5 Tips for Acing an E-Commerce CTA


When you’re running an e-commerce brand, your website really has one central purpose: Yes, you want to bring new clients into your sales funnel and provide them with the education they need to make informed purchasing decisions, but at the end of the day your goal is to close the sale. You want people to click on a button in your online store and purchase one of the items you’re selling—period. You want your website to be an around-the-clock sales machine.

That’s what makes it so essential to have a good, strong call to action in place. All business websites need CTAs, which guide your leads through the sales funnel and increase the likelihood of them taking the desired action. For e-commerce sites, though, the CTA should be especially pointed and impactful: Click this button to buy our product NOW!

5 Tips for Killer CTAs

But of course, there are good CTAs and bad ones—and a feeble or unpersuasive CTA will hobble your sales and render your website impotent. So how do you ensure that your e-commerce site is working with high-impact CTAs? Consider these tips:

Make it stand out! The whole point of the call to action is to grab your reader’s attention and make it clear what step you want the reader to take next—so you can’t afford to have a CTA that blends in with the rest of the page, or that gets buried under the rest of your content. While it is possible to be too over-the-top, you do want to use larger fonts, bolds, italics, bright colors, compelling graphics, and/or attention-grabbing verbiage to draw the reader’s attention. The language of the CTA should spell out, in no uncertain terms, what you want the reader to do next.

Keep it short. Your readers want to see what you want them to do, and don’t necessarily want to wade through ten paragraphs of text to get to the point. Do you want them to click a button and buy your product? Tell them so—in a sentence or two at the very most.

Offer specifics and convey value. Just because you keep it short, that doesn’t mean you cannot offer some specifics. Adding specific offers and numbers is especially effective. Try something like: Save 30% by ordering NOW! Or, Claim your free gift card; buy today!

Place your CTAs strategically. You should have one on every page of the website—but beyond that, your placement may vary. Generally it is best to have a CTA visible on the page without the reader having to scroll—placing it either above the fold or in a sidebar can work well. Also, there’s no law against having multiple CTAs on one page, especially if the page is longer or more content-heavy.

Don’t forget to say thanks. The CTA/order page should ultimately take the reader to a Thank You page, which is an essential way for building brand loyalty. Never forget it!

For help crafting killer CTAs, of course, the Grammar Chic team is always on hand. Give us a call today at 803-831-7444, or visit http://www.grammarchic.net.

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How to Add Google Analytics to Your WordPress Site


Who visits your website? How long do they spend there? How do they find your website, and which pieces of content seem to be the most popular? These questions are all critical for you to ask as you strategize about your website and how you market it. The more you know about these meaningful metrics, the better you can tweak your site to bring in the kind of traffic you need.

There are different ways to track your metrics, but one of the simplest and easiest ways is to install Google Analytics. Google Analytics is a dashboard that records certain stats about your site and feeds you the results; it doesn’t cost anything and requires no technical know-how to use it, which is why it’s popular with small business owners.

Once you have Google Analytics installed in your website, you will be able to tell how many people visit your site; what they do when they get there; where they’re coming from; and when they’re most active.

But before you can access any of that data, you’ll need to actually have Google Analytics installed. This is a quick and easy DIY project; just follow these short steps to get Analytics up and running!

For WordPress.org Sites

First, go to the Google Analytics signup page and log in. If you have an existing Google or Gmail account, you can use that; if not, you’ll need to sign up for one.

Next, you’ll be prompted to start using Google Analytics. You should see a button inviting you to “sign up” for the program. Click it!

Then, you’ll be asked to choose between tracking a website or a mobile app. Ensure that you have “website” selected.

You may also be asked to participate in a Google Analytics Beta program. For the sake of simplicity, you may want to stick with the classic account, and wait to receive the extra features once beta testing is complete.

Fill in the rest of the required information. Google will ask for your website name and URL, the time zone you’re in, and more. It’s mostly self-explanatory; note that “Account Name” doesn’t really matter and can be anything you want, perhaps simply your business name.

Click on the get tracking ID command. You’ll also be asked to agree to Google’s terms of service. From there, you will be given a piece of Web code that you are supposed to copy and paste into WordPress—but where?

Leave that tab open but open a new one for WordPress. There are different ways to input the code to WordPress, but maybe the easiest is to install the Insert Header and Footer plugin, go to the plugin settings page, and then simply copy the Google Analytics code. And voila! You’re done, and ready to start tracking.

For WordPress.com Business Sites

If you happen to be using a premium business account on Worpress.com, the whole process is actually much easier. Sign in to Google Analytics, as we lay out above, and enter your website URL when prompted. You should be issued a tracking code—something alphanumeric.

From there, go back to WordPress.com and hit Settings, then Analytics. Simply paste the tracking code you received and you’re ready to go!

From there you can get started tracking and analyzing data—and if you need any help with that, we’re happy to consult. Contact Grammar Chic at www.grammarchic.net, or 803-831-7444.

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4 Ways You’re Unintentionally Slowing Your Job Search

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Job hunting is usually not a very casual business: More likely than not, if you’re seeking a new job it’s because you desperately need or fervently want one, sooner rather than later. You don’t have the luxury of time, and you wouldn’t dream of doing anything that would slow your process.

