Tag Archives: Web Content Writing

The Art of Writing Strong FAQ Content

There are certain website pages that are more or less standard. Every company website has a home page, for example. Most have an About page, and perhaps a page for Products and/or Services. A Contact Us page is also commonplace.

And then we come to the FAQ. While this is not a requirement for your business website, it is by no means uncommon, either. But would your company website be improved by an FAQ page? And if so, how can you write one effectively?

Do You Really Need an FAQ Page?

We’ll note from the get-go that not every company website needs to have a page for frequently asked questions. The Grammar Chic, Inc. site does not currently have one, for example. However, there are a few good reasons why you might consider adding an FAQ:

  • You actually do receive a lot of common or repeat questions, and wish to provide your customers with a quick and convenient resource.
  • You have a product or service that is a bit unusual or unfamiliar, and wish to build confidence and trust.
  • You believe there are some specific things that set your company apart from the competition, and want to articulate those in an FAQ. (For example, having a “how much does it cost?” section can be beneficial if you know your business bests all the competitor’s prices.)
  • You simply want to create a page that includes a lot of content/topics/keywords for SEO purposes—an FAQ can certainly be a good place to put a big bunch of content.

Again, the FAQ page is not for everyone—but if any of these bullet points resonate with you, perhaps it’s time to consider drafting one.

Writing a Good FAQ Page

The next question is, how do you write effective FAQ content? Here are some pointers.

  • Remember that—as with all of your online content—it’s not really about you. It’s about your readers and your customers. Make sure you’re writing an FAQ that’s actually helpful and value-adding—or else, don’t write one at all.
  • Going back through customer comments and emails to find real questions or areas of interest/concern is the best way to ensure your FAQ is relevant.
  • Be concise; offer the necessary information, but no fluff.
  • Remember to format for easy skimming, as most people aren’t just going to read an FAQ from top to bottom. Numbered lists and bullet points are key.
  • Remember that a good FAQ page will build trust, so avoid your sales pitch or marketing spiel here. The point of this content is to help the reader feel more at ease, not like you’re hammering them with your talking points.

Professional FAQ Writing Services from Grammar Chic, Inc.

One more thing: The Grammar Chic, Inc. team provides diverse Web content writing services for businesses all over the world, and as such as have plenty of experience writing compelling FAQ content. We’d love to write one for your business. Learn more by reaching out to us for a consultation. Hit us up at www.grammarchic.net or 803-831-7444.

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Make it Easy for Local Customers to Discover Your Business

When people want answers, they turn to Google. That includes those who have questions or inquiries about local companies. New to town and need to find the best Chinese takeout? Google can show you. Looking for a reliable plumber in your neck of the woods? Google can show you. Not sure where the nearest Laundromat happens to be? Google can show you.

But if Google is where people turn with their local business questions, it’s up to you to position your brand as an answer. In other words, you’ve got to show up on those search engine results pages. You’ve got to make it easy for local consumers to discover you.

That’s what local SEO is all about. And this is not just an abstract marketing concept. This has real, bottom-line significance for your business.

A recent Forbes article puts it this way: “50 percent of consumers who conduct a local search on their smartphone visit a store that same day. And if your business’s visibility is not ranking highly in your area, your brick and mortar location could be losing out to competitors.”

So how can you improve your visibility among local consumers? How can you make sure your brand is discoverable by people in your area who are asking the right kinds of questions? Allow us to offer a few suggestions.

Improving Your Local Visibility

  • Put contact information on every page of your website. It’s especially critical to include a local phone number, with area code, that helps Google know which customers count as “local” for you.
  • Seek opportunities in the local press. This isn’t necessarily something you’ll be able to do overnight, but reaching out to local papers and blogs—or sending out press releases—can help you get some off-site citations. This is an important ingredient in local SEO.
  • Get local links. Seek out opportunities to have your website linked from a local business bureau, professional organization, or chamber of commerce.
  • Improve internal linking, as well. Your website should have a lot of interconnectivity—specifically, links to relevant blog posts or evergreen Web pages, guiding website users through your site.
  • Don’t forget meta data! Both your title tags and meta descriptions provide useful opportunities for you to insert geographic keywords.
  • Make sure you have a Google My Business profile. It’s an important way to shore up some SEO cred.
  • Seek out customer reviews. We talk about reviews all the time, and it’s because they are really important. If you want to show Google that your business is a trusted resource, you’ve got to ask customers to furnish you with five-star ratings.
  • Provide meaningful content. There is no better way than a blog! Create helpful and informative content that local customers will want to bookmark, send to their friends, or even share on social media.
  • Promote your blog. Writing is half the battle. Going out there and promoting your content with other bloggers in your industry helps you get more backlinks and grow your SEO visibility.  Use a tool like Linkio to plan and track your backlink campaigns and be consistent about performing blogger outreach and getting your content in front of people who would find it valuable.

