6 Reasons Your Facebook Fanpage Isn’t Gathering Likes

Facebook-Like-Button

For social media marketers, the Facebook “like” is one of the most valuable currencies there is. A like may not be an end in and of itself—the ultimate goal is to develop customers, converts, and brand ambassadors—but someone who likes your company page is that much closer to seeing your content, engaging with it, sharing it, and forming positive associations with your brand. The like isn’t everything, but it’s certainly important.

So when you invest time and energy into your Facebook Fanpage and don’t see it picking up too many likes—well, that can be frustrating.

There could be any number of reasons why your page isn’t generating the likes you need it to, but some of the likeliest causes are outlined below.

  • Your permission settings block viewers. We’ll start with one of the simplest and easiest bits of troubleshooting. We all know the importance of ensuring the right privacy settings for your personal Facebook page, but when it comes to your company page, you obviously want the content to be visible to more or less everyone. Check the “Manage Permissions” tab on your page just to make sure you’re not unintentionally restricting your viewership.
  • Your page looks shoddy or unprofessional. Nobody wants to like an obviously “DIY” Facebook Fanpage. If your images are blurry or low-res, or if you’re using cheap Clipart instead of compelling photos and graphics, then you’re not doing enough to make your page inviting.
  • You’re not sharing the page. Can people who visit your company website quickly and easily find your Facebook page, without having to go to Facebook and search for it? Do you have Facebook links on your e-mail signatures and blog entries? If you’re not actively sharing your Facebook page, or at least placing links to it in prominent locations, then you can’t expect it to gain much momentum.
  • You’re not posting enough. How much is “enough,” you ask? Well, you need to be posting with the kind of frequency that will ensure people remember who you are and what you offer. Use an editorial calendar to be consistent in updating—daily, if you can.
  • You’re posting way too much, in bulk. Facebook’s algorithms work to prevent you from bombarding people with posts, so don’t even try. If you’re posting ten times a day, but all ten posts come within the same 30-minute window, you’re essentially asking Facebook to hide those posts—so what’s the point? Be consistent in posting, but also know the value in restraint.
  • You’re only posting about yourself. At Grammar Chic, we are constantly warning our clients about the dangers of relentless self-promotion, but hear us out once more: Your Facebook page isn’t really about you; it’s about the value you can offer your clients. Informing and educating them is the single best way to get—and keep—their precious likes.

To learn more about Facebook Fanpage optimization, or about content marketing in general, reach out to Grammar Chic today. Call 803-831-7444, or visit http://www.grammarchic.net.

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A Quick Guide to Resume Writing in Your 50s

Resume Writing when over 50

Statistics show that more and more Americans are working longer than ever before—well past the “traditional” retirement age of decades past—and what’s more, Americans are switching careers more frequently than ever, the days of working for a lone employer for 40 or 50 years long over. Combine these two findings and you arrive at a simple conclusion: More people in their 40s, 50s, and 60s are looking to jump from one job to another, and as such they need to craft compelling resumes that will enable them to compete with younger jobseekers.

What Sets Fiftysomethings Apart?

The question is, how can this be done? The first thing for the jobseeker past age 50 to understand is that, in truth, they’re not competing with younger jobseekers—not in any meaningful way. Post-50 jobseekers bring something entirely different to the table than their younger colleagues and counterparts—namely, they bring an entire career’s worth of experience.

That experience is what makes post-50 jobseekers unique, and uniquely appealing to employers. As such, it’s what the resume should highlight. Your resume should be constructed in a way that it tells the story of your career, pulling every job and every position you’ve held into a tight narrative, highlighting results and accomplishments along the way.

Some Tips for Crafting Your Resume

Some specific tips for crafting a resume that tells the story of your career include:

  • Ditch the Objective—which suggests a kind of youthful naiveté—and instead begin your resume with an Executive Summary that spells out exactly who you are as an employee, focusing on the key skills and most significant achievements you have amassed.
  • Summarize your entire career in reverse chronological order. You don’t necessarily want to leave anything out—even if it’s a retail job you had right out of college—because every position you’ve held contributes to the larger narrative of your professional life. With that said, the focus should be on the past 10 or 15 years.
  • You don’t need to reinvent the wheel, as far as your resume formatting goes, and you don’t need any gimmicks to hook hiring managers or recruiters. Instead, your resume should be centered on the one thing that sets it apart from the resumes of younger folks—i.e., that it’s meatier, packed with more details from your professional life.
  • On that note, keep the focus on achievements, on success that you’ve had, on projects completed, and on quantifiable results. You’ve been in the workforce for a long time now—so what do you have to show for it?

