media to develop a faithful user base—and we can help you develop just such an approach. Reach out to the content marketing experts at Grammar Chic, Inc. to learn more. Connect at 803-831-7444, or www.grammarchic.net.

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March 1, 2017 · 6:20 am

Not All Keywords Are Created Equal

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Since the earliest days of search engine optimization, there has always been some disagreement with regard to keywords. To this day, many small business owners, zealous to optimize their company websites as best they can, wonder about the best keywording principles: How many keywords should they use? What should those keywords be? Where should keywords be placed?

A key concept in any SEO endeavor is keyword research. Google AdWords provides a keyword research tool that’s invaluable, even if you’re not necessarily using it for PPC purposes. You can do research using this tool that informs all your on-site keyword efforts—showing you the best, most valuable and competitive words to use in your Web content, on your blog, and so on.

Branded vs. Non-branded Keywords

As you dip into keyword research, it’s important to understand that there are different types of keywords out there. One of the first distinctions you’ll want to make is the one about branded versus non-branded keywords.

Let’s start with branded keywords—the ones that are connected to your specific brand. Some examples of branded keywords include:

  • Your website name;
  • Your company name, if different from your website name;
  • Misspellings of your website name; for example, you have to prepare for the possibility that some people might search for Grammar Chick instead of Grammar Chic; and
  • Branded products—like Big Mac, iPhone, etc.

Often, branded keywords are the ones that prove to be the highest converting. That’s what makes it so important to optimize for these terms; they represent your best chance at turning traffic into paying customers. Additionally, it’s important for brand management. You wouldn’t want your competitor to outrank you for your own company name, would you? And can you imagine what Microsoft would do if they actually ranked better than Apple for the term iPhone? It certainly wouldn’t be good for Apple!

As for non-branded keywords, those are the ones that don’t fit into the categories above. These don’t convert as consistently, but are vital in reflecting the way people really search for information. A lot of people are going to Google for writing company rather than Grammar Chic because they simply don’t know that Grammar Chic exists; optimizing for non-branded keywords is important for reaching those users.

Informational vs. Transactional Keywords

These two broad categories of keywords can be further broken down into additional types—specifically, informational and transactional keywords.

  • Informational keywords are upper funnel keywords that attract users and creates awareness. You optimize these keywords with goal of wanting to increase new users and traffic.
  • Transactional ones, meanwhile, are the lower funnel and money-oriented keywords that are more likely to turn into a transaction of a lead, depending on website’s goal.

These types of keywords function differently, and you may want to emphasize one type over the other simply depending on the type of content you’re writing (that is, where in the sales funnel you’re trying to reach people). As you seek to determine whether a keyword falls under the informational or transactional heading, I recommend asking the following three questions:

  1. Use AdWords to see the kind of traffic and the kind of conversions associated with each keyword. A high-converting keyword is more likely to be transactional; a keyword with lots of traffic but not many conversions is probably informational.
  2. If you are not running AdWords or you don’t have sufficient data, look at Google’s keyword planner and find out the cost per click for each keyword (it’ll be abbreviated CPC) as well as the competition. If the CPC and competition are high, then that is more likely to be a transactional keyword because marketers often don’t spend a ton of money on informational ones.
  3. Finally, you can always just copy and paste each keyword into Google to see what Google returns. For example, if you type in “how to get an oil change,” most of the search results are blogs and articles, which are informational. But if you search for “where to get an oil change” then the results will change and show nearby mechanic shops, Yelp results, etc.—businesses where you’d make a transaction.

Know Your Keywords

No matter what marketing activity you’re engaged in, it’s important to know which keywords you’re dealing with. That all starts with research—and if you need a hand with any of the heavy lifting, don’t hesitate to contact the digital marketing experts at Digital Advertiser.

