Tag Archives: Twitter Advice

5 Simple Ways to Get More Twitter Traction on Your Blog Posts

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Many small business owners start blogging with lofty ambitions of seeing their posts go viral—or at the very least, generating some solid activity across various social platforms. Often, it doesn’t pan out that way. In particular, business owners can quickly grow frustrated with the lack of tweeting their blogs attract.

Remember that content marketing is about long-term relationship building, so you’re probably not going to get a ton of retweets overnight. Also remember that it’s ultimately quality that drives engagement and social sharing—so eventually you may have to reckon with the fact that your blog posts aren’t quite up to snuff. If that’s where you land, reach out to Grammar Chic to talk about professional ghostblogging services!

But in the meantime, there are a few simple fixes that could lead to big gains in your blog tweeting—not necessarily instantaneously, but in time.

Make it easy to share your posts on Twitter. Specifically, add Tweet buttons to each post. This is an incredibly simple thing that many small business owners still neglect. Put a Twitter button either at the top or bottom of each post, or on a sidebar. You may even try a combination of places. The easier you make it for people to tweet out your post, the more likely it is that they’ll do it.

Ensure that your blog looks good on mobile devices. This is, after all, where most people do their tweeting. If you have to zoom in or out to adjust the wonky perspective, you need to talk to your website guru about a more mobile-friendly format. (Or, if you’re using WordPress as your CMS, you just need to go into the control panel and turn on mobile viewing.)

Work on snappy titles. And when we say snappy, we mean short enough that they can quite easily fit into a tweet, along with a link to the post. If your titles top 140 characters, you’re making them waaaaay too wordy. Additionally, play around with some of the battle-tested methods for generating headline attention—lists, tips, questions, provocation, etc.

Mention other industry experts. This is a great way to get some retweets, but make sure you do it gracefully. One thing we recommend: Quote an article or blog from an industry insider, then do an @ mention when you tweet out your post. Hopefully, that industry insider will see it and retweet to all of his or her Twittter followers.

Ask people to tweet out your blog posts. There’s no harm in asking, and there are plenty of ways to do it—on your e-mail receipts, thank-you pages, e-mail signatures, etc.

Hopefully, some of these fixes will make an impact on your Twitter volume. If not, give us a call. You can reach Grammar Chic at 803-831-7444, or www.grammarchic.net.

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Filed under Blog Writing, Content Marketing, Social Media

For the Twitter Novice: 5 Surefire Ways to Lose Followers

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Recently, the Grammar Chic team has begun some content marketing consultation work for a number of clients who are brand new to Twitter. A few of the more seasoned social animals out there may find it hard to believe, but yes: Twitter is still adding plenty of new users every day, people who have long been familiar with the platform but not necessarily experienced in working it.

Thus, there’s never a bad time to offer a quick primer on tweeting. The Web is rife with resources for the Twitter newbie, but for our purposes we’ll focus on a simple concept: Things you can do that will cause you to lose followers. And yes, losing followers is certainly a bad thing—so consider the five practices not as suggestions, but as Wrong Way signs.

  1. Constantly tweeting out links to your website or blog. Now, lest anyone think we forbid this practice altogether, let us make clear that we use our own Twitter account to promote our company blog posts, multiple times throughout the week. The problem comes when that’s all you ever do. Being on Twitter means being part of a broader conversation—which in turn means talking about things other than yourself. Offer some insights, tips, or links that don’t directly link back to your assets. Make it clear that you’re not just on Twitter to promote.
  2. Using the @ sign incorrectly. We see amateur tweeters all the time who begin a post with the @ sign, attempting to call attention to another Twitter user—but if the first character in your tweet is the @ sign, then it automatically registers as a direct reply to the user in question—which means it won’t show up in all of your followers’ newsfeeds. This is the kind of rookie error that can turn people off and send them elsewhere.
  3. Being off topic. If you own a plumbing company, then it’s probably fair to assume people are following you to get insights into plumbing. When you start talking about sports or politics—well, that may interest some of your readers, but it’s likely to turn others away.
  4. Being inactive. Many Twitter users regularly go through their lists of followed accounts, pruning those that are either inactive or simply no longer interesting. If you don’t post consistently, you’re in danger of getting the axe!
  5. Retweeting only. Finally, don’t make the mistake of thinking that just retweeting can give you an active and interesting Twitter account. Content curation is certainly important, but content creation is ultimately necessary if you want your Twitter account to have distinction and value.

For more Twitter do’s and don’ts, we invite you to contact the Grammar Chic team today: Visit www.grammarchic.net, or call 804-831-7444.

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