Or at least, you wouldn’t do it on purpose—but what if you’re accidentally impeding your own progress, using job search strategies that slow things down rather than move things forward?

Strategies that Slow Your Job Search

We’ll show you what we mean. These are just some of the approaches that can add days, weeks, or even months to your quest for employment—in other words, strategies you’ll want to avoid!

Taking a shotgun approach to applications. Applying for every job you see may seem like a great idea, but actually it decreases, not increases, your odds of finding employment. That’s because you spend way too much time applying for jobs you’re not suited for or wouldn’t really want. It’s far better to make a targeted list of employers and to really be judicious about the companies you apply to, and then to pour more time and effort into those companies.

Sending generic resumes and cover letters. As you target specific employers, you’ll want to make sure your resume and cover letter matches, which means tweaking each one to fit the company you’re applying for. Generic resumes and cover letters are easy to spot and may make the hiring manager think you’re unserious about the position—which means your application is really just a waste of your time.

Submitting resumes that are way too long. For the vast majority of jobseekers, a good resume length is somewhere between one and two pages. There are rare instances where more than two pages is fine, but—unless you’re a C-suite executive or a PhD—you’re probably wasting time and turning off employers when you send them lengthy, rambling resumes.

Neglecting your LinkedIn page. Think social media is a waste of time? Think again. Most employers now do their homework online before they call you in for an interview—so if your profile isn’t optimized, you may be missing a lot of opportunities. Spending an afternoon tweaking your LinkedIn page can be a significant investment in your job search success.

To speed up your job search, move on from these unproductive strategies—and if you need help, don’t hesitate to ask us! Reach out to Grammar Chic at www.grammarchic.net, or 803-831-7444.

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Filed under Job Search, Resume Writing, Resumes

Job Search Getting You Down? Try These Tweaks

Being on the job search for a couple of days can be frustrating. Being on the job search for a couple of months can be downright maddening. And when a job search drags on for very long, it can leave the job seeker feeling discouraged and dispirited.

There’s no way around that. We won’t sugarcoat it: Job hunting is difficult, and facing rejection and dead ends is all the more so. The good news is that there are a few attitude tweaks that can make a dragging job search seem a little more bearable.

Use Rejections as Opportunities for Improvement

For starters, make sure you seize every rejection and every failure as an opportunity to make yourself an even better candidate for the next time around. Hopefully, the hiring managers who turn you down will provide you with some feedback—and if they don’t, you can always ask. More generally, you can use a rejection as a chance to update your LinkedIn profile, clean up your social media presence, or get your resume rewritten. You might also spend more time running job interview drills with a friend.

Take Some Time to Hone Your Skills

A prolonged job search gives you a chance to become a better candidate not just on paper, but actually in the workplace. You can take the time you have available to you to develop new skills or even attain new certifications. In many industries, online education courses are easy to come by, and generally affordable. And if you can’t find any, you can always sign up for some volunteerism or internship work—allowing you to keep your practical, hands-on skills sharp.

Give Yourself a Break

You may be itching to be back at the grind, earning a living for yourself and your family, but maybe this non-voluntary down time you’ve got is a blessing in disguise. You can almost certainly benefit from a few extra hours each week to exercise, or to give yourself some mental health breaks—ensuring that when you do land a new job, you’ll be rested, focused, and ready to thrive!

Again, none of these attitude adjustments will make the job search easy, per se—but they might help you stay motivated and positive, even when things get tough.

For help with your resume or social media presence, of course, the Grammar Chic team is always available. Reach us at 804-831-7444, or www.grammarchic.net.

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5 Brilliantly Simple Thanksgiving Marketing Ideas


We hate to be those people who start talking about the next holiday the minute the previous holiday is over; really we do. But with marketing, it’s crucial to plan everything in advance and never to waste any time. So with Halloween now a thing of the past, small business owners need to turn their attention to the next milestone in the holiday season.


And fortunately, we’ve got a few suggestions to make your marketing efforts seasonally appropriate. (And simple, too!)

Simple Strategies for Your Seasonal Marketing

  1. Send thank-you notes. What could be simpler? In the season of gratitude, send a quick e-mail or even—gasp—a personal letter to some of your top, most loyal customers, simply letting them know that you appreciate their investment in your company. This genuine, humane gesture can help personalize your brand and foster major customer loyalty—because after all, who doesn’t love feeling appreciated?
  1. Start early. Whatever promotions, discounts, contests, events, or other special offers you’ll be rolling out around Thanksgiving, the time to announce them is now, this very week, preferably even this very day. Get on social media and let your followers know what Thanksgiving means to your company, and what they can expect in the weeks to come.
  1. Don’t forget about Black Friday and Cyber Monday. In fact, there’s no reason you can’t stretch these big shopping days out into weeklong or even monthlong events. Use these shopping days as hooks for ongoing sales or promotions.
  1. Give back. Arrange a can drive or some other service activity for your employees or your customers—and make sure to mention it on social media and also send out a press release. There’s nothing at all wrong with letting folks know about the good stuff your brand is doing in the world!
  1. Make a video. During the holiday season, a touch of humanity can go a long way; record a quick video of your team expressing some sort of holiday message—maybe just a big, hearty thank-you to customers—and post it to social media. You may be surprised how much it resonates.