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February 24, 2017 · 12:26 pm

Big Changes to Google’s Star Systems (And What They Mean for You)

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Here’s a hypothetical for you: Say you’re looking to purchase a new product of some kind, but you don’t really know much about it, or where to get it. You need to gather some information. You need to do some research. So where do you head? The answer, of course, is Google. That’s where consumers do their research these days—and it’s where they make most of their decisions about which products to buy and which local businesses to visit.

One way in which consumers make their purchasing decisions is to consult with Google’s star system. If you see a local company with a one-star rating, you’d probably think twice before giving them your business, right? You’d at least look around for competitors. And on the flipside, if a business has a five-star Google score, you’d feel a lot more confident shopping there.

The implication for businesses is that Google star ratings matter—they matter for your bottom line. That’s why, when Google makes changes to its star system, small business owners need to sit up and take notice.

What’s Changed with Google’s Star System?

As it happens, Google has made changes to its star rating scale. Here’s the change: It used to be that Google only gave star ratings for businesses with at least five reviews. Now, Google has lowered the threshold—and some businesses are receiving Google ratings on the basis of a single review!

What this means is that, more than ever before, every single online review you get matters. A single one-star review could totally sink your Google score, especially if it’s the only review you have. Meanwhile, a single five-star review could be all it takes to send your company toward a perfect score.

How to Be Proactive About Your Google Reviews

Our advice to business owners: Don’t leave your Google stars to chance. Be proactive in getting your full five-star score! Here are some tips:

  • Make sure your Google review link is clearly displayed on your website and on social media profiles.
  • Actively ask your customers to leave you their feedback. Include a request on invoices and receipts.
  • Go as far as to send an email to all your best, most loyal customers, and simply explain to them how meaningful a quick review would be.
  • Sweeten the deal! Offer a $5 Starbucks gift card or a promo code to people who take the time to leave you a review.
  • Include your Google review link on your email signature.

There are a lot of strategies that can get results, and we’d love to help you execute a good one. Contact Grammar Chic today to learn more! Reach out to our team at www.grammarchic.net or 803-831-7444.

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October 21, 2016 · 2:42 pm

Why Your Company Should Move Beyond Content Marketing Freelancers

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These days, there aren’t many business owners who seriously dispute the value of original, branded content. It can be proven, with graphs and charts, that YouTube videos increase brand engagement and boost website traffic; that blog posts can be invaluable for bolstering SEO; that e-books and white papers can be unparalleled tools for generating leads. The list goes on and on.

What business owners do question is how best to achieve their content goals. Some take on the tough job of content creation themselves, which is something we admire. Others choose to enlist freelancers. Certainly, the Internet is full of resources that make it easy to track down freelance writers and content creators, and in some cases this approach can work wonderfully.

There is another option that we would obviously recommend most highly, which is engaging the services of a content writing firm—like Grammar Chic, Inc. For companies that have grown past freelancers, this is the logical next step. Allow us to provide a few reasons why.

As your content needs grow, you’ll need to hit bigger volume goals. A freelancer can work well when you’re looking for a blog post each week, but what happens when you need 40 articles churned out, a full website content revamp, or something similarly ambitious? A lone freelancer won’t be able to keep up with that brisk production pace, but a full writing team, with a deep bench of content creators, will.

Freelancers may not have the breadth of experience you need. An integrated marketing campaign will require a wide range of content—not just blog posts but e-books, marketing emails, FAQ pages, how-tos, and more. Each of these content types calls for a different skillset—something you’ll find on a writing team, but not necessarily with a lone freelancer.

Proving ROI is something many freelancers will struggle with. It is inaccurate to say that content ROI cannot be proven; in fact, Grammar Chic routinely provides clients with reports and statistics that show just what kind of results our content is getting. This is a capability that freelance writers simply might not have.

Writing companies will have a wider network of resources to call on. Looking to get a blog post syndicated, or to have a press release distributed through a reputable PR newswire? Freelancers may not have these connections—but a company like Grammar Chic does.

