Tag Archives: writing

4 Ways to Make Your Copywriting SUPER Persuasive

Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or picking up the phone.

Or at least, that’s the way it should happen. We all know that much online copy just doesn’t move the dial; it doesn’t motivate the reader; and it certainly doesn’t improve the bottom line. That’s because it fails to persuade, often because it’s too steeped in tired, clichéd used-car-salesman tactics, or else bogged down in generalities.

So how can you make your copy not only pristine, but persuasive? Here are four steps to take right now.

Cut Meaningless Phrases

Consider this copywriting example: Our company produces world-class products that are bound to delight.

What does world class mean in this sentence? If your copywriting includes words or phrases you can’t readily explain, then it’s just not very good copy.

Specificity should always be your goal. Consider this rewrite:

Our products empower customers to increase their lead generation by 200 percent, representing the highest return on investment of any company in our industry.

Now that means something to your customers—and it’s better copy, because of it.

Use Numbers

Our second tip once again hinges on the idea of specificity. Simply put, using numbers and statistics is almost always more persuasive than speaking in generalities.

So, rather than saying that countless customers love your product, say something like, more than 200 businesses have trusted us with their email marketing needs, and we maintain an average 4.7-star rating among our clients.

Again, the specificity is eye-catching. It’s meaningful. It’s persuasive.

Get to the Point

A good rule of thumb with calls to action: Be direct, and tell your customer what to do next.

Consider these two variants:

If you’re interested in learning more, we encourage you to contact us at your convenience.

Or:

Call us now to start improving your lead generation by as much as 200 percent.

Which is more direct? And, which is more persuasive? The second, we’ll contend, is the option that conveys the most urgency and the most value.

Focus on Value

Your copy isn’t really about you. It’s about your customers, and the benefits they can gain from choosing your product or your brand.

Focusing on those benefits is the best way to persuade. Again, consider two variant CTAs:

Contact us today to learn more!

OR:

Contact us to empower your sales team and start capturing more leads.

Only the second option lays out a reason for your reader to take action—and that makes it by far the more persuasive of the two.

Get Help with Your Copywriting

Good writing should get results. At Grammar Chic, Inc., persuasive writing is our bread and butter. We can help you beef up your sales copy and start increasing your leads and conversions. Contact us today to schedule a consultation, and start filling your website with compelling sales copy.

Reach Grammar Chic, Inc. at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Content Writing, Web Content, Writing

5 Ways to Become a Better Writer

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As a writer, you might sometimes feel like you’re on top of the world—like you’ve just authored something that’s genuinely good, worth being proud of. Most days, you’re probably going to feel a lot less confident, a lot less secure. The writing life exists between those two extremes, and so long as you don’t spend too much time at either end of the spectrum, you’ll likely be alright.

No matter how good you think you are—or how bad—there’s always room for improvement, always an opportunity to get better. Whether you’re working on a full book manuscript or simply some company blog posts, it’s worth taking some time to hone your writing craft, to become more skilled at conveying your point and shaping your words.

And the good news is, you don’t have to enroll in a creative writing course to do so. Here are a few quick exercises that will boost your writing acumen and perhaps even build your confidence:

  1. Read a lot. This is the #1 piece of advice that writing instructors tend to give, and not without reason. The more you read, the more natural and intuitive you’ll become as a writer, and the better able to conjure evocative words and sentences while mastering the mechanics of sentence construction. Read voraciously—books, blogs, magazines, whatever interests you today.
  2. Impose some limitations on yourself. Force yourself to write in certain forms or to adopt certain restrictions. Write a few tweets; practice some 100-word short stories; try your hand at a long-form blog, maybe 1,000 words or so; do something very formal, than tackle the same topic informally.
  3. Write in specifics. Writing about abstract concepts can be a dead end; instead, write about some specific stories or people in your life. Master the art of concrete details.
  4. Write in different settings. If the only way you ever write is sitting in your office at the laptop, don’t be surprised when you find yourself feeling a little stagnant. Avoid this by taking your notepad to the park or to the coffee shop. Write in different environments to stimulate creativity.
  5. Work with an editor. Working with an experienced, professional editor will provide you with a fresh perspective and some specific ways in which you can improve your writing—things you might not think of on your own.

Pursue mastery of your craft each day; you may never reach the point where you have that top-of-the-world feeling every day, but you can rest assured that you will get better over time!

To speak to one of Grammar Chic’s editors, call us at 803-831-7444, or visit www.grammarchic.net.