Remember: Local SEO is all about bringing in new, paying customers. To get started, follow some of these tips today; and for help with content creation, reach out to Grammar Chic, Inc. Find us at www.grammarchic.net or 803-831-7444.

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Content Marketing with RankBrain in Mind

How does Google determine which content ranks where on the search engine results page (SERP)? That question is at the heart of SEO, and it’s also important to content marketing. Answering it is, truthfully, close to impossible; Google’s algorithms are complicated, and ever-changing. There are a lot of factors in play, and the way Google balances and prioritizes them is somewhat veiled.

With that said, Google has been clear about one thing: RankBrain is one of the most important of all ranking factors. In fact, Google has stated that it’s in the top three. So, if you want to write content that ranks well, you have to know what RankBrain is—and how to appease it.

What is Google RankBrain?

RankBrain represents the artificial intelligence and machine learning aspect of Google’s algorithms. RankBrain works to understand user queries and content topics, and to match the right content with the search request— evaluating all the content out there and formulating the best possible results for the search engine user.

In other words, RankBrain is a machine that’s actually capable of learning about content and user search queries, and of judging which content provides the most relevant and actionable results for a search engine query. That’s really pretty cool, especially when you consider that these editorial decisions are made strictly by AI; there is no human assistance required for RankBrain to do its thing.

Again, RankBrain is not the only factor in determining search engine rankings—but it’s a major one. This brings us to our ultimate question: How can you design content that appeals to RankBrain? How can you get your website or blog ranked well by this AI system?

3 Tips for Mastering RankBrain

There are three tips we can offer here.

  1. Write content that is focused. RankBrain evaluates content to determine—basically—what it’s about, and whether it answers the user’s question. If your content is all over the place, jumping from topic to topic and presenting a hodgepodge of information, it’s unlikely that the algorithms will be able to reach clear conclusions. Content like this almost never ranks well. Make sure each blog post and each website has a strong, singular topic—and that everything within the content points back to that topic.
  2. Structure content in a logical way. Along the same lines, your content should be structured in a way that leads the reader (or the RankBrain algorithms) through a logical argument. Present your main topic or point in the first paragraph, then use section sub-headings to advance the content, one step at a time, until you reach a clear conclusion or CTA.
  3. Test everything. You won’t be able to guess your way to ranking success. Instead, you’ve got to constantly consult your data and analytics—seeing which content works and which doesn’t, learning from your SEO successes and failures alike.

Step Up Your Content Game

Effective content has to appeal to human readers and to Google’s machine learning system—and that’s a tall order. We can help. Get some seasoned, SEO-minded content writing professionals on your team. Reach out to Grammar Chic, Inc. to learn more: 803-831-7444, or www.grammarchic.net.

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Filed under Blog Writing, Content Marketing, Content Writing, Social Media, Web Content

6 Non-Technical Ways to Boost Your SEO

Search engine optimization isn’t rocket science—although, to be fair, it can sure seem that way at times. You can get pretty deep into the technical dimensions of SEO, which for small business owners who lack a tech background can be daunting. But here’s the good news: There are some completely non-technical, novice-friendly SEO strategies that can actually have a big impact on your site’s visibility and rankings. In this post, we’ll share just six things you can do to make Google love your site more—no advanced technical training required.

Simple Ways to Ramp Up Your SEO

Make a User-Friendly URL

Sometimes, URLs will default to random strings of letters and numbers—but that’s obviously not very helpful to users (or search bots) trying to determine what the page is about. Make sure each page of your site (and each blog post) has a short and descriptive title—for example, the page where you can learn more about the Grammar Chic content marketing services is www.grammarchic.net/content-marketing-services. Right to the point! Content management systems like WordPress usually make it quite easy to change your URL to whatever you want it to be.

