Tag Archives: Website Content Writers

April 17, 2015 · 3:01 pm

Streamline Your Homepage (And Increase Customer Engagement)

icon_home_largeYour company homepage creates the first impression most customers and clients will have of your business—so of course you want to nail it. You want to convey the value and distinction that your business can offer, and you want to do it in a way that people will actually read.

Yet, we still see many business homepages that are vague or lacking in real value proposition. We see others that are long, rambling, and unfocused—the kinds of homepages that nobody is actually going to read.

Maybe your business homepage falls into one of these categories, and you know it. There’s no time like now to revise, rewrite, and get it right. Or maybe your company homepage is pretty good. Even so, it never hurts to go back over it and give it some polish.

Whether you’re starting from scratch or just trying to improve what you’ve already got, here are our recommendations for mastering your company homepage—making it efficient, effective, and engaging.

  1. Keep it short. When writing homepages for our clients, we generally try to keep things to 300 words or less—sometimes much less! You can get into the specifics of your business on the About Page; frankly, nobody has time or interest in reading an epically longwinded homepage.
  2. Remember your buyer personas. Who are you writing to? What are they looking for from your business? What needs, problems, or benefits should you make clear on your homepage?
  3. Keep it value-focused. What’s in it for your customers? What benefit will they receive from learning more about your business? If you want people to keep reading, that’s what your homepage should convey.
  4. Use short sentences and short paragraphs. For mobile users in particular, this is a must!
  5. Include a call to action. Invite users to explore other parts of the website, but also welcome them to contact you right away with their questions or inquiries. The call-to-action is the most important component of any piece of Web content!

The user experience begins with the homepage, so it’s worth spending some time to get this right! Of course, you can always ask our writers to give you a hand. Contact Grammar Chic at 803-831-7444, or www.grammarchic.net.

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March 1, 2014 · 10:00 am

Why Outsource Your Website Content Writing?

outsourcing-seo-copywriting

Your company’s website represents one of the best and most important opportunities you have to tell the story of your brand—but that doesn’t necessarily mean you have to write it yourself. In fact, there are a number of reasons why a company might elect to outsource its Web content writing to a professional writing firm, like Grammar Chic, Inc.

Finding Your Voice

This may come as something of a surprise to some business owners, who are reluctant to relinquish control of their brand messaging. It’s easy and perfectly understandable to think: As the founder/owner/manager of this company, I’m the only one who understands it. I get this company inside and out, and nobody else will ever understand it the way I do—so I need to be the one to write the website content.

 It’s true: You understand your business better than anyone. While you may understand your company, though, you may not understand the best practices for website content writing. A professional content writer doesn’t necessarily need to know the full, exhaustive history and vision of your brand; the writer needs to know your basic identity, mission, and service offerings, and then to convey those values into a strong, user-friendly narrative.

After all: You don’t want your website to have as many words as the encyclopedia. The website exists to tell your story and to grab the attention of potential customers and clients, and professional content writers are uniquely qualified to achieve this.

Fresh Perspective, High Quality

In fact, bringing in someone who doesn’t know your company quite as thoroughly as you do can prove helpful. It can furnish you with the fresh perspective that you need, a way to see your company as a potential client or customer might. Your website needs to appeal to readers with different backgrounds and from different walks of like—in particular to those who don’t know your industry very well—so working with a professional Web content writer can prove beneficial.

Still another reason to enlist a professional Web content writer: You can rest assured that the writing quality will be high. Many business websites are plagued with grammatical or spelling errors, or with sentences that are simply not clear—all of which can detract from the overall sense of professionalism. Hiring a professional writer allows you to know with certainty that the verbiage will be spot-on, the command of language strong, and the writing itself seamless.

A Matter of Time

A final reason to outsource your website content writing: It’ll save you time. Agonizing over Web content can potentially suck hours out of your workweek—hours that you could be spending attending to other matters of business ownership. A professional writer can take over and let you get back to running your business.

Your business website is one of your most important pieces of marketing collateral, and it’s important to ensure the highest standards of quality and clarity—reasons enough to consider outsourcing your Web content writing to a trained pro. Our team has written websites for companies in countless industries; to learn more about what we can offer, please visit www.grammarchic.net or call 803-831-7444.

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