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Client Spotlight: Kuester Companies

One of my favorite Grammar Chic clients is Kuester Companies—and in particular, their Association Management group. I say this with sincerity, and perhaps just a hint of wonder; to be sure, this isn’t the first thing you’d think of when you think about a literary consultancy and professional writing and editing service like Grammar Chic, Inc. We work with authors, with people who write for a living. What could we possibly have to do with an HOA company like Kuester?

The thing of it is, though, our work isn’t just about words. It’s about ideas, and it’s about facilitating effective communication. Kuester is a company that places a high premium on both of these things; they’re nothing if not loaded with good ideas about property management—ideas meant to provide the best service possible to their many clients—and so it’s pretty easy for us at Grammar Chic, Inc. to help put those ideas into words.

Kuester is at once a big, ambitious, and expanding company, but also one with tight-knit values and a familial sensibility; indeed, it is a family business, and though it is constantly growing, it is still run as such. Kuester provides management services to residential areas—including condominiums, apartment complexes, and neighborhoods—throughout the Carolinas, yet they pride themselves in the value they place on their employees, and on the team spirit they embody. They work with some of the industry’s top talent and collaborate with some of the finest vendors in the area, yet they are adamant about the fact that it’s the customer who comes first, and that, at the end of the day, their job is really just to keep their many communities happy.

Kuester Association Management’s function is to provide a stable, guiding presence for local association managers and also to ensure that the needs of the different community members are being met; as you can imagine, their work lives or dies on their ability to communicate effectively. On that front, Grammar Chic, Inc. is all too happy to help—whether it’s with web content, articles, or blog entries.

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Author Spotlight: Al Baird North Carolina’s Ocean Fishing Piers: From Kitty Hawk to Sunset Beach


Al Baird grew up fishing the North Carolina coast and to this day remains loyal to its many piers. When his family first started their annual vacations to the coast, Jennette’s Pier was their location of choice. Since then, Al has been casting his line over piers regularly and has made it his mission to ensure that other kids have the opportunity to experience the same tranquil yet exciting interaction with both nature and other fishing enthusiasts. As the founder of the North Carolina Fishing Pier Society, Al has done massive amounts of research in his efforts to preserve the piers along the North Carolina coast and to get people excited about pier fishing. His new book, North Carolina’s Ocean Fishing Piers: From Kitty Hawk to Sunset Beach, chronicles the dangers the piers have faced over the years and shares the triumphs of many fisherman, young and old, who have held their own against the waters of the Atlantic and taken home their prize.

Published by The History Press, North Carolina’s Ocean Fishing Piers will be released to the public in March of 2011. The History Press is a publishing house located in Charleston, South Carolina, and we here at Grammar Chic, Inc. are delighted that such a great press recognized Al’s wonderful work.

Grammar Chic, Inc. is excited about the upcoming release of North Carolina’s Ocean Fishing Piers and is so proud of Al Baird for the success he has achieved. Congratulations, Al!

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Understanding the Importance of High-Quality Web Content

Advertising is one of the most crucial aspects of every business. If your company advertises on the internet, you are well aware of the importance in being found by the search engines. Anyone can jot down descriptions of their products and services, but professionally written web content can target a specific group of consumers. Working with a professional to develop search engine optimized (SEO) content will assist in catching the eye of countless prospects and will increase your website’s traffic.

SEO writing is aimed at improving your search engine rankings. The right wording, combined with carefully considered keywords on individual pages, and your website has the potential to be on the first page of search results when a consumer is looking for your product, service, or company. This approach to advertising is especially successful when you are catering to a certain region or location.

When consumers find and visit your website you want them to be greeted with an organized, well-written page. Professionally written web content will present your business’ information to potential clients in a way that is clean, organized, and easy to understand, along with a call to action that will inspire them to get in touch ASAP.

One of Grammar Chic’s most successful web content clients is Gutterman Services, Inc. Their staff reached out to us when they wanted to revamp their website. They are now one of the top results in search engines for consumers who are searching for their services in the Washington D.C. and Northern Virginia region.

When you are ready to increase traffic to your website, contact us and let help make your website your 24/7 salesperson.

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Client Spotlight: Lea Shulman Interiors

We recently had the honor of working with Lea Shulman, of Norwalk, Connecticut-based Lea Shulman Interiors. Lea is a highend, luxury interior designer specializing in new construction and kitchen remodels. Her portfolio is truly one-of-a-kind, but she was looking for help with conveying who she is and what she does for her clients on her website. We were able to work with her to develop unique web content that truly expressed her background, expertise and what her company hopes to accomplish when working with clients who have an interior design vision, but who need a helping hand in making that vision a reality. Now that her website is “remodeled,” Lea can get on to the important work of making the homes of her clients’ true works of art. Check her out online at: http://www.leashulmaninteriors.com.

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