A writing company will provide critical dependability. The worst-case scenario, content-wise, would be for a writer to quit on you in the middle of a big content push, leaving you to find and train someone new. Freelancers are much more likely to do this than a writing company is; a company like Grammar Chic puts its professional reputation on the line when it enters into a contract with a new client, and always sticks to the promises made.

There are some other key distinctions we could name, too—and we’d love to talk with you about them one-on-one. Start the conversation today. Contact Grammar Chic’s deep bench of writers by calling 803-831-7444, or by visiting www.grammarchic.net.

 

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July 1, 2016 · 11:49 am

Facebook is Changing its Algorithms. Here’s How Brands Can Adapt.

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In the coming days, Facebook will be making some not-insignificant tweaks to its newsfeed algorithms—prioritizing posts from friends and family members but reducing the visibility of branded posts. In other words, when you sign into your personal Facebook account, the first posts you see will be ones from the people you know and love. Posts from the businesses or public figures you follow will be second-tier.

For the consumer, this is probably welcome news. In fact, Facebook has said the entire impetus for this change is that so many users have complained about being inundated by branded content while missing out on the key updates from their friends and family members. For small business owners, though, this news isn’t welcome. What it means is that branded posts will be less visible on Facebook, and thus, Facebook referral traffic will likely take a dive.

Crafting Posts to Be Shared

So what’s the solution? Given how critical Facebook is to the marketing landscape, it can’t very well be abandoned. The good news is that there’s a way for companies to work around this algorithmic upheaval. Essentially, the way to get branded content into consumer newsfeeds is to have it shared by friends and family members. Engineering this kind of social connection can provide kind of a back door into more and more Facebook feeds.

In other words, we’re back to that timeless Facebook marketing question: What can you do to get your posts shared by as many people as possible? We’ve got a few tips and techniques—some of them tried and true, some a bit off the beaten path, but all Grammar Chic-tested and Facebook-approved.

Keep the narrative brief. Nobody wants to read an entire book just to get to the point of your Facebook post. Aim for text of no more than 80 characters or so, if you can help it.

Select a compelling image. Pictures are what get Facebook shares—period. Colorful, eye-catching images that provoke humor or sentiment are always going to be winners.

Avoid first-person as best you can. Make your post feel like it could come from anyone, to encourage people to share your thoughts. Keep your text to some brief, open-ended questions or short declarations.

Include a call to action where appropriate. Something as simple as “visit our blog for more” can be perfectly compelling.

Share content that’s actionable and advice-oriented. Make sure the blog posts you write and share have headlines that convey immediate, practical value for the reader.

Need some help crafting posts that’ll slide easily into Facebook’s new algorithms? Give Grammar Chic a call. Reach us at 803-831-7444, or www.grammarchic.net.

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June 17, 2016 · 4:05 pm

5 Trust Symbols to Add to Your Website

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Do customers trust your brand?

That’s always been an important question for businesses and sales professionals to address, but it’s taken on a new urgency in the era of digital commerce. After all, if you’re doing business primarily through your website, customers may never have a chance to look you in the eye, shake your hand, or freely question you about the nature of your products or services. This does not in any way mean that your products and services are less trustworthy, but it does mean that some customers will struggle; they will need additional reassurances.

The good news is, there are ways to offer precisely that, simply by adding trust symbols to your website. The concept of a trust symbol is pretty self-explanatory: Anything that signifies your company as reputable and reliable can qualify. The question is, what are some of the main trust symbols that can be added to a small business website?

Trust Symbols to Consider for Your Site

The answer can vary slightly from one company to the next, and your brand may not really qualify for every one of these five symbols—but it will certainly qualify for a couple of them. Adding them to your business website can make a huge difference in fostering trust-based relationships with your treasured clients.