Structure Your Site for Readability

You can enhance user experience (UX) and SEO by designing a website that guides the reader from top to bottom—that is, from headline to call to action. Make sure the headline itself is compelling, and that you break up the content with descriptive section sub-headings. Use bulleted lists when you can.

Place Keywords in Strategic Places

You don’t have to do a lot of complicated math to figure out the desired keyword density for a Web page. Instead, just naturally and judiciously insert keywords in titles, section headings, and meta descriptions, then perhaps once or twice in the content itself. Always make sure they feel natural, not cumbersome to read.

Enrich Your Content

Make sure each page has an image, video, GIF, infographic, or something else to provide added interest. You shouldn’t have just isolated blocks of black-and-white text.

Link to Relevant Resources

Internal linking is key to SEO success. If there are other pages of your site—or blog posts, for that matter—that augment the page in question, include strategic links to them. There’s really no right or wrong number of internal links. We’d just caution you to make sure the links you include really are relevant and helpful.

Encourage Social Sharing

When a piece of online content is shared on social media, that signals to the search algorithms that it’s useful—that is deserves a prominent ranking. Share your own content on social media, but also make sure you enable the social sharing buttons that let others quickly and conveniently share your content. Again, WordPress and other content management systems make this pretty easy.

Going Further with Your SEO

As you can see, there are plenty of small steps you can take to seriously improve your SEO effectivity. To go even further—to get content that’s written to rank and to convert—we encourage you to call the Grammar Chic, Inc. team today. Reach out to us at www.grammarchic.net or 803-831-7444.

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How Your Blog Can Sell Without Selling

Content marketing is sometimes described as the art of selling without selling. That is, content marketing is meant to facilitate conversions in a way that is decidedly non-salesy; the focus is always supposed to be on providing real value (not hard sales pitches) to the consumer, but doing so in a way that ultimately helps your bottom line.

This is not an easy balance to strike. Take your company blog, for instance. You can probably understand why it’s not a good idea to make each post a straightforward advertisement for one of your products or services: Simply put, it wouldn’t be very engaging, and not many people would read it. On the flipside, if you write blog posts without ever even mentioning your products and services, you may fear that the blog won’t have any practical effect on your sales.

So how can you write company blog posts that sell without coming across as too confrontational, too over-the-top, or too aggressive? We have some tips for you.

Write Blogs That Sell (Without Being Salesy)

Always focus on your audience. The guiding question of each post should be, “What’s in it for my audience?” Write to provide value not just to your brand but to your readers. Make sure your topics and your takeaway points are relevant to the people you’re targeting with your blog.

Give away valuable information. In keeping with the point above, make your blog a place where you give away expertise that your customers can use. Don’t hesitate to give away your “secret weapons” and your tried-and-true practices. This is how you build trust in your own expertise—by being confident enough to give it away.

Don’t write about yourself. Your posts don’t actually need to be about your brand. In fact, to keep them relevant to your readers, it’s probably smarter to write about your industry more broadly, or about the way your trade/profession brings value to consumers.

Don’t mention your brand in every sentence. Your blog can absolutely mention your company name—in fact, we recommend it—but a couple of mentions is probably fine, perhaps in the call to action at the article’s end. Too many mentions of your brand will definitely cause the post to read as “salesy.”

Maintain a conversational tone. Read your blog post out loud, and simply ask yourself: Does it sound like something you’d say in real life? If not, you may want to modify it a bit so that it’s less formal.

Include a CTA. By writing blog posts that earn credibility through giving away free and valuable information, you create the opportunity to end your post with a strong sales pitch—just a sentence or two inviting your reader to contact you for further value.

We Can Help

Writing blogs that are credible, value-adding, and effective is a big part of what we do here at Grammar Chic, Inc. We’d love to handle blogging for your brand. Reach out to us today to learn more: www.grammarchic.net, or 803-831-7444.

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How to Boost Your Content Quality

Quality is one of those content marketing buzzwords that everyone likes to throw around, but very few people can really define. We all agree that writing quality content is important, but how exactly do we measure it? What does it even mean, in the context of content marketing?