Some post-50 jobseekers wonder if their age puts them at a disadvantage—but a good resume will put your experience to good use for you. After all, what could be more impressive to an employer than a long list of career achievements?

To learn more about crafting such a resume, we invite you to contact Grammar Chic, Inc. today. Call 803-831-7444, or visit http://www.grammarchic.net.

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5 Job Interview Questions Designed to Trip You Up

job-interview

It’s the human element that makes interviewing for a job so tricky, so daunting. You can hold all the practice interviews and rehearse all the canned answers you want, but at the end of the day you’re going to be sitting across from another human being, who can ask nearly any question that springs to mind. While it is both good and right to prepare for common, stock interview questions, the applicant must also go into each interview with the knowledge that anything could happen.

On that note: There are some surprisingly (and increasingly) popular interview questions that you should make a special effort to prepare for. These aren’t necessarily among the “stock” questions you’re familiar with, but they’re not uncommon among interviewers—and they’re designed to be a bit tricky, not necessarily with the intention of making you fall flat but rather of helping the interviewer see how well you think on your feet.

What are some of these surprising, tricky interview questions? We’ve highlighted five particularly treacherous ones below.

Why are you seeking a new employment opportunity?

In the surface, this one may seem fairly innocuous—and it can be. Maybe you’re looking for a new job because you’re currently unemployed, or maybe you’re simply ready for a change for you or your family. That’s all perfectly fine.

This question becomes insidious and damaging, however, when you start talking smack about your current employers. That’s really what it’s designed to do: To show the interviewer whether you’re a particularly negative person or not. If you show up at an interview and speak poorly of your current job, why should the interviewer expect you to be any more of a team player at this new company? Prepare for this question by reminding yourself not to air your dirty laundry in public, as far as your old employers are concerned.

How do you manage to find time for interviews?

This question is designed to uncover whether you’re effectively cheating your current employer or not—because if you are, there’s no reason to suspect you won’t cheat your next employers, too. You can deflect—and underscore your interest in the position—by stating that you’re taking personal time for the interview because the opportunity seems so perfect for you, so exciting.

Do you know anyone who currently works for our company?

Here’s another one that seems innocent enough. You may think it’s a great thing to have a friend on the inside, talking you up and recommending you to the hiring manager. It can be—but only if your friend is respected within the company. Remember that the friend’s characteristics and reputation are automatically going to become associated with you—so select your referrer wisely!

What’s your dream job?

The point of this question is to determine whether you’re applying for every job in sight, or taking a more targeted approach—and you want to underscore that you’re doing the latter. “This is the place I’d like to work,” you should say; as hokey as it might sound, this simple answer really is the best one.

What does the word X mean on your resume?

Finally, don’t be surprised to have interviewers ask you to explain certain words on your resume—a relatively recent response to the trend of meaningless buzzwords that proliferate on resumes. If you think you can get away with calling yourself “hard-working” or “diligent” without being able to offer up any concrete examples, well, think again.

This last one, of course, underscores the importance of having a really meaningful resume in place. To learn more about this important step in job search preparation, contact our team today: Call 803-831-7444, or visit http://www.grammarchic.net.

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How to Recycle Your Best Content

220px-Recycling_symbol.svg

Summer after summer, Hollywood parades an unending list of movie spin-offs and sequels, and summer after summer moviegoers complain about it. Here’s the thing, though: Even amidst our complaining we still go to see the movies—so you can hardly blame the studios for sticking to a successful formula. Even now, the #1 film in the world is Teenage Mutant Ninja Turtles, a title that’s been around for decades now—proof enough that you don’t always need a brand new idea to attain some level of success. (And sometimes, we might note, the sequels are actually good from a quality perspective; see The Empire Strikes Back, Toy Story 2, The Godfather Part 2, etc.)

Our point is that recycling older ideas is not always such a bad thing. Maybe it’s an idea that your audience hasn’t yet tired of; maybe it’s something that can be easily recontextualized to lend it fresh new meaning. Regardless, knowing when and how to reuse old ideas isn’t just a key skillset for Hollywood executives. It can come in handy for content marketers, as well.

