Tag Archives: Successful Content Marketing Goals

What are You Trying to Accomplish with Your Content Marketing?

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Suppose someone were to ask you: What are your goals for your company’s content marketing campaign? What is it that you’re trying to accomplish?

You may wonder whether there’s a right answer to this question—but the truth is, there isn’t, except to say that it varies. Different businesses bring different initiatives to content marketing. They look to do different things. And that’s okay. There is room enough in content marketing to accommodate a wide range of strategies and goals.

What we recommend here at Grammar Chic is simply this: Think about what’s most important to you. Think about what you might accomplish through content marketing, and set your priorities. Then align both your execution and your reporting to reflect these goals. If you’re not sure about how to do any of this, you can always call us for a consultation.

Before setting your goals, though, it’s good to have a sense of what all content marketing can do. You might actually be surprised by this.  There are plenty of good and worthy achievements you can reach through your content marketing efforts, and knowing some of the options can help you to set lofty yet attainable goals.

Let us show you what we mean.

Content Marketing Goals to Consider

Here are just a few of the things you might set out to do with your content marketing efforts.

Brand awareness. People aren’t going to do business with you if they don’t know what you stand for, or are unaware that you even exist. Good, original content can address this problem. The idea is that a consumer might stumble upon your company blog post and like it so much they ask, Who wrote this?

Website traffic. A more conventional and easy-to-track metric, one thing content can do is send people to your site. Intrinsic to this is having a site that is ready to capture and convert leads—meaning good content on the site itself, forms and e-mail list to grab hold of people, etc.

Educated clients. Something else you can strive for: Preparing your clients to do business with you. Use content to inform them about your industry and products; to make them aware of problems and solutions. This can smooth your sales and customer services processes.

Retention and upsells. Good content can help you get customers, but it can also help you maintain them. Content marketing can be a form of ongoing product support or client involvement—keeping them tuned in to what your company does and letting them know of new products or services that they can use.

Trust. Content speaks to authority; when done right, it shows that you know what you’re doing. In an age of e-commerce, where many consumers are still just a little wary of doing business online, this is an important way to reassure potential clients and customers that you’re trustworthy.

We’ll ask again, then: What are you trying to accomplish with your content marketing? Let us help you though some of the possibilities, and figure out a way to turn your goals into realities. Contact Grammar Chic to learn more: www.grammarchic.net or 803-831-7444.

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4 Completely Legit Content Marketing Goals

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If you happen to be a content marketing nerd—and yes, we confess that, here at Grammar Chic, Inc., we are—then you likely enjoy talking shop, discussing the finer points of Twitter strategy, the latest developments with Google Authorship, the most valuable analytic programs, and so on and so forth. Crucially, though, not everyone is a content marketing nerd, and many business owners frankly have little interest in the technicalities of content marketing. What they care about is this: What can content marketing do for my brand? Or, even more to the point: How can content marketing make me any money?

This is one of the oldest and prickliest topics in all of content marketing. At first blush, it may seem like it is rather difficult to prove a direct correlation between content marketing and raised revenues. It’s not as if you can post a Facebook update and immediately see a few dollars added to your business’ bank account. We get that.

But then again, that would be a fairly unrealistic expectation. To really understand what content marketing can do—to really get your money’s worth, so to speak—it’s critical to set specific and appropriate goals. And yes, it is certainly possible to set content marketing goals that are just unfair, unreasonable, and impossible. Then again, there are a few goals that are perfectly legitimate—perfectly possible to achieve with the right approach to content marketing:

  1. First, you can set a goal for increased reach. If your only aim is to build name recognition for your company, and to get more eyeballs on your Facebook page, blog, and ultimately company website, then content marketing can do it. Great content is inherently shareable content, which means your followers and fans will be passing it along to their friends and family. Engagement on your social media pages will increase their visibility, even among those who do not “like” or “follow” you. And well-placed paid promotions will ensure that you’re targeting new followers—constantly expanding your company’s sphere of influence and visibility.
  2. Another reasonable content marketing goal: Increased customer loyalty. Content marketing is meant to engage, which means it’s meant to keep your name and your content right there in front of your followers and fans. It’s meant to display your authority, and to offer subtle reminders each day that your business offers true expertise in its field—all combining to cultivate real relationships with your clients and customers.
  3. Content marketing can also generate increased customer trust, which is not quite the same thing as customer loyalty. Simply put, content marketing is all about showing that you care enough about your customers to offer them value—even the free value you provide on your blog posts or Google+ updates. It’s also about providing after-purchase support—helping your customers know how best to use your products and services, even long after the bill has been paid. Content marketing fosters the notion that you’re interested in taking good care of your customers—period.
  4. Finally, a great content marketing goal is to turn your customers into ambassadors for your brand, sharing your company and raving about it to their friends and family—which can, in turn, be a highly effective and cost-efficient form of marketing for your brand.

There is much more that content marketing can do for your brand, besides—but by starting with any of these goals, you’re sure to see how this discipline pulls its weight, and ultimately benefits your company in a huge way.

To learn more, contact Grammar Chic, Inc. today: Call 803-831-7444, or visit http://www.grammarchic.net.

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