Tag Archives: Successful Content Marketing Campaigns

What are You Trying to Accomplish with Your Content Marketing?

Hand Drawing Content Flow Chart

Suppose someone were to ask you: What are your goals for your company’s content marketing campaign? What is it that you’re trying to accomplish?

You may wonder whether there’s a right answer to this question—but the truth is, there isn’t, except to say that it varies. Different businesses bring different initiatives to content marketing. They look to do different things. And that’s okay. There is room enough in content marketing to accommodate a wide range of strategies and goals.

What we recommend here at Grammar Chic is simply this: Think about what’s most important to you. Think about what you might accomplish through content marketing, and set your priorities. Then align both your execution and your reporting to reflect these goals. If you’re not sure about how to do any of this, you can always call us for a consultation.

Before setting your goals, though, it’s good to have a sense of what all content marketing can do. You might actually be surprised by this.  There are plenty of good and worthy achievements you can reach through your content marketing efforts, and knowing some of the options can help you to set lofty yet attainable goals.

Let us show you what we mean.

Content Marketing Goals to Consider

Here are just a few of the things you might set out to do with your content marketing efforts.

Brand awareness. People aren’t going to do business with you if they don’t know what you stand for, or are unaware that you even exist. Good, original content can address this problem. The idea is that a consumer might stumble upon your company blog post and like it so much they ask, Who wrote this?

Website traffic. A more conventional and easy-to-track metric, one thing content can do is send people to your site. Intrinsic to this is having a site that is ready to capture and convert leads—meaning good content on the site itself, forms and e-mail list to grab hold of people, etc.

Educated clients. Something else you can strive for: Preparing your clients to do business with you. Use content to inform them about your industry and products; to make them aware of problems and solutions. This can smooth your sales and customer services processes.

Retention and upsells. Good content can help you get customers, but it can also help you maintain them. Content marketing can be a form of ongoing product support or client involvement—keeping them tuned in to what your company does and letting them know of new products or services that they can use.

Trust. Content speaks to authority; when done right, it shows that you know what you’re doing. In an age of e-commerce, where many consumers are still just a little wary of doing business online, this is an important way to reassure potential clients and customers that you’re trustworthy.

We’ll ask again, then: What are you trying to accomplish with your content marketing? Let us help you though some of the possibilities, and figure out a way to turn your goals into realities. Contact Grammar Chic to learn more: www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing

Four Real World Examples of How Content Marketing Should Be

kraft

Now that nearly every company has (or should have) some sort of online presence, content and social media marketing strategies must be sharp in order to help a business to really stand out. For every social media faux pas (such as the team from Amy’s Baking Company that began cursing out clients on Facebook) there are a number of shining examples of what social media and content marketing should be. Here are some of the best of the best:

Kraft

Kraft was ahead of the game in terms of content marketing. They launched kraftfoods.com long before many other companies even had websites. Now, they use the platform to provide users with food-related articles, recipes, and a community where foodies can converge. The site has become more than just a promotional tool for the brand; people often turn to the site for information and entertainment.

General Electric

This company relies on content marketing to get the 132-year history of the business out to consumers. They have created Ecomagination, which is a forum that promotes a dialogue about clean technology and sustainable infrastructure. The platform is run just like any successful magazine or website, and features a managing editor and an editorial staff comprised of a variety of reputable writers and journalists. Their goal is to create content that users want to share with family members and friends.

Zappos

Zappos has long-since been a formidable presence when it comes to content marketing and social media. The brand has a very distinct voice, and relies on humor and conversational tones to provide information about the company. Witty posts and tweets are what keep Internet users coming back for more. The team at Zappos remains committed to interactions with their audience, and is focused on providing just enough content to keep this group engaged without overwhelming them entirely.

Chobani

Regardless of whether you’re a fan of the country’s #1 brand of Greek yogurt or not, you’ll want to take note of how the organization is harnessing social media to leverage its impact on the marketplace. The Chobani Facebook page is full of a mixture of recipes, answers to customer questions, eye-catching pictures, and product promotions. The business’s Twitter account is equally as impressive, as the brand makes an effort to respond to every consumer question or comment that they receive. Chobani also leverages influencers to extend its reach. For example, they get in contact with well-known bloggers, thus getting them excited about the product.

Though these brands come from a variety of different industries, they share a number of traits that make their content and social media marketing a success. Namely they all put a human voice behind their products, thus creating a conversation between two people instead of between a robot and a consumer. They also provide compelling content that users want to read and watch, instead of simply splattering their platforms with ads and shameless plugs for the products. This conversational approach is part of what makes users excited to engage with the companies, both in person and online.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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Filed under Content Marketing