Blog
Website Content Strategies for Refreshing and Re-Engaging Your Audience
Creating relevant, engaging, and authoritative content for your business website is a big undertaking. Not only will you need clear buyer personas and a winsome value proposition, you’ll also need comprehensive website content strategies to tie everything together....
5 Tips for Writing Engaging Calls to Action for Social Media
Whenever you write anything for your business, whether it’s a Facebook post or a full-length blog, you naturally have some goal in mind. Maybe you want readers to click a link, to call you for an appointment, or to purchase something from your e-commerce store....
The Importance of Storytelling in Social Media Marketing
Social media marketing isn’t just about promoting your products and storytelling. When done right, social media marketing can also help you cultivate relationships with your customers, maintain meaningful connections, and provide enriching experiences that yield brand...
Social Media Content Strategies: Building and Sustaining Brand Authority
There’s no question that social media remains an integral part of day-to-day life, and a powerful channel through which your brand can communicate with customers and leads. To take full advantage of this channel, it’s crucial to adopt the best social media content...
How to Write a Resume When You Have Already Retired
You worked your whole life and counted down the days until you could retire. After taking some time off, now you’re ready to re-enter the workforce, whether it’s for extra income, socialization, or other reasons. Job seeking post-retirement is not unusual, and many...
What’s the Best Way to Refer to Everyone Who Isn’t Cis?
The language surrounding gender is constantly evolving. In order to honor the identities of those who don’t conform to mainstream gender expectations, it’s important to be careful, thoughtful, and precise in our word choice. This raises some intricate considerations...
Content Marketing in an Election Year: 4 Implications for Marketers
Marketing a small business is challenging, even during the best of seasons. It’s never simple or straightforward to identify your target audience or to distinguish your brand from the competition, especially when the digital ecosystem is constantly changing. To...
5 Creative Ways to Repurpose Old Content
One of the biggest challenges that marketers face is coming up with fresh new content on a regular basis—however, it is possible to repurpose old content. Even in industries where there is a lot of creative potential, writer’s block is a common phenomenon. The good...
Mobile First Content Writing: Tips and Techniques
It goes without saying that, as digital technology advances, consumer behavior adapts in kind and content writing tips evolve. For example, just take day-to-day Internet access. In the early days of the World Wide Web, the only way to access your favorite Geocities...
11 Content Resolutions for 2024
For close to two decades now, marketers have been making content resolutions and beating the same drum: Content is king! Content is king! By now, most small business owners have little doubt as to the centrality of content to their online marketing efforts. The...
Updating Your Content Marketing Strategy for the New Year
A new year is a time for new beginnings and fresh starts, which includes your content marketing strategy. For your business, that may mean reviewing your overall performance and identifying areas for improvement. Your marketing strategy plays an integral role in...
How to Repurpose Old Content
Coming up with ideas for new content can feel like a full-time job unto itself, which is why it's important to know how to repurpose old content. Tried-and-true blog posts that got a lot of hits back in the day, and continue to enjoy some attention today, can be...