Again, these ideas are all straightforward—but also quite likely to be effective. But don’t take our word for it: Try ‘em today. Call us if you need further assistance: Grammar Chic can be reached at 803-831-7444, or www.grammarchic.net.

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5 Ways to Make Your Blog Readers Stick Around

close up of hands typing on laptop computer blogging

Are you familiar with the term bounce rate? It’s an SEO/Web analytics term that basically denotes the people who come to your website or blog, take one look at it, and immediately navigate to another page. Imagine these readers saying: “Nope! Not what I was looking for!”

Bounce rate is an important concept to think about, even beyond looking at your actual numbers. From an SEO standpoint, a high bounce rate can drag down your Google clout. More generally and more obviously, though, if people are finding your site and then leaving it immediately, your content obviously isn’t working. It’s not even having a chance to work.

The Blogger’s Dilemma

This has long been the blogger’s dilemma: How do you get people to not only click on your blog post, but actually read it? There’s no magic solution here. To a large extent it requires you to find an interesting topic and connect with curious readers—no small feat!

More basically and more generally, though, there are a few simple steps you can take to make your blogs more engaging—more readable. Consider the following:

  1. Keep your posts short. It’s simple math, right? The shorter your post, the more likely it is people will take the time to read it. Now, don’t go too short; much below 400 words could be a problem for your SEO. But somewhere in the 400-500 range is usually good for simpler topics, 800 words or so for complex topics.
  1. Keep your posts focused. Don’t have a blog post that addresses two distinct topics. Focus on one topic, and save the other for a second blog post. Maintain your reader’s attention by being thematically consistent and coherent.
  1. Use formatting that lends itself to readability. You should have plenty of white space surrounding your text, and each line of text should be fairly brief—maybe 75-80 words or so. Don’t pick a blog format that detracts from readability.
  1. Keep paragraphs short. As far as readability goes, short, 3-4 sentence paragraphs are always better than epic chunks of text. This is also why lists and bullet points can be useful.
  1. Don’t let SEO get in the way. Have you ever come across a blog post that used a phrase like “best North Carolina oral surgeon” 15 times in the span of 500 words? That’s SEO keyword stuffing, and in addition to being a poor technical strategy, it’s also a great way to make your posts completely unreadable.

It really goes without saying, but: You need people to read your posts—not just click on the headlines and then immediately click away. Without actual readers, your content isn’t doing you much good. For help constructing really gripping, readable posts, contact Grammar Chic at 803-831-7444, or www.grammarchic.net.


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Filed under Blog Writing, Content Marketing

Why You Should Start Gearing Up for Holiday E-mails Today—and 5 Ways to Do It


We’re still a few days away from celebrating Halloween, but if you’ve been out shopping lately then you’ve probably noticed plenty of Christmas décor already on display. Big-box stores and retail pharmacies know full well that, for many Americans, the holiday season has more or less begun—and to really make the most of it, marketers need to start getting ready now.

And that includes you. Maybe you don’t have a brick-and-mortar store where you can erect a giant holiday display, but at the very least you can do some e-mail marketing—getting ready to connect with subscribers and previous customers and remind them of your brand in the precious weeks leading up to Christmas.

Remember: During this season of the year, many consumers are very much in a “buying mode.” They’re looking for great products, offers, and deals. And your e-mail marketing efforts can help connect the dots, coaxing customers to your business as they look to spend a few holiday bucks.

You may not be ready to launch a full-scale holiday marketing blitz quite yet, and that’s fine. It may still be a bit early for that, but it’s not too early to start planning and brainstorming. Some tips for doing so:

  1. Think about how your product/offer might change. Remember that during the holiday season, a lot of people are looking for great gift ideas. If you own a jewelry store or a toy store then you’re probably in good shape, but many brands will need to shift their thinking from direct products to gift cards or other gift-oriented ideas.
  1. Play into sales and specials. The holiday shopping season presents plenty of great opportunities to base your e-mail campaign around sales and promotions. For example: Why not take full advantage of Cyber Monday?
  1. Do some spying. Make sure you keep tabs on what your competitors are doing. If you notice them announcing free shipping or other special holiday discounts, you may have to make similar offers just to keep pace.
  1. Put headlines first. As ever, we think it’s critical to base your holiday e-mail campaigns around attention-grabbing headlines. You can even start sketching some now. Our advice: Make them straightforward and value-oriented; if you’re offering e-mail subscribers 20 percent off, let them know it.
  1. Align your content. Even as you send out holiday discounts and specials, you should also be writing some holiday-themed blogs and e-books, perhaps attaching a few of them to your e-mails.

The time to plot your holiday marketing outreach is now. If you need further assistance, just give us a shout: Grammar Chic is reachable at 803-831-7444, or www.grammarchic.net.

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Filed under Content Marketing, Email Writing