Here’s our simple definition: Quality content encourages readers to consume more of it. A good blog post will make the reader want to read other posts. Similarly, intriguing Facebook posts will make the reader want to follow you. Effective YouTube videos will earn you subscribers. And not only that, but strong content encourages social sharing, as well—spreading the word to friends and neighbors.

But if that’s what quality means, how can it be attained? How can you improve the quality level on your written content today?

Create Content That People Will Consume—and Share

We’ve got a few ideas for you.

Always write with your readers in mind. So simple, so often overlooked. Your content shouldn’t just be repurposed ad copy. It should be something that entertains and/or informs the reader. Think about your audience. Think about their pain points. Think about how you can help, by offering actionable insights. That’s what content quality hinges on.

Do research. It’s alright for your content to be opinion-based, but you should also have facts and figures to support your arguments—and even links to external blogs, articles, or studies, when appropriate. Make it clear that you’re not just pontificating. You’re providing trustworthy information.

Write so that people can understand. Good writing is characterized by clarity—so if you’re stuffing your posts with technical terms and industry jargon, they may not be getting their point across. Make sure you write in a way that even novices to your field can understand.

Spend time writing compelling headlines. The headline is arguably the most important component of your content, as it’s what creates the first impression and encourages people to read the content. Make sure you’re writing headlines that are catchy, concise, and enriched with real value.

Get an editor. Your content needs to be proofread thoroughly to avoid errors with grammar and spelling—and also just to make sure you’re really getting your point across. A professional editor, like the ones here at Grammar Chic, can help with these things.

Create Quality Content Today

In fact, we can also take over your content writing for you—and ensure that you’re regularly producing high-quality blogs and website content, without any hassle. Learn more by reaching out to the quality-minded pros at Grammar Chic today. Connect at 803-831-7444 or by visiting www.grammarchic.net.

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4 Things to Include in Your Meta Description

Do you know what a meta description is? It may sound like an overly technical term, but really it’s not. Here’s how SEO Moz describes it: “Meta descriptions are HTML attributes that provide concise summaries of webpages. They commonly appear underneath the blue clickable links in a search engine results page (SERP).”

HubSpot, meanwhile, goes into a little more detail: “Meta-descriptions play a big role in search results. In case you’re unfamiliar with the term, a meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description.”

Why Meta Descriptions Matter

In a nutshell: When you conduct a Google search, you’re given a list of links that match your search criteria, and under each link is a quick summary of what the page contains. That summary is the meta description. And it’s important that your own Web pages and blog posts have their own meta descriptions so as to take full advantage of this precious online real estate.

The meta description is an invaluable opportunity to capture some keywords and to make a strong first impression on search engine users—persuading them to actually click the link and visit your website. But in order for this to happen, you have to write a good, persuasive piece of copy—all while keeping it to 160 characters or less. (If it is more, Google will likely cut it off mid-sentence.)

4 Elements of a Strong Meta Description

There are four key elements that make any meta description effective:

  1. Your branded keywords. What we mean by this, generally speaking, is your company name. Grammar Chic blog posts always have our company name in the meta description, to start building some Google collateral and to make sure our content is clearly marked as our own.
  2. Additional keywords. One or two focus keywords, designed to attract search engine users, should also be worked into the meta description. For example, in a post that offers content marketing tips, we might include content marketing or content marketing solutions as our focus keywords.
  3. A statement of value. Why should search engine users click through to your content? Your meta description should summarize not only what the content is about, but how someone will benefit from reading it.
  4. A call to action. We’d also recommend a call to action—an insistence that your search engine user click through to read your content.

That may sound like an awful lot to encompass in 160 characters, but it’s more than possible. We’ll show you. Here’s the meta description used for this very blog post:

Writing meta descriptions is key to owning the Google SERP—but how is it done? Get meta description tips from the team at Grammar Chic, Inc.

You’ll see there our company name, a focus keyword (meta description tips), value (learning tips to own your Google SERP), and a call to action (Get…).

That’s just one example—but maybe you’d like to see how meta description writing could work for your content. We’d love to show you. Reach out to Grammar Chic, Inc. to start a conversation. Contact us at 803-831-7444, or www.grammarchic.net.

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