Tag Archives: Which Social Platforms Are Best for Your Business

Content Marketing | Which Social Platforms Are Best for Your Business? Part 2

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As we head into 2014, content marketing continues to be the focus of a great deal of buzz in the business world. Setting up a successful content marketing strategy for the new year is important; however, this is only going to be effective if you choose the right social platforms for your campaign.

In part one we covered Facebook, Twitter, and Pinterest as three of the top social networking sites that are incorporated into today’s content marketing strategies. In this post we will go over the merits of Instagram and LinkedIn.

Instagram

Instagram is a highly popular mobile application that allows you to upload and share pictures, which can be distributed to your Facebook, Twitter, and other accounts with just the click of a button. But there’s more to Instagram than the creation of an online photo album.

One of the major draws of this app is the ability to crop photos and put them through different filters. These filters change the appearance of the pictures, making them look aged, more saturated in color, etc., depending upon the filter that you choose. Additionally, the editing tools allow you to add borders to the photographs, as well as focus on certain areas of a picture.

Ultimately, the pictures that you share are added to your profile. With the right settings, anyone can see these photographs—making this a great tool for business-to-consumer companies looking to attract the attention of Instagram users. Many companies, such as Hope’s (a boutique clothing store located in Georgia), have found great success with posting their products on Instagram and providing links that users can follow to make a purchase.

In addition to attracting new followers through promotion of the account along other marketing channels, Instagram allows you to build your following with the use of hashtags. A simple search of #clothing, for example, will bring up all of the photographs that have been labeled with this hashtag. As such, the use of hashtags is critical to success on Instagram.

LinkedIn

LinkedIn has become the ultimate resource for individuals and businesses looking to make professional connections. For this reason, it is a fantastic social platform for business-to-business organizations that are hoping to attract the attention of business owners and other key decision makers.

The use of LinkedIn was once limited to the creation of a personal profile, which reads much like a resume; however, relatively recent updates to the website have allowed for the generation of company pages that individuals can follow. Updating these company pages is a lot like maintaining a Facebook account, although the audience is completely different. As such, LinkedIn is best for businesses that are looking to sell to professionals, rather than the general public.

Choosing the Right Platforms for Your Business

Content marketing really hinges on your ability to choose the appropriate online outlets for your marketing efforts. With so many options, though, this can be a difficult task. Have questions regarding social media, content marketing, or any of the other ways in which you can promote your business? Call Grammar Chic, Inc. today!

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Content Marketing | Which Social Platforms Are Best for Your Business? Part 1

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Social media marketing is an important component of a well-rounded content marketing strategy. But with so many different social platforms on the World Wide Web, how are you to choose which is best for your business? Below, we break down the most popular social networking sites and explain when to call upon each for your content marketing needs.

Facebook

facebook-logo-icon-vectorcopy-bigFacebook is, arguably, the most popular social networking website. The great thing about it is that, through Facebook, you can target audiences within a wide age range. Additionally, Facebook users represent diverse interests. Virtually any business should have a Facebook profile up and running, and you should maintain this profile with updates about your company and at least one new status (either an announcement or the sharing of an interesting article, video, etc.) per day.

Ultimately, though, business-to-consumer organizations should focus the heaviest on Facebook activity. This is because the structure of this website provides you with a direct link to the consumers you are targeting, so why not make the most of this resource?

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Another highly popular social networking site, Twitter is a great resource for business-to-consumer and business-to-business organizations because it allows for connections between both businesses and individuals. Unlike Facebook, all Twitter accounts are the same and function in the same manner. As such, businesses can create an account that allows them to interact more directly with target audiences in terms of actually going out and contacting individuals and companies within these groups.

Twitter, like Facebook, should be updated at least once per day. But the personal interaction on this particular platform is critical, as this is a wonderful way to reach out to individuals and really showcase your brand’s identity in an interactive way.

Pinterest

pinterest-logoPinterest is an interesting social networking platform because it is almost exclusively reliant upon images. While you can write blurbs under each image, every pin that you make is represented by a graphic.

People are driven by visual cues, particularly online, so this is a highly valuable resource for many businesses. Like Facebook, it is great for business-to-consumer organizations; however, it is important that companies create a targeted strategy when using this platform because it can be easy to muddle the marketing message. Organizations that sell products can easily pin pictures of their goods, but service-oriented businesses will need to get a bit creative in how to best represent their brands on Pinterest.

These are just a few of the social platforms you may need to integrate into your content marketing strategy. Keep an eye out for part two, which will describe the likes of Instagram and LinkedIn!

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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