If you’ve ever engaged in any kind of content marketing—and we hope that you have—then you probably know how satisfying it can be to see your company represented so well on the Internet. Indeed, solid content can be business enhancing and lead generating, and its merits are, by this point, well documented. The only problem is, content doesn’t just appear out of thin air. Businesses need to invest time and money into generating it, and that can be burdensome—but it doesn’t have to be.
Believe it or not, you can make your in-house content creation more efficient, more effective, and maybe even more fun! The Grammar Chic, Inc. team offers five tips for doing just that, in the paragraphs that follow.
Make It a Priority
Honestly, a big part of efficient content marketing is forcing yourself to prioritize it. Content creation doesn’t offer an immediate benefit, so it can be hard to make room for it in your schedule, but you’ve simply got to buckle down and pencil in a couple of hours for content creation each week. Get into the mindset of thinking content marketing is as important as client meetings and conference calls—which it is!
Do It First Thing
When you’re tired and your brain is sluggish—or when you’ve got a thousand distractions on your mind—you’re just not going to create content that’s any good. That’s why we generally tell business owners to schedule a little time to work on content every morning, or maybe two mornings a week. Do it before checking email and voicemail—which will distract you—and have some coffee while you write!
Push Away Distractions
Don’t try to create content while multitasking. Your content will suffer as a result of it! For the 30 minutes or hour that you spend on content creation, put your phone aside and turn your Skype setting to ‘Away’ or ‘Do Not Disturb.’ By giving yourself time to fire through some content sans distraction, you’ll ultimately get it done a lot faster!
Compile Topics in Advance
Often, content creation is slowed down during the brainstorming process. You may devote an hour to blogging, but spend half of it just trying to come up with a topic. That’s why we recommend using an editorial calendar; each month, or maybe every two weeks, take some time to simply jot down the topics for your next several blogs. Then, when you sit down to write, those topics will be there and ready to go!
Make an Outline
To expedite the writing process, make an outline—just like you did back in school! Jot down the basic structure of each blog you write—the main points you want to make—and use that as your guide, rather than just winging it.
Of course, a final tip is to remember that you can always outsource your content marketing, which will really boost your efficiency! To learn more about this, contact the Grammar Chic team today: Visit www.grammarchic.net, or call 803-831-7444803-831-7444.