  1. There is no better way to engender faith in your product than to put a seal up showing that you offer a money-back guarantee. Note that there are different types of guarantee you can use. An absolute guarantee promises that your product will never break. A risk-free guarantee, meanwhile, might say that if the product does break down, all your money will be refunded. This second type of guarantee can actually be better for building trust: Promising your product will never break can seem too good to be true, while offering no risk if it does break feels more genuine.
  2. Consumer testimonials. Have other people used your products or services and responded favorably? Ask them to write a quick testimonial on your behalf. Usually, a loyal and happy customer, when asked politely and authentically, will be happy to do this for you. We proudly display client testimonials on the Grammar Chic page, and believe them to be important in showing that we know our stuff.
  3. Similarly, if your business receives five-star reviews on Google or Facebook, consider having those reviews embedded or linked to from your site. Just be sure you monitor the reviews in case you get some bad ones that need addressing!
  4. Helpful content. Does the content on your site support and educate your client? Do you have product guides, FAQs, demos, and tutorial videos? All can be vital for building trust on your brand’s behalf, and allowing the customer to move forward in confidence.
  5. A strong About Us page. Finally, you can build trust on your page by ensuring you lay out the details of what your company stands for and what value it offers. Don’t underestimate how far this can go in assuaging customer fears!

With the right trust symbols added, your website can really instill buyer confidence. To learn more about these strategies, we encourage you to get in touch with Grammar Chic at 803-831-7444, or www.grammarchic.net.

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March 2, 2016 · 10:39 am

How Did You React to Facebook’s New Emotions?

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It’s a familiar plight: Your friend has posted something candid and revealing on Facebook—maybe something about a sick relative or a tough situation at work. You want to offer your support, to let them know you read their post and are thinking about them—but hitting the like button on such a sobering post seems wrong somehow.

Good news: Facebook has taken a big step toward addressing this dilemma, augmenting its familiar “like” button with a range of new, modulated “reactions.” When you post something on Facebook, now, your friends have the option of expressing their feelings about your post in a number of ways—like, love, anger, sadness, “wow,” and “haha.” (Facebook has not unveiled its long-rumored “dislike” button, which is probably for the best.)

You’ve probably noticed these new reactions already—both on your personal Facebook account and perhaps on your business page. This last point raises an interesting question: How will Facebook’s new reactions change the game for commercial Facebook pages? After years of competing for Facebook likes, will your small business now need to aim for “love” or “wow” reactions? And will it somehow count against your Facebook stats if you get a lot of sad or angry emotions?

What Reactions Mean for Your Facebook Analytics

While these new reactions have already changed the Facebook user experience, they haven’t actually changed the algorithms—at least not yet. Facebook has stated that all reactions are treated equally: When a user reacts to one of your company’s posts—whether with like, love, anger, or “wow”—it means they want to see more of your posts, and the Facebook algorithms will respond accordingly.

In other words, reactions won’t adversely impact organic search results or newsfeed placement—so there’s no reason for companies to fear or prioritize different reactions. Algorithmically speaking, all reactions are good reactions; so long as you’re getting some kind of engagement, that’s what really matters.

New Insight Into Your Users

That’s not to say that reactions aren’t meaningful to marketers. While they may not change algorithms, they do provide new insights into your users—what they think of your content and even your brand.

For example, the more carefully modulated reactions can provide new opportunities for customer service. When someone responds to your post with sadness, that’s a good opening for you to reach out directly and ask how you can provide a better user experience—sort of like the companies that directly respond to complaints on Twitter. By having a more precise reading of what your users are thinking, you can better tailor your response to them.

There are also potential avenues for better targeting—ad campaigns running just to the people who give you “love” or “wow” reactions, for example—though such innovations are still in development.

The bottom line: Facebook reactions are no reason for concern—and in fact, they may be something you’ll grow to love in due time. Keep tabs on who’s responding to your Facebook content—but also how.

Talk with us about your company’s Facebook strategy. Reach out to Grammar Chic at 803-831-7444 or www.grammarchic.net.

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