Recycling Your Best Work

We should note that you don’t necessarily want to recycle every single piece of content you write. Always look at your analytics, and see how a piece of content performed. If it was a flop—simply failing to generate any traction—then recycling it may be foolish. If the content flopped because you just posted it at the wrong time or didn’t promote it properly, that’s one thing—but if your guess is that the content isn’t connecting with people because the topic is whack, then repositioning it in some way may not make much of a difference.

When you have a really great piece of content, though—a truly exceptional, evergreen blog entry or white paper that provides deep, enduring value—you may as well get maximum bang for your content marketing buck, spinning that content into fresh new pieces of content. Grammar Chic, Inc. has used our Content Marketing Checklist post not just here on the blog, but also as fodder for a press release, an e-mail newsletter, and beyond—and it’s been effective in driving traffic and engagement every time.

How to Get a Fresh Spin on Older Content

What are some effective ways to recycle old content, then? A few tips spring to mind:

  • First, there’s the obvious: Use your great piece of content as fodder for different content delivery systems. See our example of writing a blog post, seeing that it performed well, then summarizing it in our e-mail newsletter and paraphrasing it in a press release.
  • Never plagiarize your own content. Make sure that, even if you’re using familiar ideas, you’re restating them in new ways.
  • Try writing on a similar topic for a different audience. Your post on 5 Plumbing Fixes Every Homeowner Should Know could provide some good ideas for a separate post on 5 Plumbing Fixes Every Rental Property Owner Should know.
  • Take a positive spin on negative topics, and vice versa. A post about the five biggest auto maintenance errors naturally points to an article on the five auto maintenance tasks everyone should do.

The bottom line is that a good piece of content can sometimes live multiple lives, boosting your brand in different forms and different places. To learn more about the basics of content marketing, contact us today: Visit http://www.grammarchic.net, or call 803-831-7444.

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4 Kinds of Pointless Online Content

mnmt_ph_pointless_websites

“Content is king,” we’ve heard time and time again, and it seems truer by the day. More and more business owners are coming around to the idea that creating good, value-adding content is one of the very best ways to build their brand’s authority, visibility, and prestige. It cultivates customer loyalty and name recognition, and it gives your brand a voice and an edge over the competition. The benefits of great, original, reader-focused content are truly numerous.

Of course, there is such a thing as bad content. Grammar Chic recently blogged about some of the telltale signs of awful content, but the frustrating thing is that not all bad content is so obviously symptomatic. In other words, you may think you’re doing the right thing, creating the right kind of content—you may even be 90 percent of the way there—but the content may still come up short, and end up being a bit of a waste of time.

There are four main types of content that fall into this category—content that may seem helpful but in truth is wasting your time and your content marketing dollars.

  • “Just for Something New” Content. Certainly, it is important for content marketers and business owners to keep their blogs buzzing and their social media feeds fuelled with new content. Fresh, up-to-date posts are important for maintaining your visibility, your brand presence, and also for feeding the online content monster. With that said, new content just for the sake of new content—just for the sake of seeing your company page atop the Facebook news feed or the Twitter rundown—means nothing in and of itself. Content has to offer actual, substantive value to users for it to be effective; content posted just for the sake of novelty won’t ultimately engender any engagement, or build brand loyalty. It’s hollow, and people will recognize that.
  • “Just for Links” Content. Winning links from other blogs and websites, pointing back to your own content, is certainly a great way to boost and enhance your online presence. With that said, content that’s developed solely for links—a link-filled press release or blog entry, for example—is going to come up short for the same reasons mentioned above: It simply doesn’t offer the reader any value.
  • “Just for Keywords” Content. See above. No, there’s nothing wrong with including some strategic keywords in your content—but when the keywords are all you care about, then providing informative or educational insights is obviously not the top priority, and the content will suffer because of it.
  • “Just to Promote” Content. There’s nothing wrong with letting people know about a new promotion or sale you’re running—but content that doesn’t offer any context, that doesn’t educate the reader—content that simply focuses on how great you think your brand is—won’t really have legs.

There’s a fine line between well-intentioned yet pointless content, and content that really makes your brand shine. To learn more, contact Grammar Chic today: Call 803-831-7444, or visit http://www.grammarchic.net.

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Are You Breaking Your Content Marketing Budget?

Cracking piggybankAs with all the other facets of running your business, content marketing is really all about ROI. Ultimately, it’s successful when it brings in more money than it takes away; in other words, the sales or buzz you generate from content marketing needs to be worth more than whatever you’re paying to have that content marketing done.

There are a couple of ways in which content marketing can be ineffective, then, and the most obvious is that you simply don’t bring in the leads and conversions you need to make it worthwhile. More insidious is the possibility that you may be getting good results, but spending too much time and money to do it—ultimately blowing up your margins.

Now, make no mistake about it: Content marketing is an investment. It’s not going to generate results overnight, and it’s not going to be effective unless you devote some real resources to it. At the same time, prudence is important—and while we don’t recommend cutting corners, we do recommend being strategic.

There are a few particular ways in which you may actually be overextending your content marketing efforts— making imprudent use of your time and resources. A few things to watch out for include:

  • Being on more platforms than you truly need. Grammar Chic, Inc. has previously blogged about the pros and cons of being on Instagram—one of a few examples of social platforms that not every company needs. Yes, you want to have a presence on Twitter, Google+, and Facebook, almost without exception. Something like Pinterest or Vine, on the other hand, may or may not benefit your brand, just depending on what you do. No need to spend money just to “be there,” when your clients and potential clients aren’t there themselves.
  • Not being organized. What’s your content marketing chain of command? If you don’t have clearly defined responsibilities, then you may let certain things fall through the cracks—but you may also end up duplicating work or being inefficient with your internal processes.
  • Sending out too many press releases. Grammar Chic sends out a press release every week, because we genuinely have that much newsworthy stuff happening; your company may only have news to report every month or every quarter. Spending money on a weekly press release, just for the sake of doing it, will get awfully expensive awfully fast, and it may or may not yield a positive effect.
  • Not monitoring your results. Last but not least: If you’re not tracking your results and evaluating the analytics, then you frankly have no idea whether your content marketing is truly effective or not—and for all you know, you could be wasting a ton of time and money with ineffective strategies.

Content marketing is an important investment—and while you can’t be stingy with it, you also shouldn’t be careless. To learn more, contact the Grammar Chic, Inc. team today: Visit http://www.grammarchic.net, or call 803-831-7444.

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4 Common ‘Contact Us’ Page Errors

Contact-Us (E&P)

Most business websites have a “contact us” page—an easy-to-find destination for customers who have either made up their mind and wish to order a product, or who simply desire to know more about what the company can do. The contact page is typically the briefest and simplest on the site, and in many cases writing content for the “contact us” page is something of an afterthought.

In fact, more and more business websites forgo “contact us” content altogether, favoring a simple page with a long e-mail address or a contact form. This is a mistake: Content is king, after all, and its dominion includes every section of your business website. Even on the “contact us” page, some well-honed, written content can make all the difference between making a conversion or simply losing a customer.

“Contact Us” Pages with No Content

There are a few key errors that companies make with their contact page content, and first on the list is having no content at all. We’re not suggesting that your contact page be as dense with content as your home or “About Us” pages, but it’s important to have some words there to reinforce your message, and to provide a few helpful, practical details. The Grammar Chic website has a “Contact Us” page that includes a brief list of the services we offer—a reminder to readers of why they might wish to contact us, or what they might like to inquire about—as well as a note about the timeframe in which users can expect our reply.

Neglecting the Call to Action

To be more specific about the kind of content you need: Every page of your website needs a call to action, and that includes your “Contact Us” page. Neglecting it is a major error, because in essence you’re trusting in readers to take action on their own instead of nudging them in the right direction—and that’s a pointless risk to take.

Too Much “Contact Us” Content?

With the above points made, we’ll offer the caveat that it is possible to go overboard with content. A “contact us” page should be, above all else, practical, offering a quick and easy way for readers to get in touch with you. Making them wade through 700 words of text before getting to your e-mail address or phone number is a ghastly waste of their time—and yours.

Forgetting the Phone

A final, brief point: Don’t make the mistake of including just an e-mail address and not a phone number. We understand that many companies wish to encourage e-mail rather than phone requests, but note that Google will use your phone number for geographic/local search categorization—which you don’t want to miss out on.

To learn more about the proper “Contact Us” page construction, we invite you to contact Grammar Chic today: Visit http://www.grammarchic.net, or call 803-831-7444.

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